《实用电子商务英语》unit6课件.pptx

1、PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：实用电子商务英语Unit 6 Electronic Systems of PaymentPPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Learning ObjectsAfter learning this unit,you will be able to:Master so

2、me key terms related to electronic payment.Identify various ways to do electronic payment.Master words and expressions related to electronic payment.PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：CONTENTSCONTENTS目 录Lead-inReadingTranslation Skills（词义的引申）

3、Business Writing（申诉信）PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：CONTENTSCONTENTS目 录Grammar Review（定语从句）Supplementary Reading（中国移动支付领先全球）E-commerce-Related Knowledge （电子商务的支付保障）PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范

4、文下载：试卷下载：教案下载：字体下载：Part Lead-inPPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Lead-in Look and match.payment by credit cardAlipayNFC Based Cashless PaymentWeChat payAlipayNFC Based Cashless PaymentPPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word

5、教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Lead-in Look and match.payment by credit cardAlipayNFC Based Cashless PaymentWeChat paypayment by credit cardWeChat payPPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Lead-in Think about the following questions and then

6、 discuss with your partners.1.How many types of electronic payment can you list?What are their characteristics?2.Whats the benefits of using electronic payment for businesses?PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Part ReadingPPT模板下载：行业PPT模板：节日PP

7、T模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：The following are the prominent1 payment systems for paying for goods and services on the net.The key criteria for evaluating2 and selecting a system for a particular situation are that it should be effective and secure.Credit

8、Cards Credit cards are still the most popular way for paying for goods and services on the net.The more card types the merchant accepts,the better his sales will be.Digital Cash Electronic cash is becoming an increasingly popular alternative to notes3 and coins,because it offers added convenience,an

9、d the costs involved for banks and retailers are greatly reduced.Electronic cash can be transferred directly to a retailer,merchant or other outlet4 to pay for goods or services.The software to facilitate5 electronic cash is implemented by any bank and usable6 by any bank customer or merchant.It use

10、s digital signature7 technology based on public key cryptography,to provide authentication,non-repudiation8,data integrity9,andReadingPPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：confidentiality10 which allows banks to issue11 digital cash and which ca

11、n be sent from consumer to merchant in complete privacy.To use digital cash,both the customer and the merchant need to have an account with a bank that issues it.The bank provides customers with purse software for managing and transferring their digital cash.MicropaymentsCredit cards are suitable fo

12、r buying goods and services costing more than$10 a transaction but are not a cost-effective payment medium for lower priced items,including electronically transmitted products or access to information.Consumers can use their existing bank accounts to transfer value into their Internet wallet softwar

13、e.Or they can load funds from their credit cards,as a regular transaction as opposed to a cash advance.In either case,the actual funds remain in the bank under FDIC protection.These small denomination12 tokens13 are known as micro-cash and transactions with them are called micropayments.ReadingPPT模板

14、下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Once the Wallet is loaded with funds the consumer can begin making micropayments at Websites wallet enabled with appropriate micopayment software such as CyberCash CashRegister software.Electronic Checks The thir

15、d party software programs allow businesses and consumers to purchase goods and services securely online utilizing14 their personal or business checking accounts electronically.More persons have checking accounts in the banks than they have the credit cards.The customers only need a Web browser and a

16、 checking account.No special hardware15 or software is needed since all the processing is handled by the third party software such as iCheck or NetChex.ReadingPPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Digital WalletsWith Wallet,the Internet purchase

17、 becomes a simple task.The wallet stores data such as credit card numbers,so there is no need to re-enter them for each purchase.It also transparently manages the consumers digital credentials16(certificate17 and key pairs).The consumer provides their credit-card information and receives an encrypte

18、d code that refers to their credit card in return.When making a purchase at a participating Web store,the wallet passes the code to the Internet merchant.The Internet merchant then hands that code,along with the purchase price,to the wallet issuer18 who verifies19 the transaction with the credit-car

19、d company and transfers the funds to the merchant along with an authorization20 to ship the product.ReadingPPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingVocabulary1 prominent/prmnnt/adj.重要的；著名的；杰出的2 evaluate/vljuet/v.估计；评价；评估3 note/nt/n.纸币，钞票4 ou

20、tlet/atlet/n.专营店；经销店5 facilitate/fsltet/v.促进；促使；使便利6 usable/juzbl/adj.能用的；可用的；适用的7 signature/sgnt(r)/n.签名；署名；签字；签署8 non-repudiation/nn rpjuden/n.不可否认性9 integrity/ntegrti/n.完整；完好10 confidentiality/knfdenilti/n.保密性；机密性PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教

