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2、dsYour owncustom modelPerformance AdsBrand Ads1. Think about what your brand stands for from Day 12. Prioritize capturing low hanging fruits with Performance Ads3. Use mid-funnel tactics to educate and nurture potential customers4. Brand ads to fuel the momentum and expand top of funnel demand5. Bra
3、nd ads need to perform too: measure brand effectiveness withsurvey & holdout testsLT V31CAC/+PLATFORM:AppsPAID:SalesPAID:AdsCONTENT:App directoryBlogVIRAL:invitesWOMScalingPre-productmarket fitPost-productmarket fit+ 700%- 30%Topline KPI growthUser acquisition costSales-DrivenEnterpriseSales-AssistedMost engaged teamsSelf-ServeEveryone1.2.3.4.5.6.7.8.LTV/CAC9.10.
