国货崛起语法填空时政专题（ppt课件）-2024届高三英语一轮复习.pptx

1、 The 44-year-old childrens skincare brand Yumeijing registered accounts on short video platforms Xiaohongshu and Douyin overnight.According to media reports,sales during the brands first livestreaming event 1._(exceed)1 million yuan($137,000).2._ skincare brand,Wanziqianhong,with over 100 years of h

2、istory,began livestreaming on Douyin on Monday.Netizens jokingly labeled the brands products as“great grandmother products.”The account soon garnered over 1 million followers.This shift toward traditional brands isnt just 3._ reactionary move.It reflects a deeper sentiment among Chinese consumers.Th

3、eres a 4._(grow)appreciation for homegrown brands that offer quality products 5._ affordable prices.The incident related to Li and Huaxizi 6._ the subsequent rise of traditional brands provide a window into the evolving Chinese consumer landscape.The new generation of Chinese consumers is not just d

4、riven by flashy advertisements or celebrity endorsements.They are discerning,value-driven,and seek a blend of quality and emotional 7._(connect).New domestic brands have their strengths,such as creative marketing,understanding consumer psychology,and the ability to develop new products quickly.Impor

5、ted brands also have their 8._(strength).For example,beauty and pharmaceutical brands often have strong research capabilities,and many products even incorporate award-winning research results.“9._ the public sympathize and support traditional domestic brands,we must also view market competition 10._

6、(ration),”the Economic Daily wrote in an editorial published on Wednesday.The 44-year-old childrens skincare brand Yumeijing registered accounts on short video platforms Xiaohongshu and Douyin overnight.According to media reports,sales during the brands first livestreaming event 1._(exceed)1 million

7、 yuan($137,000).1.exceeded 44岁的儿童护肤品牌郁美净一夜之间在短视频平岁的儿童护肤品牌郁美净一夜之间在短视频平台小红书和抖音注册了账号。据媒体报道，该品台小红书和抖音注册了账号。据媒体报道，该品牌首次直播活动的销售额超过牌首次直播活动的销售额超过100万元人民币万元人民币（137,000美元）。美元）。2._ skincare brand,Wanziqianhong,with over 100 years of history,began livestreaming on Douyin on Monday.Netizens jokingly labeled the

8、brands products as“great grandmother products.”The account soon garnered over 1 million followers.2.Another 另一个拥有另一个拥有100多年历史的护肤品牌万紫千红周一开始在多年历史的护肤品牌万紫千红周一开始在抖音上直播。网友开玩笑地将该品牌的产品称为抖音上直播。网友开玩笑地将该品牌的产品称为“曾祖母曾祖母产品产品”。该账户很快获得了超过。该账户很快获得了超过100万的关注者。万的关注者。This shift toward traditional brands isnt just 3._ r

9、eactionary move.It reflects a deeper sentiment among Chinese consumers.3.a 这种向传统品牌的转变不仅仅是一个对抗的举动。这种向传统品牌的转变不仅仅是一个对抗的举动。这反映了中国消费者更深层次的情绪。人们越来这反映了中国消费者更深层次的情绪。人们越来越欣赏以实惠的价格提供优质产品的本土品牌。越欣赏以实惠的价格提供优质产品的本土品牌。Theres a 4._(grow)appreciation for homegrown brands that offer quality products 5._ affordable pr

10、ices.4.growing 5.at 李和花西子相关的事件以及随后传统品牌的崛起为了解李和花西子相关的事件以及随后传统品牌的崛起为了解不断变化的中国消费格局提供了一个窗口。新一代中国不断变化的中国消费格局提供了一个窗口。新一代中国消费者不仅仅受到华而不实的广告或名人代言的推动。消费者不仅仅受到华而不实的广告或名人代言的推动。他们眼光敏锐，以价值为导向，寻求品质与情感联系的他们眼光敏锐，以价值为导向，寻求品质与情感联系的结合。结合。国内新品牌有其优势，比如营销创意、了解消费者心理、国内新品牌有其优势，比如营销创意、了解消费者心理、快速开发新产品的能力等。进口品牌也有其优势。例如，快速开发新产品

11、的能力等。进口品牌也有其优势。例如，美容和医药品牌往往拥有强大的研发能力，许多产品甚美容和医药品牌往往拥有强大的研发能力，许多产品甚至融入了屡获殊荣的研究成果。至融入了屡获殊荣的研究成果。“公众在同情和支持传统国产品牌的同时，也必须理性公众在同情和支持传统国产品牌的同时，也必须理性看待市场竞争，看待市场竞争，”经济日报经济日报在周三发表的社论中写在周三发表的社论中写道。道。The incident related to Li and Huaxizi 6._ the subsequent rise of traditional brands provide a window into the e

