商务英语阅读下册Unit-课件3.ppt

1、了解企业文化的内涵了解企业文化对企业的重要性了解如何加强企业文化建设corporate culture bonus fringe benefits flextime telecommuting casual daysannual reportcareer pathsText Fast Reading IFast Reading II Pre-reading questions 1.What is corporate culture?2.Why should job-seekers care about a potential employers corporate culture?UPPREV

2、.NEXTCulture is a hot buzzword among corporate and entrepreneurial companies alike.It is what everyone is striving for,what brings on the loyalty,what attracts and keeps the really awesome employees.Why should job-seekers care about a potential employers corporate culture?Arent there more important

3、factors to consider,such as the job itself,salary and bonuses,and fringe benefits?These factors are indeed important,but increasingly career experts are talking about the importance of employee-employer fit in terms of culture,with the idea that how well the employee fits the culture can make the di

4、fference between job-seeking success and failure.Corporate culture has gained in importance because employers need to attract talented people and employees want to find increased identification and value in their work.It is well known that nobody would like to work in a hostile,high-pressure,labor c

5、amp with lousy benefits,bitter,talentless managers,and buzzing,green-tinted fluorescent lights.Instead people would like to work in such kind of companies with open,bright corporate culture where they can make their dreams come true,develop their imagination and creativity,eventually they can get va

6、lued.What is corporate culture?At its most basic,its described as the personality of an organization,or simply as how things are done around here.It guides how employees think,act,and feel.Corporate culture is a broad term used to define the unique personality or character of a particular company or

7、 organization,and includes such elements as core values and beliefs,corporate ethics,and rules of behavior.Corporate culture can be expressed in the companys mission statement and other communications,in the architectural style or offices,by what people wear to work,by how people address each other,

8、and in the titles given to various employees.As a job-seeker,you will be affected by a companys culture in many,many ways.For instance:The hours you work per day,per week,including options such as flextime and telecommuting.The work environment,including how employees interact,the degree of competit

9、ion,and whether its a fun or hostile environment-or something in between.The dress code,including the accepted styles of attire and things such as casual days.The office space you get,including things such as cubicles,window offices,and rules regarding display of personal items.The training and skil

10、ls development you receive,which you need both on the job and to keep yourself marketable for future jobs and employers.Onsite perks,such as break rooms,gyms and play rooms,daycare facilities,and more.The amount of time outside the office youre expected to spend with co-workers.Interaction with othe

11、r employees,including managers and top management.How do you uncover the corporate culture of a potential employer?The truth is that you will never really know the corporate culture until you have worked at the company for a number of months,but you can get close to it through research and observati

12、on.Understanding culture is a two-step process,starting with research before the interview and ending with observation at the interview.Before the InterviewBefore youve even been invited for an interview,you might consider doing an informational interview with the company.Informational interviewing

13、is a great research and networking tool.Once youve been invited for an interview,while you are researching the company for the interview,spend some time searching for clues about the companys culture.Review the companys annual report,Website,and other materials.Some companies even discuss their corp

14、orate culture on their Website.Many Websites,such as WetFeet,provide key information and feedback from company employees.WetFeet also offers expanded coverage for certain companies,which describes the companys culture and lifestyle.At the InterviewExperts suggest arriving early to the interview-unan

15、nounced if possible-and spend the time observing how current employees interact with each other,how they are dressed,and their level of courtesy and professionalism.During the interview,you should consider asking one or more of these questions to get a feel for the corporate culture-as well as gain

16、key information youll need to make a decision if a job offer is made to you:How are decisions made-and how are those decisions communicated to the staff?What role does the person who gets this position play in decision-making?Does the organization emphasize working in teams?What are the organization

17、s priorities for the next few years?Are there established career paths for employees in this position?If you get a chance to meet with other employees(or make your own chances by finding out where they hang out),you can ask one or more of these questions to try and get a handle on an organizations c

18、orporate culture:What 10 words would you use to describe your company?Whats it really like to work here?Do you like it here?Around here what is really important?How are employees valued around here?What skills and characteristics does the company value?Do you feel as though you know what is expected

19、 of you?How do people from different departments interact?Are there opportunities for further training and education?How do people get promoted around here?Around here what behaviors get rewarded?Do you feel as though you know whats going on?How effectively does the company communicate to its employ

20、ees?The bottom line is that you are going to spend a lot of time in the work environment-and to be happy,successful,and productive,youll want to be in a place where you fit the culture,a place where you can have a voice,be respected,and have opportunities for growth.-n.the quality of being loyal 忠诚,

21、忠心e.g.1.We all have a loyalty to the company.我们对公司都有效忠的义务。2.My judgment was frequently faulty,but my loyalty to the nation could not be questioned.我的判断经常出错，但是我对祖国的忠诚是无可置疑的。UPPREV.NEXT企业文化,主要指企业的精神,是在长期的经营活动中形成的共同理想信念、价值观、行为准则和道德规范的总和。UPPREV.NEXT 奖金。是指支付给职工的超额劳动报酬和增收节支的劳动报酬。包括：生产奖、节约奖、劳动竞赛奖、机关事业单位的奖励

