家乐福与沃尔玛的比较课件.ppt

1、Differences between Wal-mart and Carrefour Members:张舒凯 李晓洁 王露 周云 Corporate Culture Corporate culture can be affected by local culture,therefore,different company in different places have different corporate culture.In this article,our group mainly analyzes the culture differences between Wal-mart an

2、d Carrefour,which represent American culture and French culture respectively.Page 2BothCarrefour Our three Key PointsWal-martHere comes your footer Page 4Wal-mart Wal-Mart Stores,Inc.was founded on principles developed by Sam Walton.These principles carried out everyday by hard-working and friendly

3、associates have created a unique corporate culture that is the key to Wal-Marts competitive edge.The basic beliefs guiding Wal-Mart Stores,Inc.are:The basic beliefs guiding Wal-Mart Stores,Inc.are:Respect for the IndividualService to the CustomerStrive for Excellence Page 5Respect for the Individual

4、 Every associates opinion is respected.Managers are considered servant leaders who help new associates realize their potential through training,praise and constructive feedback.An open door management philosophy encourages associates to raise questions and concerns in an open atmosphere.This belief

5、reflect one of American core value individuality.Service to the Customer The customer is the boss.Everything possible is done to make shopping at Wal-Mart and SAMS CLUB a friendly,pleasant experienc.The Ten-Foot Attitude means that associates are to greet each person they see.Sam Walton,the Wal-Mart

6、 Founder,encouraged associates to take a pledge with him:.I want you to promise that whenever you come within 10 feet of a customer,you will look him in the eye,greet him and ask him if you can help him.The Satisfaction Guaranteed refund and exchange policy allows customers to be fully confident of

7、Wal-Mart and SAMS CLUBs merchandise and quality.Strive for Excellencep Wal-Mart and SAMS CLUB associates share an exceptional commitment to customer satisfaction.At the start of each day,store associates gather for the Wal-Mart or SAMS CLUB cheer and review sales from the previous day,as well as dis

8、cuss their daily goals.The Sundown Rule requires a continual sense of urgency,with questions asked in the morning answered before the end of the day.p Sam Walton once said,All Associates work for the customers who buy our merchandise.In fact,the customers can fire everybody in our Company.And they c

9、an do it by simply spending their money somewhere else.The greatest measure of our success is how well we please the customer,Our Boss.Lets all support Aggressive Hospitality and have our customers leave 100%satisfied every day.BothCarrefourOur three Key PointsWal-martHere comes your footer Page 9Ca

10、rrefour Over the past 40 years,the Carrefour group has grown to become one of the worlds leading distribution groups.The worlds second-largest retailer and the largest one in Europe.The Carrefour group currently has over 15,500 stores,either company-operated or franchises.Carrefour The misson of Car

11、refour is to make Carrefour a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life,each and every day.To achieve this dream,their employees should be committed,caring and positive everyday.These three values bring them closer to customers and c

12、onsumers and reflect their personality.They look for and find the best possible solutions for customers every day.Page 11Carrefour in ChinaI.The Chinese retail market A.Analysis of the Chinese retail market B.A picture of Chinas retail market:facts and figures C.What are the requirements to set up a

13、n hypermarket in China?II.Carrefour in China A.Carrefours profile in the world B.The beginning in Asia and the strategy in China C.Comparison with other French groupsIII.The future challenges of Carrefour China A.The difficulties Carrefour encountered and which are likely to last B.One predominant f

14、uture challenge:become the leader.Thanks to which strategies?C.The role Carrefour could play in the Chinese society Page 12BothCarrefourOur three Key PointsOur three Key PointsWal-martHere comes your footer Page 13Multi-FORMAT VS Single-FORMAT Unlike Wal-Mart,which developed its presence in the hype

15、rmarkets format exclusively,Carrefour adopted a multi-format strategy,with the opening of smaller outlets under the Dia chain in the discount format,which gives the group another area for growth.Although discounters expanded rapidly between 2002 and 2007,driven by Carrefour and its main rival,Bright

16、 Foods,the popularity of this channel remains modest,especially compared to its development in western Europe Western Europe.Page 14Commited They are committed.They constantly strive to exceed everyones expectations by providing better value and finding new solutions for a better quality of life.Her

17、e comes your footer Page 16Caring They are caring towards their customers and consumers.They are receptive to their needs,each and every day.They welcome customers to their stores and meet their needs with kindness,warmth and attention to detail.Positive They rise to every challenge with energy、enthusiasm and with fresh ideas.They help brighten the lives of customers and consumers.For them,for their employees,for the planet.they want the best,both today and tomorrow.Thank You For Your Time