商务英语综合教程第二册unit-3-Management课件.pptx（纯ppt,可能不含音视频素材）

1、Unit 3ManagementContentWarm-up ActivitiesBackground InformationText AnalysisExtended ActivitiesWritingWarm-up activitiesI.Pair worksWhat do you know about management?Think about it and talk with your partner.II.Group work Management is an organized body of knowledge.Work in small groups,discussing h

2、ow to equip the manager with the understanding,the thinking,the knowledge and the skills for todays and also tomorrows jobs.Process of Effective ManagementProper Planning of TasksProper Organizing of TasksProper Communication to Employees about Job TasksProper Control of TasksFirms Revenues and Expe

3、nsesFirms EarningsFirms ValueEffective ManagementThe levels of Managementwhich concentrates on the firms long-run objectives.which is responsible for intermediate and short-term decisions.which is highly involved with employees who engage in the day-to-day production process.Levels Top(high-level)ma

4、nagement Middle management Supervisory management TitleTypes of DecisionsTop ManagementPresident1)Should we create new products?2)Should we expand?3)How can we expand?Through acquisitions?Chief FinancialOfficer1)Should more funds be borrowed?2)Should we invest available funds in proposedprojects?Vic

5、e-president ofMarketing1)Should an existing product be revised?2)Should our pricing policies be changed?3)Should our advertising strategies be changed?The levels of ManagementTitleTypes of DecisionsMiddle ManagementRegional SalesManager1)How can we boost sales in a particular city?2)How can complain

6、ts from one of our largestcustomers be resolved?3)Should an additional salesperson be hired?Plant Manager1)Should the structure of the assembly line berevised?2)Should new equipment be installed throughoutthe plant?The levels of ManagementTitleTypes of DecisionsSupervisory ManagementAccount Manager1

7、)How can workers who process payments from various accounts be motivated?2)How can conflicts between two workers be resolved?Supervisor1)How can the quality of work by assembly-line workers be assessed?2)How can assembly-line tasks be assigned across workers?3)How can customer complaints be handled?

8、The levels of ManagementThe key functions of management Integrationfor the future(objectives)resources to achieve objectives providing with instructionswhich involves monitoring and evaluating employee tasks 1.Planning 2.Organizing 3.Leading 4.Controlling*Integration of Management FunctionsQualities

9、 of Managers What do you think makes a good manager?Which four of the following qualities do you think are the most important?Four Types of Skills of ManagersConceptual skills Interpersonal skills Technical skills Decision-making skills to perform specific day-to-day tasks,is arranged to understand

10、relationships among various tasks to communicate with other employees and with customers to assess alternative choices on the allocation of the firms resources SKILLSAuthor John B.Miner is a writer,speaker,and consultant specializing in entrepreneurship and human resource management.His clients have

11、 included McKinsey&Company,Western Michigan University,AT&T,Baxter Laboratories,Southern Illinois University,and Standard Oil of Ohio,as well as numerous successful entrepreneurs.Miner has been a professor at the University of Oregon,University of Maryland,Georgia State University,and the State Univ

12、ersity of New York at Buffalo where he was director of the Center for Entrepreneurial Leadership.He is the author of 35 books on topics ranging from industrial psychology,organizational behavior,and strategic management,to entrepreneurship and human resource management.His most recent book is.Text A

13、nalysis1.There are at least three general preconditions for achieving lasting success as a manager:ability(A),motivation to manage(M),and opportunity(O).作为一个管理者要最终成功至少要具有三个基本的先决条件:能力(简称A)，从事管理的动机(简称M)和机遇(简称0)。at least:adv.if nothing else;not less than至少preconditionn.an assumption on which rests the

14、validity or effect of something else前提v.put into the required condition beforehand 预先处理；事先准备例：The US should insist on a substantive agenda as a precondition for any Obama visit.美国应该坚持将实质性的议事日程作为奥巴马访问的前提。Text Analysis2.Judging from headlines in recent years about corporate downsizings,middle manager

15、layoffs,and the dramatic scaling back of the U.S.defense industry,students might be tempted to throw up their hands in frustration over the prospect of ever landing a management position.根据美国最近几年有关大公司滑坡、中等企业管理者失业以及国防工业突然倒退的报道，大学生们可能对涉足于管理岗位的前景失去信心而不敢恭维。headline 1.N-COUNT A headline is the title of a

