1、Unit 4ContentsListening & Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Warm-1-1Warming-up Work in pairs. Choose one product from each pair and explain why to your partner.SampleWarm-1-2Warming-upWarm-2Warming-up Work in pairs and discuss the following quest
2、ions.What factors do you need to consider before you buy a product? Which one is the most important for you? Why?Before you make purchase of any product, there are some factors you should consider. Necessity: Do I really need this? Property: Do I really like this? Am I really satisfied with the qual
3、ity, color, shape, packaging, etc? Price: Do I have any spare money right now? Is it a bargain or is it too much money? Brand: What brand is the best choice for my purchase? After-sales service: Does it come with a warranty? Shipment: How can it be sent to my house?Warm-2Warming-up Watch the video c
4、lip and learn how the presenter organizes her product introduction.Warm-2Warming-upTask 4 The following sentences are often used for product introduction. Read aloud and try to memorize some.1. This model of typewriter is efficient and endurable, economical and practical for middle school students.2
5、. The computer we produced is characterized by its high quality, compact-sized, energy-saving and its also easy-to-learn and easy-to-operate.3. They are not only as low-priced as other makers, but they are distinctly superior in the following respects.4. You will get a 30% increasing production upon
6、 using this machine and also it allows one person to perform the task of three persons.5. This product will pay its own way in a year.6. This machine will pay back your investment in 6 month.Warm-2Warming-up7. The new type of suitcase card designed by our engineers is very ingenious and practical.8.
7、 This kind of bicycle can be folded in half and handy to carry around, especially useful during traveling and traffic jams.9. The maximum speed of this kind of variable speed bicycle is 30 K/H .10. These machines have few breakdowns and easy to maintain because of their simple mechanical structure.1
8、1Compared with other brands, this kind of tire costs less per mile and wears much longer due to its topnotch rubber.12. This kind of tire is characteristic of nonskid stop on wet road.Warm-2Warming-up13. As our products have all the feature you need and 20% cheaper compared with that Japanese made,
9、I strongly recommended to you.14. Vacuum cleaners of this brand are competitive in the international market and are the best- selling products of their kind.15. “Forever” multiple speed racing bicycles are sure to be sellable in your market.16. Owning to its superior quality and reasonable price our
10、 silk has met with warm reception and quick sale in most European countries.Reading AReading ATextTask 1Task 2Business Know-howReading AReading AWatch a video clip about an introduction to a digital touch pen and list as many as possible the advantages it brings to your life, work and the environmen
11、t.Text A-1Reading AOur HeritageOur HeritageText A-2Reading AText A-3-1Reading AText A-3-2Reading AText A-4Reading AA-Trans-1Reading AA-Trans-22 。Reading AA-Trans-3-1Reading A4 A-Trans-3-25 6 Reading AA-Trans-4Reading A It was true when the first Starbucks opened in 1971, and its just as true today:
12、Today, it is just as true as it was in 1971 when the first Starbucks opened.Reading AHis sad childhood inspired him to write a novel. Reading Ainspire to give (someone) an idea about what to do or createThese pictures evoked his memories of those old movies. Reading Aevoketo cause (a particular reac
13、tion or response) to happenReading A From drinking his first cup of Sumatra coffee, Howard became drawn to Starbucks and he joined them a year later: From drinking his first cup of Sumatra coffee, Howard was attracted by Starbucks and he joined them a year later. to attract and hold the attention of
14、 (someone) by being interesting, pretty, etc.Her stories captivated the imagination of millions of children.be captivated with/byHe became captivated with the idea of creating a piece of music that might be interesting to all. We were immediately captivated by the beauty of this valley.Reading Acapt
15、iveWhen he was still at college, he had a vision of building the highest tower in the world.Reading Avisionsomeones idea or hope of how something should be done, or how it will be in the futureThe event was celebrated by poets and historians.Reading Acelebrate to do something enjoyable because of a
16、special occasion or to mark someones successReading A a feeling of connectiona feeling of being connected with each other, or a sense of being close to each other to do what you said you would doReading AhonorHe informed us that he was unable to honor his contract with the company.You should never f
17、orget your commitment to your people.Reading A our commitment toHere “to” is a preposition followed by a noun.to make an effort to understand and deal with someone or somethingReading Aengage withThis famous actor knows how to engage with his audience.A-Task 1Reading A Tick off the facts about Starb
18、ucks mentioned in the passage.It is a refreshing drink.It is an Italian coffee bar.Howard Schultz founded the company.There are 18,000 Starbucks all over the world.The name of the company comes from Moby Dick.A-Task 2Reading A Decide whether the following statements are true (T) or false (F) accordi
