电子商务行业英语课件unit-1.ppt

1、E-commerce EnglishUnit 1 What a Smart Shopper!Learning Objectives In this unit,youlllearn to understand and talk about online shopping.learn to discuss companies that have achieved success with the Internet business.learn how to find information about companies and products via the Internet.learn ho

2、w to write a business email.Warm-up Questions 1.Which method of shopping do you prefer:online or offline?Warm-up Questions Online Offline2.What are the downsides of both online and traditional shopping?Cant see real merchandiseHave to wait for a deliveryPossible to be cheated by web site ownerLoose

3、a lot of time to travelHave exact operating hoursSometime merchandise is out of stockVocabulary1.Look at the list of words in the chart.Choose the correct category for each column.1.BooksBooksTextbooksAudio booksMagazines1.Books2.Electronics3.Fashion4.Collectibles&Art5.Computer&Office6.Movies,Music&

4、GamesVocabulary2.Can you recognize these categories?Workplace Listening and SpeakingMatch the word with its meaning.receptionist密码stationery 信用password接待员credit文具website购买category网站purchase种类Word Preparation Listen and write down the missing information.(1)Did you get here alright?(2)Ill show you ar

5、ound.(3)The laptop is all set up for you to use.(4)let me introduce you to Gary,(5)Howre you doing?(6)If you need anything just ask Gary(7)you can just call me (8)dont hesitate to ask Sample Dialogue 1 First Meeting at Work Pair Work Sample Dialogue 1 First Meeting at Work Suppose you have worked in

6、 a web design company for several years.Now you are showing new staff Cindy around.What can you say?Turn to P3 to find some helpSample Dialogue 2 Talking about Online Shopping 1.Listen and answer the following questions.Q1.What did Johnson buy online?Q2.Where did he buy it?Q3.How can you buy things

7、on Taobao?A watch.He bought from Taobao.You can use Alipay,your bank account or pay after you get the product.2.Discussion.Class Survey.What have you bought online?NameWhat have you bought online?What are the top categories for purchasing online according to my survey?Dialogue 2 Talking about Online

8、 Shopping Listen to a dialogue and then make correct choices according to what you hear.Put a tick()on the words you choose.Answers:phone 10%unsafe ratings Paypal Further Listening Homework Thinking about Technology Dell Computer leads the way with online PC sales.It seems appropriate to sell comput

9、ers over the Internet.Can you think of other products that would be particularly well-suited to sell this way?Share your ideas with your partner.Practical Reading Passage 1:Alibaba:Open Sesame Homework Checking1.What products do you think are particular well-suited to sell online?Homework Checking2.

10、What are the advantages anddisadvantages of online selling?lower start up cost quicker and easier flexible open time harder to attract customers harder to have a helping hand Think about it 1.Do you think Alibaba is a good brand name?Why or why not?What makes a good brand name?SHORT NAMESDIFFERENTEa

11、sy to remember,impossible to forgetThink about it2.How much do you know about Alibaba Group?http:/ Mas Speech at Columbia Business SchoolReading Comprehension1.Read and answer the following questions.1)From the conversation between LH and Ma Yun,what kind of person do you think Ma Yun is?Can you use

12、 some adjectives to describe his personality?2)What are the differences among B2B,B2C and C2C?3)Why cant EBay overtake(压倒)Alibaba and Taobao in China?4)What are the keys to Alibabas success according to this passage?Reading Comprehension2.Read and judge True or False.STATEMENTST/F1.Jack Ma named his

13、 company“Alibaba”,because it is related to the thieves.2.Alibaba serves three types of marketplaces:B2B,B2C and C2C.3.The reason eBay and Google cant be so successful in China is due to the lack of adjusting to local realities.4.Ma believed that the key to his success was that he could look at the t

14、echnology in business with the eyes of the customers.5.We can say Alibaba is a legend in online business.Explanation of difficult sentences 1.It sits in the middle of the worlds manufacturing belt,with hundreds of thousands of factories and suppliers nearby.(Para.8)Explanation:with nearby是介词with引导的分