16、 newspaper story,printed in large letters at the top of the story,especially on the front page.(尤指报纸头版的)标题2.V-T If a newspaper or magazine article is headlined a particular thing,that is the headline that introduces it.为加标题例：The article was headlined Tell us the truth.该文章题为“告诉我们真相。”Text Analysis dow

17、nsizingTo downsize something such as a business or industry means to make it smaller.精简，裁员；缩小规模例：例：American manufacturing organizations have been downsizing their factories.美国制造商们一直在缩小他们工厂的规模。layoff When there are layoffs in a company,people become unemployed because there is no more work for them i

18、n the company.解雇scalingn.act of measuring or arranging or adjusting according to a scale缩放比例 scaling up 按比例放大；按比例增加 scaling law 标度律；比例法则；相似律；比例缩小规则 scaling down 按比例缩小；降低计算速度 Text Analysis3.The upshot is that managerial jobs,which surged at a 5.6%annual rate from 1984 through 1989,have shown no net g

19、rowth at all since then-eliminating about 2.25 million jobs that would have been created if the earlier growth trend had been maintained.这一调整的结果是，管理局位从1984 到19 89 以5.6%的比率上升，但后来根本没有任何净增长一一如果早期的发展势头能够持续下去的话，就可以创造大的225万个岗位。upshot N.The upshot of a series of events or discussions is the final result of

20、 them,usually a surprising result.(通常指出乎意外的)结果surge:A surge is a sudden large increase in something that has previously been steady,or has only increased or developed slowly.剧增eliminate：to eliminate something,especially something you do not want or need,means to remove it completely.消除 Exercise:I.An

21、swer the following questions according to the text:1.What are general preconditions for achieving lasting success as a manager?2.What is managerial ability?3.Which skills should business school graduates have?1.There are at least three general preconditions for achieving lasting success as a manager

22、:ability(A),motivation to manage(M),and opportunity(O).2.As used here,the term managerial ability is the demonstrated capacity to achieve organizational objectives both effectively and efficiently.3.According to recent work by the American Assembly of Collegiate Schools of Business(AACSB),an accredi

23、ting agency,business school graduates should be able to demonstrate certain skills and personal characteristics.They include:Leadership;Oral communication and presentation skills;Written communication;Planning and organizing;Information gathering and problem analysis;Decision making;Delegation and c

24、ontrol;Self-objectivity(being aware of ones strengths and limitations);Disposition to lead(a willingness and desire to lead others in new directions).4.What is call disposition to lead?5.What is the impact of motivation to Manage?6.How many ways that can measure ones motivation to Manage?4.A willing

25、ness and desire to lead others in new directions5.Uplifting stories about disabled persons and adventurers who succeed despite seemingly insurmountable odds are often summed up in one word:desire.The same force drives successful managers.6.A management researcher named John B.Miner developed a psych

26、ometric instrument to measure objectively an individuals motivation to manage.Miners measure of motivation to manage is anchored to the following seven dimensions:7.What are the conclusions do Miner and his colleagues make?8.Why we say students might be frustrated with management position?9.How many

27、 workers in private industry in American according to data?10.What is the quick way to become a manager in this text?7.First,although the steady decline of motivation to manage during the 1960s and early 1970s had stopped.students motivation to manage still was very low.A second conclusion was that

28、female students no longer lagged behind their male counterparts in motivation to manage.8.Judging from headlines in recent years about corporate downsizings，middle manager layoffs,and the dramatic scaling back of the U.S.defense industry,students might be tempted to throw up their hands in frustrati

29、on over the prospect of ever landing a management position.9.In the U.S.some 13.5 million workers in private industry are classified as executives,administrators,and managers,and most are employed in the service sector-the focus of intensive restructuring in recent years.10.One quick way to become a

30、 manager is to start your own business.Word PracticeFill in the blanks with appropriate words from the text.Theinitial letter of each word has been supplied for you.1.It also makes his brand distinctively c_ and lends more mystiques to his name.2.In countries prone to high inflation,a stable exchang

31、e rate helps to a_ prices.3.The company then said it would end self-censoring search results,putting it o_ with Beijing.4.That suggests,to those of d_ at least,that the worst may already be over for several Asian economies.5.The growth of global supply chains means that parts made in one Asian count

32、ry from raw materials imported from another are re-exported to a third for final a_.1.conceptual 2.anchor 3.odds 4.disposition 5.assembly 6.The agency hopes to reduce mistakes with a program built around a new s_ safety checklist.7.There is one s_ way to know if the Southern Cross is visible in your

