高中英语Unit11-The-Media-Lesson-3-The-Advertising-Game-PeriodThree课件.pptx

1、Period Three 课前预习 基础落实课堂讲义 核心突破当堂达标 检测巩固栏目索引.单词检测单词检测1.vt.为为做广告，做广告，登广告登广告 n.广告广告活动，广告业活动，广告业 n.广告广告人人2.adj.传统传统的；的；经典的经典的3.vt.缝缝，缝制，缝制 vt.缝纫缝纫，缝制品，缝制品4.n.公司公司答案n 词语识记课前预习 基础落实advertiseadvertisingadvertiserclassicsewsewingcorporation答案5.n.商标商标，牌子，牌子6.adj.合适合适的的 vt.&vi.适合适合，使适应，使适应7.n.预算预算8.adv.外表外表上

2、；视觉地上；视觉地 adj.视觉视觉的，视力的的，视力的 n.视力视力，美景，美景9.n.概念概念；观念；观念10.n.方法方法，方式，方式brand suitablesuitbudgetvisuallyvisualvisionconceptapproach答案11.n.幽默幽默12.adj.当代当代的的13.n.贡献贡献，捐助，捐助 vt.贡献贡献；捐助；投稿；捐助；投稿14.n.公民公民；市民；市民.短语检测短语检测1.由由.组成组成2.突出突出，显眼，显眼humourcontemporarycontributioncontributecitizenconsist ofstand out1

3、.However，not all advertising is about selling products and services for a profit.然而，并非所有的广告都是为了赢利而推销产品和进行服务。然而，并非所有的广告都是为了赢利而推销产品和进行服务。2.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them mor

4、e attractive.现代的广告必须把最高水平的设计和产品理念相结合，以增强吸引力，现代的广告必须把最高水平的设计和产品理念相结合，以增强吸引力，这样才能在激烈的竞争中胜出。这样才能在激烈的竞争中胜出。n 句式背诵返回 certain adj.确信的；有把握的；某一；某种确信的；有把握的；某一；某种(1)(原句原句)The classic advertisement is one that gives information about finding certain products.传统的广告只为找到某种产品提供信息。传统的广告只为找到某种产品提供信息。(2)Doctors are n

5、ot certain what causes the disease.医生们不能确定这种病的病因是什么。医生们不能确定这种病的病因是什么。课堂讲义 核心突破n 重点单词1certainly adv.当然，无疑，确定当然，无疑，确定certainly not当然不当然不be certain/sure of/about sth.对对有把握，确信有把握，确信be certain/sure to do sth.必定必定/一定做某事一定做某事be certain/sure that/whclause确信确信make certain/sure of/that.确保确保/弄清楚弄清楚It is certai

6、n that.是肯定的是肯定的for certain/sure确实，肯定，无疑确实，肯定，无疑 归纳拓展归纳拓展(3)Theres a certain Mr.Wang on the phone for you.有个王先生打电话找你。有个王先生打电话找你。(4)I suggest you make certain of your facts before you accuse anybody.我建议你在指责别人之前先核实一下你所掌握的事实。我建议你在指责别人之前先核实一下你所掌握的事实。注意：注意：当主语为人时，表语中用当主语为人时，表语中用certain或或sure皆可；但如果用皆可；但如果用

7、it作形式主作形式主语时，表语只能用语时，表语只能用certain。(1)选词选词填空填空If you do this，you are to be found out.Its that hell come tomorrow.Be to turn off the light when leave.(2)你要想准时到达那里就最好马上走。你要想准时到达那里就最好马上走。Youd better leave now if you want to getting there on time.答案 即时即时跟踪跟踪 certain/surecertainsuremake certain of suitabl

8、e adj.适当的；合适的；适宜的适当的；合适的；适宜的(1)(原句原句)However，this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place.然而，当产品和服务在市场上相互进行直接竞争时，这种广告可能就不然而，当产品和服务在市场上相互进行直接竞争时，这种广告可能就不合适了。合适了。2suit v.(使使)适合适合be suitable for适合适合be suita