12、volving Chinese consumer landscape.6.and The new generation of Chinese consumers is not just driven by flashy advertisements or celebrity endorsements.They are discerning,value-driven,and seek a blend of quality and emotional 7._(connect).7.connection Imported brands also have their 8._(strength).Fo

13、r example,beauty and pharmaceutical brands often have strong research capabilities,and many products even incorporate award-winning research results.8.strengths“9._ the public sympathize and support traditional domestic brands,we must also view market competition 10._(ration),”the Economic Daily wro

14、te in an editorial published on Wednesday.9.While/Although 10.rationally Lipstick King and Huaxizi,more than a celebrity faux pas 李佳琪和花西子，不仅仅是名人的失礼李佳琪和花西子，不仅仅是名人的失礼 In the apology issued on Tuesday,Huaxizi clarified that it is a homegrown domestic beauty brand,with all its products produced and manu

15、factured in China.Huaxizi emphasized that it has been registered with the State Food and Drug Administration and its products pass strict testing before entering the market.The statement failed to quell public anger with many claiming it was more of an advertisement than an apology.在周二发布的道歉中，花西子澄清称，

16、该公司是本土美在周二发布的道歉中，花西子澄清称，该公司是本土美妆品牌，所有产品均在中国生产和制造。花西子强调，妆品牌，所有产品均在中国生产和制造。花西子强调，其已在国家药监局注册，产品在进入市场前经过严格检其已在国家药监局注册，产品在进入市场前经过严格检测。该声明未能平息公众的愤怒，许多人声称这更像是测。该声明未能平息公众的愤怒，许多人声称这更像是广告而不是道歉。广告而不是道歉。Adding fuel to the fire,sources claim that the apology was not written by the PR team at Huaxizi at all,notin

17、g that some of the companys PR team have handed in resignation letters to show their disapproval and those who did not are considering leaving the company as well,domestic media Economic View reported Wednesday.火上浇油的是，消息人士称，这份道歉根本不是花西子公关团队写的，火上浇油的是，消息人士称，这份道歉根本不是花西子公关团队写的，并指出该公司的一些公关团队已经递交了辞职信以表达他们的

18、不满，并指出该公司的一些公关团队已经递交了辞职信以表达他们的不满，而那些没有递交辞职信的人正在考虑离开公司。国内媒体而那些没有递交辞职信的人正在考虑离开公司。国内媒体经济观察经济观察周三也进行了报道。周三也进行了报道。Amid the controversy,there was a silver lining for traditional Chinese brands,as they have seen a sudden surge in popularity.Instead of squandering a fortune on marketing,these domestic brand

19、s have been focusing on ensuring quality,which is the fundamental aspect of developing domestic products.Yet with fierce competition from international brands,some of these domestic brands have struggled with a lack of market presence and financial challenges.在争议中，中国传统品牌也看到了一线希望，因为它们的受欢迎程度在争议中，中国传统品

20、牌也看到了一线希望，因为它们的受欢迎程度突然飙升。这些国产品牌没有在营销上浪费大量资金，而是注重保证突然飙升。这些国产品牌没有在营销上浪费大量资金，而是注重保证质量，这是发展国货的根本。然而，面对国际品牌的激烈竞争，一些质量，这是发展国货的根本。然而，面对国际品牌的激烈竞争，一些国内品牌面临着市场份额不足和财务挑战。国内品牌面临着市场份额不足和财务挑战。“These products stand the test of time.They didnt raise the price of the products for more profits.”These were just some o

21、f the comments left by netizens concerning these smaller brands.“这些产品经得起时间的考验。这些产品经得起时间的考验。”“”“他们没有提高产品他们没有提高产品价格以获得更多利润。这些只是网友对这些小品牌留下价格以获得更多利润。这些只是网友对这些小品牌留下的一些评论。的一些评论。The 44-year-old childrens skincare brand Yumeijing registered accounts on short video platforms Xiaohongshu and Douyin overnight.

22、According to media reports,sales during the brands first livestreaming event exceeded 1 million yuan($137,000).44岁的儿童护肤品牌郁美净一夜之间在短视频平台小红岁的儿童护肤品牌郁美净一夜之间在短视频平台小红书和抖音注册了账号。据媒体报道，该品牌首次直播活书和抖音注册了账号。据媒体报道，该品牌首次直播活动的销售额超过动的销售额超过100万元人民币（万元人民币（137,000美元）。美元）。Another skincare brand,Wanziqianhong,with over 10

23、0 years of history,began livestreaming on Douyin on Monday.Netizens jokingly labeled the brands products as great grandmother products.The account soon garnered over 1 million followers.另一个拥有另一个拥有100多年历史的护肤品牌万紫千红周一多年历史的护肤品牌万紫千红周一开始在抖音上直播。网友开玩笑地将该品牌的产开始在抖音上直播。网友开玩笑地将该品牌的产品称为品称为“曾祖母产品曾祖母产品”。该账户很快获得了超过

