教学课件·商务英语精读(第1册).ppt

1、New Horizon College English商务英语精读1电子教案Table of Contents TEACHING CONTENTSqSection One:Business CommunicationsqSection Two:TextqSection Five:Business ReadingWarming-up ActivitiesDetailed Explanation CBA TEACHING STEPSLearning ObjectivesEHomework Revision&RecitationBrainstorming QuestionsRole-play of

2、the DialogueLanguage PointsBusiness KnowledgeKnowledge ExtensionDMain Points&Difficulties To learn the fundamental knowledge about business and international business;To know about the communicative skills of greeting and introductions;To understand the types of businesses in a free-market economy;T

3、o grasp the main idea and the structure of the text;To master the usage of key special terms,words and phrases in this chapter.To conduct a series of listening,speaking,reading,writing and translating activities concerned with the theme of the chapter.Legend:Main Points:Difficult Points:11 A.The Lea

4、rning Objectives123B.Warming-up Activities1.Revision&RecitationTo review the main points of what we learned last class through Q&A.To recite Paras 2,3,and 4 of the text.2.Role-play of the DialogueTo role-play the dialogue(2 pairs,one voluntary,and the other involuntary)?.2.Brainstorming Questions1.H

5、ow do you understand that we are all part of the business world?2.What is the ultimate objective(终极目标)of running a business？Is it no more than making money?Give your reasons.B.Warming-up ActivitiesB.Warming-up Activities.Section 1:Business CommunicationsAt a trade fair in Guangzhou,Mr.Jackson,an Ame

6、rican businessman,comes across Miss Chen,a secretary to Mr.Zhang,General Manager of ABC Foreign Trade Co.Ltd.headquartered in Beijing.Miss Chen takes the opportunity to introduce Mr.Jackson to Mr.Zhang,who will soon be leaving for New York on a trade mission.C.Detailed ExplanationC.Detailed Explanat

7、ionC.Detailed Ee across:to meet or find by chance 偶然遇到或找到1.I came across one of my college roommates in town today.我今天在镇上遇到我大学时的一位室友。2.(Biz)The manager came across many old customers at the trade fair held in China International Exhibition Center.经理在中国国际展览中心举办的交易会上遇到许多老客户。.C.Detailed Explanation2.At

8、 a trade fair in Guangzhou,Mr.Jackson,an American businessman,comes across Miss Chen,a secretary to Mr.Zhang,General Manager of ABC Foreign Trade Co.Ltd.headquartered in Beijing.在广州的一个交易会上，美国商人杰克逊先生碰到陈小姐。她是总部设在北京的ABC外贸公司总经理张先生的秘书。.C.Detailed Explanation本句结构稍微有点复杂，但是，只要抓住句子主干，再顺藤摸瓜弄清枝节部分的成分和意思，该句就不难理

9、解了。首先，本句的主干是“Mr.Jacksoncomes across Miss Chen”。其次，本句有三个同位语，分别是“an American businessman”，“a secretary to Mr.Zhang,headquartered in Beijing”和“general managerhead-quartered in Beijing”。其中，第三个同位语是第二个同位语中的一部分，作第二个同位语中的核心词“secretary”的定语。最后，过去分词结构“headquartered in Beijing”作前面“ABC Foreign Trade Co.Ltd.”的定语，

10、而这两部分合起来则又做“general manager”定语。.Section 1:Business Communications3.Oh,hello,Mr.Andrew,its a pleasant surprise to meet you here.4.You do look very well.C.Detailed ExplanationC.Detailed Explanation.Section 1:Business CommunicationsHave you met Mr.Zhang Hao,the general manager of our company?And he wil

11、l travel to New York on business next month.No,I havent,but Id be delighted to meet him.Mr.Zhang,Would you like to meet Mr.Andrew Jackson?Yes,please.C.Detailed ExplanationC.Detailed Explanation.Section 1:Business CommunicationsHere is Mr.Andrew Jackson.He works for XYZ company.And this is Mr.Zhang H

12、ao,our general manager.How do you do,Mr.Jackson?How do you do?I am happy to make your acquaintance,Mr.Zhang.The pleasure is mine.Miss Chen has mentioned your name many times before.C.Detailed ExplanationC.Detailed ExplanationC.Detailed Explanation5.Communicative Skills:Social EtiquetteThe points we

13、should pay attention to when making an introduction:.1).The introduction order:introduce the young to the old first,low ranking to high-ranking,man to woman(if their ages and ranks are equivalent,the principle of lady first shall be observed),familiar to unfamiliar,left to right or right to left fir

14、st.2).seek their agreement before introduction;3).when asked to introduce someone to you or to be introduced to someone else,dont refuse or mince but accept it happily.If you really dont want,explain the reason politely and euphemistically.111C.Detailed Explanation5.Communicative Skills:Social Etiqu

15、etteThe points we should pay attention to when making an introduction:.4).When the introduction comes to you,you and the introduced should stand up,smiling and looking at each other graciously.5).After the introduction,the two people should shake hands in terms of etiquette or offer their name cards