22、工资及其他奖金。UPPREV.NEXT附加福利。泛指员工获得的货币化工薪以外的所有收益，本质上也是收入的一种。法定附加福利包括孕产补助、工作服、带薪休假等UPPREV.NEXT-n.the act of recognizing as being;establishing the identity of someone or something 身份的证明;确认e.g.The identification of the accident victims took some time.验明事故遇难者身分的工作费了不少时间。UPNEXTPREV.福利。是指企业为了保留和激励员工，采用的非现金形式的报

23、酬。福利的形式包括保险、实物、股票期权、培训、带薪假等等。UPNEXTPREV.弹性工作制,是指完成规定的工作任务或固定的工作时间长度的前提下，员工可以自由选择工作的具体时间安排，以代替统一固定的上下班时间的制度。UPNEXTPREV.远程办公，即上班者可以不必到公司，而可以在家里通过远程控制上班的一种新型上班模式。像SOHO(small office home office)就是远程办公常见的一种方式。UPNEXTPREV.-adj.very unfriendly 怀敌意的,敌对的e.g.The new government was hostile to them.新政府对他们怀有敌意。e.

24、g.Lets hope they will refrain from hostile actions.希望他们不采取敌对行动。UPNEXTPREV.便服日。是指公司允许职员穿非正式装上班的日子。周五一般为公司便服日，但是有的公司可每天穿便服上班。雇员对上班便服的理解也各有不同。舒适轻便、充满朝气以及增进客户关系，是上班便服大行其道的原因。UPNEXTPREV.额外津贴或特殊待遇。津贴制度是为了补偿职工在特殊的劳动条件和工作环境下的额外劳动消耗和生活费额外支出而建立的一种辅助工资形式。特殊待遇也是公司为员工们提供福利的形式之一。UPNEXTPREV.-n.a mutual or reciproc

25、al action;interacting 相互作用,相互影响e.g.There should be a lot more interaction between the social services and local doctors.社会公益服务机构和当地医生应该加强协作。UPNEXTPREV.-adj.existing in possibility可能的,潜在的e.g.1.Education develops potential abilities.教育能开发人的潜能。2.He studied the German market to find the potential there

26、for profitable investment.他对德国的市场进行了研究以寻求投资获利的可能性。UPNEXTPREV.年度报告。是指公司整个会计年度的财务报告及其他相关文件。上市公司应当向证监会、证券交易场所提供经注册会计师审计的年度报告。UPNEXTPREV.-n.a courteous or respectful or considerate act礼貌,好意,恩惠e.g.1.They showed us every courtesy.他们对我们彬彬有礼。2.They didnt even have the courtesy to apologize.他们也不道个歉,真没有礼貌。UPN

27、EXTPREV.-n.the expertness characteristic of a professional person 专家的地位,特性或方法,专业主义e.g.They were impressed by the sheer professionalism of the performance.他们赞佩表演炉火纯青。UPNEXTPREV.职业生涯规划。是指个人和组织相结合，在对一个人职业生涯的主客观条件进行测定、分析、总结研究的基础上，对自己的兴趣、爱好、能力、特长、经历及不足等各方面进行综合分析与权衡，结合时代特点，根据自己的职业倾向，确定其最佳的职业奋斗目标，并为实现这一目标做

28、出行之有效的安排。UPNEXTPREV.-vt.act or give recompense in recognition of someones behavior or actions奖赏,酬谢e.g.They rewarded the winners with gifts of fruits and flowers.他们奖给优胜者一些水果和鲜花。UPPREV.NEXT1.Is there any difference whether the employee fits the culture or not?Yes.It determines whether one can sccessfu

29、lly find a job or not.Reference2.What elements are included in corporate culture?It includes such elements as core values and beliefs,corporate ethics,and rules of behavior.Reference3.How does a companys culture affect you?Employees will be affected by a companys culture in the following ways:the ho

30、urs you work per day,per week;the work environment;the dress code;the office space you get;the training and skills development you receive;onsite perks;the amount of time outside the office youre expected to spend with co-workers;interaction with other employees Reference4.Why does the author say un

31、derstanding culture is a two-step process?Because people may start with research before the interview and end with observation at the interview.Reference5.What should you do before an interview?You might consider doing an informational interview with the company.Reference1.bonus2.fringe benefits 3.f

32、lextime4.courtesy5.interaction petent10.potentiala.the communication between peopleb.a comment,especially based on something you have seen,heard or readc.that can develop into something or be developed in the futured.an extra of money that is added to a payment,especially to sbs wages as a rewarde.t