9、ble to do.适合做适合做 归纳拓展归纳拓展(2)It doesnt suit you to have your hair cut short.你不适合剪短发。你不适合剪短发。(3)I want to buy some books suitable for children.我想买一些适合儿童阅读的书籍。我想买一些适合儿童阅读的书籍。(1)This suit (很适合这个场合很适合这个场合).(2)People (适合适合)the job can apply for it.(3)The climate here doesnt(适合老人适合老人).答案 即时跟踪即时跟踪 is quite

10、suitable for the occasionsuitable forsuit the old approach n.方法；方式；靠近；通路；入口；方法；方式；靠近；通路；入口；vi.靠近；走近；处靠近；走近；处理，找理，找商量商量(1)(原句原句)For many of todays advertisers，repeating old ideas is not a successful approach.对当今很多广告设计者来说，重复旧的理念已不是有效的办法。对当今很多广告设计者来说，重复旧的理念已不是有效的办法。(2)The time for graduation is approac

11、hing.毕业的日子临近了。毕业的日子临近了。3(3)All the approaches to the palace were guarded by troops.通往宫殿的所有道路都有军队把守。通往宫殿的所有道路都有军队把守。(4)The new approach to learning foreign languages is very practical.学习外语的新方法非常实用。学习外语的新方法非常实用。归纳拓展归纳拓展 approachable adj.可以达到的，容易接近的可以达到的，容易接近的approach to.接近接近；的入口；的入口；的途径的途径make approac

12、hes to sb.想法接近想法接近(认识认识)某人某人(1)这个村子只有从南边才能到达。这个村子只有从南边才能到达。The village is only from the south.(2)我不善于接近生人。我不善于接近生人。Im not very good at strangers.(3)单句改错单句改错I like her approach for the problem.答案 即时跟踪即时跟踪 approachablemaking approaches toforto contribution n.贡献；捐助贡献；捐助(1)(原句原句)Some contemporary advert

13、isements mainly aim to make contributions to society.有些当代广告的主要目的是为社会做贡献。有些当代广告的主要目的是为社会做贡献。4 归纳拓展归纳拓展 make a contribution/contributions to对对作贡献作贡献contribute v.贡献；捐献；投稿贡献；捐献；投稿contribute to有助于；导致；捐献；撰稿有助于；导致；捐献；撰稿contribute.to.向向捐献；撰稿捐献；撰稿(2)Peasantworkers have made great contributions to the city de

14、velopment.农民工为城市发展作出了巨大的贡献。农民工为城市发展作出了巨大的贡献。(3)Your success should contribute to the success of others!你的成功应能有助于他人的成功！你的成功应能有助于他人的成功！(4)She contributed a number of articles to the magazine.她给这家杂志撰写了一些稿件她给这家杂志撰写了一些稿件。(1)适量的运动有助于健康。适量的运动有助于健康。A proper amount of exercise good health.(2)他对公司的成功作出了重要的贡献。

15、他对公司的成功作出了重要的贡献。He has the companys success.(3)单句改错单句改错He contributed 5,000 dollars for the disasterhit areas.答案 即时跟踪即时跟踪 contributes tomade an important contribution to forton 重点短语consist of由由组成组成(1)(原句原句)Some advertisements consist of pictures or the words of experts to show people how good the pr

16、oducts are.有些广告含有一些图片或专家说的话，以向人们展示该产品如何好。有些广告含有一些图片或专家说的话，以向人们展示该产品如何好。(2)The committee consists of ten members.委员会由十人组成。委员会由十人组成。归纳拓展归纳拓展 be made up of由由组成组成be composed of由由组成组成consist in在于在于consist with和和一致一致consistent adj.一致的一致的be consistent with与与一致的；相符的一致的；相符的(3)The beauty of this picture consi

