《剑桥商务英语》教学课件.ppt

1、剑桥商务英语幻灯片PPT 本本PPTPPT课件仅供学习交流使用课件仅供学习交流使用 请学习完毕自行删除请学习完毕自行删除 本本PPTPPT课件仅供学习交流使用课件仅供学习交流使用 请学习完毕自行删除请学习完毕自行删除 本本PPTPPT课件仅供学习交流使用课件仅供学习交流使用 请学习完毕自行删除请学习完毕自行删除Unit 1 Introduction 1.what is international business English?2.why take BEC exams?3.How to learn BEC?1:Course orientation 1:Course orientation 课

2、程简介课程简介 国际商务英语指的是从事国际商务活动中所使用的具有行业特征的英语.这些行业包括:国际贸易,国际金融,国际会计,国际运输,国际商法,保险,银行,经济,营销,物流,企业管理,商业效劳等.Follow me!Surf on the Business English Vantage Follow me!Surf on the Business English Vantage Class.Class.1).1).本课程采用经济科学出版社出版的本课程采用经济科学出版社出版的?新编剑桥新编剑桥商务英语初商务英语初 中中 高级学生用书高级学生用书?第二版。第二版。该书的第二版是专门针对该书的第二

3、版是专门针对BECBEC商务英语考试大商务英语考试大纲做出更改后专门编写的，内容既与考试相关，纲做出更改后专门编写的，内容既与考试相关，更与现代商务活动息息相关，对你在商务领域更与现代商务活动息息相关，对你在商务领域大有帮助。大有帮助。2).2).我在授课过程中会将课本中的知识与我在授课过程中会将课本中的知识与实际商务活动结合，并会为大家穿插介实际商务活动结合，并会为大家穿插介绍英语学习的方法，包括单词的科学学绍英语学习的方法，包括单词的科学学习方法、根底语法知识等。如果你想多习方法、根底语法知识等。如果你想多了解商务知识，这一课程无疑是非常适了解商务知识，这一课程无疑是非常适合你的。合你的。

4、3).3).同时，如果你准备参加商务英语证书同时，如果你准备参加商务英语证书的考试，那么本课程还会为你的应试打的考试，那么本课程还会为你的应试打下坚实根底。你将有时机在课堂上进展下坚实根底。你将有时机在课堂上进展专门针对考试的写作、阅读训练、听力专门针对考试的写作、阅读训练、听力练习及口语指导。练习及口语指导。2.2.课程教育目标课程教育目标 通过教学使学生：1.理解并掌握商务英语定义、常用商务英语词汇和专业术语。掌握商务英语的根本技巧。3.理解并掌握商务英语口语交流、现代西方商务知识、现代商务管理。4.熟悉现代西方商务礼仪、中西方商务文化差异。5.掌握在商务活动中与外商进展直接交流的能力。6

5、.熟悉常见商务文书特点，并能熟练地书写。7.熟悉商务谈判特点，掌握常见的商务谈判策略，具备一定的商务谈判能力。3 3BECBEC商务英语的特点商务英语的特点1)1)实用性：不同于实用性：不同于TOFELTOFEL，ITLTSITLTS，和四、，和四、六级。六级。BEC preliminaryBEC preliminary考试考试19931993年由剑桥大年由剑桥大学首先在中国推出，它具有很强的实用性。学首先在中国推出，它具有很强的实用性。它主要考察考生在真实的和各种各样的商务它主要考察考生在真实的和各种各样的商务环境下实际运用英语交流的能力。它的内容环境下实际运用英语交流的能力。它的内容包含办

6、公室英语、饭店英语、机场英语、包含办公室英语、饭店英语、机场英语、英语、社交英语、旅游英语和传媒英语等。英语、社交英语、旅游英语和传媒英语等。Example:Example:饭店入住英语饭店入住英语book/reserve/check in/check out book/reserve/check in/check out single room/double room/twin roomsingle room/double room/twin room 饭店设施英语饭店设施英语sauna/modem socket/bar/indoor(outdoor)sauna/modem socket/b

7、ar/indoor(outdoor)swimming pool mini-golf-course/shopping arcade/swimming pool mini-golf-course/shopping arcade/gift shop/hairdressers gift shop/hairdressersgymnasium with weight-training equipmentgymnasium with weight-training equipment 饭店效劳英语饭店效劳英语secretarial service/24-hour room service/nightly s

