毛利率构成分析(精选PPT)课件.ppt

1、门店门店1-21-2月月3 3月月4 4月月5 5月月6 6月月7 7月月留营店留营店10.82%10.82%10.88%10.88%9.36%9.36%7.89%7.89%10.18%10.18%10.30%10.30%9.47%9.47%9.39%9.39%8.86%8.86%7.16%7.16%9.65%9.65%9.09%9.09%槐底店槐底店11.06%11.06%11.04%11.04%9.87%9.87%8.50%8.50%10.61%10.61%9.71%9.71%9.55%9.55%9.65%9.65%7.36%7.36%6.68%6.68%8.74%8.74%8.76%8.

2、76%柏林店柏林店11.54%11.54%10.81%10.81%8.72%8.72%7.92%7.92%9.47%9.47%9.14%9.14%9.49%9.49%8.81%8.81%6.65%6.65%6.90%6.90%8.47%8.47%8.76%8.76%金谈固店金谈固店9.36%9.36%8.25%8.25%8.24%8.24%6.85%6.85%8.99%8.99%9.08%9.08%8.83%8.83%8.20%8.20%6.97%6.97%5.85%5.85%8.09%8.09%8.03%8.03%中华店中华店7.73%7.73%7.68%7.68%7.19%7.19%5.0

3、7%5.07%6.69%6.69%8.26%8.26%远洋城店远洋城店11.22%11.22%11.60%11.60%10.99%10.99%10.61%10.61%11.82%11.82%9.82%9.82%8.06%8.06%10.07%10.07%9.63%9.63%8.61%8.61%11.11%11.11%8.88%8.88%秦皇岛店秦皇岛店7.15%7.15%11.45%11.45%10.13%10.13%8.44%8.44%10.42%10.42%8.61%8.61%7.06%7.06%9.43%9.43%4.76%4.76%6.93%6.93%8.64%8.64%9.18%9.

4、18%衡水店衡水店10.86%10.86%11.19%11.19%9.68%9.68%6.99%6.99%9.47%9.47%7.82%7.82%9.63%9.63%5.58%5.58%5.83%5.83%4.39%4.39%5.96%5.96%7.65%7.65%北园店北园店11.09%11.09%11.99%11.99%10.22%10.22%7.33%7.33%10.85%10.85%10.11%10.11%10.29%10.29%9.71%9.71%6.97%6.97%5.22%5.22%8.69%8.69%8.30%8.30%新亚店新亚店12.32%12.32%11.81%11.81

5、%9.47%9.47%7.27%7.27%10.43%10.43%9.82%9.82%10.25%10.25%9.42%9.42%6.08%6.08%5.03%5.03%8.72%8.72%8.78%8.78%各门店截止7月28日经销毛利率汇总部门0102040607080910121310106.10%5.48%10.14%8.83%4.36%6.25%9.16%6.16%2.45%8.10%10118.34%8.07%13.78%9.91%7.93%12.86%13.52%8.09%6.68%6.81%10128.30%8.37%12.34%11.86%8.88%15.49%15.13%1

6、0.49%8.09%8.12%10138.41%9.28%7.92%8.16%9.11%11.42%8.47%9.19%8.26%8.95%10145.40%4.69%9.86%7.03%4.55%6.46%8.28%4.77%5.79%4.86%食品7.39%7.29%10.94%9.09%7.08%10.46%10.89%7.68%6.14%7.29%202025.43%29.60%0.00%0.00%25.42%0.00%0.00%13.36%23.31%12.12%20210.00%0.00%3.51%0.49%0.00%2.61%2.88%4.01%0.00%0.00%20226.3

7、6%5.11%0.00%8.44%2.66%10.03%5.71%7.80%5.01%3.69%202311.76%8.10%1.82%2.02%10.57%4.07%1.25%7.12%11.54%7.30%20242.74%2.38%2.91%1.47%2.26%-20.20%2.27%2.29%4.03%1.48%202614.81%15.15%12.52%12.51%13.27%14.14%19.92%6.33%14.78%13.13%生鲜9.67%7.91%5.14%3.85%7.84%2.60%6.51%5.74%7.79%5.34%303016.03%16.67%19.82%19

8、.29%17.60%19.68%21.48%16.14%17.55%17.78%303116.45%15.78%6.58%9.61%16.04%3.89%4.26%9.39%14.94%16.92%30324.00%3.52%6.80%6.24%3.47%2.05%5.76%0.00%3.90%4.35%303312.38%12.07%14.42%11.17%15.39%7.16%18.01%10.49%14.55%18.60%303417.18%18.08%16.07%9.20%18.55%10.52%7.14%18.43%17.43%18.40%30359.68%9.10%0.00%4.0

9、3%10.10%11.57%1.01%14.25%9.76%10.20%303613.36%14.52%5.48%8.17%12.99%3.29%1.09%15.03%12.79%12.48%30371.81%1.55%0.00%0.00%1.19%0.00%0.00%0.00%3.25%0.37%非食品10.82%10.94%8.67%8.00%11.40%8.58%5.95%14.15%11.16%12.72%统计8.90%8.53%9.20%7.39%8.50%8.03%8.66%8.66%7.83%8.08%商品细分类控制毛利率品种数占比品种数1100毛利率A1类敏感商品2%-6%2%

