国外顶尖商学院MBA案例分析英文模板1.ppt

1、1IntroductionvThis file PowerPoint Timesaver contains a large number of preformatted dummy slides that are ready to be copied and pasted onto your own presentation for further processing,therebydramatically reducing lay-outing and formatting timeensuring consistency of lay-out throughout your presen

2、tationvThe structure of the slides is conform:Headings:20 points Bold VerdanaSub-headings 16 points VerdanaBullet slides according to template(automatic),jump-in with Tab,jump-back with Shift-TabText 14,12 or 10 points VerdanaFootnotes 8 points Verdana*Excluding special charts(Bubble,Merrimekko,Skyl

3、ine,Brickyard etc.);these are available to licensed practitioners through the StratBridge Strategic Surveyor tool2Generic Blocks,Circles and Arrows-Copy/Paste the Objects Below or Use the Paint Brush on the Formatting Toolbar to Copy Colors onto Other Objects11Standard Dark BlueRGB Code:51-102-153St

4、andard Light BlueRGB Code:222-211-182 GreenRGB Code:153-204-000Preferred Colors13All charts in this document comply to this global PowerPoint paletteR=9G=29B=93R=156G=209B=0R=221G=210B=181Primary coloursHighlight colors using standard PowerPoint palette(charts&diagrams)To be used as an accent or hig

5、hlight color onlyTo be used as a background color behind charts and graphs onlyThe color palette has been adjusted in PowerPoint to allow for better onscreen projectionR=161 G=61B=58R=89 G=110B=110R=102 G=51B=104R=145 G=125B=74R=151 G=115B=174R=220 G=130B=64R=87 G=125B=61R=84 G=156B=1814AgendaStruct

6、ured textGraphsPicturesService Line Charts5Text Blocks-Unrelated List.6Text Blocks-Causes and Effects.Subtitle comes here7Text Blocks-Matrix.Subtitle comes here8Text Blocks-Cause and Effect.Subtitle comes here9Text Blocks-Sequence of Causes and Effects.Subtitle comes here10Text-Sequential Vertical.S

7、ubtitle comes here11Text-Making Points.Subtitle comes here12Text-Bullits.Subtitle comes here13Text Blocks-Influencing.Subtitle comes here14Text Blocks-Leading to.Subtitle comes here15Text-Enveloping Elements.Subtitle comes here16Text Blocks-Elements Leading To.Subtitle comes here17Text Blocks-Result

8、ing From.Subtitle comes here18Text-Interrelations.Subtitle comes here19Multiple Boxes.20Org Chart.Subtitle comes here21Logic Tree-One Level Plus Text.Subtitle comes here22Logic Tree-Two Levels.Subtitle comes here23Logic Tree-Vertical.Subtitle comes here24Driver Tree-Arrows Showing Trend.Subtitle com

9、es here25Driver Tree-Arrows Showing Base Trends.Subtitle comes here26Driver Tree-Moons Showing Base Trends.strongweakSubtitle comes here27Driver Tree-Text with General Trends.Subtitle comes here28Driver Tree-Expanded Text.29Range of possible outcomesUncertainties.Range of Outcomes.Subtitle comes her

10、e30Standard Table-bulleted cellsSubtitle comes here31Standard Table LayoutSubtitle comes here32AgendaStructured textGraphsPicturesService Line Charts33Bar Chart-StackedSource:.UnitsCharttitle comes here34Bar Chart-Two StackedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here35Bar Chart-Thr

11、ee StackedSource:.UnitsCharttitle comes hereUnitsCharttitle comes hereUnitsCharttitle comes here36Bar Chart-Four ParallelSource:.UnitsCharttitle comes hereUnitsCharttitle comes hereUnitsCharttitle comes hereUnitsCharttitle comes here37Bar Chart-PairedSource:.UnitsCharttitle comes here38Bar Chart-Two

12、 PairedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here39Column Chart-StackedSource:.UnitsCharttitle comes here40Column Chart-Two StackedSource:.UnitsCharttitle comes hereUnitsCharttitle comes here41Column Chart-PairedSource:.UnitsCharttitle comes here42Column Chart-Two PairedSource:.Uni