8、ecretarial service/24-hour room service/nightly shoe cleaning shoe cleaning 细分为：细分为：A A日常应酬问候，介绍自己，举荐他人，填写日常应酬问候，介绍自己，举荐他人，填写 介绍个人或公司的表格，会写求职信及简历。介绍个人或公司的表格，会写求职信及简历。B B询问和介绍工作情况。询问和介绍工作情况。C C打接打接 ，交换信息，用笔记录，交换信息，用笔记录 内内 容，了解常用缩语。容，了解常用缩语。D D制定、安排会议活动及日期，交流和确定方案内制定、安排会议活动及日期，交流和确定方案内 容，介绍新产品、市场、市场潜力

9、，询问、了解容，介绍新产品、市场、市场潜力，询问、了解 或解释生产信息、产品细节，产品评估和比较产或解释生产信息、产品细节，产品评估和比较产 品价格。品价格。E了解解释生产体系，生产过程，生产 设备和条件，定货、交货、人员招 聘和提升。F报告解释公司财政、生产情况的变 化、生产进展和取得的成果。G预订房间、机票、租车、住房、结 帐、定餐和询问旅行安排。2)BEC英语是典型的英国英语，那么英 国英语在以下一些方面与美国英语有 很大的不同，在考试中阅读，写作和 听力中要特别注意。A A单词拼写不同单词拼写不同 考试中全部为英式拼法考试中全部为英式拼法centre c.f.center centre

10、 c.f.center harbour c.f.harbor harbour c.f.harbor catalogue c.f.catalog catalogue c.f.catalog cheque c.f.checkcheque c.f.check B B同一单词发音不同：同一单词发音不同：advertisement leisureadvertisement leisure C C同一意思习惯用不同单词来表达，比方：同一意思习惯用不同单词来表达，比方：电梯电梯 lift/elevator lift/elevator 地铁地铁 metro/subway metro/subway 手电筒手电筒

11、flashlight/torch flashlight/torch 简历简历curriculum vitae/resume curriculum vitae/resume 不同的表达句型有不同的表达句型有 Have you got any money on you?Have you got any money on you?Do you have any money on you?Do you have any money on you?4.4.商务英语考试本卷须知、时间和商务英语考试本卷须知、时间和评分标准评分标准 考试本卷须知、时间和评分标准：考试本卷须知、时间和评分标准：1.1.考试本卷

12、须知考试本卷须知 BEC BEC 考试：考试：1 1请携带准考证、身份证。请携带准考证、身份证。2)2)带带2B2B或或HBHB铅笔及橡皮，考试过程铅笔及橡皮，考试过程 中不得使用钢笔、圆珠笔和涂改液中不得使用钢笔、圆珠笔和涂改液 不得使用字典和自带草稿纸。不得使用字典和自带草稿纸。33考场座位呈考场座位呈S S排列。排列。44考试中请关闭手机和呼机。考试中请关闭手机和呼机。考试时间考试时间 Test Length ContentsTest Length Contents 1)Reading&Writing 90 minutes Reading:7 parts 1)Reading&Writin

13、g 90 minutes Reading:7 parts Writing:2 parts Writing:2 parts (e-mail,memo,note or fax,formal letter)(e-mail,memo,note or fax,formal letter)2)Listening 40 minutes 4 parts 2)Listening 40 minutes 4 parts Approx.12 mins of listening material played twice plus time Approx.12 mins of listening material pl

14、ayed twice plus time to transfer answers to transfer answers 3)Speaking 12 minutes 3 parts 3)Speaking 12 minutes 3 parts (personal information,mini-presentation and (personal information,mini-presentation and discussion)discussion)本卷须知本卷须知 8 8：40 40 必须进考场必须进考场 8 8：50 50 考官发阅读和写作答题卡并请考生确认后签名考官发阅读和写作答

15、题卡并请考生确认后签名 8 8：55 55 发阅读和写作试卷并请考生填写考生姓名、中心考号和考发阅读和写作试卷并请考生填写考生姓名、中心考号和考 生考号生考号 9 9：00 00 开场做阅读写作试卷开场做阅读写作试卷 1010：30 30 考官宣布停笔，收阅读和写作答题卡和试卷阅读和写作考官宣布停笔，收阅读和写作答题卡和试卷阅读和写作 这这6060分钟既包括做题也包括把答案填到分钟既包括做题也包括把答案填到 答题卡的时间答题卡的时间 1010：35 35 听力考试听力考试 听力录音播放两遍听力录音播放两遍3030分钟，然后再给分钟，然后再给1010分钟移分钟移 卡时间卡时间 1111：15 1

