1、国开电大商务英语国开电大商务英语 2单元章节自测单元章节自测 1-8 辅导资料辅导资料 题目 1:-As you know, I m not quite familiar with how to shop online. -It s a piece of cake! I ll show you how to do it.: First of all, you should find a good e-commerce site. ; Next, add the items in your shopping cart and place the order. ; Then compare the
2、 prices and features of the goods you like. 该题正确选项为:First of all, you should find a good e-commerce site. 题目 2:-Morning, Daniel. Today Id like to discuss the promotional events of our products with you. : Hi, I agree with what you have just said. ; Good morning, Kevin. Nice to meet you, too. ; Ok. I
3、 think we should draw up a thorough plan, first. 该 题正确选项为:Ok. I think we should draw up a thorough plan, first. 题目 3:-Uh, I think online shopping is very time-consuming. -: Why do you want to wait and shop in a long line ; I somewhat agree with you, but not completely. ; Thank you for your time to b
4、e with me for the weekend. 该题正确选项 为:I somewhat agree with you, but not completely. 题目 4:It can be aimed individuals with select surfing behavior. : to ; in ; at 该题正确选项为:at 题目 5:In my opinion, the first thing is what tools we should use. (考点:不定式结构的用法) : to be discussed ; discussed ; discussing 该题正确选项
5、为:to be discussed 题目 7:-Great! Maybe from now on, I should try to buy goods online. - : I think you need to be a little bit slower. ; That s all right. Whatever! ; Why not Go ahead. Just give it a try. 该题正确选项为:Why not Go ahead. Just give it a try. 题目 8:-I think we can use two or more kinds of media
6、together in an advertising campaign. : It s true. Two is always better than one. ; Thats quite right. We can attract more people. ; Its great idea. We need to put in more money then. 该题 正确选项为:Thats quite right. We can attract more people. 题目 9:In China, Taobao is one of e-commerce sites. : most popu
7、lar ; the most popular ; more popular 该题正确选项 为:the most popular 题目 11:Consumers cant digest too much information on a web page, resulting low rates of return. : with ; in ; at 该题正 确选项为:in 题目 12:I know personal selling is also a very effective tool for building _buyers confidence. : to ; up ; with 该题
8、正 确选项为:up 题目 10:二、 阅读理解:阅读下面的短文， 根据文章内容从 A、 B、 C 三个选项中选出一个最佳选项。 DEVELOPMENT OF ONLINE MARKETINGWith the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash
9、. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrat
10、ed a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity.Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods an
11、d services, and negotiating trade through digital communications.Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or d
12、igital signatures which are protected by passwords, enabling them to transact business securely via Internet.Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the developm
13、ent of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age. 1. _ changed the way a company might carry out a marketing strategy over the past 10 years.A; B; C A. The Internet B. Local stores C. The consumers 2. What does
14、 “virtually” mean in Paragraph OneA; B; C A. In reality. B. By means of a computer. C. Safely. 3. Which of the following advantages of online marketing is not mentionedA; B; C A. Reach a wider market while cutting costs B. Save time and eliminate paperwork C. Increasing trust between traders and buy
15、ers. 4. What problems are still outstanding in online shoppingA; B; C A. Cutting costs. B. Credit card fraud on the Internet. C. Eliminating paperwork. 5. Which is the authors attitude towards online shoppingA; B; C A. Our shopping was only done at local stores on the high street, using cash. B. Onl
16、ine marketing refers to the conducting of business through the Internet. C. Undoubtedly the era of e-commerce has arrived. 该题正确选项为:子问题 1:A; 子问题 2:B; 子问题 3:C; 子问题 4:B; 子问题 5:C 题目 6:二、翻译:从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。 1. Actually, I have been thinking about online shopping for a long time.A; B; CB. 事实上
17、， 我一直考虑网上购物已有很长 时间了。 2. Increasingly, online marketing is no longer just an option. It is a necessity.A; B; C A. 网络营销愈来愈不再只是一个选 择。它是一种必然。 3. Online shops give us the opportunity to shop 24/7.A; B; CC. 网上商店为我们提供了一周 7 天、一天 24 小时地全天 候购物机会。 4. The rush to buy from online shops has demonstrated a growing
