1、ToreadandlearntotalkaboutwearabletechnologyToreadfordeepunderstandingandcriticalthinkingTolearnsometechniquesusedinadvertisementsCan you think up a kind of wearable technology?Doyouknowthatwearabletechnologyisgoingtobethenextbigtechnologytrend?Itwillhelpmakeyourlifemucheasierandmoreconvenient.smartw
2、atchReadthetitle,subtitles,photographs,andcaptionsquickly,andfigureoutwhatthesedesignelementstellyouaboutthetext?Wherecanyoufindthistext?Theyshowthatthistextismeanttobeaninformativeadvertisement.Youcanfinditinanadvertisement.Part1Usequestionstoarousereadersattention.Thengiveabriefintroductionofthewa
3、tch.Part2Describeitsmainfeatures.Part3Advertisedifferentappsthatcanbefoundinthewatch.Can you match the words with their English explanations?apieceofmaterialwhichgoesaroundthewristalargeamountofdatastoredinacomputersystemsothatyoucanfindanduseiteasilytheregularbeatthatcanbefelt,forexampleatyourwrist
4、,asyourheartpumpsbloodaroundyourbodyawatchusedformeasuringtheexacttimeittakestodosth,especiallytofinisharacewristbanddatabasepulsestopwatch1List the functions and features of the Smartwatch Fitness Tracker.Features:No.1WaterproofcasewithmetalframeNo.2ToughrubberwristbandavailableinsixcoolcoloursNo.3
5、Long-lastingbatteryNo.4LargeappiconsNo.5Glasstouch-screendisplayNo.6Easy-to-usesmartbuttonFunctions:Itcanhelpwithyourexerciseroutine,e.g.bykeepingtrackofyourdiet,sendinginformationabouthealthandfitness.2Which apps can help you make exercise and diet plans?Explain how.Alloftheseapps.Calendar-keeptrac
6、kofNutrition-adatabasewithhelpfulinformationWorkout-descriptions,photosandvideosPulse-trackandshowyourpulserateStopwatch-accurateandeasy-to-useRoute-AGPSthatmapsyourroutesandrecordsyourtimesanddistance.3What is the main purpose of this advertisement?Can you identify any features of language that are
7、 frequently found in advertisements?Themainpurposeoftheadvertisementistoadvertisetheproductandpromotesales.Features of the language are:usingquestions:Do you?usingadjectives:tough,stylish,easy to use,accurate.usingsimpleanddirectlanguage:large app icons.Advertising uses special techniques to make pe
8、ople want to buy the product.Techniquesinclude:Hyperbole(夸张法夸张法)-exaggeration(夸张夸张),oftenbyuseofadjectivesandadverbs.Frequentuseofadjectivesandadverbs,useofdescription.Neologisms(新创造的词新创造的词)-similartocompoundwords,thesearemadeupwords,e.g.smartwatch.Shortsentencesforimpactonthereader,boldorlargetypef
9、orthe“headline”or“slogan”tocapturetheattentionofthereader.Avoidstatinganynegativeaspect,e.g.anadvertisementwontsaythatyoumustexercisebecauseyouarefat,theadvertisementwillratherfocusongettinghealthy.Simpleandslanglanguagesothattheaudienceunderstandthefeaturesandfunctionsoftheproductandsuggestsafriend
10、lyattitude.Presenttenseisusedmostcommonly.Repetitionofthebrandnameandtheslogan(口号，标语口号，标语),sothattheyarememorable.Humourshowstheproductpositively.Glamorisation(美化美化),e.g.insteadofusedcars,whichsuggeststheyareold;theadvertisementwillsay“pre-lovedcars”.Createanadvertisementtointroduceadigitalgadget(数码小设备数码小设备).Youcanusedifferenttechniquesthatareusedinadvertisementswhencreating.Tryyourbesttouseasmanynewwordsandexpressionsyouvelearntinthisunitasyoucan.
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