21、案下载：字体下载：ReadingVocabulary11 issue/u/v.发行12 denomination/dnmnen/n.（尤指钱的）面额，面值13 token/tkn/n.代币，专用辅币14 utilize/jutlaz/v.利用，使有用，化为有用15 hardware/hdwe(r)/n.计算机硬件16 credentials/krdenlz/n.资格证书；证明书；证件17 certificate/stfkt/n.证明；证明书18 issuer/ju/n.发行人19 verify/verfa/v.鉴定；查对；核对；证实；证明20 authorization/razen/n.批准书

22、；授权书PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingTechnical Words and Abbreviations1 digital cash 电子货币2 micropayments小额支付3 electronic checks电子支票4 digital wallets电子钱包PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下

23、载：教案下载：字体下载：ReadingNotes to the PassageElectronic cash is becoming an increasingly popular alternative to notes and coins,because it offers added convenience,and the costs involved for banks and retailers are greatly reduced.【译文】电子现金正成为纸币和硬币的一种越来越受欢迎的替代品，因为它提供了更多的便利，而且银行和零售商的成本也大大降低了。alternative to

24、notes and coins 纸币和硬币的代替品 alternative 可供选择的事物e.g.There are several alternatives to your plan.对你的计划有好几种可供选择的方案。PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingNotes to the PassageIt uses digital signature technology based on public key cryptography,

25、to provide authentication,non-repudiation,data integrity,and confidentiality which allows banks to issue digital cash and which can be sent from consumer to merchant in complete privacy.【译文】它使用基于公钥加密的数字签名技术，提供认证、不可抵赖性、数据完整性和保密性，使银行能够发行数字现金，并且可以在完全保密的情况下从消费者发送到商家。digital signature 数字签名，一种基于加密和保密的认证码的

26、个人身份认证方法，用于在电子文档上“签名”。PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingExercises1.What are the key criteria for evaluating and selecting a payment system for a particular situation?_2.What is the most popular way for paying for goods and services on

27、 the Net?_3.What are the main advantages of digital cash?_ Answer the following questions according to the passage.Effective and secure.Credit cards.It offers added convenience,and the costs involved for banks and retailers are greatly reduced.PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Wor

28、d教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingExercises1.How can consumers make micro payments at Websites?_2.What is the function of software programs such as iCheck or NetChex?_ Answer the following questions according to the passage.Consumers can use their existing bank accounts to transfer value i

29、nto their Internet wallet software.They are the third party software programs which allow businesses and consumers to purchase goods and services securely online utilizing their personal or business checking accounts electronically.PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：

30、课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingExercises Translate the following words and phrases into Chinese.1.credit card_2.encrypted code_3.digital signature_4.data integrity_5.non-repudiation_6.micropayments_7.denomination tokens_8.bank accounts_9.in complete privacy_10.payment medium_信用卡加密代码数字签名数据完整性不可抵赖性小额

31、支付面额代币银行账户完全保密付款方式PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingExercises Translate the following phrases into English.1电子支票_2纸币和硬币的替代品_3网页浏览器_4电子钱包_5活期存款账户_6密钥对_7主要标准_8划算的_9预付现金_10数字证书_e-checksubstitutes for paper money and coins(digital cash)we

32、b browsere-wallet current account key pairmain criteria cost-efficient advance in cashdigital certificatePPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingExercises Fill in the blanks with the words given below.Change the form if necessary.prominent

33、noteoutletfacilitatesignatureconfidentiality issueutilizecredentialsverify1.The business has 34 retail _ in this state alone.2.The new trade agreement should _ more rapid economic growth.3.He was attacked for having put his _ to the deal.4.Britains new ambassador to Lebanon has presented his _ to th

34、e President.5.We only exchange _ and travellers cheques.outletsfacilitatesignaturecredentialsnotes PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingExercises Fill in the blanks with the words given below.Change the form if necessary.prominent noteou

35、tletfacilitatesignatureconfidentiality issueutilizecredentialsverify6.Ill leave you to _ whether these claims are true.7.The resources at our disposal could have been better _.8.They _ a special set of stamps to mark the occasion.9.He played a _ part in the campaign.10.They signed a _ agreement.veri

36、fyutilizedissued prominentconfidentiality PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingExercises1.The key criteria for evaluating and selecting a system for a particular situation are that it should be effective and secure._2.Electronic cash is

37、becoming an increasingly popular alternative to notes and coins,because it offers added convenience,and the costs involved for banks and retailers are greatly reduced._ Translate the following sentences into Chinese.评估和选择某一特定情况下的系统的关键标准是，该系统应当有效、安全。电子现金正成为纸币和硬币的一种越来越受欢迎的替代品，因为它提供了更多的便利，而且银行和零售商的成本也大

