国家开放大学电大一网一平台《商务英语 2》一体化考试机考形考任务2-4题库答案.docx

1、国家开放大学电大一网一平台商务英语 2一体化考试机考形考任务2-4题库答案形考任务 2 题库一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1It seems that the sales volume has not reached our objective._选择一项：A. Thank you very much about it.B. It doesnt matter too much.C. It s true. I m sorry about that.试题 2We are now looking for agents t

2、o cover southern China.Excellent.选择一项：A. I m very familiar with the market there.B. We are full of confidence in the Chinese market, too.C. Our target markets are large corporations and government agencies.试题 3Ok, what are your initial thoughts on our computers in China? Is there a market?_选择一项：A. T

3、here is a computer shop around the corner to the right.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.试题 4When data_ , it has to be analyzed to decide what it all means.选择一项：A. had been collectedB. has collectedC. has been c

4、ollected试题 5As it is known that the aim of every business is to make _profit as possible.选择一项：A. as manyB. as muchC. more试题 6二、 阅读理解： 阅读下面的短文， 根据文章内容进行判断， 选“T” 错误选“F” 。Principles of MarketingMarketing is the part of your business where money is made. In order to succeed in business, the following tw

5、o principles of marketing should be kept in mind.First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers needs. If customers are

6、satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume

7、 is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of

8、 sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.Decide if each of the following statement is TRUE (T) or FALSE (F) .1. In order to succeed in business, three principles of marketing should be kept in mind. (F)2. If customer

9、s are satisfied, they will be likely to encourage more people to buy the products or services. ( T)3. The profitable sales volume is the volume of sales that will bring a business profit. (T)4. The maximum sales volume refers to the biggest sum of retail sales. ( T )5. Profitable sales volume is as

10、important as the maximum sales volume. ( F)一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1But why is it so much higher in this market?_选择一项：A. I don t think I can follow the course.B. Sometimes things don t go as expected.C. There are many rich people in this area.试题 2I wonder if you are ab

11、le to offer market exclusivity for all of China?_选择一项：A. I d love to go to the supermarket with you if I have the time.B. I m not surprised to hear that about the huge market in China.C. Thank you for your interest in representing our product.试题 3Ok, what are your initial thoughts on our computers i

12、n China? Is there a market?_选择一项：A. There is a computer shop around the corner to the right.B. Our current agent agreements are broken up into regions.C. I am very optimistic about the market opportunities in China.试题 4Sometimes it _over half the total time spent on a research problem.选择一项：A. takes

13、upB. takes offC. takes on试题 5We are full of confidence the Chinese market.选择一项：A. onB. inC. with试题 6二、 翻译： 从以下 A、 B、 C 三个选项中选出与英文最适合的中文翻译。1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industry s phenomenal growth. ( )A. 在上一个十年中

14、， 已经成为中国计算机行业的运动员， 我们公司亲眼目睹了这个行业令人瞩目的成长。B. 在过去的十年中， 我们公司作为参与者， 亲眼见证了中国计算机行业令人瞩目的发展。C. 在最后的十年中， 作为中国计算机行业的一个球员， 我们的公司已经见证了行业的惊人增长。2. But pricing is based on the needs of target customers and it differs from place to place and over time. ( )A. 但定价是基于目标客户需求的， 它不同于地点， 随着时间的推移。B. 但定价是基于目标客户需求的， 它随着不同的地点和

15、时间而推移。C. 但定价是基于目标客户需求的， 并且价格也因地域和时间而有所不同。3. In order to succeed in business, the following two principles of marketing should be kept in mind. ( )A. 为了在商业上取得成功， 以下两条营销原则应该牢记在心。B. 企业若想取得成功， 必须牢记以下原则。C. 为了取得商业成功， 两条市场原则应当被置于脑海中。4. Attracting customers to a business makes the difference between succeed

16、ing and failing. ( )A. 能否吸引顾客， 是成功还是失败的区别。B. 能否吸引客户对企业产生兴趣， 决定了经营的成败。C. 能否吸引顾客来做生意， 是成功与失败之间的区别。5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. ( )A. 如果客户满意了， 就可能成为我们的较长期的客户或永久客户。B. 吸引客户满意， 就能够使其成为我们的长期客户或永久客户。C. 如果满足了客户， 就有机会长期保留