15、词独立结构，在nearby之前省略了being，作伴随状语。它位于世界加工制造带的中心，附近有成千上万家工它位于世界加工制造带的中心，附近有成千上万家工厂和供应商。厂和供应商。2.The system,which holds the electronic payment in escrow and releases the money only when the goods arrive,was necessary in China,where cash transactions are the norm.(Para.9)Explanation:此句的结构比较复杂，主句是The system

16、was necessary in China。主句的主语The system是由which引导的非限制性定语从句修饰，同时从句中又嵌入一个由when引导的时间状语从句。谓语是was necessary in China，后有一个地点状语从句where cash transactions are the norm.这个通过第三方支付管理并且在确认收货后才划拨货这个通过第三方支付管理并且在确认收货后才划拨货款的系统在中国是必须的，这里的规范是现金支付。款的系统在中国是必须的，这里的规范是现金支付。Explanation of difficult sentences 3.Well before eB

17、ay bought Skype,the system also allowed instant messaging between buyers and sellers,making the trading environment less anonymous.(Para.9)Explanation:现在分词 making引导的分词短语作句子的伴随状语，其逻辑主语是句子主语the system。在在EBay购买购买Skype很久之前，这个系统就允许在买卖很久之前，这个系统就允许在买卖双方使用即时即時信息接發技术，使得交易环境更加双方使用即时即時信息接發技术，使得交易环境更加不易匿名。不易匿名。

18、Explanation of difficult sentencesKey words&expressions 1.payment n.支付支付,付款付款e.g.We would be grateful for prompt payment of your account.如即付款不胜感激。如即付款不胜感激。The television can be paid for in ten monthly payments of$50.这电视机可月付这电视机可月付50美元美元10次付清。次付清。Key words&expressions 2.conjure up想起想起,（如变戏法般）使某事物突（如变

19、戏法般）使某事物突然出现然出现e.g.This is a tune which conjures up pleasant memories.这是一首唤起美好回忆的曲调。这是一首唤起美好回忆的曲调。I had lost my pen,but she conjured up another one for me from somewhere.我把钢笔弄丢了，可是她像变戏法似的不知从什么地我把钢笔弄丢了，可是她像变戏法似的不知从什么地 方又给我弄来一支。方又给我弄来一支。Key words&expressions 3.recognition n.承认承认 e.g.He has won wide re

20、cognition in the field of infectious disease.他在传染病这一领域广获赞誉。他在传染病这一领域广获赞誉。Britains recognition of the new regime is unlikely.这个新政权不大可能获得英国的承认。这个新政权不大可能获得英国的承认。Key words&expressions 4.launch vt.使行动；使开始使行动；使开始e.g.Hes launching his son on a career in e-commerce.他让儿子从事电子商务。他让儿子从事电子商务。It takes courage to

21、launch into a new business in these difficult times.在这些困难时期要开始做新的生意是需要勇气的。在这些困难时期要开始做新的生意是需要勇气的。Key words&expressions 5.caterfor 迎合，供应伙食，为迎合，供应伙食，为提供所需提供所需e.g.One hundred is a lot of people to cater for!承办一百人的饮食可够多的！承办一百人的饮食可够多的！TV must cater for many different tastes.电视节目必须迎合各种人的爱好。电视节目必须迎合各种人的爱好。K

22、ey words&expressions 6.adjust to 调整以适应调整以适应e.g.How can policymakers adjust to this change?决策者们如何适应这种变化？决策者们如何适应这种变化？The body quickly adjusts to changes in temperature.身体迅速调节以适应气温的变化。身体迅速调节以适应气温的变化。After-reading Tasks 1.Most hotels here in China accept _ in dollars.2.He has won wide _ in the field of

23、 tropical medicine.3.The company is _ a new product next month.4.TV programs must _ many different tastes.5.The body quickly _ itself to changes in temperature.recognition payment transaction cater for registeradjust void incorporate launch releasepayment recognition launching cater for adjusts 6.He

