企业的可持续发展课件.ppt

1、Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003企业规模企业资源企业决择Sustainable

2、Growth 2003Sustainable Growth 2003Sustainable Growth 2003企业规模企业资源企业决择规模效益管理经验经营领域Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003低价格高产出经验积累低成本利润Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2

3、0032000数字化19501960197019801990195019601970198019902000通讯领域电脑领域系统化Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003企业规模企业资源企业决择技术诀窍生产投入市场Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003DuPont竞争对手其他成本矿石成本TiO2产品成本构成Sustainable Growth 2003Sustainable Growth 2003S

4、ustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003企业规模企业资源企业决择公共政策竞争对手的防御能力反应迟滞Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 20031978198019821984510152025ROA（%）按历史成本计算按当前成

5、本计算Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003197219741976255075100更新采购的市场份额Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003价格/广告/创新/制造/分销人力资源5年10年企业的业务组合Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustain

6、able Growth 2003Sustainable Growth 2003模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003模仿替代Holdup松懈Sustainable Growth

7、 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003510152025营运收入非运动员报酬运动员报酬百万美元Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Su

8、stainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003模仿替代Holdup松懈Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Gr

9、owth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Gro

10、wth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003n Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Gr

11、owth 2003E战略 O战略 目 标股东利益最大化完善组织机构功能管理模式至上而下进行管理及实施鼓励至下而上参与管理变革管理重点强调公司架构及制度的维持建立公司文化，重视员工的行为和态度管理过程制定计划并建立实施程序不断实验及改良激励方式纯粹物质激励以对员工特定的承诺来激励，物质仅是一种推动力顾问作用聘请顾问分析并解决问题顾问帮助公司建立能够自我调整和完善的组织系统Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 200

12、3Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003

13、战略及目标员工共同的利益和价值文化技巧及功能制度（HR管理及控制）结构（角色及责任）领导风格组织机构优化的结构图Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Gr

14、owth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Gro

15、wth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Grow

16、th 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growt

17、h 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth

18、 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003BOPEquityEquityg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003TP

19、RAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003BOPEquityEquityg*BOPEquityEarningsRg)(*EORRg)(*TAPROETPRAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003TPRAg*公司运营的绩效公司的财务政策分红政策财务杠杆Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003TP

20、RAg*Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003现金过剩现金匮乏ROATRg*平衡Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 20031998:g*=1.3 ROA2002:g*=1.8 ROA2002b:g*=2.2 ROA199820022002b现金过剩现金匮乏Susta

21、inable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustai

22、nable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustain

23、able Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustaina

24、ble Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003Sustainable Growth 2003