企业宣传资料翻译课件.pptx

1、第七章企业宣传资料的翻译第一节第一节 企业宣传资料的性质和功能企业宣传资料的性质和功能企业宣传资料已经成为企业宣传和对外展示的非常重要的工具之一。一方面涵盖了企业的精神，核心理念等内容，一方面也要把企业的实质性内容如生产能力，经营特色以及产品信息等包括进去。所以，企业宣传资料实质上是对企业理念的提炼和实力的展现，而非简单的图片和文字的叠加。企业宣传资料通常包括以下内容：成立时间，经营性质和目的，历史沿革总部与分支机构，主要经营项目，主打产品或服务专长，产品特色，实力证明资料，客户群体，研发状况，从业人员和厂房占地面积，联系方式等一一. .成立时间和综观性概括成立时间和综观性概括 Short P

2、assage 1 Founded in 1837, Procter & Gamble is one of the largest consumer products companies in the world. 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一Short Passage 2 Founded in 1966 by Mr. Pierre Bellon, Sodexho made an initial public offering of shares on the Paris Bourse in 1983 and on new York Stock Exchange i

3、n 2000 and set up its global headquarter in Paris, France. 索迪斯集团由皮埃尔白龙先生创建于1966年，1983年在巴黎证券所上市，2000年于纽约上市，总部在法国巴黎。BackSummaryCharacteristics of passages 1&2 ？Hints: introduction of two companiesContents（2）: years of being founded places in the same industry企业宣传资料第一部分的主要内容及作用？介绍公司的创立时间、行（企）业定位让读者认同、建

4、立信任感Passage 3 A fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. 摩托罗拉是世界财富百强企业之一，拥有全球性的业务和影响力，2005年的销售额为353亿元。二二. .实力证明材料实力证明材料 Short Passage 4 Today, with more than 40 years rich experience and successful operations on the five continents, Sodexho

5、 has grown to the largest multinational cooperation in catering and facility management field around the world. As a global Fortune 500 company with more than 324,000 employees, Sodexho has established more than 24,000 contract operations in 76 countries by the end of 2005. 今天，凭借40年的丰富经验以及在世界五大洲的成功经

6、营，索迪斯联盟已成为世界上最大的从事餐饮服务及综合后勤管理的跨国公司之一，名列财富杂志全球500强企业名录。截止到2005年底，索迪斯联盟全球拥有员工32.4万人，在76个国家中设立了超过2.4万个分支企业。Summary Of Passage 3&4Hints: introduction of Motorola/SodexhoContents（3）: rank /place Sales volumes Numbers of clients/employees企业宣传资料第二部分的主要内容及作用？ 介绍公司的排名、销售业绩、客户员工数量 证明实力 建立客户信心三.主打产品信息主打产品信息 Pa

7、ssage 5 With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brand: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall.Back通用汽车的的全球总部

8、坐落在底特律， 迄今在全球33个国家建立了汽车制造业务。2005年，通用汽车在全球售出917万辆轿车和卡车。通用汽车旗下的轿车和卡车品牌包括：别克、凯迪拉克、雪佛兰、GMC、通用大宇、霍顿、悍马、欧宝、庞蒂亚克、萨博、土星和沃豪。Summary Of Passage 5Hints: introduction of GM ManufacturersContents（1）: product brands 企业宣传资料第三部分的主要内容及作用？ 介绍公司的品牌（含推荐品牌） 加深对企业的了解 推荐新产品四四. . 研发与创新信息研发与创新信息Passage 6 Research and Develo

9、pment Motorola has been a global leader in innovation in telecommunications. In China, Motorola has invested US $600 million in R&D, Building 17 R&D centers and labs in Beijing, Tianjin, Shanghai, Nanjing, Chengdu and Hangzhou. The number of R&D staff is about 3000 now. Motorola China R&D Institute

10、has now become one of the world-class R&D base at Motorola. It has also evolved the largest R&D institute global companies have ever set up in China. 研发与创新 摩托罗拉公司一直是全球电子通讯领域研发的领导者。摩托罗拉在中国的研发投资达6亿美元，在北京、天津、上海、南京、成都和杭州等6个城市建立了17个研发中心和实验室，研发人员约3000人。摩托罗拉中国研究院已经成为摩托罗拉的全球研发基地之一，也是跨国公司在中国建立的最大的研发机构。Summar