18、 consumer acceptance of online marketing. A; B; C。 B. 消费者的网购热潮说明越来越多的消费者接受网络营销。 5.Online marketing saves time and can be delivered anytime, anywhere. A; B; C C. 在线营销节约时间， 可以随时随地传 输信息。 国开 04010-商务英语 2-Unit 2 Self-test 该题正确选项为 题目 1:-We are now looking for agents to cover southern China. -Excellent. :
19、Im very familiar with the market there. ; We are full of confidence in the Chinese market, too. ; Our target markets are large corporations and government agencies. 该 题正确选项为:Im very familiar with the market there. 题目 2:-But why is it so much higher in this market - : I don t think I can follow the c
20、ourse. ; Sometimes things don t go as expected. ; There are many rich people in this area. 该题正确选项为:There are many rich people in this area. 题目 3:-I wonder if you are able to offer market exclusivity for all of China - : I d love to go to the supermarket with you if I have the time. ; Im not surprise
21、d to hear that about the huge market in China. ; Thank you for your interest in representing our product. 该题正确选项为:Thank you for your interest in representing our product. 题目 4:When data , it has to be analyzed to decide what it all means. : had been collected ; has collected ; has been collected 该题正
22、确选项为:has been collected 题目 5:This is one of the main ways a business learns what customers want. : which ; of ; that 该题正确选项为:that 题目 7:-Ok, what are your initial thoughts on our computers in China Is there a market - : There is a computer shop around the corner to the right. ; Our current agent agre
23、ements are broken up into regions. ; I am very optimistic about the market opportunities in China. 该题正确选项为:I am very optimistic about the market opportunities in China. 题目 8:-It seems that the sales volume has not reached our objective. -: Thank you very much about it. ; It doesnt matter too much. ;
24、 Its true. Im sorry about that. 该题正确选项为:Its true. Im sorry about that. 题目 9:We are full of confidence the Chinese market. : on ; in ; with 该题正确选项为:in 题目 10:As it is known that the aim of every business is to make profit as possible. : as many ; as much ; more 该题正确选 项为:as much 题目 11:Sometimes it over
25、 half the total time spent on a research problem. : takes up ; takes off ; takes on 该题正确选项 为:takes up 题目 12:二、翻译:从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。 1. Having been a player in the computer industry in China for the last decade, our company has witnessed firsthand the industrys phenomenal growth.A; B; C B.
26、 在过去的十年中，我们公司作为参与者，亲眼见证了中国计算机行业令人 瞩目的发展。 2. But pricing is based on the needs of target customers and it differs from place to place and over time.A; B; C C. 但定价 是基于目标客户需求的，并且价格也因地域和时间而有所不同。 3. In order to succeed in business, the following two principles of marketing should be kept in mind.A; B; C
27、B. 企业若想 取得成功，必须牢记以下原则。 4. Attracting customers to a business makes the difference between succeeding and failing.A; B; C A. 能否吸引顾客，是 成功还是失败的区别。 5. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently.A; B; C C. 如果满足了客户，就有机会长期保留他们，成为永久客户。 该
28、题正确选项为:子问题 1:B; 子问题 2:C; 子问题 3:B; 子问题 4:A; 子问题 5C 题目 6:二、 阅读理解:阅读下面的短文， 根据文章内容进行判断， 正确选 “T” 错误选 “F” 。 PRINCIPLES OF MARKETING Marketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind. First, customer
29、s are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers needs. If customers are satisfied, there is a chance that they will be retained for a lo
30、ng time and possibly permanently. Undoubtedly they are likely to talk to other potential customers. Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the
31、most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is impo
32、rtant for marketers to focus on their profitable sales volume. DECIDE IF EACH OF THE FOLLOWING STATEMENT IS TRUE (T) OR FALSE (F). 1. In order to succeed in business, three principles of marketing should be kept in mind.T; F 2. If customers are satisfied, they will be likely to encourage more people
33、 to buy the products or services.T; F 3. The profitable sales volume is the volume of sales that will bring a business profit.T; F 4. The maximum sales volume refers to the biggest sum of retail sales.T; F 5. Profitable sales volume is as important as the maximum sales volume.T; F 该题正确选项为:子问题 1:F; 子
