1、Make an effective poster Now lets read two posters. Look at the posters below. Which emotions do the photos communicate? P20 1 funny surprising frightening sad I think its a little frightening! It doesnt look friendly and its teeth look sharp. I think theyre cute. They look soft and gentle. “Ugly” a
2、nimals are just as important as cute animals because nature needs variety to function properly. Cutting down trees to make paper destroys the natural habitat of many animals. Read the posters and write a one-sentence summary for each. P20 2 Look at the posters again. Discuss the questions in groups.
3、 P20 3 1. What does each poster use to stir up emotions? 2. Who do you think is the intended audience for each poster? Why do you think so? 3. What does each poster want people to do? How do you know? 4. In your opinion, which poster is more effective? Why? 1. What does each poster use to stir up em
4、otions? The first poster uses an ugly picture of an animal to get a reaction from the reader, but then makes the point that this reaction is part of the problem, because all animals should be protected, not just ones we think are cute. The ugly rodent(啮齿动物啮齿动物) is also framed by a Mickey Mouse outli
5、ne, showing the difference between how we see them in cartoons and how they really are. The second has a cute picture and the headline is written as if the koalas were speaking to the reader which may make them more sympathetic. The posters are intended for everyone because they appeal to protecting
6、 our planet which we all live on, and to our energy consumption which we all rely on. 2. Who do you think is the intended audience for each poster? Why do you think so? 3. What does each poster want people to do? How do you know? The first poster wants us to consider “ugly” animals just as important
7、 as cute ones, because it asks us directly to do that. The second wants us to be aware of our paper consumption. It doesnt tell us to change directly, but it appeals to our emotions to change because what we are doing is not fair to animals like koalas. I think the “Give Ugly a Chance” poster is mor
8、e effective, because the viewer will react to the ugly animal first, but then read that this reaction is part of the problem that needs to be dealt with. 4. In your opinion, which poster is more effective? Why? True or false 1. Pandas and dolphins belong to cute animals. ( ) 2. Cute animals are more
9、 important than ugly animals. ( ) 3. Cute animals are less important than ugly animals. ( ) 4. Human mustnt cut down trees. ( ) 5. Animals like Koalas are losing their homes, because too many trees are being cut down. ( ) T F F F T Study the organisation. Make a poster about an endangered animal. 1.
10、 Choose one of the animals below or one of your own. Do some research to add to the animal fact sheet. P21 4-1 South China Tiger Why is it endangered? Hunted for its skin and fur. Population: 0 in the wild; 30-80 still living What is being done? A plan is being carried out to increase the number of
11、wild tigers. What can we do? Do not buy fur or other tiger products! Yangtze River Dolphin Why is it endangered? Habitat loss and pollution Population: 1,000-1,800 What is being done? The dolphins are being moved to a clean and safe habitat. What can we do? Clean up the rivers! Characteristics: be k
12、nown to be a strong and capable swimmer be a dominant and carnivorous(肉食性的肉食性的) predator(捕食者捕食者) Characteristics: like to live in groups live in a wide area and require a good water temperature 2. Follow these steps to organise your poster. P21 4-2 Write a title that is simple, interesting, and unus
13、ual, and then collect the information you need. 1 1 Write the name of the species and why it is endangered. 2 2 Use a powerful image to attract the readers attention to the facts and problems. 3 3 Tell the readers what you want them to think and do. 4 4 Does the poster include key information about
14、the animal? Does the poster explain why it is endangered? Does the poster support its information with facts? Is the message of the poster clear, i.e. can you tell clearly what the designer wants the reader to think or do? Is the image on the poster effective? P21 5 The Eastern Lowland gorilla is cr
15、itically endangered. They are threatened by human activity. They are hunted for their meat. Their natural habitat is being destroyed by farming, mining, and logging. There are less than 4,000 left in the wild. You can help by spreading the word about their plight(困境困境) and supporting charities that
16、work to protect them. How to make an effective poster? Write a title. 1 1 Write the name of the thing and collect information about it. 2 2 Use a powerful image. 3 3 Tell the readers what you want them to think and do. 4 4 Can you make an effective poster about an endangered animal? Finish the exercises in Learning English.
