全新版进阶英语第三册-Unit-2-Conspicuous-Consumption课件.pptx

1、LOGOUnit 2 Conspicuous ConsumptionAshley01CHAPTERWarm-upWhat would you buy with 100$?1$=7.01RMBWhat would you buy?VillaSports car全球十大奢侈品汽车1、劳斯莱斯AX2012、布加迪EB威龙16.4PurSang3、兰博基尼Reventon限量版4、Koenigsegg限量版CCX5、SSCUltimateAero跑车6、世爵SpykerC12Zagato7、SaleenS7TwinTurbo8、梅塞德斯奔驰SLRMcLaren跑车9、Maybach迈巴赫62S10、劳

2、斯莱斯幻影敞篷轿车Articles of luxury全球十大顶级名表品牌1、PATEK PHILIPPE(百达翡丽)2、OMEGA(欧米茄)3、ROLEX(劳力士)4、Breguet(宝玑)5、Vacheron Constantin(江诗丹顿)6、Cartier(卡地亚)7、GIRARD-PERREGAUX(芝柏)8、IWC(万国)9、LONGINES(浪琴)10、MONT BLANC(万宝龙)全球十大奢侈品服装品牌1、香奈儿(Chanel)2、路易威登(Louis Vuitton)3、迪欧(Dior)4、范思哲(Versace)5、普拉达(Prada)6、巴宝丽(Burberry)7、KE

3、NZO8、纪梵希(Givenchy)9、华伦天奴(Valentino)10、雨果博斯(Hugo Boss)全球十大化妆品品牌1、娇兰Guerlain2、香奈儿Chanel3、雅诗兰黛 ESTEE LAUDAER4、芬迪Fendi5、迪奥 Dior6、兰芝 laneige7、普拉达Prada8、兰蔻Lancome9、倩碧Clinique10、碧欧泉Biotherm全球十大奢侈品皮具品牌1、路易威登(Louis Vuitton)2、香奈尔(Chanel)3、古驰(Gucci)4、迪奥(Dior)5、菲拉格慕 Salvatore Ferragamo6、瓦伦蒂诺加拉瓦尼(Valentino)7、普拉达

4、(Prada)8、乔治阿玛尼(Armani)9、芬迪(Fendi)10、寇驰(COACH)Conspicuous Consumption The Theory of the Leisure Class:An Economic Study of Institutions(制度制度)by the American economist Thorstein Veblen 经济学名词。指有资产，不需要拥有固定职业，生活休闲以社交娱乐为主的阶级。有闲阶级在心理上与劳动阶级不同，他们处处要显示自己的优越地位，他们不仅要过着有闲的生活，而且要通过生活方式方面的炫耀来显示自己的阔气。Conspicuous Co

5、nsumption Consumers are motivated by a desire to impress others with their ability to pay particularly high prices for prestige（贵重的）（贵重的）products.Thus,impressing others and gaining social standing influence consumers decision to purchase certain products and services.炫耀性消费炫耀性消费富裕的上层阶级通过对物品的超出富裕的上层阶级

6、通过对物品的超出实用和生存所必须的浪费性、奢侈实用和生存所必须的浪费性、奢侈性，向他人炫耀和展示自己的金钱、性，向他人炫耀和展示自己的金钱、财力和社会地位，以及这种地位所财力和社会地位，以及这种地位所带来的荣耀、声望和名誉。带来的荣耀、声望和名誉。Brand-name Goods Tourism02CHAPTERText AnalysisTEXT AAIMPERSUADEHappierHappierHealthieHealthier r锐普PPT演世界第11季Give something upPERSUASIVE PERSUASIVE WRITINGWRITINGCONVINCECONVINC

7、EHypophoraHypophoraRhetoricalRhetoricalquestionsquestionsEmotionalEmotionalexclamationsexclamations0101020203030404Quotations marksQuotations markstechniquestechniquesThe mood switches to the imperativeP37An American idiom which refers to the practice of buying items to impressneighbors or increase

8、social standing,rather than from a desire for the item themselves.Got marriedArthur Monand125$per monthRide a horseHire servantsHold partiesP37PhenomenonPhenomenonP1-2P1-2CausesCausesP3-6P3-6SolutionsSolutions P7-8 P7-8 P9 P9AppealAppeal（呼吁）（呼吁）P10P10Expository EssayKeeping up with the JonesesThe In

9、fluence of the Mass Media Anti-Joneses MovementsTips说得好不如做得好。说得好不如做得好。Actions speak louder than words.Our need to be a people pleaser 03CHAPTERLanguage focus1.strive for:努力，力求努力，力求 strive vi.努力，奋斗，抗争努力，奋斗，抗争e.g.We strive for perfection but sometimes have to accept something less than perfect.我们力求完美，

