牛津译林版高中英语必修四Unit1Advertising知识点整理及单元练习(DOC 10页).doc

1、新牛津高中英语模块四第一单元知识点整理及单元练习M4 UNIT1一、词汇大集合1. be aware of 知道，明白，意识到 I want you to be aware of the situation before It effects you.我希望在情况影响你前,你能察觉到。2. play tricks on 欺骗，捉弄 Ill give him play tricks on me, the low-down thing! Hell go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！3. believe in 信任，相

2、信 4. be bored with 对感到厌倦 5. appeal to迎合，对有吸引力 Blue and red appeal to me, but I dont like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。6. trick sb into doing sth诱使某人做某事 7. be satisfied with 对感到满意 Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8. be used to对

3、习以为常，习惯于 There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9. fall for 上的当，受骗 I cant believe you would fall FOR that old trick.我不相信你会上那老把戏的当。10. deal with 处理，对付 Appoint an ad hoc committee to deal with the affair指定一特别委员会处理此事.11

4、. commit suicide/a crime 自杀 /犯罪 12. be intended for 为而打算 13. be concerned with 对关心 Evidently, there is another motion to be concerned with and that is the propagation of the modulation envelope显然，还应当考虑另外一种运动，那就是调制包络的传播。14. get sth across 传达 15. be particular about 对挑剔 16. soft drink 软饮料 17. come up

5、with 提出，拿出 The company HAS come up with a new acousto-optical device这家公司已制造出一种新的声光装置。18. according to 根据 Gasoline now costs an average of $3.15 a gallon, seven cents shy of the record set last May, according to AAA.据美国汽车协会的数据，汽油现在的平均价格是每加仑3.15美元，仅比去年五月的记录低了七美分。19. agree with sb. on sth.同意某人的意见 20.ho

6、ld ones breath 屏住呼吸 21. in public 在公共场所 22. at ones service 听候某人吩咐，为某人服务23. cure sb. of a disease 治愈某人的病 24. be proud of 以感到自豪 25. even if 即使 Dont neglect old friends, even if you no longer need them. AESOP即使你不再需要老朋友，也不要怠慢他们。伊索26. at a low price 以低价格 27. be popular with 受某人欢迎 28. senior high 高中 29.

7、be of good / high quality 高质量 30.be on sale 在销售中 31. make an announcement 宣布 32. keep away from 远离 33. No comments 不加评论，无可奉告 34. bad breath 口臭 35. be similar to 和相似 36. up to （数量，程度等）达到 37. in particular 尤其，特别 38. introduce to 向作介绍 39. recommend sth. to sb. 向某人介绍某物 40. protect from 保护免于 41. stand fo

8、r 代表，表示 We stand FOR self - reliance.我们主张自立更生。42. be responsible for 对负责43. in ones opinion 依某人看 44. warn sb. against45. attract/catch/draw ones attention吸引.注意力46. take turns to do sth. 依次做某事，轮流做某事47. persuade sb into doing / to do sth 说服某人做某事48. have/keep/hold sth. in mind 把记住二 句型大集合1. We are so us

9、ed to them that we do not even realize how many we see and hear in a day.我们习惯了他们，我们甚至不知道我们一天看到和听到有多少2. A commercial advertisement is one which someone has paid for to promote a product or service.商业广告则是其中有人为推销产品或服务支付。3. PSAs are often placed for free, and are intended to educate people about health,

10、 safety, or any other issue which affects public welfare.公益广告往往是放置免费的，旨在教育有关健康，安全或任何其他的问题，影响公共福利的人。4. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.中国拥有强有力的法律保护广告，说谎或试图使人们相信有关产品或服务的不真实索赔人。5. However, we sti

11、ll must be aware of the methods used in advertisements to try and sell us things.但是，我们仍然必须在广告中使用的尝试和卖给我们知道事物的方法。6. Even if an ad does not lie, it does not mean it tells you the complete truth.即使广告不撒谎，这并不意味着它会告诉你完整的真相。7. All of these ads are meant to be helpful, and you can often learn a lot by follo

12、wing the advice they give.这些广告都意味着是有帮助的，你经常可以学到以下的建议，他们给了很多8. The boss can then choose the right product to produce , the one which is expected to be most popular with consumers.老板就可以选择合适的产品来生产，这是预期的是最流行的一种与消费者9. Also important are the sales targets.同样重要的是销售目标。10. If they want to become the market l

