精华商业模式简介-画布课件.ppt

1、商业模式画布画布http:/www.bizmodel.org 系统反映反映您的商业模式http:/Www.BizModel.OrG4个视角http:/Www.BizModel.OrG提供提供什么什么?http:/Www.BizModel.OrG提供提供什么什么?为谁为谁提供提供?http:/Www.BizModel.OrG提供提供什么什么?为谁为谁提供提供?如何如何提供提供?http:/Www.BizModel.OrG提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?http:/Www.BizModel.OrG9个构造块http:/Www.BizMode

2、l.OrG提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?http:/Www.BizModel.OrG提供提供什么什么?为谁为谁提供提供?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价

3、值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENT

4、SSEGMENTS分销渠道分销渠道http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?收益收益多少多少?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIEN

5、TCLIENTSEGMENTSSEGMENTS分销渠道分销渠道http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENT

6、SSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIEN

7、TCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源http:/Www.BizModel.OrGWHAT?WHO?如何如何提供提供?成本成本多少多少?

8、WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTC

9、LIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动http:/Www.BizModel.OrGWHAT?WHO?HOW?成本成本多少多少?WHAT?WHO?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMEN

10、TSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENT

11、CLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS伙伴网络伙伴网络http:/Www.BizModel.OrGWHAT?WHAT?WHO?WHO?HOW?HOW?$?$?CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS价值主张价值主张CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS成本结构成本

12、结构CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户关系客户关系CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS客户细分客户细分CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键资源关键资源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS关键活动关键活动CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS收益来源收益来源CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS分销渠道分销渠道CLIENTCLIENTSEGMENTSSEGMENTSCLIENTCLIENTSEGMENTSSEGMENTS伙伴网络伙伴网络http:/Www.BizModel.OrG 您会如何使用 商业模式画布?http:/Www.BizModel.OrG