11、y Of Passage 6Hints: introduction of Motorola Co.Contents（4）: innovation investment R&D centers and labs R&D staffs企业宣传资料第四部分的主要内容及作用？ 企业产品研发与创新相关信息 凸显企业发展动力和前景、强大实力；树立开拓进取、生机勃勃的企业形象五.社会公益活动记录社会公益活动记录 Passage 7 In china, Unilever sponsored 9 hope schools and launched the “Unilever Hope Star project

12、in universities, helping 200 poor students for the 4-year college tuition. We also set up scholarship in Fudan University to reward students with excellent performance. Since 1996, we launched “Zhonghua” teeth protection campaigns across the whole country. In 2000, we launched a tree-planting campai

13、gn in more than 10 provinces in China to increase peoples awareness of environmental protection.联合利华在中国资助建立了9所希望小学;在高校开展“联合利华希望之星”项目，为200个贫困学生提供4年的大学费用；公司还在复旦大学设立奖学金，奖励品学兼优的学生。从1996年开始，公司还在全国范围开展“中华”护齿宣传的系列活动。2000年，联合利华在中国十几个省开展了植树活动，旨在提高人们的环保意识。Summary of Passage 7Hints: introduction of UnileverCon

14、tents（5）: Sponsored hope schools Helping poor students Set up scholarship Launched “Zhonghua” teeth protection campaign launched a tree-planting campaign企业宣传资料第五部分的主要内容及作用？ 企业公益活动记录 以社会公益活动开展促销活动，在社会公众心目中树立社会责任感、不忘回报社会的形象，提高美誉感美誉感和知名度知名度。六. 企业标语或口号企业标语或口号 Sample 8Touching Lives, Improving Life P&G i

15、n Greater China亲近生活，美化生活宝洁公司在中国The Miracles of Science-DU PONT创造科学奇迹杜邦P&G, High Quality Products宝洁公司,优质产品 Just do it-Jordan尽管去做乔丹Summary of Sample 8Hints: introduction of P&G/DU PONTContents（1）: Slogan企业宣传资料第六部分的主要内容及作用？ 企业标语和口号（特点：简洁、朗朗上口、亲切励志） 对企业形象和产品形象的补充，留下深刻印象客观准确、翔实生动 see条理清晰，层次分明 see流畅简洁，富于美

16、感 see第二节 企业宣传资料的语言与结构特征 Black & Decker Black & Decker is a global marketer and manufacturer of quality power tools, hardware, household appliances, plumbing and building products used in and around homes and for commercial applications. 百得公司是世界上在电动工具、金属配件、家用小电器、管道设备及建筑用产品方面最大的市场占有者及生产商之一。百得所生产的产品广泛运

17、用于家用及商业领域。Our products and services are marketed in more than 100 countries, and we have manufacturing operations in eleven countries, including three in china.目前，在世界上100多个国家里，百得提供专业化的销售及市场服务。在世界上11个国家设有专业化的生产商，包括在中国的3个生产商。 Throughout our businesses, we have established a reputation for product inno

18、vation, quality, design and value. 百得在产品更新、产品质量、产品设计方面有着很高的知名度。Our strong brand names and new product development capabilities enjoy worldwide recognition.百得强大的品牌知名度、新产品研发能力在全球范围内享有极高的声誉。Our distribution is unsurpassed in our industries and our globally recognized brands include Black & Decker, Dewa

19、lt, Kwikset, Delta, Porter Cable & Price Pfister, among others.百得是业内的领先者，全球化的品牌包括： Black & Decker, Dewalt, Kwikset, Delta, Porter Cable & Price Pfister英汉翻译练习英汉翻译练习Brief introduction to Luzhoulaojiao Group Co., LtdBrief introduction to Luzhoulaojiao Group Co., LtdThe history of Luzhou liquor industry

20、 has started since Qin and Han dynasties, rose in Tang and Song dynasties, and boomed in Ming and Qing dynasties. As an old enterprise, Luzhoulaojiao Group Co., Ltd is world-wide famous compared with other liquor industries. After foundation of Peoples Republic of China, 36 brewery mills which flour

21、ishing in Ming and Qing Dynasties have become into Luzhoulaojiao Group Co., Ltd. It covers area of 3900,000 square meters, and owns 6000 employees. Actually, Luzhoulaojiao Co., Ltd has been developed into a large key state industry, the total asset valued RMB 3 billion (the market value amounted to

22、RMB 20 billion in 2006). Luzhoulaojiao Co., Ltd, the core part of Group, listed on stock market in 1994. In 2005, the reform of stock ownership division had been implemented successfully. As a result, Luzhoulaojiao Co., Ltd became the management centre and image centre of company.Luzhoulaojiao Co.,