10、但有时不得不接受不那么完美的事。我们力求完美，但有时不得不接受不那么完美的事。e.g.The scientists strive for a breakthrough in cancer research.科学家们力争在癌症研究方面有个突破。科学家们力争在癌症研究方面有个突破。attempt,try,endeavo(u)r,precedingdo ones utmost，do ones best2.be content with:对对满意满意,感到满足感到满足content v.使使满足满足e.g.Id be content with a modest income.有所收入我就满足了。有所收

11、入我就满足了。e.g.我对目前的生活我对目前的生活挺挺满意的。满意的。I am very content with my life at present.adj.满意的满意的n.内容，目录，容量内容，目录，容量to ones heart contente.g.eat to ones heart content3.derive from:源自；源于源自；源于derive v.源于，源自源于，源自e.g.Thousands of English words derive from Latin.有几千个英文单词来自拉丁文。有几千个英文单词来自拉丁文。derivationn.派生词，来历，词源派生词，

12、来历，词源originate4.vanish:vi.消失；突然不见消失；突然不见e.g.We ran out after the thief,but he had vanished without a trace.我们紧追着小偷，可他突然就没了影踪。我们紧追着小偷，可他突然就没了影踪。e.g.船消失了。船消失了。The ship vanished.disappearfade away die out5.core:n.核心核心e.g.This concept is at the very core of her theory.这个概念是她理论的核心。这个概念是她理论的核心。e.g.He is A

13、merican to the core.他是个地地道道的美国人。他是个地地道道的美国人。centerheartnucleus6.perceive:vt.感知，察觉，理解，认知感知，察觉，理解，认知e.g.Did you perceive anyone entering the laboratory?你看见有人进入实验室吗你看见有人进入实验室吗?e.g.On entering his house,we at once perceived him to be tasteful.他一进门我们就发现他是个他一进门我们就发现他是个有品位的人。有品位的人。perceive as 视为，当作视为，当作per

14、ception 知觉，感觉知觉，感觉percept 认知认知perceptibility 理解力，可觉察性理解力，可觉察性7.guilt:n.内疚，不安内疚，不安e.g.Her husbands death left her with an overwhelming sense of guilt.丈夫之死令她深感内疚，难以解脱。丈夫之死令她深感内疚，难以解脱。e.g.We now have the absolute proof of his guilt.我们现在有他犯罪的确凿证据。我们现在有他犯罪的确凿证据。crime,sin,mistake,error,blameinnocence8.att

15、ribute sth.to sb./sth.把把归因于；把归因于；把归咎于归咎于attribute v.把把归于归于 n.属性，标志属性，标志e.g.Her teachers attributed her learning difficulties to emotional problems.她的老师把她的学习困难症归咎于情感问题。她的老师把她的学习困难症归咎于情感问题。e.g.她把自己的病归因于寒冷的天气。她把自己的病归因于寒冷的天气。She attributed her illness to the cold weather.attributiveadj.定语的，归属的，限定的，修饰的定语

16、的，归属的，限定的，修饰的9.advocate:vt.提倡，拥护提倡，拥护 advocate+n./pron.e.g.He advocated that Britain(should)join the alliance.他主张英国应加入同盟国。他主张英国应加入同盟国。advocate+that clausee.g.我们提倡晚婚我们提倡晚婚。We advocate late marriage.advocate+v-ing e.g.我不主张干这样的事我不主张干这样的事。I do not advocate doing such things.10.ultimately:adv.最后；最终最后；最终u

17、ltimate adj.根本的；极限的；终极的根本的；极限的；终极的 n.终极；极品；根本终极；极品；根本e.g.Their ultimate destination was Paris.他们的最后目的地是巴黎。他们的最后目的地是巴黎。e.g.Technological advances could ultimately lead to even more job losses.技术的发展最终将导致更多的失业。技术的发展最终将导致更多的失业。11.hold onto:抓牢抓牢e.g.He tried to get away,but she held onto him tightly.他想走开，

18、可她紧拽着他不放。他想走开，可她紧拽着他不放。e.g.我们必须坚持正确的政治方向。我们必须坚持正确的政治方向。We must hold to the correct political orientation.staystand onstick to 11.miserable:adj.痛苦的，悲惨的痛苦的，悲惨的e.g.He was born in a miserable family.他出身于一个悲惨的家庭。他出身于一个悲惨的家庭。e.g.The laboring peoples life is miserable in the old society.旧社会劳动人民的生活很悲惨。旧社会劳动

19、人民的生活很悲惨。miserable weather 令人压抑的天气令人压抑的天气miserable life 悲惨生活悲惨生活04CHAPTERExercise否定词提前，半倒否定词提前，半倒only引导的状语提前，半引导的状语提前，半倒倒地点状语提前，全倒地点状语提前，全倒Some wealthy families may live in your neighbourhood.Others may not only feel like keeping up with them,but outdoing them for that matter.In your neighbourhood may live some wealthy families.Not only may others feel like keeping up with them,but outdoing them for that matter.句型改写句型改写 我想我想.我很想我很想.我太想我太想.I want to.I want to.Id like toId like to Id love toId love to Its time(for sb.)to do.Its time(for sb.)to do.LOGO