国家开放大学电大本科《商务英语3》期末试题及答案（5 、7试卷号：1380）.pdf

1、国家开放大学电大本科商务英语3期末试题及答案7（试卷号：1380)一、交际用语（每小题2分共，10分）1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。1. -Can you show me the schedule?A. Don t worry. I can help you with that .B. You won t miss the planeC. Sure, a tight schedule as usual2. - Does modern logistics mean transportation and delivery?_, Modern logistics i

2、s more about effective and efficient flow of materials and informat ion. A. Yes, you re rightB.No, it s not the whole storyC.No, you re wrong3. -Good morning._?- Good morning! I need a check to send to my publisher in New York.A. What can I do for you,MadamB. What do you want to buy, MadamC. Why do

3、you come here, Madam4.如od morning. Far East Logist ics Company. - Good morning. This is Maggie Bonner. I wouldlike to know your frei ght forwarding bus iness. A. Who is that calling?B. What do you want?C. May I help you?5. - -Hello, this is Steven Smith. Nice to hear your voice again.- Hi, Mr. Smith

4、. the coverage of your freight forwarding bus iness?A. Do you knowB. Please tell meC. I would like to know about 二、词汇与结构（每小题2分，共30分）6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上。6. Samet imes your body language, gestures and expressions may tell peopleabout you thanthe words you use. A. moreB. mo

5、stC. much7. Products are graded according to size and.A. quantityB. qualityC. qualification8. The following hints may help you stay energized, or at least until you can make the timefor rest. A.get you goingB.get you goC. get you went9. When talking to people wi thin your company._don t speak your 1

6、 anguage. you may haveto use Engl ish. A. whoB. whichC. whose10. You can send them gifts your. _best clients.A. in reply toB.with regard toC. in honor ol11. In short, without information, a manager can only make_bl indly.A. management sB. decisionsC. agendas12. The bank_grand door faces south is Ban

7、k of China.A. thatB. whichC. whose13. What we do if the company cut down on ads?A. couldB. willC. shall14.They have signed the, to export textiles.A. contentB. contractC. contact15.It does in the_of transfer of intangible assets or immovable property.A. circums tancesB. operationC. case16. With the

8、rapid economic growth in China, the logistics industry is_greatly.A. expandingB. exploringC. exploding17.Most banks have a section_you setup payees.A. thatB. whichC. in which18.We are engaged in the development of realA. establishB. stateC. estate19.After having seen the and_samples, Jenny makes the

9、 specific inquiry.A. categoryB. catalog C. calculation20. All the prices on the list are subjectour final confirmation.A. toB. atC. on.三、阅读理解（每小题4分，共40分）21-25题：阅读下列短文，从A、B、C三个选项中选出一个正确答案，并将答案序号写在答题纸上。Passage I Hard sell and soft sell are important business terms and useful strategies for sales staff

10、 to know and understand. Both of them can work. The effect depends on the type of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics. The salesperson just keeps explaining how good the product is, why people should buy it and even how the prices mi gh

11、t increase if the consumer walks off. A soft sell is a different approach. The salesperson tries to build trust wi th consumers. He doesn t put pressure on them to buy things,just recommending a pro duet and letting the consumers make their o叩decisions.An example of soft sell is to distribute free s

12、amples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a 1 i ttle bit like doing soft selling People dont really care if someone else buys the product. They are just gi

13、ving their honest opinions and trying to be helpful. Hunor in advertising is also used to attract the consumer s attention and get them interested in the products or serv ices. Customers often resist hard sales tactics, thus mak ing soft- selling much more effective for success. 21. What s the topic

14、 and main idea of the passage?A. Selling Strategy- Sales Staff.B. Sales Staff-What Sales Staff Should Know.C. Selling Strategy-Hard Sell and Soft Sell Strategies.22. Cus tomers often_hard sales tactics, thus making soft- -selling more effective forsuccess. A. resistB. opposeC. object23. Examples of

15、soft sell mentioned in the passage inc lude_A. distributing free samples to customerB. recomending products among fr iendsC. all the above24. Making h1JJDOrous advertisements is one of the approaches companies use to.A. reduce selling costs .B. attract people s interestsC. avoid the shortage of sale