24、r husband died in a car crash,which left a great _ in her life.7.How many students have _ for English classes?8.One important reason for _ a company is to protect the stockholders.9.We would _ the money to your PayPal account as soon as the buyer received the item.10.Payments by cheque easily outnum

25、ber cash _.void registeredincorporating release transactions recognition payment transaction cater for registeradjust void incorporate launch releaseAfter-reading Tasks Translate the Chinese sentences into English.1.in case 2.on the other hand 3.adjust to 4.the key to his success 5.with nearbyAfter-

26、reading Tasks 1.It may rain-youd better take an umbrella just in case it does.2.Well yes,it was quite a good bargain;on the other hand,do we really need one?3.The length of the slideshow can be automatically adjusted to the length of the audio.4.Happy employees may be the key to success for organiza

27、tions.5.It really is a big urbanized seaside 1600m in length with many companies nearby.After-reading Tasks 1.The Internet offers many _ for retailers and consumers,but physical examination of the product is usually not one of them.(advantages/disadvantages)2.Online shopping is becoming more and mor

28、e _ for a number of reasons;prices are often lower online and you dont have to queue up in busy shops.(popular/advanced)3.Looking ahead,Ma Yun said that he dreamed of using his groups resources to _ the lives of all Chinese people.(refine/improve)4.“We are _,”Ma Yun said.“You should learn from your

29、competitor,but never copy.Copy and you die.”(designers/innovators)5.China is already home to some of the worlds most _ Internet companies,like Alibaba,Baidu and Tencent.(valuable/uncommon)advantages popularimprove innovators valuable After-reading Tasks After-reading Tasks 1.1.互联网为零售商和消费者提供了许多好处，但不互

30、联网为零售商和消费者提供了许多好处，但不能实际查验产品却往往不在其好处之中。能实际查验产品却往往不在其好处之中。2.2.网上购物由于一系列的原因而变得越来越流行；网上购物由于一系列的原因而变得越来越流行；网上价格通常更低并且你不需要在繁忙的商店里排网上价格通常更低并且你不需要在繁忙的商店里排队。队。3.3.展望未来，马云说，他梦想利用其集团的资源来展望未来，马云说，他梦想利用其集团的资源来改善全体中国人的生活。改善全体中国人的生活。4.“4.“我们是创新者我们是创新者”马云说，马云说，“你应该学习你的竞你应该学习你的竞争对手，但绝不是照搬。照搬就必定死亡。争对手，但绝不是照搬。照搬就必定死亡。

31、”5.5.中国已经是一些世界上重要的互联网公司的故乡，中国已经是一些世界上重要的互联网公司的故乡，如阿里巴巴，百度和腾讯。如阿里巴巴，百度和腾讯。HomeworkComplete the second column sentences translation of Exercise 3.Practical Reading Passage 2:Tips for Saving Money on Amazon Homework Checking:share your translation 1.He had his camera ready,just in case he saw something

32、 that would make a good picture.2.Online shopping on the other hand,allows me to shop in the comfort of my home.3.Job orientation can help the new employee adjust to new jobs and work environment.4.Good online marketing is the key to your business success.5.This guesthouse is in a commercial area of

33、 the city,with many shops nearby.Pre-reading tasks 1.Background InformationA,Inc.is a US-based multinational _ company.Headquartered in_,Washington,it is the largest online retailer in the United States._ founded A,Inc.in 1994 and launched it online in 1995.The name A was chosen because the Amazon R

34、iver is one of the _ rivers in the world,and so it suggests large size,and also in part because it starts with A and therefore would show up near the beginning of alphabetical lists.A started as an online_,but soon diversified,selling DVDs,CDs,MP3 downloads,computer software,video games,electronics,

35、apparel,furniture,food,and toys.electronic commerceSeattleJeff BezoslargestbookstorePre-reading tasks 2.Jeff Bezos QuotesA brand for a company is like a reputation for a person.You earn reputation by trying to do hard things well.A strives to be the e-commerce destination where consumers can find an

36、d discover anything they want to buy online.If you do build a great experience,customers tell each other about that.Word of mouth is very powerful.There are two ways to extend a business.Take inventory of what youre good at and extend out from your skills.Or determine what your customers need and wo