33、 sky or not.8.Indeed,the m_ of its artifacts may even be what makes it meaningful.9.The c_ to their assets is banks excess reserve holdings with central banks.10.To do so would d_ that this is not a true union at all.6.surgical 7.surefire 8.multiplication 9.counterpart 10 demonstrateWord PracticeFil

34、l in the blanks with the appropriate words or phrases given in thebox.Change the forms where necessary.gloomy perspective superior intangible frustration restructuring merchandise surge drive insurmountable 1.Liquidity in the US treasury market is _to Euro zone bond markets.2.There is _financial bar

35、rier at the moment,but its something that could change.3.The new numbers _with China is only likely to intensify as unemployment remains stubbornly close to 10%.4.That _forecast seems all too realistic following so grave a financial crisis.1.superior 2.insurmountable 3.frustration 4.gloomy 5.In rece

36、nt decades,however,more American business people have come to recognize the need to be more international in their_.6.The rate of bank and thrift failures in America began to_ in 2008 after several blissfully quiet years.7.A successful enterprise for its own brand building is a kind of _investment,a

37、nd its benefits will be with the constant development and expansion of enterprises,gradually emerged.8.Can America continue to rely on government stimulus to_ growth?9.One likely change means a _of Americas failed health-insurance markets.10._sales are the principal means of earning revenue in a mer

38、chandising firm.5.perspective 6.surge 7.intangible 8.drive 9.restructuring 10.merchandise IV.TranslationTranslate the following sentences into English:1.央行行长认为，最好以锚定通货膨胀的方式渡过短期震荡。2.世界商品贸易依然是全球经济增长的二倍。3.运用果断力，你利用自己的智慧，可能会不战而胜。4.这一切很大程度上肯定的反映了经济衰退和失业率的上升。5.由于出色的投资表现，基金管理公司可以增长一段时间。1.The governor of th

39、e Bank argues that maintaining the inflationary anchor is the best way to get through the short-term turmoil.2.However,world merchandise trade was still twice that of world economic growth(GDP).3.By assertiveness,you use your mind and win without fighting.4.Much of this is almost certainly a respons

40、e to the recession and the surge in unemployment.5.Fund managers may grow for a while because of superior investment performance.V.Reading comprehensionRead the text carefully,and choose the best answer.Mary Owen examines the role and efficiency of teams.Recruiters say that candidates who can give e

41、xamples of work they have done as members of a successful team are in as strong a position as those who can point to significant individual achievement.Indeed,too much of the latter may suggest that the person concerned is not a team player-one of the more serious failings in the book of management.

42、The importance of being a team player is a side effect of the increasing interaction across departments and functional divides.Instead of pushing reports,paperwork and decisions around the organization,teams provide a dynamic meeting place where ideas can be shared and expertise more carefully targe

43、ted at important business issues,says Steve Gardner,in his book Key Management Concepts.He adds,Globalization has added a further dimension to teamwork.Multinational teams now study policy decisions in the light of their impact on the local market.But is team working being overdone?Some managers are

44、 on as many as seven or eight different teams,says Dr Cathy Bandy,a psychologist who recently ran a conference on the subject.They take up so much time that managers cant get on with core tasks.Forming teams and having meetings has,she says,become an end in itself,almost regardless of purpose.There

45、is also the danger of an unhealthy desire to keep the team going after the work has been done.People feel the need to belong,and team membership can provide a kind of psychological support.The idea behind team working is that,when the right group of people is brought together,a force develops which

46、is greater than the sum of their individual talents.This is often true in sport,where good players can reach unexpected heights as members of an international team.However,few business situations have as clear a set of objectives,or as clear criteria of success or failure,as winning a match.In busin

47、ess,everyone needs to be clear about what the challenge is and whether a team is the right way of approaching it,says Steve Gardner.Unfortunately,people focus instead on who the members of the team should be and what roles they are to play Dr Bandy agrees.There is always a danger that teams can turn

48、 into committees,she says.In a lot of situations,one or two i n d i v i d u a l s w o u l d b e m u c h m o r e e f f e c t i v e.So what makes a successful team?There are some general qualities that have been identified.Steve Gardner recommends that in every team there should be someone who is good

49、 at researching ideas and another who is good at shooting down impractical ones.There should be those who can resolve the tensions that naturally occur in a team and others who are focused on getting the job done.Also,providing a clear and achievable target at the outset is the best way of ensuring

50、that the team will move on to greater things.1.What point does the writer make about team working at the beginning of the article?A)It is the most successful form of management.B)It has changed the recruitment procedure in companies.C)Well-run teams still allow individuals to demonstrate their talen