事业计划基本方案课件.ppt

1、事业计划基本方案摘要事业计划基本方案摘要BP Executive summary 编制单位Department：装备公司刃量具厂CUTTERS AND GAUGES PLANT OF DONG FENG EQUIPMENT COMPANY日期Date：2003年12月19日机密ConfidentialMS#3MS#32 一一.说明概要说明概要 EXPLAINATIONEXPLAINATION主要内容（含重大变更）Key Points（incl.Significant Changes)KPI包括销售收入、利润、成本削减率、投资等内容。因9.19商品计划汽车产量小于7.22商品计划汽车产量，导致存

2、量资产汽车产品销售收入大幅减少，减少额分别为2004/-589万元，2005/-630万元，2006/-1141万元，2007/-1366万元.3 一一.说明概要说明概要 EXPLAINATIONEXPLAINATION主要内容（含重大变更）Key Points（incl.Significant Changes)事业计划分两部分编制：BP was divided into two sections.第一部分是利用现有存量，The first section is to utilize existed resource第二部分是适量投资（基本上是利用四年的累计折旧）The second sect

3、ion is to make appropriate investment.(basicly to utilize four years accumulated depreciation).4 一一.说明概要说明概要 EXPLAINATIONEXPLAINATION前提条件 Assumption 以经营规划部提出的前提条件和9.19商品计划、DCEC公司、49厂发动机产量计划为基础。Based on initial condition of Business Plan Department and commercial plan of 9.19，Output Plan of Engine Pl

4、ant and DCEC Company.事业计划中已考虑总部降低材料采购成本3%；Cut 3%material purchase cost required by the Headquarter in our BP.5 一一.说明概要说明概要 EXPLAINATIONEXPLAINATION覆盖范围Scope of the plan 单位：刃量具厂下属各职能部门、生产分厂和公司 产品领域：刀量具和汽车零部件两大类。6课题KPI20022003必达/挑战Cmtt/tgt2004必达/挑战Cmtt/tgt2005必达/挑战Cmtt/tgt2006必达/挑战Cmtt/tgt2007必达/挑战Cmt

5、t/tgt收入Revenue（万元）(Ten thousand Yuan)总计Total146161414214161145301500915364709972813784刀量具Tools495049005100540057506100255270288305汽车零件Vehicle components966792429061913092599264454702525479 二二.主要课题主要课题KEY ISSUES/KPIS/KEY ISSUES/KPIS/目标值目标值TARGETSTARGETS7 二二.主要课题主要课题KEY ISSUES/KPIS/KEY ISSUES/KPIS/目标值

6、目标值TARGETSTARGETS课题KPI2002 2003必达/挑战Cmtt/tgt2004必达/挑战Cmtt/tgt2005必达/挑战Cmtt/tgt2006必达/挑战Cmtt/tgt2007必达/挑战Cmtt/tgt利润Profit总计Total9561100108412991431149484144141161刀量具Tools25232638244752756727374862汽车零件Vehicle components703774702851904927581079399利润率Sale profit rate6.54%7.78%7.65%8.94%9.53%9.72%8课题KPI2

7、0022003必达/挑战Cmtt/tgt2004必达/挑战Cmtt/tgt%2005必达/挑战Cmtt/tgt%2006必达/挑战Cmtt/tgt%2007必达/挑战Cmtt/tgt%降低各项成本Cut cost固定成本Fix cost326540980.72.612.923.880.62.512.823.78变动成本Alterable cost8545.97042-2.24-2.56-3.68-3.54-2.34-2.66-3.78-3.64一般管理费用Normal management fee2974230.67-3.54-3.43-4.710.37-3.84-3.73-3.41 二二.主

8、要课题主要课题KEY ISSUES/KPIS/KEY ISSUES/KPIS/目标值目标值TARGETSTARGETS9课题 KPI2002 2003必达/挑战Cmtt/tgt2004必达/挑战Cmtt/tgt%2005必达/挑战Cmtt/tgt%2006必达/挑战Cmtt/tgt%2007必达/挑战Cmtt/tgt%降低各项成本Cut cost采购成本Purchase cost66885683-3.4-3.38-3.4-3.41-3.5-3.48-3.5-3.51公司采购DFL purchase15571323-3.03-3.02-3-3.02自己采购own purchase52314360