37、rk backward,even if it requires learning new skills.Kindle is an example of working backward.While-reading tasks 1.Read the article AQAP:How can you save money while shopping on A?While-reading tasks 2.Match tips to pictures Original Price FREE Super Saver Shipping offers onlyAmazon Prime Subscribe&

38、Save Gift Wizard Used BooksUsed BooksOriginal PriceAmazon PrimeGift WizardSubscribe&SaveFREE Super Saver Shipping offers onlySelf-study Salon Match the words with their Chinese meanings.traffic产品目录产品目录 homepage 有现货有现货 catalog 购物车购物车 logistics 电子商务电子商务 browser 浏览器浏览器 in stock服务器服务器 shopping cart 流量流量

39、 e-commerce 物流物流 payment gateway 支付网关支付网关 server 主页主页Self-study Salon TranslationThe term e-commerce refers to business that is conducted with the help of electronic technology.It is like any other business.You should do some basic business planning.You need customers and strong customer service.You

40、 need to manage purchases by customers,finances,staff and other resources.But there are some features unique to e-commerce.Basically,you need an“online store”to be an“e-tailer”.Obviously,you need to design and promote a Website.In its simplest form ecommerce is the buying and selling of products and

41、 services by businesses and consumers over the Internet.Self-study Salon Reference电子商务这个术语，指的是借助于电子技术进行的商业。像其他商业一样，你应该做一些基本的业务规划。你会需要客户和强大的客户服务。你需要管理消费者的一些独有的特点。基本而言，你需要有一个“网店”从而成为一家“电子零售商”。很明显，你需要设计和推广一个网站。电子商务的最基本形式就是商家和消费者通过网络买卖产品和服务。Homework Group Work：Choose a product that is interesting to the

42、 members of your group.Browse through different websites and note down the information of the product,e.g.the price,specifications,shipping cost and size etc.Simulated WritingEmailBrainstorm Compare what you find with your group members and decide whether you would buy online and from which seller.W

43、rite down what information you are going to ask the seller in an email.Think about it What makes a good letter or email?Complete the list with the words from the box.reader politepoints brief complicated direct Organizing your letter or email *Decide on the important.to write in your message.*Keep l

44、etters and emails.1 page for letters 2-4 short lines or paragraphs for emails *Be.,yet use simple and.words.*Dont write long,.sentences.*Write for the.,not for yourself.pointsbriefpolitedirectcomplicatedreaderBrief Introduction Electronic communication has become one of the most effective ways of do

45、ing business.How well e-mail messages are written influence the success or failure of your company.Samples Study the four samples.Choose a subject line for each email.One of the subject lines in the box is not used.4.Shipping Confirmation 1.Inquiry about Procedures of Music CD Copying2.Regarding you

46、r order3.Special Offer!Useful Expressions Reason for writing We are writing to inform you that.Just a short note to let you know.Giving information You will be pleased to hear that.Good news!Asking for information Could you give me some information about.Id be grateful if you could.Useful Expression

47、s Promising actionI will contact you shortly.Ill get back to you soon.Offering helpWould you like me to.?Let me know if youd like me to.Final commentsPlease feel free to contact me if you have any questions.Dont hesitate to contact us if you need further information.CloseI am looking forward to.Spea

48、k to./See you soon.Writing Practice Polish your email of inquiring the detail of buying the product.Writing Practice Send an email at according to the information given below.Created by Mr Bizeaud in March 1999,Dremwine is specialist in selling and searching of rare wines,old vintages and collection

49、 bottles.Everything(almost)can be found.Send an email at with the wines you want to buy,and ask the shipping costs if you order more than 3 bottles and how to pay if you dont have a Paypal.Self-assessment ChecklistNo.ObjectivesAssessmentExcellent Good Fair Failed1I can understand and talk about onli

50、ne shopping.2I can discuss companies that have achieved success with the Internet business.3I know how to find information about companies and products via the Internet.4I can write a business email.Homework Send your email to the seller.Workplace ProjectShopping OnlineProject descriptionChoose a pr