33、o discover something that was previously hidden or secretef.a system in which employees work a partical number of hours each week or month but can choose when to start and finish work each dayg.Extra things that an employer gives you as well as your wagesh.having enough skill or knowledge to do some

34、thing well or to the necessary standardi.the high standard that you expect from a person who is well trained in a particular jobj.polite behaviour that shows respect for other peopleExperts suggest arriving early to the interview-unannounced if possible-and spend the time observing how current emplo

35、yees interact with each other,how they are dressed,and their level of courtesy and professionalism.During the interview,you should consider asking one or more of these questions to get a feel for the corporate culture-as well as gain key information youll need to make a decision if a job offer is ma

36、de to you.专家建议面试时早点到，如果可能的话，最好是不要提前声张。这样你可以有时间观察一下现在的雇员之间是如何交流的，他们怎样着装，还有他们的礼貌程度，专业水平如何。面试过程中，你可以考虑问一个或几个问题，这样可以感受到公司的企业文化，同时也可以帮你决定这份工作是否适合你。Reference1.研究人员认为，为员工提供各种灵活的工作安排将有利于打造灵活的企业文化。2.弹性工作制对于保持员工心情愉快、高效工作以及对公司忠诚不二至关重要。3.企业文化与企业的命运息息相关，企业需要企业文化，而企业文化又蕴含于企业的运营当中。4.中国很多企业都忽视了企业文化的重要性。5.民营企业要站得住脚，

37、就要学会适应日趋激烈的竞争市场。1.Researchers believe that offering a variety of alternative work arrangements may help in creating a culture of flexibility.2.Job flexibility is the key to keeping workers happy,productive and loyal to the company.3.Enterprise culture and enterprise destiny are closely linked.Theref

38、ore,enterprise needs enterprise culture which is in turn contained within enterprise operations.4.A great number of Chinese enterprises have neglected the importance of enterprise culture.5.If the private enterprises want to be able to hold their grounds,they would have to learn to adapt themselves

39、to the increasingly fierce competition market.ReferenceApples Corporate CultureUPPREV.NEXT The announcement that Apple Senior Vice President Mark Papermaster left Apple sent shockwaves through the tech industry.Papermaster came to Apple from IBM after the companies waged a short-lived battle over ex

40、actly when he could start working at the hardware company.After that,he took over the iPhone and iPod Touch and,at least to outsiders,did a fine job of delivering products that consumers wanted.His departure from Apple was very much a surprise.But it didnt take long for some details and speculation

41、about the reasons for Papermasters departure from anonymous sources to make their way into news reports.One claim made by the Wall Street Journal stood out.The publication said that its sources claimed Papermaster didnt match well with Apples corporate culture.And as those problems persisted,Steve J

42、obs started losing faith in his ability to lead the mobile devices division.Admittedly,the Wall Street Journals report has not been confirmed by Apple or Papermaster,so its impossible to say why he really left.But the sources claim of cultural incompatibility seems to be something that some employee

43、s suffer from at Apple.And thats unfortunate because Jobs has created one of the most distinct corporate cultures in the business.Here is what makes Apples corporate culture so unique.1.Focus on design The first thing that every employee must remember about Apple is that the company cares more about

44、 the design of products than any other firm in the market.Unlike Microsoft,which has historically done a poor job of creating aesthetically pleasing products,Apple really gets design.It understands what consumers want,it knows how to meet those desires,and it sets out to beat any and all expectation

45、s.Its not always easy,but Apple seems to get it right every time.If an employee doesnt help the company do that,he might end up with another company sooner than he thinks.2.Believe in Jobs Apple is an interesting firm.Its corporate culture extends beyond its employees to its consumers.So,what it exp

46、ects from its employees,it also expects from its customers.One of the most important things it expects is for both stakeholders to believe in Steve Jobs.Over the past decade,Jobs has been Apples savior.He has helped the company revive its aging business model,innovate beyond all expectations and del

47、iver some of the better products on the market.Sometimes,that belief in Jobs can go too far,as evidenced by the most recent iPhone antenna debacle,but for the most part,believing in Steve Jobs has been good for Apple and good for both employees and consumers.3.Forget everything that came before it W

48、hen employees come to Apple,they are expected to immediately do one thing:forget everything they ever knew about the technology world.Apple does everything differently.Whether its the design of products,how it goes about devising ideas for new products or simply the way it carries itself,everything

49、is different at Apple.To pretend like something is similar to a past employer is a mistake that could cause more trouble than its worth.Apple is different.4.Believe Apple is better than all others Apple has an ego unlike any other company in the space.Whereas Microsoft always believes that the other

50、 shoe is about to drop,Apple believes that it can stop the shoe from ever falling.Part of that is due to Steve Jobs ego.He believes that his company is the best in the world and it should carry itself that way.Apple haters cant stand that,but it has become a call to arms for all of the companys love