16、s staff25. According to the passage the author indicates that_A. soft sell is preferred by business companiesB. hard sell is rarely resisted by customersC. soft sell i 1s expensive26-30题：根据短文内容判断给出的语句是否正确，正确的写“T, 错误的写“F, 并将答案写在答题纸上。Passage 2 There are eight traditional functions of market ing: (1) B

17、uying: A marketer focusesonbuyers needsanddesires inordertodec i dewhat products toake avai lable. Understanding buyersbehavior is of great importance. (2) Selling: Marketers usually view selling as a persuasive activity that is completedthrough promot ion. Selling inc ludes personal selling, advert

18、ising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. (3) Transporting: Transporting is physically moving the product from the seller to the buyer.Marketers focus on transporting costs and services. (4) Storing: Like transporting, storin

19、g is an aspect of the physical distribution of products.Storing inc ludes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. (5) Grading: Grading involves sorting products according to size and quality. This makesbuying and selling easier bec

20、ause it reduces the need for inspection and sampl ing. (6) Financing: For many products, such as automobiles, fridges, and new homes, the purchaseis facilitated when the marketer provides credit that makes the purchasing of the product possible. (7) Market ing research: Through research, marketers m

21、ay find out the need for new productsand services. By gathering information on a regular basis, they can better plan, carryout and control marketing activities. (8) Risk taking: It involves bearing the uncertainties that are part of the market ing process.Most marketing decisions result in either su

22、ccessor failure that is associated with risk. 26. It is very important to understand buyers behavior. T27. Marketers usually use different selling methods. T28. Marketers ignore transporting costs and services. F29. Both transporting and storing are the aspects of the physical distribution of produc

23、ts. T30. Marketers provide credit that makes the purchasing of automobiles, bridges, and new homespossible. F 四、写作（一篇作文，共20分）试题Suppose you are Simon. You purchased a Sony digital camera from Amazon. com and found that there were scratches on the screen. You are writing to complain about it. 备注翻译：假设您

24、是西蒙。您从亚马逊网站购买了一台索尼数码相机，发现屏幕上有划痕。您写信投诉。答：Dear Sales Manager, My name is Simon. A few days ago I bought a Sony digital camera from Amazon. com. After receiving the camera, I found scratches on the screen and. it could not be used normally. I strongly requested the company to replace me with a new came

25、ra. I hope my complaint can get the company s attention and be resolved as soon as possible! Complainant: SimonDecember 30, 2019 国家开放大学电大本科商务英语3期末试题及答案5（试卷号：1380)一、 交际用语（每小题2分 共，10分）1-5题 ：选择正确的语句完成下面对话，并将答案序号写在答题纸上。1. -By the way, what do you want me to do there? A. Take it easy. I 11 be there on ti

26、me.B. Thank you for doing me such a favor,C. You have to give a presentation on what our products are.2. - -We would like to place an order for some of your C&- Z desk uni ts.A. Great!We keep a large supply in stock.B. Excellent!Delivery dates depend on your locat ion,C.Of course, we recommend payme

27、nt by letter of credit.3. -Hello, this is Steven Smith. Nice to hear your voice again.-Hi, Mr. Smith.A.Do you know the coverage of your freight forwarding bus iness? B. You ve got to tell me the coverage of your freight forwarding bus iness.C. I would like to know about the coverage of your freight

28、forwarding business.4. -They refer to the royalties, including patent right, copyright, trademark right, andsoon. A. What about the tax base?B. How about the tax rate?C. What are intangible assets?5. -Then, what kind of music are you going to have in the background? A. This is obviously too heavy. P

29、eople won t be able to carry it.B. We d better use light ones. They make the audience feel comfor table.C. Our main goal is to establish our brand name among our target aud i ence.二、词汇与结构（每小题2分，共30分）6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上。6. When you sent in your report, you also have to fi

30、le a report_your trip.A. which summarizeB . summarizingC . summar1ze7. One of the ways to help you stay energized is to engage in a quick conversat ion wi thhigh-energy colleagues because their positive energy may, you. A. refreshB. affect .C. di scourage8. The organization started with a small numb

31、er of children_ten to twelve.A. being aged .B. agedC . aglng9. Often, teams can tackle problems more quickly than_you can accomplish on your own.A. whatB. thatC. which10. Sometimes a situation will a direct style of management.A. call outB. call onC. call for11. I have monthly remi t tances_to me fr

32、om the Canada Embassy and I d like to have themoney paid into an account. A. sentB. sendC. being sent12. One of the advantages of online banking is that it allows you to, _money between accountseffectively. A. depositB. payC. transfer13. I think our marketing team is_and the after-sales service is f

33、ast and effective. A. qualifying .B. qualifiedC. being qualified14. Please find enclosed our brochure and other leaflets._our range of services.A. outlinedB. outlineC. outlining15. Serving overseas cus tamers may of ten be done by phones, faxes, letters or emails_somany personal visits. A. insteadB.

