第5章管理与全球化课件.ppt

1、1 Social Responsibility and Managerial Ethics 社会责任与管理社会责任与管理伦理伦理 5 Learning Outcomes 学习成果学习成果 阅读及学习完本章后要求掌握以下4点，并能回答其中的有关问题：LO 5.1 What Is Social Responsibility?什么是企业社会责任？LO 5.2 The Greening of Management 管理的“绿”化 LO 5.3 Values-Based Management 基于价值观的管理 LO 5.4 Managerial Ethics 管理伦理 2 What Is Social

2、Responsibility?什么是企业社会责任？Learning Outcome 5.1 1.Contrast the classical and socioeconomic views of social responsibility.对比社会责任的古典观和社会经济观 2.Discuss the role that stakeholders play in the four stages of social responsibility.讨论利益相关者在社会责任4个阶段的角色 3.Differentiate between social obligation,social responsi

3、veness,and social responsibility.区别社会义务，社会响应和社会责任 4.Explain what conclusion can be reached regarding social responsibility and economic performance.解释关于社会责任和经济绩效之间关系能得出什么结论。3 4 What Is Social Responsibility?Two Views of Social Responsibility:P.115 1.The Classical View 经典观?Managements only social res

4、ponsibility is to maximize profits(create a financial return)by operating the business in the best interests of the stockholders(owners of the corporation).5 Two Views of Social Responsibility:P.115 2.The Socioeconomic View?Managements social responsibility goes beyond making profits to include prot

5、ecting and improving societys welfare.?Corporations are not independent entities responsible only to stockholders.6 表 51 Arguments For and Against Social Responsibility P.116?For?Public expectations?Long-run profits?Ethical obligation?Public image?Better environment?Discouragement of further governm

6、ental regulation?Balance of responsibility and power?Stockholder interests?Possession of resources?Superiority of prevention over cures?Against?Violation of profit maximization?Dilution of purpose?Costs?Too much power?Lack of skills?Lack of accountability 7 图图 54 To Whom is Management Responsible?P.

7、124 图图5-1 Levels Of Social Involvement P.117 Social Obligation Social Responsibility Social Responsiveness?Prentice Hall,2002 9 表 52 Social Responsibility Versus Social Responsiveness P.118 Social Responsibility Social Responsiveness Major consideration Ethical Pragmatic Focus Ends Means Emphasis Ob

8、ligation Responses Decision framework Long term Medium and short term Source:Adapted from S.L.Wartick and P.L.Cochran,“The Evolution of the Corporate Social Performance Model,”Academy of Management Review,October 1985,p.766.10 Does Social Responsibility Pay?社会责任有回报吗社会责任有回报吗?Studies appear to show a

9、positive relationship between social involvement and the economic performance of firms.?A general conclusion is that a firms social actions do not harm its long-term performance.The Greening of Management 管理的“绿”化 Learning Outcome 5.2 1.Describe how organizations can go green.讨论组织走向绿色的 4种方式 11 12 The

10、 Greening of Management 管理的管理的“绿化绿化”P.122?The recognition of the close link between an organizations decision and activities and its impact on the natural environment.?将组织的决策与活动及其对自然环境的影响紧密联系的意识。13 How Organizations Go Green P.123?Legal(or Light Green)Approach?法律方式?Market Approach?市场方式?Stakeholder A

11、pproach?利益相关者方式?Activist Approach?（环境）积极分子方式 14 图图 53 Approaches to Being Green P.123 Source:Based on R.E.Freeman.J.Pierce,and R.Dodd.Shades of Green:Business Ethics and the Environment(New York:Oxford University Press,1995).Legal Approach(Light Green)Market Approach Stakeholder Approach Activism Ap

12、proach(Dark Green)Low High Environmental Sensitivity Values-Based Management 基于价值观的管理 Learning Outcome 5.3 1.Discuss what purposes shared values serve.讨论共享价值观的目的 2.Describe the relationship of values-based management to ethics.描述基于价值观的管理和伦理之间的关系 15 16 Values-Based Management 基于价值基于价值观的管理观的管理 PP.119-

13、122?Values-Based Management 定义：?An approach to managing in which managers establish and uphold an organizations shared values.?一种通过管理者建立并保持一个组织共享价值观的管理方式。图5-2 Purposes Of Shared Values P.120 Shared Organizational Values Guide Managers Decisions and Actions Build Team Spirit Shape Employee Behavior I

