1、LANDINGLANDING & EXPANDINGEXPANDINGINTERNATIONAL TRADE CENTER INTERNATIONAL TRADE CENTER FOR FOR AGRI-PRODUCTSAGRI-PRODUCTSONE-STOP SYSTEMATIC SERVICEONE-STOP SYSTEMATIC SERVICE FOR INTERNATIONAL TRADE OF AGR-PRODUCTSFOR INTERNATIONAL TRADE OF AGR-PRODUCTS着陆 与 拓展国际农产品贸易中心为农产品贸易提供一站式系统化服务CHINA GOOD A
2、GRI-PRODUCTS DEVELOPMENT & SERVICE ASSOCIATION中国优质农业产品开发服务协会BACKGROUNDPROJECT OVERVIEWFRAMEWORKCATEGORY FOR SERVICESRESOURCE CONFIGURATIONWORKING PLANVISION项目背景项目概述项目架构服务品类资源配置工作计划愿景目标CONTENT项目背景BACKGROUND项目背景BACKGROUNDCHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONChina is a big country o
3、f agri-products consumption, and also a big country of agri-products international trade.中国是农产品消费大国，也是农产品进出口大国。0204060801001201402000200120022003200420052006200720082009201020112012201320142015annual imports of agri-products (billion RMB) BACKGROUNDCHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOC
4、IATIONIn the face of the new situation and new trend of international trade and domestic market, the Ministry of Agriculture and the relevant ministries have repeatedly stressed the importance of strengthening the construction of circulation system in recent years.面对国际贸易和国内市场不断变幻的新情况与新趋势，农业部及各相关部委近年
5、来均多次强调加强流通体系建设的重要性。项目背景BACKGROUNDCHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONAfter years of unremitting efforts, Chinas Agricultural Products Circulation System has achieved fruitful results.Remarkable development in recent years:l Continuous improvement of sales network systeml Rapid d
6、evelopment of logistics service systeml Deep involvement of Internet Technology经过多年来的不懈努力，中国农产品流通体系的建设取得了丰硕的成果。近年来令人瞩目的发展成就：l 销售网络体系的不断健全l 快速发展的物流服务体系l 互联网技术的深度介入项目背景BACKGROUNDCHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONAt the same time, the existing trading system also has some problem
7、s which are difficult to be solved by the market participants individually, such as:lRelatively limited ability to access, integrate and utilize the key resources from related industries in both domestic and overseas.lRelatively limited scope of services area and variety of trade.同时，现有的交易体系亦存在一些单个市场
8、参与者较难解决的问题，例如：l 相对有限的获取、整合与运用国内外及相关行业关键资源的能力。l 相对有限的服务范围和交易品类。项目背景BACKGROUNDCHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONWhen trying to the explore the Chinese market, overseas enterprises usually facing a variety of difficulties which is hard to overcome by an individual company, especi
9、ally the SEMs :lMarket information asymmetry.lHighly cost of market development.lDifficult to find qualified dealers.lResults of participating in exhibitions and fairs may not be realized at the expecting time.lHighly cost of establish branches.对于各国农产品企业，特别是中小企业而言，开拓中国市场面临着多种单个企业难以克服困难：l市场信息不对称。l市场开
10、拓成本高。l寻找合格经销商难度大。l参加各类展会和洽谈会见效慢。l设立机构成本高。项目背景BACKGROUNDCHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONSeize the opportunities created by the Belt and Road Initiative proposed by the Chinese government, under the framework of “Global Agricultural Industry Association Strategic Alliance ”, w
11、e propose: to construct an efficiently converged and allocation ability for the key resources, using the idea of Centralization, establish a one-stop full chain service system for cross-border agri-products trade based on supply chain thinking, promote trade facilitation, enhance the parties trading
12、 capacity, the ability to benefit and ability of anti risk 抓住中国提出的“一带一路战略”发展机遇，在“全球农业行业协会战略联盟”的框架下，以集中化的指导思想高效率的建设关键资源的归集与配置能力，建立基于供应链思维的一站式全链条跨境农产品贸易服务体系，促进贸易便利化，提升各方的交易能力、获益能力和抗风险能力.项目背景项目概述PROJECT OVERVIEWPROJECT OVERVIEW项目概述CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONSet up INTERNAT
13、IONAL TRADE CENTER FOR AGRI-PRODUCTS（ named tentatively ）,to integrated information flow, capital flow, and logistics resources,focus on building international agri-products trading resources docking and trade facilitation services platform,Provide full-chain services of Product and Brand Promotion,
