1、译林(2020)选择性必修二Unit1 The mass media模块课时练(4)Extended Reading-Project. 语篇理解A. 单项选择1. A successful advertisement means _A. interaction with the mass mediaB. being broadcast at peak timesC. bestselling productsD. tricky methods2. From the passage we can infer _A. advertising keeps up with timesB. adverti
2、sements used to appear in newspapersC. the product will enjoy wide popularity if broadcast on TV at peak timesD. impressive slogans appeal to the publics emotions3. The writer holds the view that future ads will focus on _A. persuasive wordsB. convincing discountsC. deeper cooperation with the mass
3、mediaD. further personalization4. The tone of the passage is _A. persuasive B. informativeC. critical D. supportiveB. 探究问答5. What do you think are the advantages of streaming media advertising over other advertising forms?_. 语篇改写Advertisements greet our eyes (1) _ we go. Advertising is closely (2) _
4、 to our daily life. Advertising keeps pace with the (3) _ of the mass media. By means of the mass media, many (4) _ products have entered every household. (5) _ of a product and persuasive tricks boost business. Simple but (6) _ slogans with an effective idea can boost (7) _ and become part of popul
5、ar culture. A brand ambassador will make a product increasingly popular among potential customers. Despite the (8) _ of the marketing messages appearing in films with huge boxoffices success and TV shows with high ratings, the message will (9) _ you of a product in your next shopping. The advertisin
6、g message used to remain the same while modern advertisements are targeted at consumers in a more digital and (10) _ way. 单词拼写1. Tourism is doubleedged, b_ the economy but damaging the environment.2. The theatre gives a 10% d_ to groups of more than ten.3. If you want to attract more customers, try
7、a_ on the Internet.4. Traffic reaches its p_ between 8 and 9 in the morning.5. Youll never p_ him to stayhis minds been made up.6. Some of the best services for the aged are _ (赞助) by charities.7. The shop has about 500 copies of the book available for _ (购买)8. Nutrients from the digested food can b
8、e _ (吸收) into the blood.9. Complaints must be made through the proper _ (途径)10. Special programmes of study are _ (定制) to the needs of specific groups. 短语填空(用所给短语的适当形式填空,有两项多余)get across; refer to; hand in hand; in short; search for; link.to.; spring up; get along; brighten up; in addition to; mount
9、 up; tailor.to.1. Each country must find its own development strategy _ its unique economic circumstances.2. Try rock climbing, bungee jumping or windsurfing. _, anything challenging.3. Your essay wouldnt _ if you used too many technical terms in it.4. Groups of new, modern buildings _ in this once
10、deserted area.5. Stress usually goes _ with depression and anxiety in any age group.6. These plants are particularly useful for _ shady areas.7. _ the killed and wounded, many more are missing.8. The hearts of the people of all the nationalities _ each other.9. The money he put aside every month soo
11、n _ to quite a sizeable amount.10. They _ quite well, though they are not close friends. 单句填空A)词汇知识运用1. She looked through the hotel _ (advertise) until one of them caught her fancy.2. Playing with water can keep children _ (amuse) for hours.3. After hours of _ (persuade), they agreed to abandon the
12、 risky plan.4. Movie music can be made _ (memory) because its themes are repeated throughout the film.5. Poor _ (house) and family stress can affect both physical and mental health.B)语法知识运用6. I allowed myself to be persuaded into _ (enter) the contest.7. Very young children should not be left to pla
13、y _ being taken care of.8. It is the second time that I _ (invite) to attend such a meeting.9. She seldom goes to the cinema; neither _ I.10. The universities have expanded, thus _ (allow) more people the chance of higher education. 完成句子1. Dont come complaining to me _ (每次出了问题)2. I had considerable
14、difficulty _ (劝说他上网课) with me.3. They only have a limited amount of time _ (把他们的观点讲清楚)4. Not only _ (锻炼会降低血压), but it will possibly protect against heart attacks.5. Most travel agents are prepared to _ (定制旅游安排来满足个人需求)6. Whether he is here or not _ (对我们的工作没有影响)7. He _ (专注于看书) and forgot even to take
15、his meal.8. _ (受到国际组织的赞助), a school is being founded there. 阅读理解AAustralian experts have expressed concerns that too many millennials(千禧一代) are hoping to use their social media accounts to build their careers.Their concerns follow the sudden rise in “instacelebrities” who make money by posting spons
