1、Dalian University of Foreign LanguagesDalian University of Foreign Languages商务英语视听说-8a2Unit Ten: Company PerformanceListeningBackground InformationLearning ObjectivesAssignmentVideoa3Learning Objectives After completing this unit, students should be able to:vUnderstand and use basic vocabulary used
2、to describe graphs and chartsvIdentify speed and degree of changes in business graphs and chartsvEffectively use communicative skills to lDescribe graphs and chartslIntroduce company performancea4Background Information By the end of each financial year, all publicly traded companies will release a r
3、eport to tell their shareholders, prospective investors, customers and others about the company performance in the past year. We call this the annual report. The report includes both quantifiable and unquantifiable information. Reading annual reports is an excellent way to familiarize yourself with
4、a company and its markets.a5Background Information Definition of Annual Report An annual report is a report presented each year by the director to the members and shareholders of a company, giving information about the companys trading activities and including certain documents which must be produce
5、d by law, namely the balance sheet, the profit and loss account, and the auditors and directors report.a6Background Information Format of Annual Report Most annual reports follow a very similar format in spite of the different types of information they contain. Common sections are:v Letter from Comp
6、any Chairman/ The Chairmans Statementv Financial Highlightsv Balance Sheetsv Profit and Loss Statementsv New Business Reportsv Annual Review/ Business Reviewv ProjectionsvOutstanding Stock Shares and Valuev Complete list of Board Membersa7Warm-upvWork in pairs. Graphs and charts are often used to de
7、scribe company performance. Basically there are four kinds: line graphs, pie charts, bar charts and area charts. Match them with the following graphs and charts.a8Warm-up vDiscuss the following graphs and charts where you ever read. If you were to prepare PPTs for presentations on two topics: vEmplo
8、yee opinion survey on management;vIncome growth in Guangzhou, Shanghai and Beijing (2005-2008) What kind of graph or chart you would choose.a9Warm-up Language ExpansionVerbs and nouns for describing changes and trends a10Warm-up Language ExpansionAdjectives and adverbs to indicate speed and degree o
9、f changesa11Listening PracticeListen to the automobile Sales Manager describing the sales performance of the Jeep V6. and decide which of the following graphs the manager is referringTo.a12Video 1Column Av Market sharev New routesv Customer complaintsv Number of passengersv Cargo service1. Training
10、programColumn Bv Dropped by 50%v Is growing fastv Increased significantlyv Openedv Developeda) Continues to riseWatch the video. Try to match the items in Column A with the descriptions in Column B.a13Video 2 Work in pairs. Here are 2 graphs. Graph 1 shows a companys sales over a 12 month period whe
11、reas Graph 2 is blank. Describe Graph 1 to your partner so that he/she can complete Grap h 2 according to the information you supply. Then change roles and repeat the exercise.a14AssignmentvWork in groups and find an annual report of a publicly traded company and study it with members of your group. Select one representative to give a report to the class.PR managerMarketing managerHR managerFinancial managerchairmana15Follow-up and EvaluationDalian University of Foreign LanguagesDalian University of Foreign Languages
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