麦肯锡图表模板白色背景课件.ppt

1、CONFIDENTIALFrequently Used Template TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure*FootnoteSource:Source2X2 TOWERUnit of measure*FootnoteSource:Source5PS MARKETINGPlacePriceProductPackagePositioning promotionProduct offeringUnit of measure*FootnoteSource:SourceStrategySkillsSystem

2、sStaffShared valuesStructureStyle7SUnit of measure*FootnoteSource:SourceARROW 3DUnit of measure*FootnoteSource:SourceCUBES1 3DUnit of measure*FootnoteSource:SourceCUBES2 3DUnit of measure*FootnoteSource:SourceCUBES3 3DUnit of measure*FootnoteSource:SourceTextTextTextTextCUTOUT 3DUnit of measure*Foot

3、noteSource:SourceNew entrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:SourceTextTextTextTextTextTextTextTextTextTextJOINTUnit of measure*FootnoteSource:SourceTextTextTextTextLEVEL SEPARATE 4Unit of measure*FootnoteSource:SourceTextTextTextLINEAR A 3DUn

4、it of measure*FootnoteSource:SourceTextTextTextTextLINEAR B 3DUnit of measure*FootnoteSource:SourceTextTextTextLINEAR C 3DUnit of measure*FootnoteSource:SourceTextTextTextLINEAR D 3DUnit of measure*FootnoteSource:SourceTextTextTextTextLINEAR E 3DUnit of measure*FootnoteSource:SourceTextTextTextLINEA

5、R G 3DUnit of measure*FootnoteSource:SourceTextTextLINEAR I 3DUnit of measure*FootnoteSource:SourceTextTextTextTextLINEAR J 3DUnit of measure*FootnoteSource:SourceTextLINEAR N 3DTextTextTextUnit of measure*FootnoteSource:SourceTextTextTextLINEAR P 3DUnit of measure*FootnoteSource:SourceLINEAR Q 3DTe

6、xtTextUnit of measure*FootnoteSource:SourceTextTextLINEAR Q 3DUnit of measure*FootnoteSource:SourcePlanImplementSupportLINKS 3Unit of measure*FootnoteSource:SourcePERSPECTIVE 3DUnit of measure*FootnoteSource:SourceTextTextTextPROPELLER 3DUnit of measure*FootnoteSource:SourceRINGS 3DUnit of measure*F

7、ootnoteSource:SourceTextSCALETextUnit of measure*FootnoteSource:SourceTextTextSCALESUnit of measure*FootnoteSource:SourceTextTextTextTextTextTextSIZES INUnit of measure*FootnoteSource:SourceSPIRAL1 3DUnit of measure*FootnoteSource:SourceSpiralBrakesTube in tubeSPIRAL2 3DUnit of measure*FootnoteSourc

8、e:SourceTextTextTextTextSPOTLIGHTUnit of measure*FootnoteSource:SourceTextTextTextTextTextTextSTAIRCASEUnit of measure*FootnoteSource:SourceSTARS 3DUnit of measure*FootnoteSource:SourceTextTextWIRE CUBESUnit of measure*FootnoteSource:SourceTextTextTextTextTextTextTextARROWSUnit of measure*FootnoteSo

9、urce:SourceLEVEL 1TextUnit of measure*FootnoteSource:SourceLEVEL 2TextTextUnit of measure*FootnoteSource:SourceLEVEL 3TextTextTextUnit of measure*FootnoteSource:SourceLEVEL 4TextTextTextTextUnit of measure*FootnoteSource:SourceLEVEL 5TextTextTextTextTextUnit of measure*FootnoteSource:SourceLEVEL 6Te

10、xtTextTextTextTextTextUnit of measure*FootnoteSource:SourceFLOW 2TextHeaderHeaderTextUnit of measure*FootnoteSource:SourceTextFLOW 2 TITLETextHeaderHeaderTextUnit of measure*FootnoteSource:SourceFLOW 3TextHeaderHeaderTextHeaderTextUnit of measure*FootnoteSource:SourceTextFLOW 3 TITLETextHeaderHeader

11、TextHeaderTextUnit of measure*FootnoteSource:SourceFLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:SourceTextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextTextUnit of measure*FootnoteSource:SourceFLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*F

12、ootnoteSource:SourceTextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure*FootnoteSource:SourceFLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure*FootnoteSource:SourceTextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTe

