1、Well done!What are we going to learn today?Unit 11 Lesson 3 The Advertising Game Some interesting advertisements and slogans(口号)Guess!What product does this Ads want to promote?Insecticide杀虫剂杀虫剂(Mosquito Bye Bye Bye)Just do it.Generation nextCommercial adsProtect the Environment Stop destroying the
2、forestsPublic service adsproductsbrand namesbrand namessloganspokeswomanspokesmanWhere are ads found?List some places where you can find Ads.advertisements on TVadvertisements in the magazineAds In the streetAds On the busadvertisements on the Internetadvertisement on the radioPre-readingPrediction
3、and inferencePrediction and inference1.What can we infer the word game means？2.From the title,we can predict the main idea is to introduce a.Tricksb.intresting gamesa.The development of adsb.The designs and functions of ads While-readingTask 1.Skimming for main ideas of each paragraph and match the
4、followingPara 1.Para 2.Para 3.Para 4.Para 5.a.The purposes of top advertisersb.The purposes and designs of classical adsc.The purposes of public ads d.The purposes and designs of modern ads Task 2.Scanning for detailed information1.“Tsing Tao Beer”tells you 3 pieces of information so it is attractiv
5、e.2.Advertisements must be attractive and creative.3.The purpose of all advertisements is to make customers spend money.FTF4.Using humor as well as unusual ideas to surprise people is important.5.The text infers that advertisements are trying to sell you something that makes customers bored.6.The pu
6、rpose of advertisements is creating something that has never been seen before.FTT Task 3.Read carefully and fill in the form by group competition purposesdesigns and contentsPara1Classical adsGive-about the brand name or the-of the companyPara2Para3Modern ads1.Attract and-the attention 2.make ads vi
7、sually-1.Consist of words or-2.apply modern techniques of -bine design with -Para4Purposesof advertisers1.make customers money-and-their products 2.make people-someone is selling 3.use-and unusual ideasPara5Public ads 1.make contributions to society2 -citizens to participate in.3.educate the public
8、on-AIDS,4.increase public-information holdattractivepicturesdesignsideasspendnoticeforget humor.encourage knowledgelocationfightingPost-readingPost-readingTask 1 Discussion and speaking1.What is the main purpose of commercial ads?making customers spend money 2.What are advantages and disadvantages o
9、f ads?1.provide information2.encourage citizens to participate in.3.increase public knowledge4.3.What make a good ad?adsadshumorouscreativeimpressiveVisually attractivefashionableInteresting imaginativeTask 2.WritingHomework你知道下列品牌的中文名吗？（饮料）Sprite小娇精，调皮鬼 （饮料）Robust健壮的、（领带）Goldlion金狮子 （压力锅）Super特级品 （
10、香皂）Nice美好的 （衬衫）Younger更年轻的 （打字机）Stone石头 （洗衣粉）Tide潮 （鞋）Nike胜利女神 （电蚊香）Raid袭击，（洗发水）Rejoice欣喜雪碧雪碧金利来金利来耐爱斯耐爱斯四通四通耐克耐克飘柔飘柔乐百氏乐百氏苏泊尔苏泊尔雅戈尔雅戈尔汰渍汰渍雷达雷达Task 1.TranslationTask 2.WritingAccording to the given questions,write at least three sentences about ads.(1).What makes a good ad?(2).What are purposes of commercial ads?(3).What are advantages and disadvantages of ads?(4).What attitude should we take towards ads?(5)What is your favorite advertisement?(including its type,features,your understanding as well as the reason why you like it.)attention!Thank you for your
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