会展英语实用英语教程李红英课件unit1.ppt（无音视频）

1、Notes of FormatWarm-upDialoguesWritingReadingSamplesDo it Yourself(1) 写英文信,从结构到用词都要符合英语的特点,信中所讲的事情一定要准确 清楚,使人读后一目了然 写信不仅篇幅要短,句子要短,用词也要简洁且通俗易懂(2) 英文书信的格式常用的有齐头式和混合式二种 齐头式便于打字,广泛用于正式书信 会展邀请信大多采用齐头式(3) 英文书信的结构一般包括称呼 正文 结尾客套语和署名四大必要部分(4) 称呼应从信纸的左边顶格写起,常用的称呼有Dear Sir (s), Dear Sir or Madam, Dear Madam和Ge

2、ntlemen 末尾符号通常用逗号,有时也可用冒号Warm-upDialoguesWritingReadingInvitation LetterInvitation Letter(5) 书信的正文结构一般分为三个部分:开头 中间和结尾 在公函中,开头部分一般除了写一些表示问候的话语外,应用简短的话直截了当地说明写信的目的 然后,中间部分对写信的想法和要求进行具体说明,陈述观点 结尾部分是对信文加以总结和对写信的目的的强调,并表达对收信人的希望和谢意等(6) 结尾客套语是写信人对收信人表示的一种谦称,相当于“XXX敬上”的意思 在特别正式的书信中,常用“Yours respectfully”等(

3、7) 署名包括手签的名字和打印的名字及头衔 注意书信无论是手写还是打印,都必须签上自己的名字,以示郑重,使收信人相信信件的真实性 此外,在签名下面还可以写上自己的职位和头衔 例如: Yours respectfully (打印) Kelly Smith (手写签名) Kelly Smith (打印) Sales Manager(打印) Warm-upDialoguesWritingReadingWarm-upDialoguesWritingReadingBody LetterheadDate Inside Name & AddressSalutationClosingSignatureWarm

4、-upDialoguesWritingReadingBody LetterheadDate Inside Name & AddressSalutationClosingSignaturenSincerely yours,nYours sincerely,nRespectfully yours,nYours truly,nYours cordially,nVery truly yours,Warm-upDialoguesWritingReading Dear Sir/Madam, We would like to sincerely invite you and your company rep

5、resentatives to visit our booth at the Continental Exhibition Center in China Import and Export Commodities Fair from April 15th to 20th 2008. We are manufacturers specializing in refrigerators, and we have a fine collection of compact refrigerators, wine coolers, water coolers, ice-makers, beverage

6、 coolers and so on. Our new models offer superb design and their newWarm-upDialoguesWritingReading features give them distinct advantages over similar productsfrom other manufacturers.It would be a great pleasure to meet you at the exhibition.We would like to establish long-term business relations w

7、ithyour company in the future.Exhibition Center: the Continental Exhibition Center, Guangzhou, ChinaBooth Number: A-K-306 A-K-307 Date: Apr. 15th to 20th 2008Best Regards.Su Can(Mr.) Su CanGeneral ManagerWarm-upDialoguesWritingReading Dear Mr. Su, Thank you for your letter of 15 February and I am pl

8、eased to confirm our companys participation in your exhibition in April.Since it is the first time for us to attend this kind of exhibition, we would be grateful if you could send us further details about the fair.I look forward to attending the exhibition. Yours sincerely Bill Martin Bill Martin Pu

9、rchasing Manager Warm-upDialoguesWritingReading You are the Sales Manager for Sunlight Auto Co., Ltd. You are organizing your schedule for showing products at The China Import and Export Fair on 15th-20th April. Write an invitation letter to your client, whose name is Mr. Higgins from ABC company to

10、 visit your booth at that time. Warm-upDialoguesWritingReadingKey to this letterWarm-upDialoguesWritingReadingJ. HigginsManager45 Broughton StreetBrighton BN25 1XLFeb. 15,2009Dear Mr. Higgins,As you are our valued customer, we look forward to every opportunity to meet with you. From 15th Apr. to 20th Apr. 2009, we will be exhibiting at the105th China Import and Export Fair.We cordially invite you to visit our booth.Our booth number is 2B28 in Hall 2.With Compliments,P. MatthewsP. MatthewsSales ManagerSunlight Auto CompanyWarm-upDialoguesWritingReading