13、xtUnit of measure*FootnoteSource:SourceBLADESTextTextTextTextUnit of measure*FootnoteSource:SourceBOXTextTextTextTextUnit of measure*FootnoteSource:SourceBOXTextTextTextTextUnit of measure*FootnoteSource:SourceCYCLE 1TextTextTextUnit of measure*FootnoteSource:SourceCYCLE 2TextTextUnit of measure*Foo

14、tnoteSource:SourceCYCLE 3TextTextTextUnit of measure*FootnoteSource:SourceCYCLE 4TextTextTextTextUnit of measure*FootnoteSource:SourceCYCLE 5TextTextTextTextTextUnit of measure*FootnoteSource:SourceCYCLE 6TextTextTextTextTextTextUnit of measure*FootnoteSource:SourceCYCLE 7TextTextTextTextTextTextTex

15、tUnit of measure*FootnoteSource:SourceCYCLE 8TextTextTextTextTextTextTextTextUnit of measure*FootnoteSource:SourceTextINCOMINGTextTextTextTextTextUnit of measure*FootnoteSource:SourceRIBBONTextTextTextTextTextUnit of measure*FootnoteSource:SourceRINGTextTextTextTextTextUnit of measure*FootnoteSource

16、:SourceUPON 2TextTextUnit of measure*FootnoteSource:SourceCONTINUOUSTextTextTextTextTextTextTextTextUnit of measure*FootnoteSource:SourceCUTOUTTextTextTextTextUnit of measure*FootnoteSource:SourceLINEAR ATextTextTextUnit of measure*FootnoteSource:SourceLINEAR BTextTextTextTextUnit of measure*Footnot

17、eSource:SourceLINEAR CTextTextTextUnit of measure*FootnoteSource:SourceLINEAR DTextTextTextUnit of measure*FootnoteSource:SourceLINEAR ETextTextTextTextUnit of measure*FootnoteSource:SourceLINEAR FTextTextTextUnit of measure*FootnoteSource:SourceLINEAR GTextTextTextUnit of measure*FootnoteSource:Sou

18、rceLINEAR HTextTextTextTextUnit of measure*FootnoteSource:SourceLINEAR ITextTextUnit of measure*FootnoteSource:SourceLINEAR JTextTextTextTextUnit of measure*FootnoteSource:SourceLINEAR KTextTextTextTextTextTextUnit of measure*FootnoteSource:SourceLINEAR NTextTextTextTextUnit of measure*FootnoteSourc

19、e:SourceLINEAR PTextTextTextUnit of measure*FootnoteSource:SourceLINEAR QTextTextUnit of measure*FootnoteSource:SourcePROPELLERTextTextTextUnit of measure*FootnoteSource:SourceSTEP 5TextTextTextTextTextUnit of measure*FootnoteSource:SourceTextTextTextText2 ON 1Unit of measure*FootnoteSource:SourceTe

20、xtTextTextTextTextTextAGAINSTUnit of measure*FootnoteSource:SourceTextTextTextTextTextAT WORKUnit of measure*FootnoteSource:SourceTextTextCOUPLED HORIZUnit of measure*FootnoteSource:SourceTextTextCOUPLED VERTUnit of measure*FootnoteSource:SourceTextTextTextTextFOCUSEDUnit of measure*FootnoteSource:S

21、ourceNew entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure*FootnoteSource:SourceTextTextTextPARALLELUnit of measure*FootnoteSource:SourceTextTextTextTextSPLITUnit of measure*FootnoteSource:SourceTextSURROUNDUnit of measure*FootnoteSource:SourceTextTextTWISTEDUnit of

22、measure*FootnoteSource:SourceTextTextUP&AWAYUnit of measure*FootnoteSource:SourceTextTextUP&DOWNUnit of measure*FootnoteSource:SourceThe way managerscollectively behave with respect to useof time,attention,and symbolic actions The people in the organization,consideredin terms of corporate demographi

23、cs,not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of the organization and common to most of

24、 its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals.Some companies perform extraordinaryfeats withordin

25、ary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5SUnit of measure*FootnoteSource:SourceCustomerClientsDistributorsCompetitorsSuppliers3CS TRIANGLEUnit of measure*FootnoteSource:SourceSkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sust

26、ainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics,notindividual personalities The way managers collectively behave w

27、ith respect to use of time,attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable(in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossess

28、ed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4SUnit of measure*FootnoteSource:SourceStyleStructureStaffStrategySystemsSkillsShared valuesThe way managers collectively behave with respect to use of time,attention and sy