16、5 收听力答题卡和试卷收听力答题卡和试卷 下午：下午：1313：00 00 口试口试 大致大致1212分钟分钟 考试评分标准考试评分标准BEC preliminaryBEC preliminary听、说、读和写听、说、读和写四个局部。每一局部各占四个局部。每一局部各占25%25%，总分为总分为100100。通过成绩有通过成绩有2 2个：个：优秀优秀(pass with Merit)(pass with Merit)和通过和通过(pass)(pass)未通过成绩有未通过成绩有1 1个：不及格个：不及格 介绍通过率：介绍通过率：参加考试的学生会在参加考试的学生会在7 7周后收周后收到成绩单。通过考

17、试的学生到成绩单。通过考试的学生会在收到成绩单会在收到成绩单4 4周后得到考周后得到考试合格证书。试合格证书。5.5.商务英语根底知识学习商务英语根底知识学习1)1)数字数字 分为基数词和序数词Cardinal ordinal1 one 1st first2 two 2nd second3 three 3rd third4 four 4th fourth5 five 5th fifth6 six 6th sixth 7 seven7th seventh8 eight8th eighth9 nine 9th ninth 10 ten 10th tenth 10 ten 10th tenth 11

18、 eleven 11th eleventh 11 eleven 11th eleventh 12 twelve 12th twelfth 12 twelve 12th twelfth 13.thirteen 13th thirteenth 13.thirteen 13th thirteenth 14 fourteen 14th fourteenth 14 fourteen 14th fourteenth 15 fifteen 15th fifteenth 15 fifteen 15th fifteenth 16 sixteen 16th sixteenth 16 sixteen 16th si

19、xteenth 17 seventeen 17th seventeenth 17 seventeen 17th seventeenth 18 eighteen 18th eighteenth 18 eighteen 18th eighteenth 19 nineteen 19th nineteenth 19 nineteen 19th nineteenth 20 twenty 20th twentieth 20 twenty 20th twentieth Fractions:Fractions:1/4 a quarter 1/3 a third 1/2 a half 4/5 four fift

20、hs 1/4 a quarter 1/3 a third 1/2 a half 4/5 four fifths Decimals:Decimals:0.5 nought point five 0.5 nought point five 0.25 nought point two five 0.25 nought point two five 10.06 ten point oh six 10.06 ten point oh six 27.27 twenty-seven point two seven 27.27 twenty-seven point two seven *pronounce n

21、umbers individually after a decimal point.pronounce numbers individually after a decimal point.Telling the time:Telling the time:A simple way to tell the time is to say the numbers.A simple way to tell the time is to say the numbers.10.20 ten twenty 11.15 eleven fifteen 10.20 ten twenty 11.15 eleven

22、 fifteen 4.45 four forty-five 4.45 four forty-five You can say the hours in two ways:You can say the hours in two ways:9 9：00 nine or nine oclock 00 nine or nine oclock But dont make this common mistake:nine-thirty oclock-This is wrong.But dont make this common mistake:nine-thirty oclock-This is wro

23、ng.If you need to be exact you can say:ten a.m.or ten in the morning and ten p.m.orIf you need to be exact you can say:ten a.m.or ten in the morning and ten p.m.orten at night ten at night You can also tell the time in this way:1.00 one oclock 3.10 ten past three 4.15 a You can also tell the time in

24、 this way:1.00 one oclock 3.10 ten past three 4.15 a quarter past four 5.30 half past five 5.35 twenty-five to six 6.45 a quarter to quarter past four 5.30 half past five 5.35 twenty-five to six 6.45 a quarter to seven(seven(这种表达时间的方式在考试中经常出现这种表达时间的方式在考试中经常出现)Days:Monday Tuesday Wednesday Thursday F

25、riday Saturday Sunday Days:Monday Tuesday Wednesday Thursday Friday Saturday Sunday Months:January February March April May June July August September October Months:January February March April May June July August September October November December November December Seasons:spring summer autumn(U

26、S English:fall)winter Seasons:spring summer autumn(US English:fall)winterYears:Written Spoken 1992 nineteen ninety-two 1066 ten sixty-sixDates:BE AESpoken The sixteenth of September(16th Sept.)Sixteenth September September the sixteenth(Sept.16th)September sixteenth Written 16(th)September 16(th)Sep

27、tember 16/9/98 9/16/98 号码表达：62196566 号码通常一位一位的读。double/triple钱的表达法：8.50 eight pounds fifty pence eight pounds fifty eight fifty2).2).考试中常见国家、国籍、首都及重大城市名称考试中常见国家、国籍、首都及重大城市名称 亚洲：亚洲：China Chinese BeijingChina Chinese Beijing Japan Japanese Tokyo(osaka,Yokohama,Kobe)Japan Japanese Tokyo(osaka,Yokohama,