16、ored photos online. For the lucky few who are not only talented photographers but also goodlooking and businesssavvy(有商业头脑的), making money off social media isnt impossible.Instagram is flooded with social media professionals paid to promote products and services. However, social scientist Lauren Ros
17、ewarne, from the University of Melbourne, says that in reality, there are far fewer people making money off the platforms than one may think.She said many young Australians were getting_sucked_in by the appeal of making money on platforms like Instagram, describing it as “totally unrealistic” and ex
18、tremely difficult to do.“Young people are hoping to be famous in numbers that were simply not there 20 years ago,” Rosewarne told the Australian Broadcasting Corporation (ABC) on Saturday. “There are some people who can make fortunes out of monetizing(使具有货币性质) their Instagram posts, but that is not
19、the norm.”She said it was up to parents and schools to discourage students from seeking Instafame, as many believe it is a possible career choice. “Theres the warning for parents; this is not a normal or even common occurrence that you can monetize your Instagram account.”Meanwhile Toni Eager from A
20、ustralian National University said social problems could arise from spending too much time with social media.“Where do the instacelebrities go to separate the life people see on Instagram from their actual normal life?” Eager said. “All of a sudden, people own your private life.”1. Why is there a ri
21、se in “instacelebrities”?A. Many young people are good at taking photos.B. Many people see it as a shortcut to making money.C. People want to socialize by sharing photos online.D. Instagram offers a reliable career choice for millennials.2. What does the underlined phrase “getting sucked in” in Para
22、graph 4 probably mean?A. Becoming involved in something.B. Benefiting from something.C. Taking advantage of something.D. Being satisfied with something.3. What message does the author convey by quoting Lauren Rosewarne?A. Young people today are more businesssavvy than ever.B. Young people are becomi
23、ng less interested in Internet fame.C. Instagram is not a good platform to promote new products.D. Its a bad idea for young people to try earning money on Instagram.4. What problem does Toni Eager think overuse of social media could cause?A. An overreliance on Instagram.B. Inability to appreciate li
24、fe.C. A loss of personal privacy.D. An addiction to the virtual life online.BIn our magazines document room, from the June 1920 issue, I discovered a piece, What Editors Do, by Hazel Miller. What she talks about caught my eye: The First World War and its ending just two years before.“During 1917 and
25、 1918, when the World War was going, there was a huge demand for war material,” Miller writes. “Most magazines were carrying practically nothing but war stories. When the War ended in November, 1918, some editors still had a goodly supply of war fiction and articlesfor which they had paid real money
26、on their hands, which most people by now are fed up with.”Her words have stuck with me for the past 12 months as weve weighed which COVID19 stories to run and which to hold. Im writing these words with thick snow outside my window, but they will reach you in the green of spring. Will you be vaccinat
27、ed(接种疫苗) and tired of reading about COVID19 then?We say writing is an art, and publishing is a business, but I worry we forget that publishing is also a gamble(赌博). Except for the immediate publication, everyone in the industryagents, acquiring editors, magazine and journal editors, etc.is betting o
28、n a storys success in a future we cannot see. As is the nature of fortune telling, we are not so sure we will not occasionally lose: The 1920 editors sitting on a store of war stories no one wants, for example.With so many factors outside your control, and so much uncertainty in the industry, isnt i
29、t better to have stories written from the heart that you are truly enthusiastic about rather than some to please an everchanging publishing market?My future reader, its my hope that this issue finds you this spring doing just that: Writing the stories you need to telland the ones that will delight y
30、our own future readers for years to come.5. What does the writer probably do?A. A journalist. B. An editor.C. A librarian. D. A historian.6. What did Millers words suggest?A. The First World War shouldnt have ended too soon.B. Some editors would make a great fortune by storing war material.C. In the
