1、clickEngland BeckhamBrazil RonaldoBrazil RonaldinhoArgentina Batistuta Where have you seen and heard advertising?In the streeton the bus at the bus stationon radioon TVin the newspaperin the magazineon the Internetspokesman spokeswoman Do you think advertising actually works?Have you ever bought any
2、thing because you liked the idea promoted in the advertisement?促销促销Paragraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5the classic adsthe ads in the marketmodern adsthe top ads of todaythe public adstraditional,typicalListen to the tape and finish the multiple choices.1.Which one is not a public
3、advertisement?A.Fighting AIDS B.Saving waterC.Helping the poor D.SK2.What ideas do todays advertisements use to make you notice their products?a.new b.humour c.unusual d.surprised A.abc B.abcd C.acd D.bcd3.Whats the top advertisers aim?A.To create something that has never been seen before and is fas
4、cinating for people to look at B.To make contributions to society C.To use modern techniques of design D.To make people know their productsListen to the tape and finish the multiple choices.1.Which one is not a public advertisement?A.Fighting AIDS B.Saving waterC.Helping the poor D.SKD2.What ideas d
5、o todays advertisements use to make you notice their products?a.new b.humour c.unusual d.surprised A.abc B.abcd C.acd D.bcdB3.Whats the top advertisers aim?A.To create something that has never been seen before and is fascinating for people to look at B.To make contributions to society C.To use moder
6、n techniques of design D.To make people know their productsARead the text and complete the table.Paragraph 1aimcontentsthe classic ads give information about finding _a.the name of a _b.what the companies _ c.where they are _and the _ namesproductscompanysellbrandlocatedcertainsubjectcorporation n.公
7、司公司certain adj.sure 确信确信 some 某一某一Paragraph 2aimcontentsthe ads in the market_and hold the _of the publica._pictures or the words of _b.advertisements that people _looking atattractexpertsenjoyattentionconsist ofsubjectcontain由由组成组成Paragraph 3aimcontentsmodern adshigh _of _design_the highest standar
8、ds of design with _linked to the products to make them more attractivestandardsvisualcombineideassubjectconcept概念，原则概念，原则ideas which are linked toParagraph 4aimcontentsthe top adsoftoday_something that has never been seen before and is _ for people to look at_,surprised and new and _ideascreatefasci
9、natinghumourunusualsubjectfascinating adj.迷人的，迷人的，赏心悦目的赏心悦目的Paragraph 5aimcontentsthe public adsmake _ to societyencourage _to _in improving their neighbourhood,protecting the environment,and helping other peoplecitizensparticipatecontributionssubjectthe classic adslocationbrand namecompany nameprod
10、uctbrand nameproductcompany namelocationthe ads in the marketpictures or the words of expertsenjoy looking at modern adshighest standards of visual designhigh clearlightthinidea linked to the productthe top ads of todayhumour,surprised and new and unusual ideathe best partThey make people forget tha
11、t someone is trying to sell them something.the public adsprotect the environmentmake contributions to societyWhat are the main characteristics of the ads?1)They are meaningful,interesting.2)We can find in the ads.attractive,humorous,fascinating,surprised,new,creativeinformation,modern techniques of design Describe an advertisement you like.
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