Unit 1 Extended reading （ppt课件） -2022新牛津译林版《高中英语》选择性必修第二册.pptx

1、【版本：译林册别：选择性必修二】Where do advertisements usually appear?Where do advertisements usually appear?Have you ever purchased a product or service Have you ever purchased a product or service after seeing the advertisement promoting it?after seeing the advertisement promoting it?Why or why not?Why or why no

2、t?Fast readingRead the article and fill in the following chart(P11-12)2-3(2)The relationship between advertising and the mass media(4)Techniques used by advertisers(6)The reasons for advertising on the mass media(7)Slogans(8)Brand ambassadors(9)Product placement4-67Intensive readingWhat is the purpo

3、se of advertising?Read carefully and answer questions Para 1How have advertising and the mass media developed hand in hand?Read carefully and answer questions Para 2What is the purpose of a mass media advertising campaign?Read carefully and answer questions Para 3What is the power of memorable sloga

4、ns?Read carefully and answer questions Para 4What is a“brand ambassador”?Read carefully and answer questions Para 5What types of mass media use product placement?Read carefully and answer questions Para 6What is the difference between advertising in the past and in the future?Read carefully and answ

5、er questions Para 7What is the relationship between paragraph 2 and 7?Read carefully and answer questions These two paragraphs echo each other in the idea that advertising always develops hand in hand with the mass media.Write a summary of the magazine article(P12)Use the following questions to help

6、 you What is advertising?What is the relationship between advertising and the mass media?What are the functions of advertising?How does advertising work?What is the future of advertising?Write a summary of the magazine article(P12)Post-reading1简而言之2推销产品或者服务3换句话说4劝说某人做某事5A与B有联系6携手并进7在数量和类型上有所增长8包括在内，

7、除了in shortpromote a product or servicepersuade sb to do/into doing sthgrow in number and typein addition toImportant words&phrasesA is linked with/to Bdevelop hand in handin other words9在黄金时段10促进业务增长11进行大量媒体广告运动12一个惯用的方法13触动/唤醒我们的情感14解释清楚；传达15一个虚构的人物16巨大的票房成功17高收视率launch a mass media advertising cam

8、paigna common techniqueappeal to our emotionsget sth acrossImportant words&phrasesat peak timesboost businessa fictional characterhuge box-office successhigh ratings1.The history of advertising has always been closely linked with that of the mass media.that=_Important sentencesthe history2.As media

9、channels have grown in number and type,so have advertisements.so have advertisements=_advertisements have also grown in number and type3.If an advertisement is placed on a popular website or on TV at peak times,a huge number of people will know about the product or service it is advertising.翻译：_Impo

10、rtant sentences如果一则广告被投放在一个热门网站或黄金时段的电视上，许多人都会知晓它所宣传的产品或服务。4.In addition to making people aware of a product or service,a successful advertisement will also create a desire to buy,thus boosting business.翻译：_除了让人们知晓产品或服务，一则成功的广告也会激发购买欲，从而促进业务增长。分词作状语5.Based on the psychology behind creating a desire

11、to buy,advertisers have developed ways of persuading people into purchasing their products or services.语法点拨：蓝色句子为_ 翻译：_ 分词短语作状语Important sentences基于激发购买欲背后的心理特征，广告商开发了多种说服人们购买其产品或服务的方式。语法点拨：蓝色句子为_ 翻译：_ 6.Slogans use simple but impressive language to make us remember the product or service being adve

12、rtised.分词短语作后置定语Important sentences口号用简单但令人印象深刻的语言让我们记住广告中的产品或服务。7.The more we like the brand ambassador,the more we will be attracted to buy the product.翻译：_ 我们越喜欢这个品牌代言人，就越会被吸引去购买此产品。Important sentences8.We absorb these marketing messages without thinking about them too much,yet they will probably

13、 have an effect on us the next time we go shopping.翻译：_我们没有多加考虑就记住了这些促销信息，而它们有可能会在我们下次购物时对我们产生影响。9.Not only will this make them feel more valued and enable them to see what they are most interested in,but it will also help companies target their customers more efficiently to have a positive effect on sales.语法点拨：_翻译：_部分倒装Important sentences这不仅会让他们感到更受重视，看到自己对什么最感兴趣，还会帮助公司更有效地锁定客户，对销售产生积极的影响。Homework Writing Project on Page 13Project on Page 13Homework