17、他们， 成为永久客户。形考任务 3 题库一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1This is Focus Advertising Agency. How may I help you?_选择一项：A. Excuse me, I d like to buy a pair of sports shoes.B. Hi, there. I m glad to introduce myself to you.C. I need some information on the advertising rates of your ma

18、gazines.试题 2_ I m planning to go to Canada for further study.选择一项：A. Why are you going to resign your current job?B. When do you intend to resign your current job?C. What is your intention after resigning your current job?试题 3_ It will take at least three weeks.选择一项：A. How soon will you finish our T

19、V commercial?B. When will you finish our TV commercial？C. How long have you finished our TV commercial？试题 4Remember we want to create a forward-looking image _ increase the awareness of our brand.选择一项：A. as well asB. butC. so试题 5The Digital Image Processing of this copier is a prime reason you can _

20、 on it.选择一项：A. accountB. countC. discount试题 6二、 阅读理解： 阅读下面的短文， 根据文章内容进行判断， 写“T” 错误写“F” 。Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in v

21、arious ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising prog

22、ram tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors.Corporate advertising is not directly concerned with increasing the sales of a p

23、articular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to pr

24、omote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.Decide if each of the following statement is TRUE (T) or FALSE (F) .1. Generally, an a

25、dvertising agency is responsible for designing and organizing a product s advertisement. ( T )2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising. ( F)3. According to the text, there are three types of media used in advertising. (F )4. Product advert

26、ising is different from corporate advertising. ( T )5. This passage is mainly about the history of advertising. (F )一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1_ We would like to get in with the fall publication, if possible.选择一项：A. How much do you plan to spend on advertisement?B. Which

27、 edition would you like your advertisement to appear in?C. What do you want to say about your products in the advertisement?试题 2_ Once a week.选择一项：A. How soon will your department finish the meeting?B. How often does your department hold a meeting?C. How long will the department meeting last？试题 3Thi

28、s is Focus Advertising Agency. How may I help you?_选择一项：A. Excuse me, I d like to buy a pair of sports shoes.B. Hi, there. I m glad to introduce myself to you.C. I need some information on the advertising rates of your magazines.试题 4Our advertising rates are_ size and location.选择一项：A. depended onB.

29、put onC. based on试题 5The Smart Color Laser Copier is comparable_ professional editing.选择一项：A. toB. onC. at试题 6二、 翻译： 从以下 A、 B、 C 三个选项中选出与英文最适合的中文翻译。1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow. ( )A. 明天之前我们广告公司将会索取广告的主题。B. 明天之前我们广告公司将会收到广告的主题。C.

30、明天之前我们广告公司将会拿出广告的主题。2. Product advertising aims at increasing sales by making a product known to a wider audience. ( )A. 产品广告旨在通过广泛宣传其产品来提高销售。B. 产品广告提高了销售， 从而让广大消费者了解了产品。C. 产品广告在增长销售的同时也把产品推荐给了消费者。3. A good advertising program tells potential customers the benefits derived from the use of products.

31、( )A. 一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。B. 一个好的广告方案告诉潜在的客户如何使用产品。C. 一个好的广告方案将自己使用产品的受益告诉了潜在的客户。4. You can use either your own designers or a team of designers in our agency. ( )A. 您可以同时采用您自己的设计师和我们公司的设计团队。B. 您可以采用您自己的设计师， 或者采用我们公司的设计团队。C. 您不应采用您自己的设计师， 而应采用我们公司的设计团队。5. Opinion advertising presents the imp

32、ression of doing a public service by addressing the importance of a company. ( )A. 舆论广告展示公司重要形象， 履行公共事务。B. 舆论广告强调公司地址的重要性， 展示高大形象。C. 舆论广告通过强调公司在公共服务中的重要性来展示公司形象。形考任务 4 题库一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项中选出一个能填入空白处的最佳选项。试题 1_ In most cases, it is the total income received.选择一项：A. What does taxable

