Unit 4 Everyday Economics Understanding ideas（ppt课件）-2023新外研版（2019）《高中英语》选择性必修第四册.pptx

1、 To read and get the main idea of the passage;To get the structure of the passage;To learn and taste the language used to state the topic of the passage;To learn from the positive attitude of the main character who starts her career successfully;To learn to regard a phenomenon objectively.What will

2、you do when you graduate from college?Whats your ideal university?If you are admitted to this university,what are you going to major in?What would you like to do after you graduate from university?Talk about why you choose the job.Look at the charts and answer the questions.Most graduates can have f

3、ull-time jobs.More and more college graduates start their own business.From 2014 to 2016,we can see a summit in starting a business.1 What options do college students have after graduation?They can get a full-time job,pursue further education,or start their own business.They may also choose not to h

4、ave a job.2 What does the second chart tell you about the trend of college graduates starting their own businesses?From 2009 to 2015,the percentage of university graduates who started a business rose.Between 2015 and 2016,the percentage remained almost at the same level,about 3%,while in 2017,the pe

5、rcentage declined.3 What do you think the trend will look like in five years time?Maybe,the trend of starting a business will decline.Graduates may find new ways to realize their dream.What can we infer from the title of the passage?Business blossomsSomeone may find chances of business from flowers.

6、Read the passage and find out what decision Zhang Yue made to develop her career.Zhang Yue decided to return to her home town and start a business growing roses.Match the main idea with its corresponding paragraph.Paragraph 1A.Zhangs mixed feelings for her peers who also dream of success and indepen

7、denceParagraph 2B.Zhang realised her home town was an ideal place for growing roses.Paragraph 3C.The challenges of starting businesses faced by young personsParagraph 4D.Zhangs previous experience of asking for investmentParagraph 5E.The biggest challenge at the initial phase and the current situati

8、on of Zhangs companyParagraph 6F.Zhangs advice for young entrepreneursParagraph 7G.Zhang carefully nursed rose fields.Paragraph 8H.The reasons why Zhang Yue returned to her home town and grew rosesDGBHCEAFWe usually can get the main purpose of a passage by joining the first and last paragraphs toget

9、her.Choose the main purpose of the passage and give your reasons.1 To introduce the main reasons why young people choose to start their own businesses.2 To analyse the pros and cons of young people starting their own businesses.3 To encourage all young people to start their own businesses after grad

10、uation.4 To help young people think more realistically before starting their own businesses.5 To teach young people the correct procedures for starting their own businesses.Choose the main purpose of the passage and give your reasons.Organise information from the passage and complete the interview n

11、otes.Read the interview points.Locate the points in the passage.Decide the right words to fill in the blanks.Interview notesProgramme Young start-upsIntervieweeZhang YueOccupation1 _ of Rose Valley Co.,LtdDate26 AprilchairwomanGeneral situation of the company One of the best rose products in Asia.A

12、major Asian manufacturer of cosmetics 2 _ _.was willing topurchase the product and help with its distributionReasons for starting a business in her home town 3 _ for growing roses.Experiencing the freedom of 4 _.5 _.An ideal placebeing her own bossGiving something back to her home townChallenges Get

13、ting investment.6 _.Persuading people to work for herAdvice for young entrepreneurs You need a good idea,hard work,7 _,8 _,access to capital,and 9 _.10 _.Know your own limits and those of the people you work with.determinationa sound business plangood management and negotiating skillsDont be too amb

14、itiousFill in the blanks in the chart according to the passage.conditionsfreedomadvicepurchasedistributionbelievedeterminationambitiouslimits1.Zhang Yue succeeded in business because she was a lucky girl.2.Zhang Yue felt nervous when she did her presentation in the television studio.3.The roses are

15、delicate because there are a lot of birds that catch worms in the fields.4.“It takes a village to raise a child”means its not easy to develop a university student in such a small village.5.Zhang Yue had to learn how to grow plants all over again after she set up her business.6.Zhang Yue pays all her

16、 fellow workers a decent bonus every year.FTFFFTChoose the best answers.1.Which is true about Zhang Yue according to the passage?A.She had expected to take up flower business before she ran a company.B.She has dreamed of starting business since childhood.C.She only used her own money to start her bu

17、siness.D.She never thought she would end up growing roses in her home town.2.Which words can best describe Zhang Yue?A.Diligent and experienced.B.Passionate and devoted.C.Potential and doubtful.D.Hard-working and careless.3.Whats Zhang Yues biggest difficulty at the beginning?A.Lacking money.B.Being

