1、Have you ever bought anything as a result of seeing,hearing or reading advertisements?Think and Sharethe product namethe name of a companywords of expertsthe designthe concept of freedomthe unusual ideahumorous languagepictures or imagesthe designa.different types of advertisementsb.the development
2、of advertisementsc.different attitudes towards advertisementsRead for understandingThe passage is about advertising.Skim through the passage.What is it mainly about?It introduces the development of advertisements in the order of _.timeRead again and underline the main idea of each paragraph.Read for
3、 understandingPara.1The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.基本的Para.2Classic advisements used to give information about finding certain products.经典的Para.3Particularly now,in modern times,advertisements need to attract
4、 and hold the attention of the public.Modern advertisements need something else to separate them from their competitors.Para.4分离竞争者Ideas that would work in the past genuinely are not as effective now.Para.5真正地Para.6However,not all advertising is about selling products and services for a profit.利润，收益
5、Read for detailsPara.11.Advertising agencies would create a basic type of advertisement known as a _.2.Such advertisements have changed over the years with _,_,_ mercial advertisement商业广告socialeconomictechnological经济的Read for detailsPara.21.What does a classic advertisement look like?A classic ad gi
6、ves information about a product and very often it includes the name of a company,part of which might include the name of the place from which the product originated.originate from 起源自Read for detailsPara.22.What information we would know from the name of the classic advertisements?what the company s
7、ells,where they are located and the name of the productlocate v.位于classic advertisements Read for detailsPara.31.Why do modern advertisements have to attract the attention of the public?Because they need to adapt to a marketplace where products and services are in diect competition with each other.适
8、应市场竞争Read for detailsPara.32.How do modern advertisements attract the attention of the public?They consist of pictures or words from experts.They are visually attractive.(Present-day advertisers apply modern design techniques to make these advertisements as visually attractive as possible.)由构成视觉吸引力a
9、pply v.应用modernadvertisements Read for detailsPara.41.Why do modern advertisements need something else to separate them from their competitors?Because of the boost in advertising,people are used to seeing a high standard of visual design.增长be used to doing sth.习惯于做某事视觉的Read for detailsPara.42.How do
10、 modern advertisements do to separate them from their competitors?They combine the highest standard of design with creative ways to make people believe that they“must have the product”.combine A with B 把A与B结合Read for detailsPara.43.Choose the concepts that may be included in modern advertisements.概念
11、A.freedomB.happinessC.wealthD.successE.violenceF.depressionImproved modernadvertisements Read for detailsPara.5 What do advertisers do to make people forget that someone is trying to sell tem something?They use humour as well as new and unusual ideas to surprise people.Further improved modernadverti
12、sements Read for detailsPara.6 1.What are the aims of public advertisements?They aim to encourage citizens to participate in improving their neighbourhood,protecting the environment,and helping other people.参与Read for detailsPara.6 2.How has the government used advertisements in the last decade?Publ
13、ic advertisements The government has sponsored advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.赞助Purposes?Disadvantages?SummaryClassic adsGive information about_To tell people _Not suitable when _Not attractiveModern adsConsist of_Apply _To s
14、how people _To make ads_Not enough to _picturesor words from expertsmoderndesign techniqueswhat the company sells,where they are located and the name of the producthow good the product isvisually attractiveproducts and services are in direct competitionwith each other certain productsbe noticedfindi
15、ng Improved modern adsCombine _with _Use concepts including _To stand out _To make people believe that _Repeating old ideasNot _It does not matter_freedom,happiness,wealth and successeffectivethey“must”have the productthe highest standard of designcreative waysin a world of competitive advertising h
16、ow attractive the ideas linked with the product isFurther improved modern adsUse humour as well as_ _To create sth.that has never been seen beforeTo make people forget that sb.is trying to sell them sth.new and unusual ideasTo surprise peoplePublic adsHelp to increase public knowledge and _To encour
17、age citizens to _ _To educate the public_participate in improving their neighorhood,protecting the environment and helping other people.make oursociety a better place for everyone on fighting AIDS,saving water,helping the poor,giving up smoking,etc.FeaturesPurposesDisadvantagesUse the diagram to tal
18、k about what you have learnt about advertising.Read for expressingSuch advertisements have gone through a process of change over the years along with social,economic,technological developments.What is the driving force for the development of ads?Complete the sentences using the correct form of the p
19、hrases below.originate from link with consist of participate in combinewith1.You should try to _ exercise _ a healthy diet.2.The advertising team _ people from different bine with consists ofExerciseoriginate from link with consist of participate in combinewith3.The idea of the advertisement was _ a film.4.I dont like any activity _ commercial purposes.5.Id like to _ neighbourhood activities,but I dont have time.originated form linked with participate inHomeworkBring one of your favourite advertisements to the classroom.Explain why you like it and how you would like to make it even better.
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