14、 Product Introduction, Distribution Channel Connecting, Centralized Purchasing and Distributing, Financial Services based on the supply chain, Inspection and Quarantine, logistics, Warehousing and Distribution, and etc.建立“国际农产品贸易中心”（暂定名），整合信息流、资金流、物流资源，集中打造国际间农产品交易资源对接与贸易便利化服务平台，提供集产地与品牌推广、产品引入与渠道对接
15、、集采与分销、基于供应链的金融服务、检验检疫、物流、仓储与分拨等功能于一体的全链条服务。PROJECT OVERVIEW项目概述CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONThree Core Objectives:lTo establish and perfect the whole chain service network for cross border agri- products procurement and distribution .lWith the help of advantages accumula
16、ted in logistics, Internet and financial service system in China, introduce the idea of Internet+ and Finance+ , provide more powerful impetus to the growth of cross-border circulation of agri-products.lBring more import high-quality agri-products to Chinese market, Driving Chinas food safety and qu
17、ality system to further integrate with the international practice, accumulate more useful experience for Chinas high-quality agri-products exports .三大核心目标：l建立健全提供全链条服务的跨境农产品采购和销售网络。 l借助中国在物流、互联网和金融服务体系所积累的优势，引入 “互联网+”、“金融+”的发展模式，为跨境农产品流通产业提供更强劲的增长动力。l丰富国内进口农产品消费市场，带动中国食品安全和质量体系进一步与国际接轨，为中国优质农产品出口积累更
18、多有益经验。项目架构FRAMEWORKFRAMEWORK项目架构CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONONE PLATFORM, TWO NETWORKS一个平台，两个网络Supply Chain Service PlatformFinanceLogisticsInsuranceLegal serviceAccountingMarketingMinister of CommerceCustomsCommodity inspectionInspection and quarantineDomesticDistributi
19、onNetworkOverseasProcurementNetworkFRAMEWORK项目架构CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONOverseas Procurement Network:Relying on the Overseas Agricultural Associations and other organizations, establish overseas procurement channels and networks, focusing on screening and integration
20、 of the overseas suppliers.海外采购网络：依托各国农业行业协会等组织建立海外采购渠道和网络，重点筛选、整合有实力的海外供应商。FRAMEWORK项目架构CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONSupply chain service platform:Build a global supply chain service platform, including:lObtain domestic and international finance, logistics, insurance, le
21、gal, accounting, market research, marketing and other services from high quality resources.lDepartments of Commerce, customs, commodity inspection, inspection and quarantine, and finance.供应链服务平台：打造全球供应链服务平台，涉及：l国内外金融、物流、保险、法律、会计、市调、营销等服务业优质资源。l商务、海关、商检、检验检疫和金融等行业主管部门。FRAMEWORK项目架构CHINA GOOD AGRI-PRO
22、DUCTS DEVELOPMENT& SERVICE ASSOCIATIONSupply chain service platform:providing services of information, logistics and financial , centralized procurement, unified settlement, unified logistics, supply chain finance, green customs clearance, inspection and quarantine, unified distribution.供应链服务平台：提供信息
23、、物流、金融服务，以及集中采购、统一结算、统一物流、供应链金融、绿色通关、检验检疫、统一分销。FRAMEWORK项目架构CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONDomestic distribution network:Take the offline physical platform as a guide. Set up display and trading center, logistics service system, access to the terminal market channel, formed
24、 a national radiation distribution network, 国内分销网络：以线下物理平台为先导。设立展示交易中心，配套物流服务体系，直接进入终端市场渠道，形成辐射全国的线下分销分拨网络。FRAMEWORK项目架构CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONDomestic distribution network:Supporting with online information platform. realizes the function of information release, on
25、line matching, order management, financial services, logistics service management, transaction credit records, traceable food safety records国内分销网络：配套线上电子服务平台。信息发布、网上撮合、订单管理、金融服务、物流服务管理、交易征信记录、食品安全追溯记录品类CATEGORY FOR SERVICESCATEGORY FOR SERVICES服务品类CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCI
26、ATIONFor the first phase, focused on the introduction of various kinds ofprimary and deep processing agricultural products which suitable for Chinas consumer.(meat, seafood, milk and dairy products, wine, spices, packaged food.)首期重点引进适合中国现阶段消费者需要的各类初级和深加工厂农产品（肉类、海产品、乳及乳制品、酒、调料、包装食品）资源RESOURCE CONFIG