10、-6%8%8%61 61 6.45%6.45%A1商品7%-14%7%-14%6%6%46 46 8.85%8.85%A2商品15%- 17%15%- 17%10%10%76 76 9.36%9.36%A3商品20%20%6%6%46 46 10.72%10.72%B1商品20%-22%20%-22%8%8%61 61 4.16%4.16%B2商品23%23%6%6%46 46 0.77%0.77%B3商品25%25%6%6%46 46 10.34%10.34%C类商品27%-30%27%-30%50%50%382 382 13.29%13.29%764 764 7.41%7.41%商品细分类

11、控制毛利率品种数占比品种数1202毛利率A1类敏感商品2%-6%2%-6%8%8%71 71 11.34%11.34%A1商品7%-14%7%-14%6%6%53 53 9.32%9.32%A2商品15%- 17%15%- 17%10%10%88 88 13.89%13.89%A3商品20%20%6%6%53 53 11.58%11.58%B1商品20%-22%20%-22%8%8%71 71 6.07%6.07%B2商品23%23%6%6%53 53 12.44%12.44%B3商品25%25%6%6%53 53 5.61%5.61%C类商品27%-30%27%-30%50%50%441 4

12、41 9.64%9.64%882 882 10.84%10.84%商品细分类控制毛利率品种数占比品种数10毛利率A1类敏感商品2%-6%2%-6%8%8%58 58 5.07%5.07%A1商品7%-14%7%-14%6%6%43 43 9.21%9.21%A2商品15%- 17%15%- 17%10%10%72 72 8.80%8.80%A3商品20%20%6%6%43 43 8.96%8.96%B1商品20%-22%20%-22%8%8%58 58 1.11%1.11%B2商品23%23%6%6%43 43 -11.00%-11.00%B3商品25%25%6%6%43 43 8.14%8.

13、14%C类商品27%-30%27%-30%50%50%362 362 8.82%8.82%723 723 5.23%5.23%商品细分类控制毛利率品种数占比品种数10毛利率A1类敏感商品2%-6%2%-6%8%8%107 107 13.78%13.78%A1商品7%-14%7%-14%6%6%80 80 21.31%21.31%A2商品15%- 17%15%- 17%10%10%134 134 22.01%22.01%A3商品20%20%6%6%80 80 22.62%22.62%B1商品20%-22%20%-22%8%8%107 107 17.92%17.92%B2商品23%23%6%6%8

14、0 80 22.38%22.38%B3商品25%25%6%6%80 80 24.59%24.59%C类商品27%-30%27%-30%50%50%670 670 24.58%24.58%1340 1340 18.22%18.22%商品细分类控制毛利率品种数占比品种数10毛利率A1类敏感商品2%-6%2%-6%8%8%28 28 6.62%6.62%A1商品7%-14%7%-14%6%6%21 21 8.19%8.19%A2商品15%- 17%15%- 17%10%10%35 35 7.79%7.79%A3商品20%20%6%6%21 21 8.52%8.52%B1商品20%-22%20%-22

15、%8%8%28 28 -10.24%-10.24%B2商品23%23%6%6%21 21 7.10%7.10%B3商品25%25%6%6%21 21 8.81%8.81%C类商品27%-30%27%-30%50%50%177 177 10.17%10.17%353 353 2.03%2.03%商品细分类控制毛利率品种数占比品种数毛利率A1类敏感商品2%-6%2%-6%8%8%29 29 1.32%1.32%A1商品7%-14%7%-14%6%6%22 22 6.17%6.17%A2商品15%- 17%15%- 17%10%10%37 37 13.94%13.94%A3商品20%20%6%6%2

16、2 22 5.99%5.99%B1商品20%-22%20%-22%8%8%29 29 4.66%4.66%B2商品23%23%6%6%22 22 4.13%4.13%B3商品25%25%6%6%22 22 4.02%4.02%C类商品27%-30%27%-30%50%50%183 183 6.30%6.30%366 366 5.94%5.94%商品细分类控制毛利率品种数占比品种数毛利率A1类敏感商品2%-6%2%-6%8%8%29 29 0.41%0.41%A1商品7%-14%7%-14%6%6%22 22 3.08%3.08%A2商品15%- 17%15%- 17%10%10%37 37 1

17、7.23%17.23%A3商品20%20%6%6%22 22 8.01%8.01%B1商品20%-22%20%-22%8%8%29 29 9.02%9.02%B2商品23%23%6%6%22 22 8.58%8.58%B3商品25%25%6%6%22 22 10.24%10.24%C类商品27%-30%27%-30%50%50%183 183 9.06%9.06%366 366 5.94%5.94%商品细分类控制毛利率品种数占比品种数毛利率A1类敏感商品2%-6%8%24 24 8.97%8.97%A1商品7%-14%6%18 18 10.92%10.92%A2商品15%- 17% 10%30

18、 30 10.42%10.42%A3商品20%6%18 18 12.37%12.37%B1商品20%-22%8%24 24 13.56%13.56%B2商品23%6%18 18 12.67%12.67%B3商品25%6%18 18 13.23%13.23%C类商品27%-30%50%149 149 15.24%15.24%298 298 11.14%11.14%商品细分类控制毛利率品种数占比品种数毛利率A1类敏感商品2%-6%8%27 27 10.95%10.95%A1商品7%-14%6%20 20 10.43%10.43%A2商品15%- 17% 10%34 34 18.88%18.88%A3商品20%6%20 20 14.29%14.29%B1商品20%-22%8%27 27 10.62%10.62%B2商品23%6%20 20 2.90%2.90%B3商品25%6%20 20 15.62%15.62%C类商品27%-30%50%168 168 17.36%17.36%335 335 12.42%12.42% 门店商品品种贡献度排行榜门店商品品种贡献度排行榜