13、tsCharttitle comes hereUnitsCharttitle comes here43Column Chart-MultipleCountryUnitsCountryCountryCountryCountryCharttitle comes here44Pie ChartSource:.Charttitle comes here45Radar ChartCharttitle comes here46Line ChartSource:.UnitsUnitsStraight LineDotted LineGreen LineCharttitle comes here47Line C

14、hart-TwoSource:.UnitsUnitsStraight LineDotted LineGreen LineCharttitle comes hereUnitsUnitsStraight LineDotted LineGreen LineCharttitle comes here48Waterfall ChartUnitsSource:.Charttitle comes here49Wave ChartEase of ImplementationBenefitsWave 1Wave 2Wave 3Source:.HighHighLowLowInitiativeInitiativeI

15、nitiativeInitiativeInitiativeInitiativeCharttitle comes here50Driver Tree Chart/Dupont Chart.XSource:.-/-/-Subtitle comes here51AgendaStructured textGraphsPicturesService Line Charts52MoonsstrongweakSubtitle comes here53Traffic LightsNegativeNeutralPositiveSubtitle comes here54ArrowsPositiveNeutralN

16、egativeSubtitle comes here55DonutsstrongweakSubtitle comes here56Timeline Milestone Milestone Milestone MilestoneSubtitle comes here57Value Chains-Loose Arrows.Subtitle comes here58Value Chains-Touching ArrowsSubtitle comes here59Interrelated Stages.Subtitle comes here60Movements.Subtitle comes here

17、61Circle-Overlapping Arrows.VirtuousViciousSubtitle comes here62Circle-Integrated Arrows .VirtuousViciousSubtitle comes here63Closed Loop.Subtitle comes here64Process Ending in a Closed LoopSubtitle comes here65Wheel of FortuneSubtitle comes here66Puzzle-Four Pieces Fitting TogetherSubtitle comes he

18、re67Puzzle-Five Pieces Fitting TogetherSubtitle comes here68Puzzle-Pieces Not Fitting TogetherSubtitle comes here69Puzzle-Pieces Might Fit TogetherSubtitle comes here70QuotesSubtitle comes here71Circles of InfluenceSubtitle comes here72Eggs.Subtitle comes here73Circles-Interrelated.Subtitle comes he

19、re74Circles-OverlappingSubtitle comes here75Expansion.Subtitle comes here76CubeSubtitle comes here77Maps-NetherlandsSubtitle comes here78Maps-Western Europe,The World ungroup to select countries Subtitle comes here79Life Cycle-GenericUnits soldTime since launchProduct AProduct BProduct CProduct DSub

20、title comes here80Life Cycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitle comes here81Cost CurveCost/unitCumulative Volume.Subtitle comes here82Downward and upward slopes123Time321TimeSubtitle comes here83RecognitionFor TeachingRecognitionOf Research84Funnel

21、sSubtitle comes here85Building blocksSubtitle comes here86Spectrum.LowHighSubtitle comes here87Balance.Subtitle comes here88Cross.Subtitle comes here89Pyramid.Subtitle comes here90Historyxxxxx2005Subtitle comes here91Trackers-Place in Top Right Corner of SlideSubtitle comes here92AgendaStructured te

22、xtGraphsPicturesService Line Charts93Generic Strategy Development Framework-EnglishEnvironmental AnalysisBusiness ImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternal AnalysisInternal AnalysisKey InsightsFutureIndustryScenariosFuture IndustryScenariosStrategic Options Analysis

23、Strategy ImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategic OptionsRisk and RewardStrategic DirectionReassess the Business ImperativesDesk Research and InterviewsInterviews and WorkshopsWorkshops and AnalysesBusiness Plan Writing Crea-tivitySubtitle comes here94Generic Strate

24、gy Development Framework-DutchExterne en interne analyseBepaling uitgangspuntenMissie en VisieRand-voorwaar-denUitgangs-puntenExterne AnalyseInterne AnalyseInzichtFutureIndustryScenariosScenariosStrategische keuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-sche optiesRende-ment en risicosSt

25、rategieHeroverweeg de uitgangspuntenDesk research en interviewsInterviews en workshopsWorkshops en analysesUitwerking plannen Creati-viteitSubtitle comes here95Strategy Development-The FishChosenStrategyProjects&ResourcesMonitoringFinancial PositionStrategic PositionCapital MarketEconomic Profitabil

