《实用商务英语写作教程》课件Chapter 13 Business Reports.pptx

1、Topics coveredTypes of business reportsSample lettersHow to write business reports Types of Business ReportRecommendation ReportsInvestigative ReportsCompliance ReportsFeasibility ReportsProgress ReportsResearch Reports Periodic ReportsSituational Reports/Incident Reports Recommendation Reports1.Dir

2、ect recommendation2.Indirect recommendationMake a general reference to the problem,not to the recommendation in the subject line.The introduction focuses on the problem by using specific examples,statistics and authoritative quotes to lend credibility to the seriousness of the problem.Discuss altern

3、ative solutions in the body part:put the least likely firstly,and present the most likely alternative last.Discuss the advantages of the recommendation.In the conclusion part is used to summarize your recommendation and specifies the action it requires.Investigative ReportsAn investigative report he

4、lps present risks involved with a specific opportunity.This report can help a company anticipate repercussions.This report contains three parts:introduction,body and conclusion.The introduction part highlights the issue under investigation.The body part is used to discuss the facts and results of th

5、e investigation.The conclusion part is used to summarize.Compliance ReportsA compliance report is used to show proof to a government organization that it follows all applicable laws and rules and that it is spending money properly.This report contains an introduction,body and conclusion.The introduc

6、tion part typically includes an overview of the reports major sections.The body contains the specific data,facts that the regulatory entity needs to know.The conclusion is used to summarize.Feasibility ReportsA feasibility report is an exploratory report which is used to determine whether an idea wi

7、ll work.This report presents the feasibility of an idea or proposed project.Feasibility reports typically are internal reports written to advise on matters such as consolidating departments,offering a wellness program to employees or hiring an outside firm to handle a companys financial system.The f

8、ocus of this report is on the decision.The decision is stopping or proceeding a proposal.Progress ReportsA progress report emphasizes whether:the project is kept on schedulethe project is staying within the budgetthe proper technology or equipment is usedthe division of labour is concisean unexpecte

9、d problem or possible glitch is identifiedthe job is completed efficiently,correctly and according to rulesResearch Reports A research report presents research on an issue or problem.Its an in-depth look at a very specific issue.The report should contain an abstract,introduction,methods,results,conc

10、lusion and recommendation.It should also cite the study or studies involved.Periodic ReportsA periodic report is written at fixed intervals,such as weekly,monthly,quarterly,etc.It helps a company or agency keep track of the quantity and quality of the services it provides and the amount and types of

11、 work done by employees.Information in periodic reports helps managers make schedule,order materials,assign personnel,budget funds,and determine corporate needs.This report helps a company improve its policies,products or processes via consistent monitoring.Situational Reports/Incident Reports An in

12、cident report is required when there is:an accident such as fire,traffic,physical injurya law enforcement offensean environmental danger,including a computer virusa machine breakdowna delivery delayHow to Write a Business ReportDetermine the Objective and FormatDo the Necessary Research and Collect

13、DataIdentify Your AudienceDetermine an Appropriate Writing StyleUse Reader-centered HeadingsOrganize the Report CarefullyDetermine the Objective and FormatThe first step in writing a report is understanding the problem or assignment clearly.Before you begin writing your report,come up with a stateme

14、nt of purpose.You will determine whether you are writing this report to inform,to analyze,to solve a problem,or to persuade?The answer to this question should be a clear,accurate statement identifying your purpose.Do the Necessary Research and Collect DataAn effective report needs the same careful r

15、esearch that goes into other on-the-job writing.By researching,collect the appropriate data for your report since a good report based on solid,accurate,verifiable facts.Data gathering itself is going to depend on the type of report that you write.Ensure that the data parameters you choose are concis

16、e and relevant to the point of the report.Identify Your AudienceYour audience may include an outside party(someone who doesnt work within your company)or someone within your firm.Consider the knowledge or familiarity the audience already has with the intended topic.Also,think about how the audience

17、will use the information in the report.If your report is intended for your immediate supervisors and they are supportive of your project,you need not include extensive details,historical development,definition of terms,or persuasion.Other readers,however,may require background data and persuasive st

18、rategies.Determine an Appropriate Writing StyleReports can be classified into formal and informal depending on their purpose,audience,and setting.Those reports from consultants to their clients tend to be rather formal.Such reports must project an impression of objectivity,authority,and impartiality

19、.But a report to your boss describing a trip to a conference would probably be informal.Use Reader-centered HeadingsYou can use headings and subheadings to help readers locate information quickly in your report.It can clearly demonstrate how you have organized and subdivided your report.You can use

20、numbers or bullets to make your points to be understood clearly.Organize the Report CarefullyThe organization of your report depends on your objective.Make your report include the right amount of information in the most appropriate places for your audience.Organizing the data into separate sections

21、is key to the success of a well-written business report.Organize your report into appropriate section headers.Sample LinesThe purpose of this report is to investigate the nature of the market for sports shoes manufactured in a range of natural and synthetic materials.本报告旨在调查选用天然材料和合成材料制成的运动鞋的市场特点。Th

22、e purpose of this report is to describe findings from a recent exploratory visit to Johannesburg and East Rand,and to make recommendations regarding the potential for Easytech operations in theses areas.本报告旨在描述最近对约翰内斯堡和东兰德进行的一次探索性访问的结果，并就Easytech在这些地区开设分公司的可能性提出建议。Sample LinesWe recommend that its development continue to be fully funded.我们建议继续投资该项研发。To that end,we make the following specific recommendation.为此，我们提出以下具体建议。This report covers the profitability,liquidity,and financial stability of ABC Company during the period of 2015-2018.本报告涵盖ABC公司2015年至2018年间的盈利状况、资产流动性与财务稳定性。