29、mbolic actionsCapabilities possessed by the organization as a whole as distinct from the individuals.Some companies perform extraordinary feats with ordinary peopleThose ideas of what is right and desirable(in corporate and/or individual behavior)which are typical of theorganization and commonto mos

30、t of its membersThe processes and and procedures through which things get donefrom day-to-dayThe organization chart and accompanying baggage that showwho reports to whom and how tasks are both divided up and integratedThe people in theorganization,considered in terms of corporate demographics,notind

31、ividual personalitiesA coherent set of actions aimed at gaining a sustainable advantage over competition7SUnit of measure*FootnoteSource:SourceCompetitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIOUnit of measure*FootnoteSource:SourceChange visionChief ExecutiveLea

32、dership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARDUnit of measure*FootnoteSource:Source Delta P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProces

33、sClient managers(particularly middle management)haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systems

34、Flow of 2-way communicationsPeoples understanding,belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA PUnit of measure*FootnoteSource:SourceNatural owne

35、r Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack”Retain andgive toppriorityRet

36、ain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACSUnit of measure*FootnoteSource:SourceBusiness StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGYUnit of m

37、easure*FootnoteSource:SourceRestructuring framework 1 5 4 3 2 PENTAGONUnit of measure*FootnoteSource:SourceBenefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFITUnit of measure*FootnoteSource:SourceAppraise performanceand prospects Developstrategy Redesignpivotal jobs Design the sk

38、illbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHARTUnit of measure*FootnoteSource:Source3.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesa

39、meWhen tocompete STRAT GAMEBOARDUnit of measure*FootnoteSource:SourceStage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGEUnit of

40、 measure*FootnoteSource:SourceSelling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Supp

41、ort intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITYUnit of measure*FootnoteSource:SourceMaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingap

42、proachVALUE CREATIONUnit of measure*FootnoteSource:SourceReal Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences i

43、n tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCESUnit of measure*FootnoteSource:SourceGANTT10HeaderTextUnit of measure*FootnoteSource:SourceGANTT15HeaderText#Unit of measure*FootnoteSource:SourceTextTextVENN 2Unit of meas

44、ure*FootnoteSource:SourceTextTextTextVENN 3Unit of measure*FootnoteSource:SourceCONFIDENTIALFrequently Used Template Data DrivenTemplate June 2002 This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organizati

45、on without prior written approval from McKinsey&Company.This material was used by McKinsey&Company during an oral presentation;it is not a complete record of the discussion.050100150200250300350199619971998199920002001Label 1Label 2Label 3AREAUnit of measure*FootnoteSource:Source5040302010Label 1Lab

46、el 2Label 3Label 4Label 5BARUnit of measure*FootnoteSource:Source50403020105040302010Label 1Label 2Label 3Label 4Label 5Label 1Label 2Label 3Label 4Label 5TitleUnit of measureTitleUnit of measureBAR 2Unit of measure*FootnoteSource:Source40302010550403025155550453025Label 1Label 2Label 3Label 4Label

47、5BAR BUTTEDUnit of measure*FootnoteSource:Source504030201023254565964323232323Label 1Label 2Label 3Label 4Label 5000000000000000SeriesSeriesBAR STACKEDSeriesUnit of measure*FootnoteSource:Source504030204550607080901020304050Label 1Label 2Label 3Label 4Label 5000000000000000100%=SeriesSeriesBAR STACK

48、ED 100%SeriesUnit of measure*FootnoteSource:Source0100200300400500600700050100150200250TitleUnit of measureTitleUnit of measureLabel 1Label 2Label 3Label 4Label 5Label 6BUBBLEUnit of measure*FootnoteSource:Source2030405060Label 1Label 2Label 3Label 4Label 5COLUMNUnit of measure*FootnoteSource:Source

49、20304567762030456776Label 1 Label 2 Label 3 Label 4 Label 5Label 1 Label 2 Label 3 Label 4 Label 5TitleUnit of measureTitleUnit of measureCOLUMN 2Unit of measure*FootnoteSource:Source203040506040506070405060708030Label 1Label 2Label 3Label 4Label 5COLUMN BUTTEDUnit of measure*FootnoteSource:Source20

50、30405060202020202020304050202020253020Label 1Label 2Label 3Label 4Label 5 SeriesSeriesSeriesSeries000000000000000COLUMN STACKEDUnit of measure*FootnoteSource:Source3035405060303540202020151020102015101010Label 1Label 2Label 3Label 4Label 5SeriesSeriesSeriesSeries100%=000000000000000COLUMN STACKED 10