13、eader, the company must ensure that their product is of high quality.如果他们想成为市场领导者，公司必须确保他们的产品是高质量的。11. That is why we are considering repackaging our chocolate bar as well.这就是为什么我们正在考虑重新包装的巧克力棒以及。12. Not all ads play tricks on us though.并非所有的广告播放我们虽然花样13. These ads deal with large social issues.这些广告

14、处理大量的社会问题。14. In my opinion, this may have harmful effects.在我看来，这可能会产生有害影响。15. What they dont mention is how bad these things can be for our teeth.他们没有提到这些东西是多么糟糕，可以为我们的牙齿。16. Have you ever regretted not having snapped those unforgettable moments?你有没有后悔没有呵斥那些难忘的时刻？17. Unlike a single advertisement,

15、an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.不像一个广告，广告活动是使用各种广告达到特定的观众组织方案的广告。18. When you start a successful ad campaign, you must have a clear goal and target audience in mind.当您启动一个成功的广告运动，你必须有一个明确的目标和目标受众的头脑。19. In order to

16、determine your audience, you will need to do a little research.为了确定你的听众，你将需要做一些调查。20. It is important to always try to appeal to the way the audience will react. 重要的是总是试图吸引观众的方式作出反应。21. What parts of this issue would they care about or be concerned with?这个问题的哪些部分他们会关心或关心？22. The way you choose to ad

17、vertise should depend mainly on your target audience and which kinds of ads reach that particular group best.您选择的方式宣传应该主要取决于您的目标受众，哪些类型的广告达到特定组最好的。三、单元综合练习 I .将表中的短语填入相应的句中：(每题2分，共20分) .I know his address, but I cannot think of it _. He closed his eyes _ and then opened them, looking at nothing. She

18、 called her father _ she reached the hotel. Dont worry. I will be back _. We are ready _ to give our lives for the country.Wont you come in _ ? I didnt buy that dictionary because I had no money with me _. Stop discussing _ please. _ I saw him I knew that there was no hope.I wouldnt _ consider lendi

19、ng him money. II. 根据首字母或中文提示补全单词：(每题2分，共20分)1. As far as I am c_, I cant object to your marriage.2. She loves the song in p_, because her mother used to sing it.3. The atmosphere is a m_ for sound waves.4. Does she say anything that a_ to you especially?5. When learning a foreign language, the best

20、a_ is the study of the spoken language.6. These developing world will greatly _ (得益) from the whole community.7. The _ (听众) was fascinated by her beautiful song. 8. My _ (反应) to his suggestion were not quite what he expected.9. Sometimes he eats too much and sometimes he eats nothing. He goes from o

21、ne _ (极端) to the other.10. A Shes very _ (有创造力的); she writes and paints. III. 填空题： Health fears for obese children Around half a million children in Europe are suffering the health problems of middle-aged people because they are too fat, according to new studies. The levels of obesity (肥胖) among Eur

22、opes children have been rising for the last 15 years. Experts are now starting to see many health problems appearing. In Britain, one in five children is overweight or obese (肥胖的). In Spain the figure is 30% of children, and in Italy it reaches 36%. According to the US government, 30% of American ch

23、ildren are overweight or obese. In the new study presented at the start of this years European Congress on Obesity in Athens, experts reported that high blood pressure, raised cholesterol (胆固醇), damaged blood sugar regulation (血糖调节能力) and other dangerous problems often called the metabolic syndrome

24、(新陈代谢综合症) were increasingly being found along with the rising levels of childhood obesity in Europe. “The figures suggest that children in the EU could soon be the same as kids in the US. There the number of kids with the metabolic syndrome doubled from 910,000 to two million in less than 10 yearn,”

25、 said the analysis by the International Obesity Task Force, a group of famous obesity scientists and policy experts. The group estimated (估计) that between 2,000 and 10,000 European children already had the type of diabetes (糖尿病) usually found among middle-aged people. A statement was made at the con

26、ference by Markos Kyprianou, EU Commissioner for Health and Consumer Protection. He made plans for Europe-wide rules to control the selling of unhealthy food to children and other plans for agriculture, education, and transport to deal with the obesity problem. The European Union would publish new i

27、deas on diet and exercise before the end of the year and have the document checked with the food industry, anti-obesity activists, and others to make a final plan by the end of 2006, Mr. Kyprianou said. The move follows the big steps taken last year by the World Health Organization, which launched (

28、发起) a global programme on diet and physical activity after health ministers from around the world approved the plan.Questions:Fill in the blanks using the information from the passage.1. About _ children in Europes suffering health problems which to appear only in middle-aged people.2. The levels of