34、 withC. wi thout16. No, not really. It is becoming more important with the economy.A. ever grownB. ever to growC . ever growing .17. The total cost in log is ties in China is still higher than that in many other_countries.A. industrializedB. individual izedC. imperialized18.They_the royalties, inclu

35、ding patent right, propr ietary technology, copy right, trademarkright, and soon. A. point to .B. refer toC. show to19. If you need other tax registrations in addition to the ABN, you may need to provideinformat ion. A. accidentalB. additionalC. addictive20. you d have to tell me how large your orde

36、r is going to be. A. I m nervousB. I m worried .C. I m afraid三、阅读理解（每小题4分，共40分）21 -25题：阅读下列短文，从A、B、C三个选项中选出一一个正确答案，并将答案序号写在答题纸上。Passage 1 Being an effective manager means knowing when to use the right management style. Some styles, for ins tance, are more people-oriented, while others tend to focus

37、on a project or product. The management style you select will depend on your people skills and knowledge, available resources (like time and money), desired results, and, of course, the task before you. The common management styles can be summarized into three categories. The participatory style is

38、the first of its kind. Here, it is critical to give each employee an entire task to complete. If that s not possible, make sure the individual knows and und,erstands his or her part as it relates to the projector task. When people in your team know where they fit in the big picture, they re more lik

39、ely to be motivated to complete the task. Following that, we have the directing style. Sometimes a situation will call for a direct style of management. Perhaps a tight deadline looms, or the project involves numerous employees and requires a top-down management approach. Here, a manager answers fiv

40、e questions for the employees: What? Where? How? Why? and When? Let employees know what they need to do, how they re going to do it, and when the questions must be finished. The last one is the teamwork style. If you want to speedup a project and choose the best process for complet ing that project,

41、 managing by teamwork is the way to go. When you motivate people to pool their knowledge, the results may exceed your expectations. Often, teams can tackle problems more quickly than what you can accomplish on your own. The give- and take can create a process that you can repeat in other projects. 2

42、1. Being an effective manager lies in knowing the rightA. knowledgeB. skillsC. management style22. Which of the following is NOT mentioned as a focus of different management styles?A. People.B. Customers.C. Project.23. Which of the following can t be inferred from the passage?A. The management style

43、 is likely to change because the manager has been replaced.B. The management style is likely to change because the desired results have changed.C. The management style is likely to change because the available resources have changed.24. When people in your team know where they fit in the big picture

44、, they are more likelyto be to complete the task. A. frustratedB. reluctantC. inspired25. If you want to speedup a project and choose the best process for completing thatproject,you can resort to A. teamworkB. top- down managementC. tight deadl ine26-30题：根据短文内容判断给出的语句是否正确，正确的写“T，错误的写“F，并将答案写在答题纸上。Pa

45、ssage 2 International trade is the exchange of goods and services between countries. It gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries. Almost every kind of product can be found on the international market: food, clothes, spare

46、parts, oil, jewelry, wine, stocks, currencies and water. Services are also traded: tourism, banking, consulting and transportation. A product that is sold to the global market is an export, and a product that is bought from the global market is an import. International trade can benefit us a lot. Tr

47、ading globally allows us to expand our markets for both goods and services that otherwise may not have been available to us. If you walk into a supermarket and are able to buy Indones ian bananas, Brazilian coffee and a bottle of French wine, you are experiencing the effects of international trade.

48、International trade brings US both advantages and disadvantages. For instance, international trade may also make the world economy easily affected by factors like prices, supply and demand, as well as global events. Political change in As a, for example, could result in an increase in the cost of la

49、bor, thereby increasing the manufacturing costs for an American sneaker company based in Malaysia, which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall. A decrease in the cost of labor, on the other hand, would result in you having to pa

50、y less for your new shoes. 26. International trade exchanges goods and services between di fferent countries and regions. T 27. Every kind of goods and services can be found on the global market. F28.A product that is bought from the global market is an export. F 29. International trade may easily a