17、sts in its balance of colors.这幅画的美在于其色彩的协调。这幅画的美在于其色彩的协调。(4)What you say now is not consistent with what you said last week.你现在说的话与你上星期说过的话不相符。你现在说的话与你上星期说过的话不相符。注意：注意：consist of一般不用于进行时和被动语态。一般不用于进行时和被动语态。答案(1)句型转换句型转换This book consists of three units.This book three units.This book three units.(2)

18、真实的财富不在于我们是做什么的。真实的财富不在于我们是做什么的。The true wealth does not what we be.(3)消息与他的叙述相符合。消息与他的叙述相符合。The information his account.即时跟踪即时跟踪 is madeup ofis composedofconsist inconsists with部分否定部分否定(1)(原句原句)However，not all advertising is about selling products and services for a profit.然而，并非所有的广告都是为了赢利而推销产品和进行服

19、务。然而，并非所有的广告都是为了赢利而推销产品和进行服务。n 经典句式 句式分析句式分析 not all意为意为“并非所有的并非所有的都都”，all与与not连用，表示部分否定。连用，表示部分否定。归纳拓展归纳拓展(1)某些表示全体意义的代词、形容词、副词与某些表示全体意义的代词、形容词、副词与not连用表示部分否定，连用表示部分否定，如代词如代词all，both和形容词和形容词whole，every等所修饰的名词词组，包括等所修饰的名词词组，包括every所构成的复合代词。某些副词如所构成的复合代词。某些副词如altogether，always，entirely，wholly，quite等也

20、是。等也是。(2)全部否定要用全部否定要用none，nobody或或nothing。另外，。另外，both和和everyone与与not连用，也表示部分否定。连用，也表示部分否定。both的全部否定用的全部否定用neither；everyone的全部否的全部否定用定用nobody或或no one。(2)Not all the people present at the meeting agree with you.不是所有出席会议的人都支持你。不是所有出席会议的人都支持你。(3)All men here are not honest.这儿的人并非都诚实。这儿的人并非都诚实。(4)Neither

21、 sentence is right.两个句子都不对。两个句子都不对。(5)None of them know the way.他们都不知道路。他们都不知道路。(1)单句语法填空单句语法填空The meeting will be held in September，but knows the date for sure.(2015重庆重庆)(2)句型转换句型转换Not all the ants go out for the food.All the ants for the food.Not every book is educative.Every book is .即时跟踪即时跟踪 答案返

22、回nobodydontgooutnot educative1.This building is one of the(经典的经典的)designs of the last century.2.Do you know the life in (当代的当代的)Britain?3.He presented a new (概念概念)of the beginning of the universe.4.Shes Italian by birth but is now an Australian (公民公民).5.Large(公司公司)often have strict interviews for in

23、terviewees.6.Which (牌子牌子)of toothpaste do you use?答案 当堂达标 检测巩固.单词拼写单词拼写classiccontemporaryconceptcitizencorporationsbrand答案.选词选词填空填空1.Each party shall not less than ten.2.He is so tall that he in a crowd.3.I wonder if this date would you?4.I used to go outside every night to the stars.5.They are det

24、ermined to public safety.be suitable for，look for，make contributions to，consist of，stand outconsist ofstands outbe suitable forlook formake contributions to.完成句子完成句子1.他们并不是都去过北京。他们并不是都去过北京。All of them to Beijing.2.被邀请来参加聚会的大多数艺术家来自南非。被邀请来参加聚会的大多数艺术家来自南非。Most of the artists were from south Africa.3.这

25、个俱乐部由这个俱乐部由200多名会员组成，在这个城市非常著名。多名会员组成，在这个城市非常著名。This club，is famous in this city.4.随着毕业的临近，我们都在忙论文。随着毕业的临近，我们都在忙论文。，we are busy with our papers.5.适合人类喝的水是越来越少了。适合人类喝的水是越来越少了。The amount of water drink is less and less.答案返回have never been invited to the partyconsisting of more than 200 membersWith the time for graduation approaching(which is)suitable to