课件-跨境电商客服.项目二PPT.pptx

1、跨境电商客服Customer Service in Cross border E-Commerce任务一 寻找客户资源项目二 跨境电商售前客服3任务一 寻找客户资源一、利用搜索引擎（一）选择搜索引擎国内4任务一 寻找客户资源一、利用搜索引擎（一）选择搜索引擎国外5任务一 寻找客户资源一、利用搜索引擎（二）优化关键词1.使用目标国家语言Eg: 英语 product，contact 德语 produkt，contakt6任务一 寻找客户资源一、利用搜索引擎（二）优化关键词2.使用多样化关键词EG：胶带adhesive tape self-adhesive tape pressure-sensiti

2、ve tape PVC adhesive tape7任务一 寻找客户资源一、利用搜索引擎（二）优化关键词3.使用精准关键词EG：防水材料 Waterproof materials Waterproofing materials8任务一 寻找客户资源二、利用展会网站9任务一 寻找客户资源三、利用黄页传统黄页与网络黄页10任务一 寻找客户资源三、利用黄页康帕斯提供免费和付费服务11任务一 寻找客户资源四、利用海关数据海关数据查询网站12任务一 寻找客户资源四、利用海关数据利用海关数据库时要注意：确认商品、采购型号、要求等分析采购商的规模、采购习惯、采购周期分析竞争对手情况搜索买家网站，查找联系方式

3、搜索公司地址13任务一 寻找客户资源五、利用Skype1、输入产品 + 国家2、搜索客户帐号14任务一 寻找客户资源六、利用Facebook搜索流程1.搜索phone case15任务一 寻找客户资源六、利用Facebook搜索流程2.选择一个页面16任务一 寻找客户资源六、利用Facebook搜索流程3.寻找联系信息任务二 撰写开发信项目二 跨境电商售前客服18任务二 撰写开发信一、设计有吸引力的标题（一）选词精简看标题时间？ 2秒钟！19任务二 撰写开发信一、设计有吸引力的标题（二）吸引客户注意力 1.标题中嵌入客户信息 “ We tend to read those emails wit

4、h our name in the title. At least they are not rubbish.”20任务二 撰写开发信一、设计有吸引力的标题（二）吸引客户注意力 2.标题中嵌入产品报价“This $10 product could go to $30 a piece” “Quotations offer one percent less than your target prices”21任务二 撰写开发信二、撰写有效开发信正文（一）简明扼要三段式居多短句为主切忌冷僻词、从句多22任务二 撰写开发信二、撰写有效开发信正文（二）量身定制 换位思考当客户关注产品价格，我方优势为产品

5、质量时：“我方产品质量上乘” or “我方产品价格与市场价格持平，但是在同等价格下，您能获得性能卓越的产品”？23任务二 撰写开发信二、撰写有效开发信正文（三）页面简洁 常用字体及背景Arial、Verdana、Calibri、Times new roman黑色字体背景白色或淡雅的素色24任务二 撰写开发信三、利用开发信模板模板一Hi Sir/Madam,Glad to hear that youre on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA

6、 ANTIQUE FURNITURE,with good quality and pretty competitive price.Also we have our own professional designers to meet any of your requirements.Should you have any questions, call me, lets talk about details.Best regards.25任务二 撰写开发信三、利用开发信模板模板二Dear purchasing manager,Hello,this Lily Lee from xxx comp

7、any.Our company is a professional xx manufacturer with years experience.We want to avail ourselves of opportunity to establish business relation with you.By the way, free sample are available.Thank you in advance.Best regards.26任务二 撰写开发信三、利用开发信模板模板三Dear Sirs: We glad to get your information posted o

8、n XXXXXXX that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future.This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information

9、posted on XXXX, wed like to introduce this item for you, ( product information)If you want to see more items,please visit our website.Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forwa

10、rd to hearing from you soon.Best Regards27任务二 撰写开发信三、利用开发信模板模板四Hey guy,This is XYZ trading here. We are exporting LANTERNS with good quality and low price in US.Call me, lets talk about more details.Rgds28任务二 撰写开发信三、利用开发信模板模板五Dear Mr. Mukund Kamath,Glad to get your contact information from Indiamart

11、.We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company.E-catalog will be provided if needed.Email me or just call me directly. Thank you.29任务二 撰写开发信三、利用开发信模板模板六Dear Sirs,Its glad to write to you with keen hope to open

12、 a business relationship with you. I obtained your company name and email address from the Internet.Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.Hope to hear good news from you.Sincerely Yours3

13、0任务二 撰写开发信三、利用开发信模板模板七Hi, purchasing manager.We are XXXX supplier, and we have researched & designed some new product.If you are interested in, Ill send you our catalogue.Thanks for your valuable time.Regards.31任务二 撰写开发信三、利用开发信模板模板八Hi Kelvin,Glad to hear that youre on the market for flashlight and o

14、ther promotional items.This is * from * Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you.Please find the pictures with models and different packaging in attachment. An American guy

15、 purchased this model in BIG quantity last year.FREE SAMPLES can be sent on request. Call me.32任务二 撰写开发信三、利用开发信模板模板九Hi Chris,Glad to hear that you are on the market for stainless steel spinning parts.We, xxx Co. Ltd, is professional in precision machining for nearly 10 years, covering high precision

16、 machining parts, casting parts, metal parts, etc. Hope to establish business relationship with you.Should you want to know more about our company, please visit Any comments. Thanks.Best regards 33任务二 撰写开发信三、利用开发信模板模板十Dear Sir or Madam,Are you interested in saving some money on importing any of the

17、following:- High quality thickness planer- Bench planer- Combined planer & thicknesses- Woodworking machinesAll of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too.My contact details are below, and I would be glad to hear from you.Kind regardsMANY THANKS TO YOU