美国旅游研究课件.ppt

1、U.S.TRAVEL AND TOURISM OUTLOOK AND TRENDSResearch,Idea&PromotionSource:Travel Industry Association of America(TIA)2003%Change Recovery to(in millions)2003/2000 2000 ExpectedCanada 12.7 -14%2007United Kingdom 3.9 -16 2006Japan 3.2 -37 Beyond 2007Germany 1.2 -34 Beyond 2007France 0.7 -37 Beyond 2007Br

2、azil 0.4 -53 Beyond 2007Argentina 0.2 -72 Beyond 2007 Source:Office of Travel and Tourism IndustriesSource:Travel Industry Association of America Source:Travel Industry Association of AmericaPercent of TIA Members ReportingSource:National Tour AssociationPercent of NTA OperatorsSource:Recreation Veh

3、icle Industry AssociationSource:Travel Industry Association of America and National Business Travel AssociationPercent of Air Business TravelersSource:Travel Industry Association of America and National Business Travel AssociationPercent of Business TravelersSource:Travel Industry Association of Ame

4、rica and National Business Travel AssociationPercent of Air Business Travelers Top Two BoxesSource:Smith Travel Research%Change over Prior YearSource:Travel Industry Association of AmericaAmong 90%of Members with Domestic Marketing ProgramsSource:Gallup SurveysMillion of Person-TripsSource:Travel In

5、dustry Association of AmericaMillions of Person-TripsSource:TIA and Global InsightNote:Does not include combined business/leisure travelSource:Smith Travel Research%Change over Prior YearSource:TIA,ATA,Smith Travel ResearchArrivals in MillionsSource:Office of Travel and Tourism Industries(OTTI)Trave

6、l Expenditures Will Continue to Risep=preliminary;f=forecastBillionsSource:TIA;OTTISource:Travel Industry Association of AmericaMillionsWhats Ahead?Percent Change in Population by Age,2010/2000 and 2020/2000(Percent Change)Source:U.S.Bureau of the Census“Junior”Matures(Age 55-64)More Likely Than Oth

7、er Travelers To Travel farther away from homeStay away from home longerInclude two or more destinations in one tripEngage in more activitiesTravel with only one other household member,likely their spouseSpend more per tripSource:TIASources:Better Homes&Gardens and Travel Industry Association of Amer

8、ica(%of 2002 Family Vacationers)Family Togetherness87%Get Away from Stress74Rest and Relaxation71Visit Friends/Relatives62Excitement/New Experiences50Physical Activity43New Places/People43For Luxury/Feel Pampered25Top 10 Activities Among U.S.Domestic Travelers,20031.Shopping30%2.Social/Family Event2

9、73.Outdoor Recreation114.City/Urban Sightseeing105.Rural Sightseeing106.Beach Activities107.Historical Places/Museums 88.Theme/Amusement Park 79.Gambling 710.National/State Parks 7Source:TIA81%of Travelers Included Cultural/Arts/Heritage Activities on Trips in Past YearSource:TIA and Smithsonian Mag

10、azine Source:TIA and Smithsonian Magazine MillionsMenWomenSource:U.S.Bureau of the CensusSource:TIA%Distribution of PopulationSource:U.S.Bureau of the CensusMillionsSource:U.S.Bureau of the CensusInternational Pow Wow is the U.S.travel industrys premier international marketplace and is the largest g

11、enerator of Visit USA travel.Press RoomMedia MarketplaceInternationalAnd DomesticPressNetworking,Entertainment&Great BusinessSee America Marketplace Hall Lunch for 5,000Glenn TiltonBill MarriottAl GoreGov.BushGov.SchwarzeneggerEntertainmentEvening Events are fun and make great.Networking Opportuniti

12、esTuesday,May 3Wednesday,May 4Thursday,May 5Friday,May 6Saturday,May 7Sunday,May 8 Departures Promote travel to and within the United States SeeAmerica brand leverage Coop opportunities for all organizations,large and small Added value To set the stage for thousands of travel industry organizations who want to speak the same language in the marketplace To leverage everyones funds for mutual benefitKart.Jennie,Project DirectorAnca Ioan,Managing PartnerJon Payne,Project CoordinatorPresentation:Eric Chow