1、ReadingAdvertisements牛津高中英语牛津高中英语第四模块第一单元第四模块第一单元potato chipspotato chipsWhat product does the advertiser want to sell?shampooshampooWhat product does the advertiser want to sell?shoesshoesWhat does the advertiser want to tell us?protect the earthprotect the earthstop smokingstop smokingprotect the
2、environmentprotect the environmentWhat does the advertiser want to tell us?AdvertisementsTwo types of advertisementsadvertisements that _ a productadvertisements that _ peoplepromotepromoteeducateeducatecommercialpublic serviceAdvertisementsReadingdefinitiontypesfunctionplacesexamplesFind the defini
3、tion in Pa.2.definitionReadingAdvertisementsdefinitiondefinitiontypesfunctionplacesexamplesAn advertisement uses words or pictures to persuade people to buy a product or service or to believe in an idea.definitionReadingAdvertisementsdefinitiontypesfunctionplacesexamplesReadingAdvertisementsA commer
4、cial advertisement is one which someone has paid for to advertise a product or services.PSAs are often run for free and are meant to educate people about health,safety,or any other problem that affects public welfare.typestypesdefinitiontypesfunctionplacesexamplesReadingAdvertisementsfunctionpersuad
5、e promote educatefunctiondefinitiontypesfunctionplacesexamplesReadingAdvertisementsplacesnewspapers magazinesthe internet radio and televisionplacesdefinitiontypesfunctionplacesexamplesReadingAdvertisementsexamplesUnderline the examples in P.3examplesdefinitiontypesfunctionplacesexamplesReadingAdver
6、tisementsexamplesexamplesBright-Teeth fights bad breath!curesmedicinedefinitiontypesfunctionplacesexamplesReadingAdvertisementsexamplesexamplesYou are proud of your cooking,so shouldnt you buy the very freshest food?What does the author want to tell us by using the example?Yes to life,no to drugs.Kn
7、owledge changes life.Project Hopeeducating every child.When you smoke cigarettes,you are slowly killing yourself.Why does the author talk about such advertisements?Structure of the textPa.1 Does an advertisement tell people the complete truth?_?Introduction_?ConclusionWhat is an advertisement?Public
8、 service advertisementsPa.2 Pa.3 Pa.4 Pa.5 Protect animals.Protect animals.Protect ourselves.Protect ourselves.Save water!Save water!Team spiritTeam spiritis important!is important!Guessing game What is being advertised?1.1.只管去做。（耐克运动鞋）只管去做。（耐克运动鞋）2.2.渴望无限。（百事流行鞋）渴望无限。（百事流行鞋）3.3.服从你的渴望。（雪碧）服从你的渴望。（雪
9、碧）4.4.味道好极了。（雀巢咖啡）味道好极了。（雀巢咖啡）5.5.滴滴香浓，意犹未尽。（麦斯威尔咖啡）滴滴香浓，意犹未尽。（麦斯威尔咖啡）6.6.挡不住的诱惑。挡不住的诱惑。（可口可乐）（可口可乐）7.7.使不可能变为可能。（佳能打印机）使不可能变为可能。（佳能打印机）8.8.新一代的选择。新一代的选择。（百事可乐）（百事可乐）Guessing gameDiscussionAdvertising has a positive effect on our lives.Advertising has a negative effect on our lives.Try to list as ma
10、ny reasons as you can to support your idea.Discussionpositive effect:give us useful information about a product,including price/function/shape/size etc.saves us time to look for goods more brands to choose from fun/interesting;appreciationnegative effect：cost a lot of money cheat/do not tell the complete truth illegalHomeworkWrite a short passage on the effect of advertisements on your life.
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