《商务英语视听说（第1册）》课件unit3(1).pptx

1、Unit 3 MarketsQuotationOnly buy something that youd be perfectly happy to hold if the market shut down for 10 years.Warren BuffettCommunication is the most important form of marketing.Akio Morita Warren Edward Buffett Warren Edward Buffett(born August 30,1930)is an American business magnate,investor

2、,philanthropist and the Chief executive officer,President,and Chairman of Berkshire Hathaway.He is considered by some to be one of the most successful investors in the world,and as of August 2017 is the second wealthiest person in the United States,and the fourth wealthiest in the world,with a total

3、 net worth of$76.9 billion.Buffett has been the chairman and largest shareholder of Berkshire Hathaway since 1970,and his business exploits have had him referred to as the“Wizard,”“Oracle”or“Sage”of Omaha by global media outlets.He is noted for his adherence to value investing and for his personal f

4、rugality despite his immense wealth.Akio Morita Morita was born in Nagoya,Japan,in 1921 the son of sake brewers.In 1946,he helped start Tokyo Tsushin Kogyo KK(the Tokyo Telecommunications Engineering Corporation)with Ibuka.They had$375 and space in an abandoned department store,shelled by bombs in t

5、he war.The company quickly built Japans first tape recorder,but it was big and bulky-not a product destined to propel the company into the limelight.Then,in the 1950s,Ibuka and Morita got a license from Bell Labs to build transistors.The Japanese were still hard hit by the war,and couldnt really aff

6、ord expensive electronics,so Ibuka set his sights on the American market with a brand new idea-a small,transistorized radio that could fit in your pocket.As it was,a US company built such a radio first,but more as a gimmick than an actual product.When Sony,as Moritas company was soon renamed,came ou

7、t with their radio,it quickly took over the market.Lead-inConversationContentsBusiness NewsPassageChinese and International Culture TourUnit 3Lead-in-1|Vocabulary1.segment：n.one of several parts or pieces that fit with others to constitute a whole objectShe cleaned a small segment of the painting.Wh

8、at should our marketing strategy have achieved?2.strategy:n.A strategy is a general plan or set of plans intended to achieve something,especially over a long period.策略 e.g.e.g.她擦干净了这幅画中的一小部分。我们的销售策略应该取得了哪些成果呢？Lead-in-1|VocabularyHe read the scene,with Seaton cueing him.3.cue:n.If you say that someth

9、ing that happens is a cue for an action,you mean that people start doing that action when it happens.e.g.4.exceed:n.If you exceed a limit or rule,you go beyond it,even though you are not supposed to or it is against the law.超越(限制、规定)The demand for places at some schools exceeds the supply.e.g.在西顿的提示

10、下，他念了这一场的台词。某些学校的入学申请人数超过了招生。Lead-in-1|Notes Marketing Mix:The“marketing mix”is a foundation model in marketing.The marketing mix has been defined as the“set of marketing tools that the firm uses to pursue its marketing objectives in the target market.”Thus the marketing mix refers to four broad lev

11、els of marketing decision,namely:product,price,promotion,and place.Marketing practice has been occurring for millennia,but marketing theory emerged in the early twentieth century.The contemporary marketing mix,or the 4 Ps,which has become the dominant framework for marketing management decisions,was

12、 first published in 1960.In services marketing,an extended marketing mix is used,typically comprising 7 Ps,made up of the original 4 Ps extended by process,people,and physical evidence.Occasionally service marketers will refer to 8 Ps,comprising these 7 Ps plus performance.Marketing MixLead-in-2|Voc

13、abulary1.outcome:n.The outcome of an activity,process,or situation is the situation that exists at the end of it.2.unhindered:adj.not slowed or blocked or interfered with 无阻碍的 e.g.e.g.He said it is still not possible to predict the ultimate outcome.他说现在还无法预料最终的结局。她可任意直接存取档案。She had unhindered access

14、 to the files.Lead-in-2|Vocabulary3.externality:n.the quality or state of being outside or directed toward or relating to the outside or exterior 4.transaction:n.A transaction is a piece of business,for example,an act of buying or selling something.交易交易 e.g.e.g.The Externality of Industries,the Comp

15、etitive Environment of Enterprises,and the Productivity 产业外部性、企业竞争环境与劳动生产率 双方均不肯披露交易细节。Neither side would disclose details of the transaction Lead-in-2|Vocabulary5.flip side:a different aspect of something(especially the opposite aspect)6.premium:n.A premium is a sum of money that you pay regularly

