商务英语写作外贸英语函电课件.ppt

1、By David外贸英语函电Business English Correspondence 商务英语写作教程商务英语写作教程 Preparation for Business CorrespondenceGreetings 1.How do you understand English learning？2.What is English do you think?3.What is your purpose for learning Business English writing.4.Do you know the relation between basic English and Bu

2、siness English writing.5.How do you understand the relation between You and me.6.Are you prepared to learn English writing?7.Do you have some good methods you think in English writing?v English Listeningv Written Englishv Spoken Englishv English Readingv The most important one in improving your Engl

3、ish level.English learning Directionsv 误区一：把听说读写译割裂开来单一学习。v 误区二：把知识当成技能。v 误区三：速成心理。v 误区四：重结果不重过程。v 误区五：对外语学习价值的误解。英语学习观念的一些误区v 从以从以“应试应试”为目的向以为目的向以“交际交际”为目的为目的的转变的转变v 由由“学会学会”向向“会学会学”的转变的转变v 由由“培养阅读能力培养阅读能力”向向“培养实用能力培养实用能力”的的转变转变 如何转变英语学习观念v1.Chinglish is not a shamed thing!v2.Pay attention to the c

4、ontext of your conversation!v A foreigner(F)and his tour guide(G)are walking on the Great Wall.Then the F wants to use the rest room/washing room/WC/Bath room.And he says like the following:vF:Excuse me,Can I go somewhere?v The beautiful guide girl replied after a while like this:vG:Yes,of course,yo

5、u can go anywhere!vSummary:here she used“anywhere”!Your thinking in English Learningv 1.Never trouble trouble till trouble troubles you。麻烦没来找你，就别去自找麻烦。麻烦没来找你，就别去自找麻烦。第一、四个第一、四个trouble是动词，第二、三个是动词，第二、三个trouble是名词。是名词。v 2.I know.You know.I know that you know.I know that you know that I know。我知道。你知道。我知

6、道你知道。我知道你知道我知道。我知道。你知道。我知道你知道。我知道你知道我知道。v 3.I think that that that that that student wrote on the blackboard was wrong。我认为那个学生写在黑板上的那个我认为那个学生写在黑板上的那个“that”是错误的。第一个是错误的。第一个that是连词，引起宾语从句；第二、五个是连词，引起宾语从句；第二、五个that是指示代词是指示代词“那那个个”；第三个；第三个that在这儿相当于名词；第四个在这儿相当于名词；第四个that是关系代词，是关系代词，引起定语从句。引起定语从句。4.We mu

7、st hang together,or well be hanged separately。我们必须团结在一起，否则我们将被一个个绞死。这是一句我们必须团结在一起，否则我们将被一个个绞死。这是一句双关语。前面的双关语。前面的hang together是是“团结一致团结一致”的意思，后面的的意思，后面的hanged是是“绞死绞死”的意思。的意思。5.The quick brown fox jumps over a lazy dog。那只敏捷的棕色狐狸跳过了一只懒惰的狗。这个句子包含了那只敏捷的棕色狐狸跳过了一只懒惰的狗。这个句子包含了英语中的英语中的26个字母。个字母。看了看了让让人人发晕发晕的

8、句子的句子uI.Form and Structure of business letters 1.Form 2.Structure 3.Addressing EnvelopesuII.Writing Principles of business lettersUnite 1 Basic Knowledge of Business Letter Writing（1）Full Block From 齐头齐头式式1.Form 格式格式All information is typed from the left margin（2）Modified Block Form with Indented St

9、yle.混合式混合式Key sentencesA.The senders address is in the up-middle part.B.The receivers address starts from the left margin.C.The complimentary close and signature middle little towards the right.D.To make the letter simple and clear.(2)Modified Block Form with indented style(3)Modified Block Form 改良式

10、改良式The senders add.is from the left margin;No more changes（4）Simplified FormAll information is typed from the left margin，but no complimentary close and senders company namev Depend on the preferencev Make your letter pleasing to the eye.v Also convenient to be typed.v So,here you are the boss!Which

11、 type should we choose?ASamplesvDear Friend,My name is Mr.Chris Owen,I am the chief Security officer of Global Securities UK,I have been working with this company for Over 11 years,by next three months,I will be leaving this company to start my own private business outside the United Kingdom.The rea

12、son why I am contacting you is based on my findings of one of a Trunk Box that vis in our security Vault,this Consignment had been there for over three years with nobody coming to claim it or even paying the demurrage,on one of my Routine checking vI decided to secretly know what the content is and