16、 to each other;6).The appropriate attitude during the introduction should be modest,friendly,showing neither inferiority or superiority,be neither humble or arrogant,must be haughty or recoil in fear,hang back or shrink back.111.Section 1:Business Communications6.on business:因公，出差（evection;go on err

17、ands）Business:u work that you do as part of your job:Shes in New York this week on business(=for her work).Hi Maggie!Is this phone call business or pleasure?on business for pleasureC.Detailed ExplanationC.Detailed Explanation.Section 1:Business Communications7.I am happy to make your acquaintance,Mr

18、.Zhang.make sb.s acquaintance=make the acquaintance of sb.结识某人1.I made a young American actors acquaintance at the hotel.我在宾馆里结识了一位年轻的美国演员。2.(Biz)I am very honored to make the acquaintance of Mr.Rick Wagoner,Chairman and CEO of GM.我非常荣幸地认识通用汽车公司的主席兼首席执行官瑞克瓦格纳先生。C.Detailed ExplanationC.Detailed Expla

19、nation.Section 2:Text不管身处何处，身兼何职，生活中的每一天你都避免不了与各种各样的商务活动打交道。Everyone has some business dealings every day wherever and whatever he or she is.We are all part of this business world and involved in the business activities in some way.C.Detailed ExplanationC.Detailed ExplanationC.Detailed ExplanationRe

20、vision,Recitation&SummaryTo give a summary of the text.To analyze the main structure of the text.To recite Paras 2,3,and 4 of the text.C.Detailed ExplanationText Comprehension:Read Para 1 of the text with the following questions.1.Why is business believed to be exciting,important and necessary?.We a

21、re about to begin an exciting,important,and necessary task:the study of business,especially the international one.Business is exciting because it combines the science and the art of business with many other subjects,such as economics,geography,history,language,culture,laws,and so on.It is important

22、and necessary because we have business dealings almost every day of our lives,whatever we are or wherever we live.Most of the time,we are buyers or users of some goods or services.For example,we buy daily necessities like toothpastes,washing powder or soaps in nearby drugstores or go to the barbersh

23、op for a haircut.Sometimes,however,we are sellers of goods or services,too.Most people who work for a living are either directly or indirectly selling something.As a result,when we really examine what goes on in the business world,it becomes obvious that we are all part of it.(01.004)111C.Detailed E

24、xplanation8.As a result,when we really examine what goes on in the business world,it becomes obvious that we are all part of it.如果真正要考察这个商业社会是如何运作的，结论显而易见：我们每个人都是其中的一部分。.C.Detailed Explanation本句含有几个从句：“when we really examinethe business world”是修饰全句的时间状语从句。在该从句中，“what goes on the business world”是宾语从句

25、，做从句中的谓语动词examine的宾语。“it becomes obvious that it.”是全句的主句；主句开头的“it”是形式主语，而真正的主语则是“that”引导的主语从句。.C.Detailed ExplanationText Comprehension:Read Para 2 of the text with the following questions.2.What does business mean traditionally and nowadays?3.For what purpose do individuals or companies do business

26、 with others?4.What is the difference between business and a business?5.What is the general idea of Para 2?.112 As a word commonly used in many different languages,business has increased its concepts and activities in modern times.Traditionally,business simply meant exchange or trade for things peop

27、le wanted or needed.Today,its definition is more technical.One definition of business is the production,distribution,and sale of goods and services for a profit.The other is the organized efforts of individuals or companies to provide,for a profit,goods or services that satisfy the societys needs.In

28、 general,business refers to all such efforts within a society or within an industry.11222C.Detailed Explanation9.The other is the organized efforts of individuals or companies to provide,for a profit,goods or services that satisfy the societys needs.商务的另外一个定义是指个人或公司为了获取利润，向社会提供所需要的商品或服务而进行的有组织的活动。.C

29、.Detailed Explanation本句的主干是个系表结构。“the organized efforts”是表语部分的核心。“to provide the societys needs”和“of”后面的“individuals or companies”作该表语的定语。“for a profit”是“provide goods or services”这个动宾结构的目的状语，插在中间一是为了强调，二是使它与修饰的核心动词“provide”不离得太远，从而避免语言出现歧义。“that”引导的从句又做“goods or services”的定语。.However,a business is

30、a particular organization engaged in the above-mentioned activities.Some businesses are non-profit in nature,only seeking to earn enough to cover their operating costs.Commonly called nonprofits,these organizations are primarily nongovernmental service providers.Examples of nonprofit businesses incl

31、ude such organizations as social service agencies,foundations,advocacy groups,and many hospitals.All of them,for-profit or non-profit,play a key role in improving the societys standard of living(Left:the Bill&Melinda Gates Foundation gave out$84.3 million to fight newborn illness and death in develo

32、ping countries).C.Detailed ExplanationText Comprehension:Read the text with the following questions.6.How many most common types of business are there?And what are they?7.Whats the general idea of Para 3?.There are many types of businesses in a free-market economy.The three most common are manufactu