33、 income refer to?B. Why do you want to know taxable income?C. When do you start to learn taxable income?试题 2Is there any time requirement for registration?_ within 30 days after we receive our business license.选择一项：A. Sure. We will register withinB. Of course. We might registerC. Certainly. We shoul

34、d register试题 3 Generally speaking, value added tax is mainly charged on the taxable services. Well,选择一项：A. how do you know it？B. why do you say so?C. what do you mean by that?试题 4Tax, _ can be used in public services, is very important to our country.选择一项：A. whichB. thatC. what试题 5Mobile banking fun

35、ctions nearly _ telephone banking.选择一项：A. the same asB. as same asC. as the same试题 6二、 翻译： 从以下 A、 B、 C 三个选项中选出与英文最适合的中文翻译。1. The tax rates are divided into 7 brackets. ( )A. 税率包含了 7 个括号。B. 税率可以分为 7 个等级。C. 税率被分为 7 种类型。2. As we all know, tax makes up a great part of our country s revenue. ( )A. 众所周知，

36、税收决定了很大一的国家财政收入。B. 众所周知， 很大一的税收配制了国家财政收入。C. 众所周知， 我们国家的财政收入很大一来自税收。3. It is important to protect your personal information when banking online. ( )A. 在银行上网时要防止你个人信息外露， 这点很重要。B. 进行网上银行操作时， 保护好你个人信息非常重要。C. 上网之前把银行卡的信息保存好是很重要的。4. In short, paying tax is our responsibility to the society. ( )A. 总之， 纳税是我

37、们的对社会的责任。B. 总之， 纳税的意思就是社会责任。C. 总之， 我们必须给我们社会上税。5. If you prefer, however, you can still file your taxes the old-fashioned way without spending a dime. ( )A. 如果你选择的话， 当然， 你也可以用老办法报税， 一个子儿也不用花。B. 不过， 你也可以自己选择不花钱的过时方法， 记录自己的纳税档案。C. 然而， 如果你愿意， 你仍然可以用老旧方式来报税， 而且也不用花一分钱。一、 选择填空： 阅读下面的对话或句子， 从 A、 B、 C 三个选项

38、中选出一个能填入空白处的最佳选项。试题 1You want to know about the value added tax, don t you?_选择一项：A. Yes, you need to introduce it for me.B. Yes, could you give me a brief overview of it?C. Yes, you must tell it to me.试题 2Need we fill in the application form?_选择一项：A. Yes, you must.B. Yes, you need.C. Yes, you do.试题

39、3_ In most cases, it is the total income received.选择一项：A. What does taxable income refer to?B. Why do you want to know taxable income?C. When do you start to learn taxable income?试题 4You should make sure that your password is long enough to prevent it _ being easily hacked.选择一项：A. inB. fromC. out试题

40、5Denial, do you know how to register _ the taxation bureau now?选择一项：A. onB. forC. With二、 阅读理解： 阅读下面的短文， 根据文章内容进行判断， 选“T” 错误选“F” 。The above chart shows individual income tax in China. The tax free threshold is 3, 500 RMB per month. The tax rates are divided into 7 brackets. The lowest rate is 3% for

41、income between 3, 501 and 5, 000, while the highest rate is 45% for income over 80, 000. Therefore, the higher our income is, the more tax we should pay.Tax, which can be used in public services such as education, road construction, public health and so on, is very important to our country. As we al

42、l know, tax makes up a great part of our country s revenue, and the development of our country depends on it.From what has been discussed above, we can see that it is everyone s legal duty to pay tax because taxes contribute to the country and create benefits for everyone. Those who try to evade tax

43、ation are sure to be punished. In short, paying tax is our responsibility to society.Decide if each of the following statements is TRUE (T) or FALSE (F) .1. The purpose of the passage is to help people know the tips how to pay less tax. ( F )2. According to the chart, if a person s monthly is 3600 yuan, he/she doesnt need to pay tax. ( F )3. How much income tax a person pays each month depends on how much his/her income is. ( T )4. The underlined word “evade” in the last paragraph means increase. ( F )5. Personal income taxes are included in a government s revenue. ( T)