2021-214情人节专场(春彩纷呈-三世三生主题)活动策划方案-40P(事件营销).pptx

1、2021年214情人节专场主题策划方案1策划导入Curation import2活动总述Event overview 3事件营销Early publicity4活动主体Active subjectW E L C O M E T O O U R C R E A T I V EPART.1策划导入Curation import在我们国家，情人节被主要分为西方情人节和中式情人节。2月14日，称为圣瓦伦丁节或圣华伦泰节，是西方国家的传统节日之一，起源于基督教。如今已经成为全世界著名的浪漫节日，成为一个关于爱、浪漫以及花、巧克力的甜蜜日子。DATE MESSASEEfficiently pontific

2、ate B2B imperatives for principle-centered schemas.DATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.2021，当情人节拥抱新年。欢快的年味中多出了别样浪漫的节日气息。这个情人及，想好怎么过了吗？春彩纷呈，三世三生探寻新年味道，奔赴团圆美好一场极具浪漫且充满年味祝福的情人节专场活动即将拉开序幕活动思路Efficiently pontificate B2B imperatives for principle-centered sch

3、emas.我们的关键词是：线上线下联动 春彩纷呈 情感共鸣为爱告白 浪漫憧憬 震撼惊喜 DATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.让情人节赋予新年双倍美好让所有参与来宾拥有目不暇接的一天让所有相信爱情与浪漫的人一起徜徉在幸福的国度！让爱成为三世三生PART.2活动总述Event overview 活动主题：春彩纷呈，三世三生 2021年214情人节专场活动策划方案活动地点：地产项目营销中心活动内容：情感共鸣事件营销+氛围美陈主题打卡地+大型创意互动装置+喜从天降+三世三生

4、+糖味市集+浪漫大礼包等等系列特色活动，将商场/案场打造成最目不暇接最IN的新春情人节全民去处。活动概述活动目的Efficiently pontificate B2B imperatives for principle-centered schemas.通过打造创意节点营销活动，吸引人群关注，聚集人气，在允许范围内增大有效客户到访，集中导客。123扩大品牌曝光度，培养品牌认知。通过针对性活动增加现场氛围营造，打造沉浸式体验，打响项目品牌知名度，促进销售。维系老业主，增加客户满意度，加强客户归属感。4PART.3事件营销Event overview 线下街访，素材收集Efficiently po

5、ntificate B2B imperatives for principle-centered schemas.2021，希望疫情不再阻隔爱的距离。活动前期，安排工作人员进行商圈街访。采集浪漫爱情故事，疫情期间恋爱的困难瞬间，以及“我爱你”三字浪漫箴言。后期进行素材剪辑，精选视频投放，引发更大的关注，话题性言论及情感共鸣。“我爱你”视频投放Efficiently pontificate B2B imperatives for principle-centered schemas.投放平台建议Efficiently pontificate B2B imperatives for princip

6、le-centered schemas.后期剪辑“我爱你”三字箴言，搭配浪漫深情背景乐及项目logo在主流平台上进行投放，引发更大的关注，话题性言论及情感共鸣。推荐抖音、b站、微博等。千里情书Efficiently pontificate B2B imperatives for principle-centered schemas.所爱隔山海，山海皆可平。如果这个情人节我们不能一起过，那就让千里情书代我为你送上最甜蜜的祝福。粉色浪漫巴士，在车内安有特殊洒水装置，所到之处，写下爱的【千里情书】，一字一句戳中人心。Efficiently pontificate B2B imperatives fo

7、r principle-centered schemas.活动前期，可通过h5等形式线上征集“情书”内容，用文字为他/她送去最真挚的心意吧。巴士将通过主题画面和线上宣传等形式，用情话为项目及情人节代言。引起广大关注与市民自发宣传。千里情书PART.4活动主体Event overview SUMMARYTEMPLATE FORMID-YEAR WORK活动期间，现场牛牛人偶化身爱情守护官，为现场到来的女士派送情人节特别礼物，让来宾感受到项目满满的用心，还可以尽情与之合影，开启甜蜜的美好一天。+SUMMARYTEMPLATE FORMID-YEAR WORKEfficiently pontific

8、ate B2B imperatives for principle-centered schemas.Collaboratively engineer next-generation ideas for process-centric web-readiness鲜花派送玫瑰花束形式建议DATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORKEfficiently pontificate B2B imperatives fo