26、ityGrowthCommercial MarketMarketAttractivenessCompetitive PositionInsightCSFs&KPIsStrategic IssuesScope&ContextCreativityScenarios&OptionsSubtitle comes here96Strategy Development-The LoopCAPITAL MARKETMANAGED PERFORMANCEStrategy ExecutionStrategy FormulationDynamic StrategyCOMMERCIAL MARKETSTRUCTUR

27、E&RESOURCES Strategic PositionStrategic PositionCompetitive PositionMarket AttractivenessScope&ContextStrategic Issues InsightValue CreationFinancial PositionGrowthEconomic ProfitabilityCritical Success Factors&Key Performance Indicators Performance Monitoring&Incentive CompensationOrganizational Ar

28、chitectureProjects&ResourcesChosen StrategyScenarios&OptionsCreativity Subtitle comes here97Backward Strategic Planning FrameworkTIMEGOALActions driven by strategyWhere are we now?Mission:Why are we in business?Values:What are our enduring principles and beliefs?Vision:Where do we want to be in 2010

29、?Strategy:How do we get there?Subtitle comes here98Incremental versus Dynamic Strategic Planning FrameworkVersusIncremental Planning ProcessDynamic Strategic Planning ProcessIncrementalismOne reason why companies stagnateTIMEGOALWhere weare now?Actions taken in response to circumstancesWhere can we

30、be next year?FocusOne reason why companies growTIMEGOALActions driven by strategyWhere are we now?Vision of where we need to be five years from now99Strategic Disciplines.Subtitle comes here100Activity Map-Generic.AdvantagedNeutralDisadvantaged.Subtitle comes here101Activity Map-Very DetailedGeograp

31、hic markets Distribution channel Customer End use Industry System design/Application engineeringInstallation Service Customised StandardSub-systems Food packagingCanning Bottling SystemSales forceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddle East&AfricaAsiaJapa

32、nAustralasiaLiquidHybridDryProcessedPumps Valves Homogenisers Tubular heatexchangers Food ProcessingEvaporators Tanks OtherOhmic heatersFreezers&Refrigerators Plate heatexchangers SeparatorsAir treatment AutomationWrapping DryersCartoning Systems Subcontractor management3rd party maintenanceUpgrades

33、/modificationsContract Time/material Own maintenanceConveyer systems Aseptic processing systems Blow moulding equipmentFiltration equipment Thermal&energy technology Control systems Sealing Labelling Global StandardDairyBrewingSoft drinksJuices Cheese Ice Cream BakedSnacks/ConfectioneryCerealsSoups/

34、sauces Baby FoodOil/fats/margarinesProject managementFilling linesNew business strengthsInstalled base strengthsCanning Bottling Pumps Valves Homogenisers Tubular heatexchangers Evaporators Tanks Ohmic heatersPlate heatexchangers SeparatorsWrapping DryersCartoning Sealing Labelling Filling linesConv

35、enience foodCustomer DIYSpareparts Freezers&Refrigerators AutomationConveyer systems Aseptic processing systems Blow moulding equipmentFiltration equipment Control systems Strong positionAverageWeak positionNo position102Activity Map-Competitor Overview.AdvantagedNeutral.DisadvantagedSubtitle comes

36、here103Activity Map-Synergy Analysis.AdvantagedDisadvantagedNMAAverage.BSubtitle comes here104Activity Map-Synergy SummaryABNewCo+=AdvantagedDisadvantagedNMAverage.Subtitle comes here105Activity Map-Ranges of Activities Across Value Chain.Stage.Stage.Stage.Stage.Stage.Stage.Subtitle comes here106Act

37、ivity Map-Competitive GroupsActivityCompetitive Group(sample companies).Competitive advantageActivityActivityActivityActivityActivityCompetitive Group(sample companies).ActivityActivityActivityActivityActivityCompetitive Group(sample companies).Competitive advantageActivityActivityActivityActivityAc

38、tivityCompetitive Group(sample companies).ActivityActivityActivityActivitySubtitle comes here107Portfolio MatrixCompetitive Position(Returns compared to Industry Average)Market Attractiveness(Industry Average Returns above Cost of Capital)ROCE CoCROCE CoCROCE=CoChighlowlowhighCharttitle comes here108Five ForcesCompetitorsCustomersSuppliersSubstitutesNew EntrantsStrongModerateWeakSubtitle comes here109Document Control-For Internal Use Only