1、B5U1 The mass media 1、grasp the origin、definition and different types of mass media;2、give more information about the types of mass media mentioned in the video;3、name the common types of mass media they usually use in their daily life.After this part,students should be able to:Part 1 Lead in Lead i
2、n What is it about?How could we get the latest coronavirus updates?Mass mediaPart 2 Video watching Video watching 1.Preview and learning term：n.a word or expression that has a particular meaning or is used in a particular activity,job,profession,ect.audience：n.group of people who have gathered toget
3、her to hear or watch sb./sth.foothold：n.an initial accomplishment that opens the way for further developments.entertainment：n.sth especially a public performance that entertains.over time：beyond the regular time.术语术语观众观众立足点，根据地立足点，根据地娱乐娱乐随着时间的推移随着时间的推移 format:n.style,type,form blog:n.a shared on-lin
4、e journal where people can post diary entries about their personal experiences and hobbies.forum:n.any place where public matters may be talked and argued about;a meeting for such a purpose.digital:adj.of or based one system in which information is represented in the form of changing electrical sign
5、als.digitalize vt.Billboard:n.large outdoor signboard.格式，样式格式，样式博客，网络随笔博客，网络随笔论坛论坛电子的电子的使使.电子化电子化广告牌，布告牌广告牌，布告牌 Summarize the video in one sentence?_Origin 1920s Types4Definitionthe sources of information and news that reach a large audience Origin:Forms:Outdoor media 户外媒体Origin:Forms:_ media 印刷媒体Br
6、oadcast media 广播媒体Origin:Forms:_ media 数字媒体Origin:Forms:Mass mediaMass media PrintDigitalancient timesshop signs,posters,other advertisements/books,magazines,newspapers1920sradio,television1990sthe Internet,blogs,forums The term“mass media”was used for the first time during the 1920s.It refers to th
7、e sources of information and news that reach a large audience.However,the mass media existed long before the term was used and over time different types of media have developed.Take a walk through the city shops and you wont be able to find a view without outdoor media,which is one of the earliest f
8、orms of mass communication.Outdoor media has been around since ancient times.All shop signs,posters,and other advertisements outside buildings and inside shop windows are forms of outdoor media.Another early form of mass communication is print media,which gained its foothold in distribution to the m
9、asses with the invention of printing.Continued improvements over the centuries allowed books,magazines and newspapers to be printed in large quantities.Broadcast media has two main components-radio and television.Around the start of the 20th century,people began to develop radio technology,and by th
10、e1920s,people were tuning in to radio programmes for news and entertainment.The television appeared in the USA and the UK in the 1920s.Over time,watching news on television,first in black and white and then in colour became a daily habit for many people.The digital industry began with the invention
11、of the Internet,first available for public use in the 1990s.It quickly became the centre of mass media as the digital format created an innovative source for news,films and music recordings.It has also allowed new forms of media to be introduced such as blogs and forums,where people all over the wor
12、ld can share information.Even outdoor media has become digitalized with billboards that can change messages every few seconds as opposed to every few weeks.Part 3 Free talk Free talk p What types of mass media do you usually rely on for information?p Whats your attitude towards the news you read in
13、the mass media?welcome to the unitindifferent positive suspicious supportive negative Read the material quickly and find out the influence that mass media has on society.The mass media have become an inseparable part of society and the lives of citizens and thats why it is necessary to understand th
14、e mass media influence on people.From economy to entertainment and from politics to beauty,everything is now influenced by mass media.This influence can be negative or positive.The negative effects of mass media on society can lead people towards poverty,crime,nudity,violence,bad mental and physical
15、 health disorders and others as such severe outcomes.There are also situations where positivity is the result of mass media influence.For example,the people helping each other in the situations of natural disasters encourage humanity and empathy in children and adults,so more volunteers come forward
16、 to help the needy ones.Also,the quiz-based games,educational news broadcast and similar programs emphasize the positive effects of mass media which increase literacy in the audiences.The positive or negative effects of mass media can be really crucial(关键的)in some cases.This is one of the major reas
17、ons citizens face situations of news broadcast and internet service ban during some sensitive situations in the city or state.Being a responsible citizen,make sure you cross verify(核实)any news you come across before spreading that to others as it can create a serious impact on society.All of us who
18、professionally use the mass media are the shapers of society.William Bernbach In my opinion,the quotation indicates that the mass media has greatly changed our lives and society.On the one hand,we should take advantage of what the mass media offers us.On the other hand,we ought to use it reasonably and properly so as not to become addicted to it.shapersinfluence;give direction to 2 0 2 3谢谢聆听
侵权处理QQ：3464097650--上传资料QQ：3464097650
【声明】本站为“文档C2C交易模式”，即用户上传的文档直接卖给（下载）用户，本站只是网络空间服务平台，本站所有原创文档下载所得归上传人所有，如您发现上传作品侵犯了您的版权，请立刻联系我们并提供证据，我们将在3个工作日内予以改正。