1、Infographic MarketingBetter Creation, Better PromotionCreditDesign is about solving problems and providing elegant solutions. Information design is about solving information problems.David McCandless“”ClipDavid McCandlessWhat Success Looks LikeSourceName of InfographicLinksRetweetsTopicViewWorld Cup
2、 2010 Calendar (English)53,53818,000SportsLinkWorld Cup 2010 Calendario (Spanish)19,04418,000SportsLinkWTF is HTML5 and Why We Should All Care14,2005,846InternetLinkHow Different Groups Spend Their Day13,000n/aCultureLinkThe Rip8,5171,500TechnologyLinkLeft vs Right World6,000123PoliticsLinkThe Billi
3、on Dollar Gram4,000n/aMoneyLinkIf You Printed the Internet4,0001,956OfficeLinkCoffee Drinks Illustrated3,688n/aCoffeeLinkGOODGOODLESS GOODLESS GOODUGLYUGLYInfographic Success70% Content 30% PromotionTHEMATICSResourceCurrent StatusProgressionComparisonHooks & Narratives ResonateImportant Data: High a
4、nd HugeSourceData.govCensus.govBLS.gov USA.govIOOpenDataDQ Cant Do This In ExcelColorSchemeDColourL SeedingSocial BookmarkingSocial Media SharingContent RefreshEmail MarketingPress ReleaseContent RepurposingBlog CommentingHome PageBannersInfographicDirectoriesStart With Your Own Website: Fake Your O
5、wn GreatnessSidebar BannerInbound Links on other InfographicsMultiple Image FormatsPoster Ordering (Cafepress, Zazzle)Badgets / WidgetsBlog SeedingYour Go-to NetworkSites That Posted Your Past InfographicsSites That Linked To Your Other StuffSites That Posted Competitive InfographicsRelevant Sites T
6、hat Post InfographicsPeople Who Follow You On Twitter And Have Posted InfographicsOther Relevant SitesWho Linked To Past Infographics?OpenSiteExplorer.org (infographic URL)Google Image Search (Image)T (Image)Research Niche Infographics Search Visual.ly / other infographic sites by keyword Search Goo
7、gle Intitle:keyword + “infographic” Inurl:keyword + “infographic” Keyword + infographicCreate a “Likelihood To Link” Score To Prioritize TargetsPromotion OutreachSourceFor every person willing to embed/post your infographic, there are probably a dozen willing to tweet or vote up your content.Social
8、BookmarkingStumbleUpon (Consider Promoted Stumbles)D RedditOther Niche SitesNetworks are valuable. Use your own or pay others for the use of theirs.Infographic SubmissionDailyICoolISubmitIInfographicsAVisual.lyIInfographicsGR (paid)Content RepurposingImagesFlickr, etc.VideoYouTube, TubeM syndication
9、PresentationSPDFSPost-Op Tips Use T and Google to find those who embed your graphic request attribution and add contacts to your database for future outreach Add additional text, internal links to other pages to aid SEO Determine which keywords are sending traffic to the infographic enhance on-page optimization Learn from your successes and mistakes If youre navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, its like coming across a clearing in the jungle.David McCandless
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