31、 postwar years, people still enjoyed reading about war.D. Too much war material had been stored by some editors.7. The writer find Millers words especially useful when _. A. deciding which COVID19 stories to publishB. writing during the winter monthsC. waiting for the green of springD. expecting to
32、be vaccinated8. What is the writers message to the potential authors?A. To please the present publishing market.B. To learn the nature of fortunetelling.C. To control as many factors as possible.D. To write from the heart for the future readers. 七选五Started in Finland in the early 20th century, Nordi
33、c walking used to be a summer training exercise for crosscountry skiers. _1_ In that year, a Finnish company invented a new wrist strap(腕带) system to make the presentday Nordic walking technique possible. Outside of Finland, Nordic walking has been well received in Austria, Germany, Norway and Swede
34、n. _2_Nordic walking is great for people who are looking for a smart physical activity with maximum health benefits, combined with fun and convenience. Nordic walking takes fitness walking to a new level by adding poles to produce an incredible upper body workout. _3_ Besides, it also takes stress o
35、ff your ankles, knees and hip joints(髋关节)_4_ Nordic walking is no different. For best fitness results and physical safety, ensure that you use only Nordic walking poles which have been specifically designed for this sport. Dont try to use skiing or hiking poles which are designed and meant to be for
36、 a totally different purpose.When you walk normally and carry poles with you, it is called the “2wheel drive”. As soon as you hold the poles properly and start using your upper body, youre now in the “4wheel drive”. Every step should begin with the heel touching the ground. _5_ Just hold them tightl
37、y every time they hit the ground, and let them go as they are drawn back behind your body, finishing up with an open hand.A. Just remember to choose lightweight walking shoes.B. Your hands should always be in a “holdngo” state with the poles.C. As with any sport, it is always important to have the r
38、ight equipment.D. There are also many Nordic walking clubs that offer regular weekly walks.E. This strengthens your arms, chest, back and makes your body more flexible.F. The real breakthrough of Nordic walking as a practiced exercise came in 1997.G. It is now progressing well into other countries s
39、uch as Japan, Australia, the UK and the USA.1. _2. _3. _ 4. _5. _选必2Unit1 练习4参考答案语篇感知. 语篇理解A. 单项选择1. C2. A3. D4. BB. 探究问答5. Streaming media advertising, with its absolute advantage of integrating the advantages of mass media advertising, will provide advertisers with a better way to express product
40、information or other service information. Streaming media can be downloaded and played at the same time, which greatly saves time. The communication of streaming media advertising is not limited by time and space. Consumers can experience products, services and brands by themselves, which is easy to
41、 be accepted by the audience. As we all know, the information conveyed by streaming media advertising can realize interactive communication and manufacturers can get valuable user feedback information at any time. Users can have more autonomy and choice while producers can more directly hit the most
42、 likely potential users. 语篇改写1. wherever2. related/linked3. development 4. advertised5. Awareness6. impressive7. sales/business8. ignorance9. remind10. personalized基础训练. 单词拼写1. boosting2. discount3. advertising4. peak 5. persuade6. sponsored7. purchase8. absorbed9. channels10. tailored. 短语填空1. tailo
43、red to2. In short3. get across4. have sprung up5. hand in hand6. brightening up7. In addition to8. are linked to9. mounted up10. get along. 单句填空1. advertisements2. amused3. persuasion 4. memorable5. housing6. entering7. without8. have been invited9. do10. allowing. 完成句子1. every time something goes w
44、rong2. persuading him to attend online classes3. to get their points across4. will exercise lower blood pressure 5. tailor travel arrangements to meet individual needs6. makes no difference to our work7. was absorbed in reading8. Sponsored by the international organization能力提升.阅读理解A【文章大意】这是一篇说明文。随着利
45、用网上发布赞助的照片来赚钱的“instagram名人”使用人数陡然增多,这一现象引起了澳大利亚专家的担心,因为其反映了许多千禧一代希望利用社交媒体账户来建立职业生涯。然而专家指出这种想法是不可取的。1. B细节理解题。根据第二段中“Their concerns follow the sudden rise in instacelebrities who make money by posting sponsored(赞助的) photos online.(他们的担忧源于通过在网上发布赞助的照片来赚钱的instagram名人的突然增多。)”可知,很多人认为“instagram名人”是一条赚钱的捷径,所以使用人数陡然增多。故选B。2. A词义猜测题。根据第四段中“She said many young Australians were getting_sucked_in by the appeal of making money on platforms l
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