24、。该账户很快获得了超过100万的关注者。万的关注者。This shift toward traditional brands isnt just a reactionary move.It reflects a deeper sentiment among Chinese consumers.Theres a growing appreciation for homegrown brands that offer quality products at affordable prices.这种向传统品牌的转变不仅仅是一个对抗的举动。这种向传统品牌的转变不仅仅是一个对抗的举动。这反映了中国消费者

25、更深层次的情绪。人们越来这反映了中国消费者更深层次的情绪。人们越来越欣赏以实惠的价格提供优质产品的本土品牌。越欣赏以实惠的价格提供优质产品的本土品牌。The incident related to Li and Huaxizi and the subsequent rise of traditional brands provide a window into the evolving Chinese consumer landscape.The new generation of Chinese consumers is not just driven by flashy advertise

26、ments or celebrity endorsements.They are discerning,value-driven,and seek a blend of quality and emotional connection.李和花西子相关的事件以及随后传统品牌的崛起为了解不李和花西子相关的事件以及随后传统品牌的崛起为了解不断变化的中国消费格局提供了一个窗口。新一代中国消费断变化的中国消费格局提供了一个窗口。新一代中国消费者不仅仅受到华而不实的广告或名人代言的推动。他们眼者不仅仅受到华而不实的广告或名人代言的推动。他们眼光敏锐，以价值为导向，寻求品质与情感联系的结合。光敏锐，以价值为

27、导向，寻求品质与情感联系的结合。New domestic brands have their strengths,such as creative marketing,understanding consumer psychology,and the ability to develop new products quickly.Imported brands also have their strengths.For example,beauty and pharmaceutical brands often have strong research capabilities,and man

28、y products even incorporate award-winning research results.国内新品牌有其优势，比如营销创意、了解消费者心理、国内新品牌有其优势，比如营销创意、了解消费者心理、快速开发新产品的能力等。进口品牌也有其优势。例如，快速开发新产品的能力等。进口品牌也有其优势。例如，美容和医药品牌往往拥有强大的研发能力，许多产品甚至美容和医药品牌往往拥有强大的研发能力，许多产品甚至融入了屡获殊荣的研究成果。融入了屡获殊荣的研究成果。“While the public sympathize and support traditional domestic bra

29、nds,we must also view market competition rationally,”the Economic Daily wrote in an editorial published on Wednesday.“公众在同情和支持传统国产品牌的同时，也必公众在同情和支持传统国产品牌的同时，也必须理性看待市场竞争，须理性看待市场竞争，”经济日报经济日报在周三发在周三发表的社论中写道。表的社论中写道。Many Chinese consumers consider domestic goods to be on par with,if not better than,Weste

30、rn brands.be on a par with 与与一样好一样好/差差par这个词在美媒报道：华为Mate60预示“后美国时代”来临中出现过，还记得吗？par（n）标准杆；一般水平（或标准）标准杆；一般水平（或标准）below/under par 低于一般水平 on a par with sb/sth 与同样好 If not better than，经常前头搭着as well/good或者be equal，后头搭着被比较的对象“A is as good as if not better than B”=“A is greater than or equal to B”Global con

31、sumer brands grappling with a tepid economic recovery in China have another worry:Buyers in the country are turning more to local labels.努力应对中国经济复苏乏力的全球消费品牌还有另一个担忧：中国的买家正在更多地转向本土品牌。tepid（adj）不冷不热的；温吞的；冷淡的）不冷不热的；温吞的；冷淡的a tepid bath 温水浴 近义词：lukewarm（adj）local labels国产品牌国产品牌同义表达：domestic/homegrown bran

32、d As recently as five years ago,Chinas consumer market was dominated by foreign brands and homegrown names struggled to compete,often hindered by inferior quality and weak marketing.就在五年前，中国的消费市场还由外国品牌主导，本土品牌在竞争中举步维艰，往往受到劣质和营销薄弱的阻碍。hinder（v）阻碍，妨碍）阻碍，妨碍be hindered by 被阻碍A hinders sb from doing sth A阻

33、碍某人做成某事An injury was hindering him from playing his best.受伤后他无法发挥出最高水平。marketing（n）促销；营销）促销；营销a marketing campaign 促销活动 Now,many Chinese labels are prevalent in online marketplaces,shopping districts and store shelves,having improved their reputation for quality,design and sales techniquesas well as tapping nimbly into shifting consumer tastes 现在，许多中国品牌在网络市场、购物区和商店货架上流行，在质量、设计和销售技巧方面提高了声誉，并灵活地利用了消费者不断变化的口味。tap（v）轻拍；利用，开发，挖掘（已有的资源、知识）轻拍；利用，开发，挖掘（已有的资源、知识）tap into sth 利用，挖掘 tap作为名词，有“水龙头”的含义 nimbly（adv）灵活地）灵活地