34、问题 2:T; 子问题 3:T; 子问题 4:T; 子问题 5:F 4010-商务英语 2-Unit 3 Self-test-辅导资料 第 1 题 -this is focus advertising agency. how may i help you - A. Excuse me, Id like to buy a pair of sports shoes. B. Hi, there. I m glad to introduce myself to you. C. I need some information on the advertising rates of your magazi
35、nes. 正确答 案是:I need some information on the advertising rates of your magazines. 第 2 题 - - it will take at least three weeks. A. How soon will you finish our TV commercial B. When will you finish our TV commercial C. How long have you finished our TV commercial 正确答案是:How soon will you finish our TV c
36、ommercial 第 3 题 - - we would like to get in with the fall publication, if possible. A. How much do you plan to spend on advertisement B. Which edition would you like your advertisement to appear in C. What do you want to say about your products in the advertisement 正确答案是:Which edition would you like
37、 your advertisement to appear in 第 4 题 - - once a week. A. How soon will your department finish the meeting B. How often does your department hold a meeting C. How long will the department meeting last 正确答案是:How often does your department hold a meeting 第 5 题 - - im planning to go to canada for furt
38、her study. A. Why are you going to resign your current job B. When do you intend to resign your current job C. What is your intention after resigning your current job 正确答案是:What is your intention after resigning your current job 第 6 题 the digital image processing of this copier is a prime reason you
39、 can _ on it. A. account B. count C. discount 正确答案是:count 第 7 题 the smart color laser copier is comparable professional editing. A. to B. on C. at 正确答案是:to 第 8 题 our advertising rates are size and location. A. depended on B. put on C. based on 正确答案是:based on 第 9 题 it will take at least two weeks jus
40、t to get the storyboard _. A. write up B. writing up C. written up 正确答案 是:written up 第 10 题 remember we want to create a forward-looking image _ increase the awareness of our brand. A. as well as B. but C. so 正确答案是:as well as 第 11 题 二、翻译:从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。 1. Our advertising agency will j
41、ust have to come up with a theme for the advertisement by tomorrow. C. 明天之前我们广 告公司将会拿出广告的主题。 2. Product advertising aims at increasing sales by making a product known to a wider audience. A. 产品广告旨在通过广 泛宣传其产品来提高销售。 3. A good advertising program tells potential customers the benefits derived from the
42、use of products.正确答案是: A. 一 个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。 4. You can use either your own designers or a team of designers in our agency.B. 您可以采用您自己的设计师，或者采用 我们公司的设计团队。 5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. C. 舆 论广告通过强调公司在公共服
43、务中的重要性来展示公司形象。 第 12 题 二、阅读理解:阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F” 。 Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on
44、 how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential custo
45、mers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or ser
46、vice, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of
47、a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors. Decide if each of the following statement is TRUE (T) or FALSE (F). 1. Generally, an advertising agency is re
48、sponsible for designing and organizing a products advertisement.正确答案是:T 2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.正确答案是:F 3. According to the text, there are three types of media used in advertising.正确答案是:F 4. Product advertising is differe
49、nt from corporate advertising.正确答案是:T 5. This passage is mainly about the history of advertising.正确答案是:F 国开 04010-商务英语 2-Unit 4 Self-test 题目 1:-Need we fill in the application form -: Yes, you must. ; Yes, you need. ; Yes, you do. 该题正确选项为:Yes, you must. 题目 2:- In most cases, it is the total income r
50、eceived. : What does taxable income refer to ; Why do you want to know taxable income ; When do you start to learn taxable income 该题正确选项为:What does taxable income refer to 题目 3:-Is there any time requirement for registration - within 30 days after we receive our business license. : Sure. We will reg