14、nfluence Marketing Efforts 18 Stated Values of Organizations 组织的陈述价值组织的陈述价值 Percentage of Stated Value Respondents Customer satisfaction 顾客满意 77%Ethics/integrity 道德/正直 76%Accountability 负责任 61%Respect for others 尊重他人 59%Open communication 开放沟通 51%Profitability 盈利性 49%Teamwork 团队工作 47%Innovation/chan

15、ge 创新/变革 47%Continuous learning 不断学习 43%Positive work environment 积极的工作环境 42%Diversity 多元化 41%Community service 社区服务 38%Trust 信任 37%Social responsibility 社会责任 33%Security/safety 保障/安全 33%Empowerment 授权 32%Employee job satisfaction 员工工作满意 31%Have fun 快活 24%Source:“AMA Corporate Values Survey,”(www.am

16、anet.org),October 30,2002.19 Values-Based Management?The Bottom Line on Shared Corporate Values 共享价值观的重要意义?An organizations values are reflected in the decisions and actions of its employees.?一个组织的价值观会反映在它的员工的决策和行动上（可能好，也可能坏）Managerial Ethics 管理伦理 Learning Outcome 5.4 1.Contrast the four views of et

17、hics.对比关于管理伦理的4种观点 2.Discuss the factors that affect ethical and unethical behavior.造成道德和不道德行为的因素是什么？3.Discuss various ways organizations can improve the ethical behavior of their employees 讨论改善员工伦理行为的方法 20 21 Managerial Ethics 管理伦理管理伦理?Ethics 伦理，道德?Moral 道德?Morality 道德?Ethics Defined 定义 P.125?The r

18、ules and principles that define right and wrong conduct.22 Four Views of Ethics 4种伦理观种伦理观 P.125 1.The utilitarian view 功利观 2.The rights view（个人）权利观 3.The theory of justice view 公正（正义）观 4.The integrative social contracts theory 综合社会契约理论 23 Factors That Affect Employee Ethics 影影响员工伦理的因素响员工伦理的因素 PP.126

19、-128 主要是两大方面：1.Stage of Moral Development（个人的）道德发展的阶段?3 levels and 6 stages 3层次6阶段 2.4 Moderators 4个节制要素?Individual characteristics?The organizations structural design?The organizations culture?The intensity of the ethical issue 24 图图 56 Stages of Moral Development 3层层6阶段阶段 P.127 Source:Based on L.K

20、ohlberg,“Moral Stages and Moralization:The Cognitive-Development Approach,”in T.Lickona(ed.).Moral Development and Behavior:Theory,Research,and Social Issues(New York:Holt,Rinehart&Winston,1976),pp.3435.25 Stage of Moral Development（个人（个人的）道德发展的阶段的）道德发展的阶段 Research Conclusions 研究结论:?People proceed t

21、hrough the stages of moral development sequentially.顺序发展?There is no guarantee of continued moral development.不一定会完成全部阶段?Most adults are in Stage 4(“good corporate citizen”).26 图图 55 Factors That Determine Ethical and Unethical Behavior P.127 27 1.Individual Characteristics Affecting Ethical Behavio

22、rs 个人特征变量个人特征变量?Values 价值观?Basic convictions about what is right or wrong.?Personality 人格/个性 28 Other Variables 其他变量其他变量 2.Structural Variables 组织结构变量?Performance appraisal systems?Reward allocation systems?Behaviors(ethical)of managers 3.An Organizations Culture 组织文化 4.Intensity of the Ethical Issu

23、e 伦理问题的强度（严重性）29 图图 57 Determinants of Issue Intensity P.129 30 How Managers Can Improve Ethical Behavior in An Organization PP.131-134 1.Hire individuals with high ethical standards.2.Establish codes of ethics and decision rules.3.Lead by example.4.Set realistic job goals and include ethics in perf

24、ormance appraisals.5.Provide ethics training.6.Conduct independent social audits.7.Provide support for individuals facing ethical dilemmas.31 Terms to Know?classical view?socioeconomic view?social responsiveness?social responsibility?values-based management?ethics?Values?Moral?greening of management?social obligation 32 Review Questions 1.社会责任的两种观点是什么？2.社会责任的4个阶段中的利益相关者都有哪些？3.社会义务，社会响应和社会责任有什么区别？4.组织走向绿色的4种方式是什么？33 Review Questions 5.共享价值观的4个目的（作用）是什么?6.造成员工道德和不道德行为的两大方面是什么？7.道德发展有几个层次，几个阶段？8.影响伦理道德行为的4个节制变量是什么？