28、Kobe)South Korea South Korean Seoul South Korea South Korean Seoul Thailand Thai Bangkok(pattaya Thailand Thai Bangkok(pattaya，Ching Mai)Ching Mai)Indonesia Indonesian Jakarta Indonesia Indonesian Jakarta Vietnam Vietnamese Hanoi Vietnam Vietnamese Hanoi Malaysia Malaysian Kuala Lumpur Malaysia Mala

29、ysian Kuala Lumpur pakistan pakistani Islamabad pakistan pakistani Islamabad philippines philippine Manila philippines philippine Manila Singapore Hong Kong Macao Singapore Hong Kong Macao India Indian New Delhi(Bombay)India Indian New Delhi(Bombay)欧洲欧洲 Italy Italian RomeItaly Italian RomeSweden Swe

30、dish StockholmNorway NorwegianosloFinland Finnish HelsinkiDenmark Danish Copenhagen Germany German Berlin France French ParisBritain(the UK)BritishLondonSpain Spanish MadridMadridRussia Russian MoscowAustria Austrian ViennaGreece Greek Athenspoland polish Warsaw美洲：美洲：The USA(North American)Washingto

31、n Washington(Chicago/New New YorkYork/San Francisco/Los Angeles/Detroit/AtlantaCanada Canadian ottawa(Montreal/Vancouver)Mexico Mexican Mexico CityBrazil Brazilian Brasilia(Rio De Janeiro or RioRio/Sao paulo)Argentina Argentino Buenos AiresChileSantiagoperuLima大洋洲大洋洲Australia Australian Canberra Aus

32、tralia Australian Canberra(Sydney/Melbourne/perth)(Sydney/Melbourne/perth)New Zealand New Zealander WellingtonNew Zealand New Zealander Wellington 非洲非洲Egypt Egyptian CairoEgypt Egyptian Cairo 补充：补充：Middle East:Iraq,Kuwait,Saudi Arabia,Syria,Middle East:Iraq,Kuwait,Saudi Arabia,Syria,LebanonLebanonAf

33、rican States:Kenya,NigeriaAfrican States:Kenya,Nigeria尼日利亚尼日利亚,South,South AfricaAfricaEastern Europe:Hungary,CzechEastern Europe:Hungary,Czech3).3).在考试中曾经出现的公司的不同称呼在考试中曾经出现的公司的不同称呼 1)company1)companyour company imports general merchandise.our company imports general merchandise.Co.Co.The London Tra

34、ding Co.The London Trading Co.Shell Co.Shell Co.limited Ltdlimited LtdThe Beijing Electric Light Company,Ltd.The Beijing Electric Light Company,Ltd.International Trading Co.Ltd.International Trading Co.Ltd.Inc.=IncorporatedInc.=Incorporatedoriental Horizons Incoriental Horizons Inc joint venture com

35、panyjoint venture companyjoint stock companyjoint stock company2)corporation2)corporation China national export Commodities packing China national export Commodities packing CorporationCorporation Corp.American Natural Resources Corp.Corp.American Natural Resources Corp.Limited liability company Lim

36、ited liability company 3)firm3)firm We have got no reply from that firm.We have got no reply from that firm.Generally,firms have two principal sources of Generally,firms have two principal sources of investment funds-debt and equity.investment funds-debt and equity.4)concern4)concern firm house comp

37、any firm house company It was then the greatest publishing concern.It was then the greatest publishing concern.They are a big concern.They are a big concern.A going concern.A going concern.5)associated company(associate)5)associated company(associate)our associated company there will have the labels

38、 our associated company there will have the labels printed to comply with the FDA regulations.printed to comply with the FDA regulations.Associated Container Line Associated Container Line Associated Newspapers Associated Newspapers6)househouseShe works for a big publishing house.London fashion hous

39、e7).businessbusinessMany shipping businesses are facing collapse this year because of uneconomic freight rates.8).linelineTrans World Airlines10.syndicatesyndicate11.transnational corporation/multi-national transnational corporation/multi-national enterprise/international firmenterprise/international firm12.branch/divisionbranch/division13.subsidiarysubsidiary14.groupgroup15.plc=public limited companyplc=public limited company16.state(owned)enterprise Foreign(owned)companystate(owned)enterprise Foreign(owned)company17.organizationorganization