9、r principle-centered schemas.Collaboratively engineer next-generation ideas for process-centric web-readinessSUMMARYTEMPLATE FORMID-YEAR WORK当情人节拥抱新年。欢快的年味中多出了别样浪漫的节日气息。这个春彩纷呈的特别日子里，我们不仅要探寻新年味道，奔赴团圆美好。还要要为新年加满甜。糖味市集潮来袭，等你来pick。+糖味市集DATE MESSASEEfficiently pontificate B2B imperatives for principle-ce

10、ntered schemas.糖味市集形式建议SUMMARYTEMPLATE FORMID-YEAR WORK+01后背箱市集Efficiently pontificate B2B imperatives for principle-centered schemas.Collaboratively engineer next-generation ideas for process-centric web-readinessDATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.糖味市

11、集形式建议SUMMARYTEMPLATE FORMID-YEAR WORK+02移动摊位市集Efficiently pontificate B2B imperatives for principle-centered schemas.Collaboratively engineer next-generation ideas for process-centric web-readinessDATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.SUMMARYTEMPLATE FORM

12、ID-YEAR WORK异业合作，引进资源在营销中心外场设置市集点位，售卖温馨可爱的情人节小物件，营造一份糖味爆满的打卡圣地。+糖味市集市集内容规划DATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK在市集上，随处可见的是鲜花，气球，情人手链，糖果等等。为特别的新年加满甜。+糖味市集DATE MESSASEEfficiently pontificate B2B imperatives for principle-cen

13、tered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK新年的年味碰撞浪漫的甜蜜。现场加持非遗文化摊位。让这个情人节更加出挑。+糖味市集冰糖葫芦DATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK向老师傅学习技艺，为她亲手制作一个糖画，这个甜，不要太齁呀+糖味市集糖画DATE MESSASEEfficiently pontificate B2B imperatives for pri

14、nciple-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK+情人节大型互动装置 情人节就要认真秀，场外设置有大型情人节互动装置，来宾通过手机拍照即可及时上传狗粮至大屏幕。当然还可以为家人送上新年祝福哦！桃花展Efficiently pontificate B2B imperatives for principle-centered schemas.现场围绕桃花元素进行布展，为春天与情人节增加更多沉浸式体验，同时寓意美好。DATE MESSASEEfficiently pontificate B2B imperatives for princ

15、iple-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK在桃花树下写下最真挚的誓言，并签上自己和她的名字，许下三世三生。+三生有幸DATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK+美陈打卡墙面此处可包装为爱情宣言墙，结合年的祝福契合主题欢乐主题如明年带你回家过年！。DATE MESSASEEfficiently pontificate B2B imperative

16、s for principle-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK爱的手工坊，一起动手制作甜蜜的代表吧+甜蜜巧克力糖画DATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK+喜从天降浪漫的气球雨，为新春与情人节带来满满的祝福。DATE MESSASEEfficiently pontificate B2B imperatives for principle-c

17、entered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK气球里面随机放置好运卡片，有机会获得新年红包，费列罗巧克力，糖果礼盒等等。+喜从天降DATE MESSASEEfficiently pontificate B2B imperatives for principle-centered schemas.SUMMARYTEMPLATE FORMID-YEAR WORK现场设置兑换处，拿着好运兑换幸福吧+喜从天降Efficiently pontificate B2B imperatives for principle-centered schemas.爱的

18、见证现场设置微信打印机，浪漫情人节怎能不留下爱的证明，只需关注项目微信公众号，即可现场打印精美照片。爱就大胆秀出来线上发布将当天甜蜜瞬间的照片上传小程序，并附上你的甜蜜表白，即可参与现场大奖的抽取。准点抽奖Efficiently pontificate B2B imperatives for principle-centered schemas.为加强客户留在案场的时间，将不定时进行抽奖预告，安排抽奖。情人节礼包建议现场设置三等奖、二等奖、一等奖。建议餐饮套票，电影票，情侣对戒等。Efficiently pontificate B2B imperatives for principle-centered schemas.茶歇Efficiently pontificate B2B imperatives for principle-centered schemas.现场设置高定情人节茶歇。满足味蕾奇遇。春彩纷呈春彩纷呈三世三生三世三生春彩纷呈春彩纷呈三世三生三世三生2021年214情人节专场主题策划方案