公司战略管理全册配套教学课件.ppt

1、Copyright 2005 Prentice Hall 1 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -2 1 : 13 R Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -3 , Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -4 Copyright 2011 Pearson Education,

2、 Inc. Publishing as Prentice Hall Ch 1 -5 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -6 3 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -7 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -8 Copyright 2011 Pearson Educatio

3、n, Inc. Publishing as Prentice Hall Ch 1 -9 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -10 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -11 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -12 Copyright 2011 Pearson Educa

4、tion, Inc. Publishing as Prentice Hall Ch 1 -13 Ask the key question : ?” Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -14 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -15 : : Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch

5、1 -16 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -17 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -18 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -19 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

6、 Ch 1 -20 1. 2. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -21 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -22 ? ? Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -23 Copyright 2011 Pearson Education, Inc. Publishing as

7、 Prentice Hall Ch 1 -24 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -25 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -26 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -27 Copyright 2011 Pearson Education, Inc. Publishin

8、g as Prentice Hall Ch 1 -28 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -29 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -30 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -31 Copyright 2011 Pearson Education, Inc. Publi

9、shing as Prentice Hall Ch 1 -32 1-1 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -33 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -34 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -35 Copyright 2011 Pearson Education, In

10、c. Publishing as Prentice Hall Ch 1 -36 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -37 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -38 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -39 Copyright 2011 Pearson Education

11、, Inc. Publishing as Prentice Hall Ch 1 -40 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -41 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -42 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -43 : Copyright 2011 Pearson Edu

12、cation, Inc. Publishing as Prentice Hall Ch 1 -44 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -45 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -46 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 1 -47 Copyright 2011 Pearson

13、 Education, Inc. Publishing as Prentice Hall Ch 2 -48 2 : 13 R Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -49 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -50 IBM 19937 IBM (19963) , IBM CEO Copyright 2011 Pearson Education, Inc. Publishing as

14、Prentice Hall Ch 2 -51 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -52 ? Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -53 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -54 Copyright 2011 Pearson Education, Inc. Publishi

15、ng as Prentice Hall Ch 2 -55 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -56 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -57 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -58 : “?” : Copyright 2011 Pearson Education, I

16、nc. Publishing as Prentice Hall Ch 2 -59 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -60 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -61 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -62 Copyright 2011 Pearson Educatio

17、n, Inc. Publishing as Prentice Hall Ch 2 -63 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -64 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -65 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -66 Copyright 2011 Pearson Educ

18、ation, Inc. Publishing as Prentice Hall Ch 2 -67 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -68 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -69 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -70 Copyright 2011 Pearson

19、Education, Inc. Publishing as Prentice Hall Ch 2 -71 1. 2. 3. 4. 5. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -72 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -73 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -74 Copy

20、right 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -75 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -76 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -77 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -78

21、Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -79 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -80 : Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -81 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch

22、2 -82 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -83 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -84 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 2 -85 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall

23、 Ch 3 -86 3 : 13 R Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -87 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -88 CEO Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -89 Copyright 2011 Pearson Education, Inc. Publishing

24、 as Prentice Hall Ch 3 -90 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -91 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -92 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -93 Copyright 2011 Pearson Education, Inc. Publis

25、hing as Prentice Hall Ch 3 -94 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -95 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -96 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -97 GDP Copyright 2011 Pearson Education, Inc

26、. Publishing as Prentice Hall Ch 3 -98 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -99 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -100 202565 18.5% 2075 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -101 201070 202880

27、 205490 3.1 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -102 - Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -103 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -104 Copyright 2011 Pearson Education, Inc. Publishing as Pr

28、entice Hall Ch 3 -105 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -106 CIO CTO Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -107 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -108 Copyright 2011 Pearson Education, Inc.

29、Publishing as Prentice Hall Ch 3 -109 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -110 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -111 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -112 Copyright 2011 Pearson Educatio

30、n, Inc. Publishing as Prentice Hall Ch 3 -113 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -114 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -115 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -116 Copyright 2011 Pearson

31、Education, Inc. Publishing as Prentice Hall Ch 3 -117 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -118 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -119 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -120 1. 2. 3. Copyri

32、ght 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -121 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -122 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -123 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -12

33、4 / Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -125 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -126 : Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -127 : Copyright 2011 Pearson Education, Inc. Publishing as Prentice

34、 Hall Ch 3 -128 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -129 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -130 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -131 Copyright 2011 Pearson Education, Inc. Publishing as

35、Prentice Hall Ch 3 -132 http:/ http:/ http:/ https:/ Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -133 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -134 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -135 Copyright 2011 P

36、earson Education, Inc. Publishing as Prentice Hall Ch 3 -136 1. 2.0.0-1.0 3. 4. 5. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -137 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -138 Copyright 2011 Pearson Education, Inc. Publishing as Prentice H

37、all Ch 3 -139 4.0 1.0 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -140 CPM Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -141 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 3 -142 CPM3.2 2.820% Copyright 2011 Pearson Educat

38、ion, Inc. Publishing as Prentice Hall Ch 3 -143 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -144 4 : 13 R Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -145 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -146 Copyright 20

39、11 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -147 / / Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -148 / / Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -149 : Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4

40、 -150 : Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -151 : / / Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -152 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -153 Copyright 2011 Pearson Education, Inc. Publishing as Pr

41、entice Hall Ch 4 -154 10-15 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -155 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -156 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -157 1. 2. 3. Copyright 2011 Pearson Education

42、, Inc. Publishing as Prentice Hall Ch 4 -158 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -159 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -160 : Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -161 Copyright 2011 Pearson

43、 Education, Inc. Publishing as Prentice Hall Ch 4 -162 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -163 1. 2. 3. 4. 5. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -164 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -165

44、 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -166 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -167 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -168 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall C

45、h 4 -169 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -170 : Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -171 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -172 Copyright 2011 Pearson Education, Inc. Publishing as Prent

46、ice Hall Ch 4 -173 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -174 1. 2. 3. 4. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -175 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -176 Copyright 2011 Pearson Education, Inc.

47、 Publishing as Prentice Hall Ch 4 -177 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -178 1. 2. 3. 4. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -179 1. 2./ 3. 4. 5. 6. 7./ Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4

48、-180 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -181 / Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -182 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -183 / Copyright 2011 Pearson Education, Inc. Publishing as Prentic

49、e Hall Ch 4 -184 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -185 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -186 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -187 Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -188 1. 2. 3. 4. 5. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -189 6. 7. 8. 9. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -190 10. 11. 12. Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 4 -191 / 1