38、大降低了。PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：ReadingExercises3.The third party software programs allow businesses and consumers to purchase goods and services securely online utilizing their personal or business checking accounts electronically._4

39、.The wallet stores data such as credit card numbers,so there is no need to re-enter them for each purchase._5.When making a purchase at a participating Web store,the wallet passes the code to the Internet merchant._ Translate the following sentences into Chinese.第三方软件程序允许企业和消费者利用个人或企业的电子支票账户在网上安全地购买

40、商品和服务。钱包里储存着信用卡号码等数据，因此每次购物都不需要重新输入。在加入（数字钱包）的网络商店进行购买时，钱包将密码传递给网络商家。PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Part Translation Skills （词义的引申）PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Translation Sk

41、ills（词义的引申）引申法，就是根据上下文的内在联系通过句中词或词组乃至整句的字面意思由表及里，运用一些符合汉语习惯的表达法，选用确切的汉语词句，将原文内容的实质准确地表达出来。引申法主要包括逻辑引申、语用引申、修辞引申及概念范围的调整四种。PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Translation Skills（词义的引申）在翻译的过程中，由于直译某个词、短语乃至整个句子会使译文不通或不符合语言的表达习惯，因此要根据上下文逻辑，对该词或短语从

42、其本义出发，由表及里，运用符合语言的习惯表现法，选用确切的词句来翻译。n【例1】Our unique concept was a response to buyer needs,bringing greater reliability,higher-quality output,exceptional user-friendliness and operational ease.我们唯一的理念就是：对于购买者的需求有求必应，生产可靠性更高、质量更优的产品，让他们使用时更方便，操作时更轻松。n【例2】In fact,one mould can produce many thousands of

43、articles before it wears out.事实上，一个模子生产成千上万件产品之后才会破坏。一、逻辑引申PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Translation Skills（词义的引申）语用引申是指在翻译时将原文里的弦外之音补译出来。补译时应结合交际对象、交际目的和交际情景（或上下文）判断说话人（或作者）词语中的引申意义。n【例1】The new father wore a proud smile.刚做了父亲的那个人面带得意的笑

44、容。n【例2】Cleverer heads than mine might have seen his drift.比我聪明的人，才弄得懂他葫芦里卖的是什么药。二、语用引申PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Translation Skills（词义的引申）为使译文增色，除真实再现原文中所包含的内容外，还得讲究修辞。【例1】It is very much like communicating with an accurate robot who

45、has a very small vocabulary and who takes everything literally.这很像在和一个一丝不苟的机器人讲话。机器人只有很少的词汇，而且事事刻板。【例2】The most successful manufacturers make it their business to understand consumer psychology how to use design,both in marketing and production,to make their products“speak”to the consumer.最成功的制造商总是把

46、了解消费者心理，即在营销和生产中如何运用设计来让产品向消费者“表达情感”作为职责。三、修辞引申PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Translation Skills（词义的引申）词的概念范围常常应在具体的语境中加以调整，或扩大外延而缩小内涵，或缩小外延而丰富内涵。【例1】Every life has its own roses and thorns.每个人的生活都有甜和苦。（具体抽象）【例2】The car in front of me sta

47、lled and I missed the green.我前头的那辆车停住了，我错过了绿灯。（抽象具体）四、概念范围的调整PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Translation Skills（词义的引申）Practical Task1过了这个村就没有这个店了。_2他感到很不自在。_3但是，当你学会了英语，你就会发现它是通向如此丰富知识的桥梁。_4成功与否，我要试一试。_5父亲要养活母亲、姐姐和我三口人。_ Translate the foll

48、owing sentences into English.Its now or never.He felt like a fish out of water.But when youre learned English,youll find it a bridge to so much knowledge.Whatever successful or not,I will give it a try.My dad has three dependents:my mother,my sister and I.PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀

49、PPT下载：教程：Word教程：教程：资料下载：课件下载：范文下载：试卷下载：教案下载：字体下载：Translation Skills（词义的引申）Practical Task1.Dont let your heart rule your head._2.There is a mixture of the tiger and the ape in his nature._3.The Great Wall is a must for most foreign visitors to Beijing._4.“Where are the beauties and improvements which

50、 you were to show me?”She asks._5.Her whole body got shitty while stabbing pains went all over her._ Translate the following sentences into Chinese.别让情感支配理智。他的本性既残忍又狡猾。长城是大多数来北京的外国游客必不可少的参观游览项目。她不禁问到：“你带我看的美景都在哪儿呢？”她浑身上下疼痛难忍。PPT模板下载：行业PPT模板：节日PPT模板：素材下载：PPT背景图片：图表下载：优秀PPT下载：教程：Word教程：教程：资料下载：课件下载：范文