跨文化商务沟通Wk11InterculturalBusinessCommunication课件.ppt

1、Intercultural Business CommunicationWeek 11Contentsv Intercultural Communication(continued)v Business Etiquette-Initial Contact-Farewell-Business Attire-Thanks and Responses-Business Card-Compliments and responses-Terms of Address-Refusals-Greetings-Topic Choices-Appointments-Dinning Etiquette-Gift-

2、giving Etiquettev Based on Obergs,5 stages defined:Cultural Shock1.Exciting and New2.Frustrated 3.Relax and Laugh5.Adjusted4.Rejection and RegressionThought Patternsv Holistic Thinking(High-context)-Thinking from the perspective of the whole,with all the relevant parts taken into account v Analytic

3、Thinking(Low-context)-Thinking by dividing the whole into constituents or parts to analyze the features or relations between the partsv ICC comprises the knowledge of when to speak,when not to speak,about what,with whom,where and in what manner to talk,and the ability to“accomplish a repertoire of s

4、peech acts,to take part in speech events,and to evaluate their accomplishment by other”(Hymes,1972 :277).Intercultural Communication Competencev Components-Michael Canale and Merrill Swain-4 indispensable components*Linguistic*Sociolinguistic*Discourse*Strategic CompetenceIntercultural Communication

5、 Competencev Key Factors By Marian Wiseman-Knowledge-Motivation-Skills(actions)By Chen Guoming&William Starosta-Sensitivity-Awareness-AdroitnessIntercultural Communication CompetenceBusiness Etiquette vBusiness Etiquette Manners and behavior considered acceptable in social and business situations-Ho

6、w to do something gracefullyvProtocolsCustoms and regulations dealing with diplomatic etiquette and courtesies expected in official dealings with persons in various cultures-What to do in a given situationProtocol Elements v8 protocol elements-names-gift giving-rank and title-food-time-drink-communi

7、cations-behaviorAccording to Carl A.Nelsonv Initial Contacts-Make an initial contact/appointment-Amount of advance notice between the contact and appointment-e.g.Latin America,Egypt,Saudi Arabia,Chinav Naming Systems-Which name to use -when to use a name-e.g.U.S.,Great Britain,Germany,ChinaBusiness

8、Etiquette v Business Card-Europe-An expected part of al business introductions and most personal ones -Asia-A meaningful ritual,esp.Japan-Bilingual Cards preparation-Rank/Title/Profession/Position/Degreev Avoid colored type and paperBusiness Etiquette Business Etiquette Social Entertainment-Dining P

9、ractices1.Collective Approach stresses symbolism and ritual2.Pluralist method is more pragmatic and egalitarian Time and place to dinning Manner of eating Number of the courses What to order and eatv Seating Arrangement-Most important guest in a honor relative to the host-French Method/British Metho

10、dBusiness Etiquette Business Etiquette French MethodHOSTMost IMP Female GuestNext Most IMP Female GuestDinner TableHOSTESSNext Most IMP Male GuestMost IMP Male GuestHOSTMost IMP Female GuestNext Most IMP Female GuestHOSTESSNext Most IMP Male GuestMost IMP Male GuestBusiness Etiquette British MethodD

11、inner TableBusiness Etiquette Chinese MethodHOSTLeast IMP GuestNext Least IMP GuestMost IMP GuestHOSTESSNext Most IMP GuestDinner Tablev Tipping-Nonverbal communication-Countries with more extroverted and neurotic people(e.g.U.S.)-Extroverted culture(outgoing,dominating,social people)-Neurotic cultu

12、re(Prone to guilt and general anxiety)-a tip of 15%of the bill(generous)-20%of the bill-Non-tipping cultureBusiness Etiquette Business Etiquette v Gift-giving Customs-Reminder of pleasant times and friendships-Art,integral part of building intercultural professional and social relationships-Gift-giv

13、ing in America/China/JAPANv Gift-giving CustomsBusiness Etiquette Business Etiquette Gift-giving CustomsBusiness Etiquette v Business Dress-Personality/education/background/Credibility/financial status-Visitors are better off exhibiting quiet good taste-Exception:Watch-Dress for Men vs Dress for WomenBusiness Etiquette