13、to my surprise it contains more than 6 Million Dollars and some diamond rings and house documents of two properties here in UK.I had on my own investigated the owners where about and discovered that he died last two years of heart attack and no member of his family had knowledge of this Deposit with

14、 our Company,the client name is MR.ANTONIO FERNANDEZ am American citizen.Right now,the rules and regulations of our Company states that any unclaimed Consignment after four years of its Deposit will be declared as the Company property,but I do not want this to take place hence I have found out of it

15、s content.So I am contacting you to know if you will be interested to partner with me to secure this Consignment from my Company,I will detail you with all the informations regarding this Deposit and how we will carry out this deal by presenting you as his next of kin.Please do get back to me if you

16、 are interested on this deal with the following informations.(1)Full names and address(2)Private phone numberDo remember that business of this magnitude will come to success only if it will be kept very confidential.I need your urgent response before my plans to leave the company is discovered.Pleas

17、e if you are not willing and interested in helping me kindly delete this e-mail from your computer and pretend you never got it.Yours TrulyMr.Chris Owen（1）Parts of the business lettervLetterhead 信信头头vReference and date编号编号和日期和日期vInside name and address封封内内名名称称及地址及地址vAttention line 注意事注意事项项vSalutatio

18、n称称呼呼vSubject line事由事由vBody of the letter信文信文vComplimentary close结结尾敬尾敬语语vSignature签签名名vEnclosure附件附件vCarbon copy notation抄送抄送vPostscript附言附言2.Structure 构成构成vSenders namevPostal addressvTelephone numbervFax numbervE-mail addressvPosition:1.the up-centerv 2.the left marginv of a letter writing paperA

19、.Letterhead 信信头头 Reference:1.File number2.Department code 3.Initials of the signer:your ref:JBD/WMOur ref:WDW/LPPosition:immediately below the letterhead can also be placed at the lower left margin two lines below the name of the signer.B.Reference and Date 编号和日期编号和日期DateRules:1.in full and not abbr

20、eviated2.The th,-st,-nd and rd that follow the day can be omitted3.Dont write 04 instead of 2004 for the years4.Avoid typing dates like 10/2/2010British:Day/Month/YearAmerican:Month/Day/YearSo what is 05/07/2010B.Reference and Date 编号和日期编号和日期英文日期分英式和美式英文日期分英式和美式,举例如下举例如下:1)8th March,2004 或或8 March,2

21、004（英式）（英式）2)March 8th,2004 或或March 8,2004（美式）（美式）日期写法宜遵从下列规则：日期写法宜遵从下列规则：1)年份必须完全写明，不可用年份必须完全写明，不可用“04代替代替2004;2)月份必须用英文拼出或采用公认的简写，即月份必须用英文拼出或采用公认的简写，即 January(Jan.),February(Feb.),March(Mar.),April(Apr.),May,June,July,August(Aug.),September(Sept.),October(Oct.),November(Nov.),December(Dec.);3)日期可用

22、序数词，如：日期可用序数词，如：1st,2nd,3rd,4th,.；也可用基；也可用基数词，如：数词，如：1，2，3，4，.。但美式大多采用后者；。但美式大多采用后者；4)在年份和月日之间必须用逗号隔开；在年份和月日之间必须用逗号隔开；5)日期不可全部采用如日期不可全部采用如7.12.2003或或7/12/2003的阿拉的阿拉伯数字书写，否则会引起误解。因为英美在这方面的习惯用伯数字书写，否则会引起误解。因为英美在这方面的习惯用法不同。按美国人习惯，上述日期为法不同。按美国人习惯，上述日期为2003年年7月月12日，而日，而按英国习惯则是按英国习惯则是2003年年12月月7日。日。英语中日期的

23、表达英语中日期的表达 v6th April,1978 是英式英文的写法是英式英文的写法.April 6th,1978 是是美式英文的写法美式英文的写法.(注意注意:日子和月份中间没有逗号日子和月份中间没有逗号.)v6th,April,1978 April 6th,1978 April 6,1978 都正确都正确 关于日期的写法，应注意以下几点：关于日期的写法，应注意以下几点：年份应完全写出，不能简写。年份应完全写出，不能简写。月份要用英文名称，不要用数字代替。月份要用英文名称，不要用数字代替。月份名称多用公认的缩写式。但月份名称多用公认的缩写式。但 May,June,July,因为因为较短，不

