1、Extended ReadingAdvertising:the power of persuasionUnit 1 The mass mediaLead-inWhat is promoted in the ad?ReadingMain idea of each paragraph点击点击添加标题添加标题点击点击添加标题添加标题点击此处添加章节的描述内容，字数不超过20字。点击点击添加标题添加标题DefinitionRelationshipFunctionsThe technique of creating a sloganThe technique of relating a“brand am
2、bassador”Product placementThe future of advertisingAnalysisPara.6(9)_Para.5(8)_Para.4(7)_Para.3(6)_Para.2 Part 1 Para.1 Part 2 Para.(1)_(2)_Part 3 Para.(3)_(4)_Part 4 Para.(5)_ Advertising:the power of persuasionPara 1 Whats the definition and purpose of advertising?It refers to the activity of prom
3、oting a product or service.In other words,it refers to persuade people to buy a product or service.to help sell a new product,film etc by offering it at a reduced price or by advertising it 促销；推销to make sb do sth by giving them good reasons for doing it 劝说；说服Main idea:the _ of advertisingintroductio
4、n Para 2-3 Main idea:_ between advertising and the mass mediarelationship 1.The history of advertising has always been closely linked with that of the mass media.2.develop hand in hand 3.As media have grown in number and type,so have advertisements.Find out some sentences or phrases in para.2 to sho
5、w the relationship.Para 3 Why does a company usually use mass media to advertise a product or service?large audienceperfect vehicle for advertiserscreate a desire to buyboost bussinessPara 4-6 Main idea:_ used by advertiserstechniques What are the techniques employed by advertisers?1.a memorable slo
6、gansimple butimpressive languageappeal to our emotions Is there any memorable slogan that you still remember?Para 4-6 Para 4-6 positive emotionsPara 4-6 What are the techniques employed by advertisers?2.brand ambassador If your were a product manager,how would you select the perfect brand ambassador
7、?Para 4-6 What are the techniques employed by advertisers?3.product placement Where can the advertisement be placed?soft selling advertisementPara 7 Main idea:the _ and _ of advertisingchangewide audienceunderstand individual customers and send them advertisements that are tailored to special needs.
8、futuremore digitalmore personalizedchange:future:comprehensive reading What the authors attitude towards advertisement?A.positiveB.negativeC.objectiveD.subjectiveAdvertising:the power of persuasionWhy does the author use this title?Further thinkingAct out your favourite advertisement orcreate an advertisement for a certain product by your own.(1.Write the name&slogan on the blackboard,and them put on a short play to advertise it)(2.Optional:A promoter to introduce its funcions and advantages in detail.)
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