29、 obesity among Europes children have been _ over the last 15 years. For example, in Britain _ percent of children are overweight. In Spain, _ percent are overweight, and in Italy it is now _ percent.3. Between _ and _ European children already have the type of _usually found among middle-aged people

30、. IV. 完形填空：（每题2分，共40分） Books are for reading, but man must bring to their reading a desire to learn and a power of absorbing. 1 should be active, not passive. When students first go to a 2 , they may be 3 as to what to read of all the different subjects. Well, Bacon tells you “look at 4 places in yo

31、ur armor (盔甲)”, and shows you 5 to fill up the blanks in your 6 . On the other hand, it is no good just trying to fill your mind with knowledge: Knowledge in itself is often 7 . A mind filled 8 too 9 knowledge is like a mom too full of furniture; a man cant walk about 10 in it, and look out of the w

32、indows. It 11 much better to collect a few subjects which interest you and to deal lightly with the others than to match heavily through the whole range of learning, 12 a silly tourist going through a museum and not missing a single object. If you try to master every subject you may become very wise

33、, but you will be very lonely and you will probably 13 all your friends. So you must 14 to pick and choose and you must also learn to look here and there in a library like a camel eating 15 on the grassland. If you watch it, 16 , you will see that although it is supposed to be one of the most stupid

34、 17 in the world, it has 18 one of the qualifies of the cultured man, the power to pick and choose. A student 19 mental food in a library should take the 20 as his model.1. A. AbsorbingB. Reading C. Picking D. Choosing2. A. museum B. room C. library D. grassland3. A. at a loss B. in a hurryC. clear

35、up D. at random4. A. good B. weak C. strong D. passive5. A. what B. when C. how D. why6. A. mental B. hook C. silk D. knowledge7. A. important B. difficult C. useful D. useless8. A. of B. with C. up D. by9. A. much B. many C. few D. little10. A. straight B. directly C. freely D. comfortably11. A. wa

36、s B. is C. will be D. were12. A. like B. as C. alike D. familiar13. A. find B. make C. lose D. get14. A. read B. go C. fill D. learn15. A. grass B. crops C. leaves D. water16. A. eating B. biting C. fighting D. drinking17. A. men B. animals C. beast D. fellows18. A. at most B. Certainly C. at least

37、D. only19. A. having B. with C. without D. looking for20. A. man B. Bacon C. armor D. camel V. 填空题：(每线1分，共10分)make, but, on the other hand, as, in the past, lead to, that, go on,on the one hand, use, so far, think, what, have something to do with, so Mobile phones emit( 放射)microwave radio emissions(

38、放射物).Researchers are questioning whether exposure (暴露) to these radio waves might (1) _ brain cancer. (2) _, the data are not conclusive. The scientific evidence does not enable us to say with certainty (3) _ mobile phones are categorically (绝对地) safe. (4) _, current research has not yet shown clear

39、 adverse effects (反作用) connected with the prolonged use of mobile phones. Numerous studies are now (5) _ in various countries. Some of the results are contradictory (矛盾的), (6) _ others have shown that the use of mobile phones (7) _ cancer. However, these studies are just beginning and the matter nee

40、ds further, long-term investigation.Until the scientific data are clearer, it is prudent (慎重的) for people to try not to (8) _ mobile phones for long periods of time. Dont think that hands-free phones are any safer either. At the moment, research is in fact showing the opposite and they may be just (

41、9) _ dangerous. It is also (10) _ that young people whose bodies are still growing may be at particular risk.1. _ 2. _ 3. _ 4. _ 5. _6. _ 7._8. _9. _ 10. _ VI. 短文改错：（每题1分，共10分）Last week I went to a movie, which was very moved. 1. _It was a movie that about a mother and her son. When the2. _child was

42、 a baby, the mother was very poor that she had3. _to send him to a rich family with not child. He received a4. _good education and 20 years late became a doctor. One day in his5. _hospital, he had the patient, an old lady. He didnt take care of6. _her as much as needed, for she can hardly afford the

43、 medical care.7. _One day, the lady died quietly of a seriously illness and on her8. _bed the doctor found a letter, in it he discovered the truth and9. _felt the love of a great mother. He felt sorry, but it was too late.10. _ VII. 书面表达：（共22分） 四月十五日（星期六），你们班组织去紫薇公园，进行了一次保护环境清理废弃物的活动。请用英语把图中的事写成日记。词数：100左右。