16、to an insurance company for an insurance policy.保险费 e.g.e.g.The trade deficit is the flip side of a rapidly expanding economy.贸易赤字是经济快速发展带来的负面产物。现在说保险费是否会受影响还为时过早。It is too early to say whether insurance premiums will be affected.Lead-in-2|Culture Tips What is Market Failure?A condition in which a m

17、arket does not efficiently allocate resources to achieve the greatest possible consumer satisfaction.The four main market failures areExternalities (social costs and social benefits)Monopolies (Competition policy)Factor immobilityImperfect informationLead-in-2|Culture TipsTypes of market failure：1.P

18、roductive and allocative inefficiency Markets may fail to produce and allocate scarce resources in the most efficient way.2.Monopoly power Markets may fail to control the abuses of monopoly power.3.Missing markets Markets may fail to form,resulting in a failure to meet a need or want,such as the nee

19、d for public goods,such as defence,street lighting,and highways.4.Incomplete markets Markets may fail to produce enough merit goods,such as education and healthcare.5.De-merit goods Markets may also fail to control the manufacture and sale of goods like cigarettes and alcohol,which have less merit t

20、han consumers perceive.Lead-in-2|Culture Tips6.Negative externalities Consumers and producers may fail to take into account the effects of their actions on third-parties,such as car drivers,who may fail to take into account the traffic congestion they create for others.Third-parties are individuals,

21、organisations,or communities indirectly benefiting or suffering as a result of the actions of consumers and producers attempting to pursue their own self interest.7.Property rights Markets work most effectively when consumers and producers are granted the right to own property,but in many cases prop

22、erty rights cannot easily be allocated to certain resources.Failure to assign property rights may limit the ability of markets to form.8.Information failure Markets may not provide enough information because,during a market transaction,it may not be in the interests of one party to provide full info

23、rmation to the other party.Lead-in-2|Culture Tips9.Unstable markets Sometimes markets become highly unstable,and a stable equilibrium may not be established,such as with certain agricultural markets,foreign exchange,and credit markets.Such volatility may require intervention.10.Inequality Markets ma

24、y also fail to limit the size of the gap between income earners,the so-called income gap.Market transactions reward consumers and producers with incomes and profits,but these rewards may be concentrated in the hands of a few.Conversation-3|Vocabulary1.consideration:n.careful thought about something

25、2.tile:n.flat,square pieces of baked clay,carpet,cork,or other substance,which are fixed as a covering onto a floor or walle.g.e.g.It was a question which deserved serious consideration.这是一个值得认真考虑的问题。Amys shoes squeaked on the tiles as she walked down the corridor.埃米走过走廊时，鞋子踩在地砖上嘎吱作响。Conversation-3|

26、Vocabulary3.reduction:n.the act of making something smaller in size or amount,or less in degree4.deliver:n.If you deliver something somewhere,you take it there.e.g.e.g.It was a question which deserved serious consideration.这是一个值得认真考虑的问题。We were told the pizza would be delivered in 20 minutes.我们被告知比萨

27、饼20分钟后送到。Conversation-3|Vocabulary5.quote:v.If someone quotes a price for doing something,they say how much money they would charge you for a service they are offering or a for a job that you want them to do.e.g.Always get a written quote for any repairs needed.每次进行修理都索要一份书面的报价单。1.unprecedented:adj.

28、If something is unprecedented,it has never happened before.2.accession:n.Accession is the act of taking up a position as the ruler of a country.继位 e.g.e.g.Conversation-4|VocabularyChinas industry is developing at an unprecedented rate.Chinas accession to the WTO began a new stage in opening up.我国加入世

29、界贸易组织，对外开放进入新的阶段。中国工业正以空前的速度发展。3.deployment:n.The deployment of troops,resources,or equipment is the organization and positioning of them so that they are ready for quick action.4.entrant:n.An entrant is a person or company who has recently become a member of an institution or market.新成员 e.g.e.g.Con

30、versation-4|VocabularyThe two countries are competing in the deployment of intermediate-range missiles.One new entrant was astounded by this procedure.两国正在竞相部署中程导弹。新加入的合营者会被这些程序给弄糊涂了。5.shoulder:v.If you shoulder the responsibility or the blame for something,you accept it.e.g.Conversation-4|Vocabular