24、可缩写。较短，不可缩写。写日期时，可用基数词写日期时，可用基数词1，2，3，4，5，28，29，30，31等，也可用序数词等，也可用序数词 lst,2nd,3rd,4th,5th,28th,29th,30th,31lst等。但最好用基数词，等。但最好用基数词，简单明了。简单明了。英语中日期的表达英语中日期的表达v日期可有下列几种写法：日期可有下列几种写法：Oct.20,2004 10 May,2004 3rd June,2004 Sept.16th,2004 按美国习惯按美国习惯,最为通用日期的写法，月、日、年，月份用英最为通用日期的写法，月、日、年，月份用英文，日和年用阿拉伯数字。例如：文，

25、日和年用阿拉伯数字。例如：2008年年9月月8日应写成：日应写成：Sep.8,2008 或或 _09/08/2008_英语中日期的表达英语中日期的表达1.The name and address of the receiver:the left-hand margin,2 or 3 spaces below the date.2.Exactly the same way as on the envelope.3.Ordinary courtesy titles:MR.,Mrs.,Miss,Ms.Messrs.各位先生；先生（用于法国人名前，各位先生；先生（用于法国人名前，monsieur的复数

26、形的复数形式）式）4.After the name follows his or her position.C.Inside Name and Address封内名称及地址封内名称及地址 Used for the writer wishes to direct the letter to specific individual or section of the firme.g.:Attention:Mr.Smith/The Sales ManagerE.Salutation 称称呼呼,slju:tein vOpen letter greetingsvThe form:“Dear Sir”or

27、“Dear Sirs”“Gentlemen”,“Ladies and Gentlemen”.vTwo spaces below the inside address or the attention line v F.Subject Line事由事由vThe general idea of a letterv between the salutation and the letter body.vCall the receivers attention to the topic.D.Attention Line.注意事项注意事项 1.Write simply,clearly,courteous

28、ly,grammatically,and to the point.2.Paragraph correctly 3.Typing is accurate and display artisticH.Complimentary Close 结结尾敬尾敬语语1.Formal:Dear Sirs,Yours Faithfully,Gentlemen:Truly yours,2.Less Formal:Dear Mr.Henry,Yours sincerely or Sincerely yoursMean nothing to the message,can be omitted G.Body of

29、the Letter 1.Type the writers firm or company below the close2.The person who dictate the letter,sign his name,by hand in black or blue ink.3.Followed by his job title or position Never sign a letter with a rubber stampJ.Enclosure附件：附件：Encl：Price ListK.Carbon Copy Notation抄送抄送:C.C.The Osaka ChamberL

30、.Postscript 附言附言:P.S.The samples will be sent to you tomorrowI.Signature 签署签署 China National Chemicals (Stamp)Import&Export Co.Beijing,ChinaOverseas Trading Co.153 Market StreetLondon,E.C.3Registered(confidential/Secret/Printed Matter)3.Addressing Envelope 信封信封 1.Courtesy 礼礼貌貌2.Consideration 体体谅谅3.C

31、ompleteness 完整完整4.Clarity 清清楚楚5.Conciseness 简洁简洁6.Concreteness 具体具体7.Correctness 正确正确II.Writing Principles v What is Courtesy?v 1.a courteous or respectful or considerate actv 2.a courteous or respectful or considerate remarkv 3.a courteous manner1.Courtesy 礼礼貌貌Compare:(Polite):We have received with

32、 many thanks your letter of Oct.7,and we take the pleasure of sending you our latest catalog.We wish to draw your attention to a special offer which we have made in it.(Courteous):You will be particularly interested in a special offer on page 5 of the latest catalog enclosed,which you requested in y

33、our letter of Oct.7Try to avoid irritating,offensive,or belittling statementTo answer letters promptly1.Courtesy 礼礼貌貌emphasize You-attitude(Y)rather than We-attitude(W).keep readers request,needs,desires,feelings in mind.A.You-attitudeCompare:W:We allow 2 percent discount for cash paymentY:You earn

34、2 percent discount when you pay cash.W:We wont be able to send you the brochure this monthY:We will send you the brochure next month.2.Consideration 体谅体谅B.Focus on the positive approachCompare:P:We feel sure that you will be entirely satisfiedN:We dont believe you will have cause for dissatisfaction

35、.P:Perhaps next time we can send you what you require.N:We regret our inability to serve you at this time.2.Consideration 体谅体谅A business letter should include all necessary information.It is essential to check the message carefully before it is sent out.check word spelling check punctuation check th

36、e numbers appeared in your article Check names(spelling)3.Completeness 完整完整 A.Avoid using the words which have different understanding or unclear meaning.B.Pay attention to the position of modifiers.C.Pay attention to the sentence structure.D.Paragraph carefully and properly.E.One paragraph for each

