商务英语课程简介课件.ppt

1、nVision:成为每位同学都感受温暖的家，成为有价值成为每位同学都感受温暖的家，成为有价值的学习分享和资源整合的平台的学习分享和资源整合的平台。nMission:养成聪明的头脑、铸就有趣的灵魂、塑造养成聪明的头脑、铸就有趣的灵魂、塑造豁达的品格。豁达的品格。Business EnglishnSun Ying(孙莹）孙莹）Donlinks School of Economics and ManagementOffice:Room 1016nMobile:13601169486Email:nnMain Contents:nMainly concerning International Busin

2、ess Practicen n 1.Reading and writing business lettersn 2.uses of important words and phrases n in business practicen 3.situations Score of the CoursenClass contribution10%nOral practices 10%nHomework10%nFinal exam70%Total 100%nTopics:n1.How to win customers from your competitors?n2.Business Tipsn3.

3、Communications with foreignersnGeneralized System of Preferences(GSP)is a preferential tariff system extended by developed countries(also known as preference giving countries or donor countries)to developing countries(also known as preference receiving countries or beneficiary countries).n普惠制，即普遍优惠制

4、，简称普惠制，即普遍优惠制，简称GSP，是一，是一种关税制度，是指工业发达国家对发展中种关税制度，是指工业发达国家对发展中国家或地区出口的制成品或半制成品给予国家或地区出口的制成品或半制成品给予普遍的，非歧视的，非互惠的关税制度。普遍的，非歧视的，非互惠的关税制度。nGSP is presently extended by the following developed countries.nAustralia,Republic of Bulgaria,Canada,Republic of Hungary,Czech Republic,Republic of Poland,Russian Fe

5、deration,Japan,Slovakia,New Zealand,Switzerland,Norway Republic of Belarus,United States of America,Austria,Italy,Belgium Luxembourg,Denmark,Netherlands,Finland,Portugal,France,Spain,Germany,Sweden,Greece,United Kingdom,Ireland nBEIJING-Chinas Ministry of Commerce(MOC)announced Tuesday it will raise

6、 the anti-dumping duties on imported optical fiber from the United States.nThe new anti-dumping duty rates,effective on Wednesday,will range from 33.3 percent to 78.2 percent,up from a previous range of 4.7 percent to 18.6 percent,the MOC said on its website.EU extends anti-dumping duties on Chinese

7、 steel ropes,cables2018-04-23 11:10n BRUSSELS-The European Union has decided to extend anti-dumping duties on imports of Chinese steel ropes and cables for a further five years,according to the EU official journal published Friday.nThe anti-dumping duties of 60.4 percent have been in place since 199

8、9 and this is the third expiry review.nGetting a rain checkn n1.Monica is reading the newspaper.n2.She sees an ad for margarine.n3.Its on sale for half-price.n4.She goes to the market to buy a couple pounds of margarine.n5.The market is out of margarine.n6.She shows the ad to the cashier.n7.The cash

9、ier gives her a rain check for two pounds of margarine.n8.The rain check says,“Out of stockCan purchase n next week at sale price.”n9.Monica buys margarine for half-price a week later.nWhat are the often used currencies in International Transactions?Discussion:n nUS$nPound Sterling=GBPnCAD=Canadian

10、DollarnSFR=Swiss FrancsnHK$=Hong Kong DollarnJapanese YennEuroAccessory Product副产品副产品Form product形式产品形式产品Core product核心产品核心产品Credit 信用信用Free transportation Brand品牌品牌 Packaging 包包装装Quality 质量质量 Style款式款式Core product or service核心产品或核心产品或服务服务Installment 安装安装 product layers 产品层产品层After-sale service 售后服务售后服务16Michael Porters Generic StrategiesCost Leadership Strategies成本领先战略成本领先战略Differentiation Strategies差异化战略差异化战略Focus Strategies集点化战略集点化战略The 5-forces Model of Competitionn Rivalry Potential new entrantsSuppliers bargaining Buyers bargainingsubstitute