31、yHe has had to shoulder the responsibility of his fathers mistake.他得为他父亲的过错承担责任。.1.withdraw:v.If you withdraw money from a bank account,you take it out of that account.2.consecutive:adj.Consecutive periods of time or events happen one after the other without interruption.连续的 e.g.Business News-1|Voca

32、bularyOpen a savings account that does not charge ridiculous fees to withdraw money.The manufacturing economy contracted in October or the sixth consecutive month.开一个取款时不会乱收费的储蓄账户。10月，制造业经济已经连续第6个月出现萎缩状况。e.g.3.bid:n.A bid is an offer to pay a particular amount of money for something that is being so

33、ld4.prudent:adj.Someone who is prudent is sensible and careful 谨慎的 e.g.e.g.Business News-1|VocabularyHanson made an agreed takeover bid of 351 million.Modest and prudent,never lag behind!汉森按协商出价3.51亿英镑接管该公司。谦虚谨慎，永不落后！.5.stance:n.Your stance on a particular matter is your attitude to ite.g.Business N

34、ews-1|VocabularyThey have maintained a consistently neutral stance.他们一直持中立态度。Business News-1|Culture Tips The Peoples Bank of China(PBOC)is the central bank of the Peoples Republic of China(not to be confused with the Bank of China or the Central Bank of China)with the power to control monetary poli

35、cy and regulate financial institutions.The Governor of the Peoples Bank of China is nominated by the Premier and approved by the National Peoples Congress,and is also member of the State Council.The current Governor is Zhou Xiaochuan.1.discount:n.A discount is a reduction in the usual price of somet

36、hing.2.hallmark:n.The hallmark of something or someone is their most typical quality or featuree.g.e.g.Business News-2|VocabularyThey are often available at a discount.His technique became kind of a hallmark of the New Historicism.它们经常进行打折销售。这种方法成为了新历史主义的一大标志。Business News-2|Vocabulary3.figure:n.A f

37、igure is a particular amount expressed as a number,especially a statistic.e.g.It would be very nice if we had a true figure of how many people in this country havent got a job.如果我们能得到该国失业人口的真实数字就好了。Business News-2|Culture TipsAbout Singles Day Promotion in China November 11th has become a special fe

38、stival during recent years.With four characters of“1”,this date was named as Bachelors Day.On this day,young people will hold bachelor parties to create couples or simply have fun.Some choose to end their bachelor life by showing love or proposing for marriage.In 2009,Alibaba held the first Double E

39、leven Shopping Festival on T,storming the online shopping for the very first time.Three years later,with coming 2012s Bachelors Day,more than 10,000 businesses,cooperating with e-commerce sites,are poised to rock the shopping festival again.Participants took actions to meet this festival.Some clothe

40、s manufactures began to hoard products for this winter from August.And they made full preparation on supplying chains and staff arrangements.China Express Association organized“Double Eleven”meetings to discuss measurements.Major logistics companies like EMS,Shentong,Yuantong,Home Delivery.are going

41、 to recruit thousands of new staffs to meet the need of peak online shopping periods.1.boom:n.If there is a boom in the economy,there is an increase in economic activity,for example,in the number of things that are being bought and soldAn economic boom followed,especially in housing and construction

42、.The waters continue to rise as more than 1,000 people are evacuated.2.rise:v.If an amount rises,it increases.e.g.e.g.Passage-1|Vocabulary接着出现了经济繁荣，尤其是在房地产业和建筑业水面持续上涨，已经有1000多人被疏散了。1.errand:n.An errand is a short trip that you make in order to do a job,for example,when you go to a shop to buy someth

43、ing.Frank drifted into running dodgy errands for a seedylocal villain.Marriage without registration is not recognized by law.2.registration:n.The registration of something such as a persons name or the details of an event is the recording of it in an official list.e.g.e.g.Passage-2|Vocabulary弗兰克开始为当

44、地一个下流的恶人跑腿做坏事。法律不承认未登记的婚姻。Passage-2|Culture Tip E-bikes An e-bike,commonly known as booster bicycle or electric bicycle,is a bike with an integrated electric motor used for propulsion.E-bikes can be classified as e-bikes with pedal-assist only,with power-on-demand and pedal-assist,or with power-on-demand only.Depending on the laws,in many countries,e-bikes are classified as bicycles rather than mopeds or motorcycles,and are not subject to stringent laws regarding their certification and operation.Chinese and International Culture Tour