37、 point is a good general rule4.Clarity 清楚清楚 A.Avoid using wordy expressionsE.g.B.Avoid unnecessary repetition.E.g.C.Using short sentences,simple words and clear explanations:E.g.a use a word to replace a phraseE.g.b use a phrase to replace a sentenceE.g.c use words to replace clausesE.g.5.Concisenes

38、s 简洁简洁 make the message specific,definite and vivid.6.Concreteness 具体具体A.Grammar mistakes often occurred in business letter.B.Avoid using overstatement.C.Accurate numbers.D.Capital letters7.Correctness 正确正确 Dear Sirs,In reply to your esteemed letters of Feb.13,we are now sending you our latest price

39、 list,together with our illustrated catalogue.In the above-mentioned list,you can see we have bid you the lowest prices and offered our best goods.We believe that will make you give us your valued orders.We are waiting for your immediate reply.Yours faithfully，David范例范例01Dear Mr.Johnson,We are reall

40、y grateful on receiving your letter of Nov.3 in which you showed great interest in our products.Actually,we have an agency in Shanghai,China,through which we sell our products in China.Therefore,we have passed your letter on to them,asking them to consider it soon.You will surely receive their lette

41、r.Thank you very much for your interest in our products.I Hope that can satisfy you.Yours sincerely范例范例02Dear Mr.Douglass,We refer to your previous letter sent on Feb.28,2000 in which you were asked to clear the balance of$600 000 which had been out standing since January.As you have not replied to

42、the letter,you leave little choice for us but to place the matter in the hands of solicitors,however,we are reluctant to do this and are offering you further month to settle the account.Yours sincerelyDavid范例范例03v1.Tongue twister:va.Cheap ship trip vb.A flea and a fly flew up in a flue.Said the flea

43、,Let us fly!Said the fly,Let us flee!So they flew through a flaw in the flue vA big black bug bite a big black bear,made the big black bear bleed blood.v2.Words daily used:va.After you!您先请！您先请！vb.Ive done my best.我已尽力了我已尽力了.vc.I dont know for sure.我不确切知道我不确切知道 vd.Dont take it to heart!别往心里去！别往心里去！Pr

44、actice EverydayWrite a business letter based on the materials at the page of 22Homework Question?Why dont you ask me?Thank You!Thank You!Thank You!Thank You!v Read the dialogue2 and pay more attention to the important and difficult points weve concluded.Read the dialogueNever give up!v Please watch

45、a short video about business negotiation and think about what the main procedures of a business negotiation are.Watch it.May I help you?v Divide the class into two groups and ask them to bargain using the useful words and expressions learned in the dialogue.It is based on the following situation:Mr.

46、Mao wants to buy 100 computers from ABC company and now he is negotiating the price with the sales manager Mr.Wang.Just have a try!v Ask the Ss to share their bargaing experience and discuss the tips for bargaining under a favourable situation.Just say it.Why dont you ask me?vIntroducing the team me

47、mbersvIntroducing the company in briefvNegotiating about the price,terms of payment,packing,shipment,etc.vConcluding what both parties negotiated vSigning a contract Main procedures vKnow your bottom price.vDont make large concession.vBe quick-minded.vShow your own advantages.vAim at the long-term r

48、elationship.vMake the others look good.vKeep a slow and deliberate rule.vQuit while youre ahead.vKeep uncertain.Tips for bargaining l Dialoguel Useful words and expressionsl Main procedures of business negotiationl Tips for business negotiationl Moral education:Money is not everything.Conclusion:Get

49、 ready for the practical business negotiation based on the following situation:Buyer:Miracle Journey Sports Club Seller:LiNing Company Ltd.The buyer wants to buy another 100 pairs of roller-skates and 500 T-shirts from the seller and this is the second time for them to do business in the same year.H

50、omework35、功与失每个人都有一不的理想，这种理想决定着他的努力判断的方向。就在这个意义上，我从来不把安逸和享乐看做是生活目的的本身功与失每个人都有一不的理想，这种理想决定着他的努力判断的方向。就在这个意义上，我从来不把安逸和享乐看做是生活目的的本身-这种基础，我叫它猪栏的理想。照亮我的道路，并且不断地给我新的勇气去愉快地正视生活的理想，是善、美、真。这种基础，我叫它猪栏的理想。照亮我的道路，并且不断地给我新的勇气去愉快地正视生活的理想，是善、美、真。-爱因斯坦（美国）无论何时，不管怎样，我也绝不允许自己有一点灰心丧气。爱因斯坦（美国）无论何时，不管怎样，我也绝不允许自己有一点灰心丧气。