27、URATIONRESOURCE CONFIGURATION资源配置CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONSupport of relevant departments of the Ministry of Agriculture, and domestic and foreign Agriculture Associations and Chambers of Commerce.Based on the inter-ministerial cooperation framework, obtain the suppor
28、t from the Ministry of Commerce, the General Administration of Customs, General Administration of Quality Supervision, Inspection and Quarantine.Introduce high-quality domestic and foreign institutions and specialized service resources for the platform.农业部相关司局及国内外行业协会、商会的支持。基于部际合作框架模式，获得商务部、海关总署、质检总
29、局等的支持。甄选优质国内外合作机构，为系统平台引进专业化的服务资源。工作计划WORKING PLANWORKING PLAN工作计划CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONSTEP 1: ESTABLISH THE SERVICE PLATFORM INTEGRATED RELEVANT RESOURCESWith in 3-4 months, establish the INTERNATIONAL TRADE CENTER FOR AGRI-PRODUCTS, deepen the design of the serv
30、ice model, complete the key resource configuration of the service system, and docking with the agricultural associations and other cooperative agencies in various countries.第一步：建立服务性平台全面整合项目资源用3-4个月时间，建立“国际农产品贸易中心”并细化服务模型设计，完成服务体系关键资源的配置，与各国农业协会等合作机构进行对接。WORKING PLAN工作计划CHINA GOOD AGRI-PRODUCTS DEVE
31、LOPMENT& SERVICE ASSOCIATIONSTEP 2: SET UP OVERSEAS PURCHASING NETWORKSelect and recommend the excellent agricultural products or agricultural enterprises to the by the Agricultural Association from various countries, with the close cooperation between the two sides, establish a complete supplier ne
32、twork of imports agricultural products.第二步：建立海外采购网络各国农业协会甄选并向“国际农产品贸易中心”推荐优秀农产品或农产品企业，在双方的紧密合作下，建立完整的进口农产品供应商网络。WORKING PLAN工作计划CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONSTEP 3: ACCESS TO DOMESTIC DISTRIBUTION NETWORKWith the efficient services of the international trade, logistics, f
33、inance, and safety supervision departments, the excellent agricultural products from various countries access the distribution network across the country.第三步：接入国内分销网络在外贸、物流、金融、安全监管部门等的高效服务下，实现各国优秀农产品高效接入各地分销网络体系。愿景目标VISIONVISION愿景目标CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONBRANDINGStr
34、engthen the Brand of the Country of Origin, and branding for the agricultural enterprise and its products from the overseas. 树立品牌强化各国优秀农产品的原产地品牌、树立优秀企业的及其产品的品牌。CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATIONMutual benefit and win-winBy the means of focusing on the centralized introduction,
35、 centralized services, centralized promotion, and centralized access to the sales channels, achieve mutually beneficial and win-win of both foreign agricultural enterprises and Chinese consumers.互利共赢通过集中引进、集中服务、集中推广、集中引入销售渠道，实现外国农产品提供方和中国消费者的互利共赢。VISION愿景目标CHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVI
36、CE ASSOCIATIONMutual benefit and win-winUnder the support of foreign Agriculture Associations and Chambers of Commerce, we are very willing to further our two-way cooperation system, provide much more and much better Chinese excellent agricultural products to the overseas consumers in the future .互利
37、共赢同时，在各国商协会的支持下，未来我们也非常愿意进一步通过双向合作体系，为各国消费和提供更多更好的中国优秀农产品。VISION愿景目标Through the close cooperation and joint efforts of both side, INTERNATIONAL TRADE CENTER FOR AGRI-PRODUCTS will be able to provide effective help to theexcellent agricultural products for their “landing and Expanding” in China相信通过中外
38、双方的紧密合作、共同努力国际农产品贸易中心必将能够为世界各国的优秀农产品在中国的“着陆”和“拓展” 提供有力的帮助LANDINGLANDING & EXPANDINGEXPANDINGINTERNATIONAL TRADE CENTER INTERNATIONAL TRADE CENTER FOR FOR AGRI-PRODUCTSAGRI-PRODUCTSONE-STOP SYSTEMATIC SERVICEONE-STOP SYSTEMATIC SERVICE FOR INTERNATIONAL TRADE OF AGR-PRODUCTSFOR INTERNATIONAL TRADE OF AGR-PRODUCTSCHINA GOOD AGRI-PRODUCTS DEVELOPMENT& SERVICE ASSOCIATION中国优质农业产品开发服务协会
