商业市场分析课件.pptx

1、Cenway Fine ChemicalsWu Jian & Wang YuboCompany Profile 企业介绍 Cenway Fine Chemicals focus on providing high quality and low cost green chemicals for highly-developed paper especially e-commerce business. - The company is stablished in 2003- The net capital is 35 million RMB- The land area is about 3,

2、000 square meters- The staff is 55Organization组织架构Technology产品技术 Market市场模式Finance业绩规划(who we are)(what to do )(how to do)(money)Technology产品技术51.1 Product series 产品分类 Part 1Liquid dyesBlack Cardboard paper DyeElectrolyte additivesKey productsLiquid dye series for packaging paperSpecial Color-paper

3、DyeRetardant for battery61.3 Market Analysis 市场分析Part 115%85%0%0%Market shareCenwayOthers0100020003000400050006000700080009000100002012201320142015201620172018CENWAYs Sales Quantity (MT)Total market is 30000MT.7Part 1Technology innovation in R&DKnown brand in China marketLower cost competitive with

4、overseas competitors引申出独特竞争优势研发能力Few patented product引申出需要一个工厂1.4 Advantages & Disadvantages 优势与劣势 8Part 1The Liquid Dyes market capacity is limited .We intend to enter into new business areas- the battery chemicals as well retardant.依靠研发能力迎接这些挑战Stable increasing demand at 3% annually owing to the i

5、ncreasing of E-commerce市场容量增加可N年？1.4 Opportunities & Challenge 机遇与挑战9Environmental-friendly liquid dye, direct tinting and simple operation. Pros: 1.Presenting the same dyeing effect as direct fast light black G does. The final black cardboard product is premium with high additive values; 2.Low cost

6、, better effect, better cost efficiency; 3.Direct dyeing, fast dyeing, simple operation; 4.Easy effluent treatment, environmental-friendly dye; 5.No trouble of preparation or heating in advance to save energy. Compared to other offerings: 1.Cenway products price is much lower than the Black Gs, with

7、 exactly the same dyeing effect; 2.2. Compared to the Sulphur blacks price, the dyeing cost is lower and the final paper products quality is betterPart 11.5 Black Cardboard-paper Dye 特色黑卡纸 10Top ten customersNoCustomerQuantity(ton)Coloring Pattern1广西荔浦纸业20000炭黑色浆（自产）、染料（信汇）2广东兴民纸业18000染料（红黑蓝三色复配）3江西

8、明盛纸业15000染料（红黑蓝三色复配）4福建巨中辉纸业15000炭黑色浆（益民）、染料5浙江天耀纸业15000染料（红黑蓝三色复配）6宜章吉兴纸业15000硫化黑7汨罗湘宏纸业10000炭黑、硫化黑8浙江天天红纸业10000染料（红黑蓝三色复配）9河南新密纸业10000染料（红黑蓝三色复配）10山东太阳纸业10000染料（红黑蓝三色复配）Market市场模式122.1 Business Model 商业模式Part 2 包装纸染料Packaging Cardboard-paper Dye分销商Distributors供应商Raw Material Suppliers操作工艺Operation

9、Techniques研发R&D买卖Buy & sales锁定Lock-in生产Production销售Marketing核心顾问团队Key Consultants登门&样品Visit & Sample品牌信誉Reputation分销商Distributors核心顾问团队Key Consultants管理费用Management Cost制造成本Production Cost销售费用Marketing Cost特种纸染料服务团队Service Team造纸业Paper-making Industry特种纸造纸厂Special-usage Paper Mill制造成本Production Cost

10、重复性销售/月Repetitive Sales/mth服务Service研发团队R&D Team设施Equipment帮助Help with Lower Cost & Better Quality个人口碑&信任感Personal Effects-Trust邮件&电话Mail & Call直销&经销商Direct Selling & Distribution Channels造纸厂Paper Mill重复性销售/月Repetitive Sales/mth13研发质量2.2 Key Points 关键因素Part 2 销售及服务Sales & ServiceR&DQuality142.3 Cust

11、omers Analysis 客户分析 Part 2 Top Cardboard-paper Customers in ChinaNameProduction Ability (ton/year)Dye Usage (ton/year)万利达1,000,0001200联盛1,200,0001440吉安1,200,0001440玖龙5,800,0007920理文4,200,000534015Part 32.3 Competitors Analysis 竞争对手分析010002000300040005000600070008000Clariant Cenway Taixue Shenlun Hon

12、gboYiminDeruilaiBMCYongjia YadongSales Quantity (MT)Cenways target is to get more market share from the No. 1 competitor -Clariant162.4 Next Step 下一步Part 2 新工厂研发人力新产品FAME Downstream Product；Material for OLED New Fine Chemical FactoryR&D HR ImprovementOrganization组织结构183.1 Key Personnel 主要工作人员Part 3

13、白铁顺吕玉利巫俭汪玉波 刘长麟林树升 研发经理 研发总监 总经理 副总经理 副总经理 销售经理193.2 Organization chart 组织结构Part 3General Manager Vice General ManagerVice General Manager R&DFinanceHRQCSalesProductionPurchase Sales ProductionFinance业绩规划 214.1 Sales budget & plan 业绩和规划Part 4 Revenue (million RMB)Year 2017Year 2018Year 2019 Year 2020Total Sales75100115130Liquid Dyes Sales7090100110Black Cardboard-paper Dye Sales5101520Profit before tax2468224.2 Capital Need 资金需求Part 4ExpectationsThank you!