18、 refused by others.C.Lacking the labor force.D.Not knowing how to plant flowers.4.Why did Zhang Yue choose to go back to her home town to grow roses?A.She could have more time to take care of her parents.B.She could employ workers easily at a low cost.C.She wanted to make contributions to her home t

19、own.D.She wanted to enjoy the fresh air in the countryside.Act out the interview based on the interview notes.1 What do you think has contributed to Zhang Yues success?We can find information from Zhang Yues advice for others.2 What other difficulties do you think young people encounter when startin

20、g their own businesses?3 Have you ever thought about starting your own business?Give your reasons.4 How well do you understand the characteristics of a feature story?How are these characteristics reflected in the reading passage?feature story a newspaper or magazine article or report of a person,eve

21、nt,an aspect of a major event,or the like,often having a personal slant and written in an individual style.characteristics of a feature story:A feature story is told in third person.A feature story can include personal profiles and human interesting stories and get the heart of the subject.A feature

22、 story uses quotes throughout the body to give the subject voice.A feature story is told in third person.A feature story can include personal profiles and human interesting stories and get the heart of the subject.A feature story uses quotes throughout the body to give the subject voice.Read the fol

23、lowing feature story and find out the characteristics of a feature story in this report.Business Blossoms采用特写式导入法，通过描写采用特写式导入法，通过描写Zhang Yue回忆参回忆参加节目时的紧张心情引出文章主人公，在第二段中交代加节目时的紧张心情引出文章主人公，在第二段中交代Zhang Yue目前的工作状态，成功引起读者的阅读兴趣，然后作者才将故事的目前的工作状态，成功引起读者的阅读兴趣，然后作者才将故事的前因后果娓娓道来。前因后果娓娓道来。在介绍在介绍Zhang Yue为什么选择种

24、玫瑰花作为自己创业的方向后，为什么选择种玫瑰花作为自己创业的方向后，通过第五段首句通过第五段首句She is not the only young person to have been bitten by the start-up bug将文章的视线从将文章的视线从Zhang Yue身上转移到了创业的身上转移到了创业的广大青年身上，这是文章中的第一次由点及面的转换。广大青年身上，这是文章中的第一次由点及面的转换。“点面结合点面结合”写作手法在写作手法在Business Blossoms中的应用中的应用第五段末提到所有创业的青年在通往成功的路上都要面对很多第五段末提到所有创业的青年在通往成功的

25、路上都要面对很多挑战，第六段话锋一转，通过第二句挑战，第六段话锋一转，通过第二句However,like any entrepreneur who was just starting out,she still had a lot to learn将读者的关注点集中到了将读者的关注点集中到了Zhang Yue的身上，实现了由面向点的的身上，实现了由面向点的转换。转换。第七段首句再次引出创业的青年群体，借助第七段首句再次引出创业的青年群体，借助Zhang Yue之口，之口，向创业的年轻人提出了建议，文章再一次由点扩大到面。向创业的年轻人提出了建议，文章再一次由点扩大到面。这种这种“点面结合点面结

26、合”的写作手法，不仅丰富了文章的内容，还在的写作手法，不仅丰富了文章的内容，还在“点点”与与“面面”的相互转换中使学生加深了对单元主题的认知。的相互转换中使学生加深了对单元主题的认知。Choose the right item and complete the summary.manage,reject,limit,Asia,input,initialZhang Yue is a young entrepreneur.After graduating,Zhang decided to return to her home town and grow roses.All over the wor

27、ld,more and more young entrepreneurs present their ideas in the hope of getting investment and advice.However,the majority meet with 1._ and a few,like Zhang,are lucky enough to get investment and the all-important 2._ and support from more experienced business people.rejectioninputmanage,reject,lim

28、it,Asia,input,initialZhang Yues biggest challenge was to persuade people to work for her at the 3._ phase.A major Asian manufacturer of cosmetics was willing to purchase her product and help with its distribution after the TV show.Now her product is one of the best in 4._.For young entrepreneurs,Zha

29、ng Yue offered some advice:A good idea,hard work and determination are not enough.A sound business plan,access to capital,and good 5._ and negotiating skills are what really matter.Most of all,dont be too ambitious.Young entrepreneurs should know their own 6._ and those of people who they are working with.initialAsiamanagementlimits1.Use the new words and expressions to write about the work you want to do in the future in 60 words;2.Read the reading material and learn more about starting business.