23、Ltd-owned wine brewing corporation has 10084 old cellars, of which more than 100 -year-old ones amount to 1619. As the quality centre and cost-control centre, the liquor storage capacity of the brewing corporation reaches 80,000 tons and the packaging production capacity achieves to 150,000 tons. An

24、d as a professional marketing company, our sales corporation sells more than 60,000 tons Luzhoulaojiao liquor. It is the brand-figure centre and profit-creating centre.As the saying goes, “Gather the distillate of 100-year-old cellars, assemble full aroma of 1000-year-old liquor”, with long history

25、and good reputation, Luzhoulapjiao is unique and famous in China liquor industries because it owns a lot of “sole”. Moreover it is the only corporation among all China liquor companies that has two national treasures. One is National cellar 1573, which was awarded Key History Sites Under State Prote

26、ction by State Department in 1996, as the earliest and best-preserved liquor cellar group in China. Vice-president of the NPC standing committee Li Tieying named it “The First Cellar In China”. In 2006, it was listed in Preliminary Catalog Of the World Cultural Inheritance by National Heritage Board

27、.The other is Traditional Brewing Technology of Luzhoulaojiao Liquor, which was listed in the Catalog Of Chinese National Intangible Cultural Heritage at May 2006, as the only representative of all Sichuan liquor and the apotheosis of strongly aroma. Besides, our corporation established the first or

28、ganic raw cereal base, the first key laboratory of liquor-brew technology and application, and the first research center of liquor biotechnology in China. And it won a glory name that “ the old and famous shop in China” earlier than other liquor companies. As the only one who is in possession of two

29、 national liquor-brew masters and six national liquor raters, the potential for development of Luzhoulaojiao is very large. Furthermore it had created 7 Guinness records at one time. The product “Luzhou Laojiao Te Qu” is the only kind of liquor which gained five consecutive honors of “Famous wine of

30、 China”. And the thesis “Research about technology of National cellar liquor” knocked off a “First Prize of Scientific And Technology Progress in Sichuan”, which is the highest award in the field of liquor research. All of these honors made Luzhoulapjiao as the grandfather of strongly aroma in China

31、.Luzhoulaojiao has always been living by the marketing ideal of “ brew together with time and space, harmonious coexistence with human beings”. For a long time, it has been producing a serial of excellent products like National cellar 1573,Luzhoulaojiao oyearly liquor, Luzhoulaojiao classical aroma,

32、 100 years, and Luzhou Laojiao Te Qu to devote to our society. National cellar 1573 is the criterion of Chinese liquor and the special liquor for Diaoyutai State Guesthouse. The trademark “National cellar” was chosen to be well-known trademark as the only one of Chinese liquor industry. And now, Nat

33、ional cellar 1573 has become the super-premium liquor of China and world renowned. Luzhou Laojiao Te Qu is one of the four most famous and oldest liquor in China.After winning a gold medal of Panama-Pacific international exposition in1915, Te Qu won another 17 international medals as well. Luzhoulao

34、jiao yearly liquor is a special kind which must been hided in the liquor caves for thousands of days after closure of crocks. It has awarded as Real Old Liquor by the National Liquor And Processed Foods Test Center for its good quality. It had established the standard of Chinese strongly aroma. At t

35、he first liquor-assessment meeting of China in 1952, Luzhoulaojiao liquor was identified as Typical Representative Of Strongly Aromar by the state. The trademark Luzhou is one of the first ten well-known trademarks of China.Because inheritance integrates with innovation, the action that advancing wi

36、th the times will write a new chapter. Luzhou distillery industry development zone which is now constructing has been using industrial clusters as basis and chosen “OEM” as a means for working procedure connecting. Relying on advantages of Luzhou distillery industry, it tightly connects liquor enter

37、prises, packaging materials enterprises and logistic distribution enterprises. And besides, it uses the cooperation of them as the point of penetration. It will form the first liquor processing industry cluster of China, which resorts liquor production and processing as hinge to connect upstream and

38、 downstream industries. And this will be “the largest liquor OEM park of China”. It will use the integrated competitive advantages brought by the industry cluster to form a gold economic circle of Chinese liquors place of origin. LuzhouLaojiao Group formulated the “11th Five-Yeardevelopment plan, an

39、d established the goal that make the output value achieve 15 billion yuan till 2010. Therefore, our company will seize the opportunity and cherish the development environment to actualize the brand strategy and the strategy of sustainable development. And finally, we will form a modern food enterprise with liquor-based and diversified development.Thank you!