9、-3.52-3.5-3.53-3.53 二二.主要课题主要课题KEY ISSUES/KPIS/KEY ISSUES/KPIS/目标值目标值TARGETSTARGETS10三、达成方略三、达成方略 MEASURES&ACTION PLANS开拓市场、研发新品、提高效率，增加销售收入.Market development,Develop new product,Lift efficiency,Increase sales revenue.从设计、工艺、采购、加工、物流、质量等各方面降低制造成本，并严格预算管理，削减管理费用。Cut manufacture cost in design,proces

10、s,purchase,machining,store and transport of materials,quality and etc.Strictly control budget,reduce management cost.制造成本占销售收入的比例74.00%76.00%78.00%80.00%2003年2004年2005年2006年2007年11 四四.投资费用投资费用INVESTMENT/EXPENSEINVESTMENT/EXPENSE项目Item20032004 200520062007刀量具Tools3432052600汽车零件Vehicle parts1360516580

11、总计总计Total16637213180单位unit：万元(Ten thousand Yuan)12四四.投资收益投资收益INVESTMENT/BENEFITINVESTMENT/BENEFIT 提升企业的制造技术水平，对有市场、有需求的项目进行必要的投资，提升核心能力，增加回报。To lift enterprise manufacture technology level,to invest in the necessary projects with sufficient market,to lift key capability,to increase revenue.200420052

12、0062007新增收入（万元）Increased extra revenue(ten thousand yuan)530183533024417新增利润（万元）Increased extra profit(ten thousand yuan)77267479668销售利润率 Sales profit rate14.57%14.56%14.51%15.12%13五五.存量存量+投资的收益投资的收益INVESTMENT INVESTMENT/BENEFITBENEFIT课题KPI2002 2003必达/挑战Cmtt/tgt2004必达/挑战Cmtt/tgt2005必达/挑战Cmtt/tgt2006

13、必达/挑战Cmtt/tgt2007必达/挑战Cmtt/tgt存量加投资的收入、利润Revenue and profit of existed property resources and investment收入Revenue146161414214691163651831119781709972813784利润Profit9561100116115661910216184144141161利润率sale profit rate7.78%7.9%9.57%10.43%10.92%14六六.问题与影响问题与影响ISSUES/IMPACTISSUES/IMPACT重大问题及所需解决的困难Major

14、 Concerns、Problems&Difficulties to be solved 要充分发挥好存量资产的作用，在满足市场竞争的前提下，优先采购刃量具厂生产的产品。To sufficiently utilize the existed resources,If it can meet the market competitive,the products and equipments made by CUTTERS AND GAUGES PLANT will be selected first.汽车零部件应优先利用刃量具厂资源。In vehicle components and Tool

15、s manufacturing,the resources of CUTTERS AND GAUGES PLANT are utilized first.15六六.问题与影响问题与影响ISSUES/IMPACTISSUES/IMPACT风险Risks公司商品计划的调整会给刃量具厂的经营带来影响。The commercial plan adjustment of DFMC will interfere the business of CUTTERS AND GAUGES PLANT.公司内部市场为降成本，降低刀量具、汽车零件采购价格，会影响销售收入。The requirement of redu

16、cing cost within DFMC(the price of tools and motor parts will be lowered)will interfere our sales revenue.公司内部市场采取零库存.减少每次订货数量，批次增加，生产组织难度增加。In DFMC,Zero storage,less ordering quantities and more ordering times increase the difficulties of production.装备核心技术和关键设备影响装备产品的竞争力。The key Know-How of equipme

17、nt and key machine tools impairs the competitive capability of equipment products.16六六.问题与影响问题与影响ISSUES/IMPACTISSUES/IMPACT 希望得到的指示及其他部门的支持和配合等Issues to be instructed、supported&coordinated希望加强技能培训，以便迅速适应合资公司发展要求。More technic training to meet the requirements of joint-venture.有关KPI的定义和算法应统一口径。The definition of KPI and its calculation method must be in the same specification.