33、ring firms,merchandisers,and service enterprises.Manufacturing firms produce a wide range of products.Large manufacturers include producers of airplanes,cars,computers,and furniture.Merchandisers are also called middlemen.They buy the goods produced by manufacturers and then resell them,helping to m

34、ove goods through a channel of distributionthat is,the route goods take in reaching the consumer.Merchandisers may be involved in wholesaling or retailing,or sometimes both.Examples of service enterprises include dry cleaners,shoe repair stores,barbershops,restaurants,hospitals,and hotels.All these

35、three types of businesses may sell either to other firms or to consumers,and their efforts must be to satisfy the needs of their customers.(08.006)(Above:a manufacturing firm and a service enterprisebarbershop)C.Detailed Explanation4.All these three types of businesses may sell either to other firms

36、 or to consumers,and their efforts must be to satisfy the needs of their customers.所有这三种类型的企业或者向其它公司，或者向消费者销售（它们的商品或服务）。而且，它们的努力一定得满足消费者的需要。.C.Detailed Explanation该句是由两个简单句（simple sentence）构成的并列句（compound sentence）。第二个单句中不定式“to satisfy the needs of their customers”作动词“be”的表语。“be to do”是英语中表示将来时的一种，表

37、示按计划、安排要发生的动作或要求、命令他人做某事。例如：.C.Detailed ExplanationWe are to discuss the report next Saturday.我们下周六讨论这个报告。You are to stay home until your father comes back.你爸爸回来之前你不要出去。.C.Detailed ExplanationText Comprehension:Read the text with the following questions.5.How many most common types of business are t

38、here?And what are they?6.What are the four major forms of business ownership in society?7.Give a brief account of the advantages of the four major forms of business ownership.8.In what way does a corporation raise money for its expansion?.A number of different forms of business ownership exist today

39、,including sole proprietorships,partnerships,corporations,and joint ventures.The most common form of ownership is a sole proprietorshipa business owned by one individual.These businesses have the advantage of being easy to set up and to dismiss.A partnership is an association of two or more people w

40、ho operate a business as co-owners.A corporation is a legal entity.By offering stock publicly,it enables anyone with some money to buy the stock and become a part-owner of the company.As a result,corporations can more easily raise capital for business expansion than can sole proprietorships and most

41、 partnerships.A joint venture is a partnership agreement in which two or more individual-or group-run businesses join together to carry out a single business project.In joint ventures,individuals or businesses cooperate to create a single product or service package.(Encarta:business)S1.Topic Sentenc

42、e1.Sole ProprietorshipS2.DefinitionS3.Advantage2.Partnership4.Joint Venture3.CorporationS5.DefinitionS6.HowS7.AdvantageS2.DefinitionS3.AdvantageS4.DefinitionForms of Business Ownership1Para.1Significance of Business Study Para.2Business;A business;Non-profit&for-profit Para.3Business typesText Appre

43、ciation-StructureText Appreciation-Structure23Para.4Forms of business ownership4C.Detailed ExplanationSection Five:Business ReadingPre-reading questions:1.What are domestic business and international business?2.Why should we learn international business?3.How many types of international business are

44、 mentioned?And what are they?4.What does“satisfaction”exactly mean in Paragraph 4?5.In what way are international managers different from domestic managers?.D.Main Points&Difficulties1.Main Points1.The communicative skills of greeting and introduction in business;2.Definitions of business,internatio

45、nal business and a business;3.The definitions and characteristics of business types;4.The forms of business ownership2.Difficult Points1.the understanding of the definition of business;?.Do all the exercises from page 11 to 20;Hand in your homework on translation part of the exercises next Tuesday m

46、orning.Preview Chapter 2 and do its exercises first.HOMEWORKHOMEWORKHAPPY EVERY DAY,MY FRIENDS!HAPPY EVERY DAY,MY FRIENDS!New Horizon College English商务英语精读1电子教案Table of Contents TEACHING CONTENTSqSection One:Business CommunicationsqSection Two:TextqSection Five:Business ReadingWarming-up ActivitiesD

47、etailed Explanation CBA TEACHING STEPS TEACHING STEPSLearning ObjectivesEHomework Revision&RecitationBrainstorming QuestionsRole-play of the DialogueLanguage PointsBusiness KnowledgeKnowledge ExtensionDMain Points&Difficulties To learn the basic operations of business and divisions to run these oper

48、ationsTo know about the communicative skills of accepting invitationsTo grasp the main idea and the structure of the text;To master the usage of key special terms,words and phrases in this chapter.To conduct a series of listening,speaking,reading,writing and translating activities concerned with the

49、 theme of the chapter.Legend:Main Points:Difficult Points:A.The Learning A.The Learning ObjectivesObjectives123B.Warming-up Activities1.Revision&RecitationTo review the main points of what we learned last class through Q&A.To recite Paragraphs 2-5 of the text.2.Role-play of the DialogueTo role-play

50、the dialogue(2 pairs,one voluntary,and the other involuntary)?.2.Brainstorming Questions1.How does the progress of technology change the way of doing business?2.What is the importance of marketing?How can businesses promote their sales of products and services?.B.Warming-up ActivitiesB.Warming-up Ac