酒店简介和企业文化介绍课件.pptx

1、2017 IHG.All rights reserved.欢迎来欢迎来到到XX世世界界2017 IHG.All rights reserved.Proprietary and confidential-further reproduction or distribution is prohibited17 December 20222017 IHG.All rights reserved.Where are we from?我们来自哪里？我们来自哪里？2Proprietary and confidential further reproduction or distribution is pr

2、ohibited2017 IHG.All rights reserved.True Hospitality for everyone 真正的待客之道真正的待客之道True Hospitality for everyone真正的待客之道真正的待客之道17 December 2022 2017.All rights reserved.Proprietary and confidential 2017 IHG.All rights reserved.Our Business Model 我们的商业模式我们的商业模式Our Business Model 我们的商业模式我们的商业模式2017 IHG.A

3、ll rights reserved.Our Business Model 我们的商业模式我们的商业模式Brand 品牌品牌Marketing&distribution 营销营销&分销分销Staff 职员职员Ownership所有权所有权Capital资本资本IHG income收入收入Franchised 特许加盟特许加盟This is the largest part of our business:4,267 hotels operate under franchise agreements这是我们最大的业务：这是我们最大的业务：4267家特许加盟酒店家特许加盟酒店 IHG IHG Th

4、ird party 第三方第三方 Third party 第三方第三方 None 无无Fee%of rooms revenue客房收入客房收入%的费的费用用Managed 管理管理We managed 824 hotel world wide我们在全世界管理我们在全世界管理824家酒店家酒店 IHG IHGIHG usually supports general manager as a minimumIHG会全力支持总经理会全力支持总经理 Third party 第三方第三方 Low/none 低低/无无Fee%of total revenue plus%of profit占总收入的百分占总

5、收入的百分之之%的利润的利润Owned and leased 拥有和租赁拥有和租赁We own 8 hotels worldwide less than 1%of our portfolio我们在全世界拥有我们在全世界拥有8家酒店（小于我们投资组合的家酒店（小于我们投资组合的1%）IHG IHG IHG IHG High 高高All revenue and profits所有收入和利润所有收入和利润6Proprietary and confidential-further reproduction or distribution is prohibited.OWNING,MANAGING AN

6、D FRANCHISING-HOW DOES IT WORK?拥有拥有,管理和特许加盟管理和特许加盟-IHG是如何运作的？是如何运作的？2017 IHG.All rights reserved.7Private and confidentialOur Brands 我们的品牌我们的品牌2017 IHG.All rights reserved.40821018677Figures as of March,2018数据更新至2018年3月份Greater China Hotels 大中华区酒店分布大中华区酒店分布Hotels酒店数量酒店数量3282017 IHG.All rights reserv

7、ed.9Private and confidentialWinning Ways 致胜之道致胜之道2017 IHG.All rights reserved.Winning Ways 致胜之道致胜之道10Private and confidential2017 IHG.All rights reserved.Private and confidentialWinning Ways 致胜之道致胜之道2017 IHG.All rights reserved.Private and confidentialDecember 17,2022Winning Ways 致胜之道致胜之道2017 IHG.Al

8、l rights reserved.Winning Ways 致胜之道致胜之道2017 IHG.All rights reserved.Winning Ways 致胜之道致胜之道2017 IHG.All rights reserved.Private and confidentialRoom To Be Yourself 尽炫自我尽炫自我2017 IHG.All rights reserved.Private and confidentialRoom To Have A Great Start 成功的开始成功的开始2017 IHG.All rights reserved.Private and

9、 confidentialRoom To Be Involved 参与的机会参与的机会2017 IHG.All rights reserved.Private and confidentialRoom To Grow 成长的空间成长的空间2017 IHG.All rights reserved.Room For You 自我的空间自我的空间Private and confidential2017 IHG.All rights reserved.20Proprietary and confidential-further reproduction or distribution is prohibited.谢谢！