19、ng to the passage. StatementsTrue False1. The vision of Starbucks is to open many stores in the world.2. In the passage, Sumatra is a kind of coffee.3. The word “connection” means a feeling of having something in common.4. Starbucks tries to give its customers a special experience.5. The heritage of
20、 Starbucks refers to the Italian coffee tradition. TFTFTBusiness Know-howMaking a Catalog A catalog usually includes a description of the goods, prices and pictures; Select carefully the goods, the pictures and the language used; Keep it simple. Limit the number of the pictures used; Ensure high qua
21、lity of design, photography, paper and printing.Reading BReading BTextTask 1Task 2Text B-1iPod Safety ManualiPod Safety Manual Reading BText B-2Reading BText B-3Reading BText B-4Reading BB-Trans-1Reading BB-Trans-2Reading BB-Trans-3Reading BB-Trans-4Reading BB-Task 1Reading B Decide whether the foll
22、owing statements are true (T) or false (F) according to the manual.( ) 1. A case can protect your iPod from being bent, dropped or crushed.( ) 2. You should fit a connector into a port correctly and join them with ease.( ) 3. iPod playtime might shorten if its stored in a place where the temperature
23、 is below 0oC.( ) 4. Dont leave your iPod in parked cars unless it is switched off.( ) 5. You can use a soft and slightly damp cloth with household cleaners to clean your iPod.FTFFFB-Task 2Reading BTask 2 Choose the right things to do in each of the following situations.No.SituationRight things to d
24、o1You are swimming and sunbathing on a beach.Leave your iPod in a locked waterproof case. Put your iPod directly in the sunlight while sunbathing.Listen to your iPod at 50% volume for more than two hours on the beach.2The headphone is dirty. You want to clean it yourself.Unplug the headphone and pla
25、ce the iPod out of harms way (在安全的地方).Use a cotton ball with rubbing alcohol (外用酒精).Use a fine toothbrush with water.3There are some scratches on the iPod. You want to deal with them yourself.Use a polishing cloth (抛光布) and rub (擦拭) the iPod up and down or from side to side.Use a soft paper towel wi
26、th toothpaste.Keep liquids away from the ports.ListeningListening & SpeakingTask 1Task 2Task 3Task 4Task 5L-Task 1Listening & Speaking A salesgirl is introducing one of their printers to a customer. Listen to the conversation and fill in the blanks with what you hear.L-Task 2Listening & Speaking A c
27、ustomer is asking about some furniture. Listen to the conversation and complete the table with what you hear.MODEL MATERIALCOLORWEIGHTPRICE1WoodBlack186kg$3602WoodBrown158kg$4003WoodBrown/White/Black135kg$515L-2-Script Listening & SpeakingW: Could you tell me something about your beds, please?M: Of
28、course. What type of bed? We have three models.W: What does Model 3 look like?M: Well, its a double bed. Very popular in fact.W: Whats it made of?M: Wood, and its very comfortable.W: What color does it come in?M: It comes in brown, white or black.W: How much does it weigh?M: Its heavy because of the
29、 wood. It weighsL-Task 3Listening & Speaking Mike and Anne are discussing which gifts to give at the coming trade fair. Listen and note the reasons for and against the gifts.ItemForAgainstpenpracticalnot original(新颖的，独创的)mouse pad_；_；carries the logo；business card casenice_ conference bagcarries the
30、 logo；_；_；practicalnot originalL-3-Script Listening & SpeakingM: Anne, what do you think?W: A pen is always a good ideaI mean, its really practical.M: Yeah but not very original. You know, I quite like the mouse padstheyre a good price. The pictures are attractive.W: Yes. We can have our logo on it!
31、M: Exactly. And I was also thinking of the business card case.W: Its a nice little item, uh-huh, but the price, you know wed need hundreds of them. Thats far too expensive.L-Task 4Listening & Speaking A shop assistant is presenting a new model of language translator to her customer. Listen to the co
32、nversation and choose the points the woman mentions in her description.Language Translator Model Latest Attractive shape Weight: 80g Two colors Length: 12cm Safe to use Width: 6cm Easy to use Height: 3cm Advanced technology Power: 40w Reasonable price Languages: 5L-4-Script Listening & SpeakingW: Go
33、od morning, sir. Is there anything I can do for you?M: Good morning. Id like to buy a language translator.W: Would you like to have a look at our language translators here?M: Yes, thank you. Well, this one looks very nice. Can you tell me about this model?W: Yes, of course. This model is our latest
34、product. It was launched this winter. As you can see, it has an attractive shape. Compared with our other products, it is smaller in sizeL-Task 5-1Listening & Speaking Listen to the passage twice and fill in the blanks with what you hear. When describing your product for a business plan, you should
35、start by asking yourself, “What product am I selling?” In answering the question, you can explain what the product is and what the product . Then you can list the special points that make your product different from others. _ , you should state how your product will benefit customers. The descriptio
36、n of your product should clearly state . Describe the specialL-Task 5-2Listening & Speakingpoints of your product and how or why it will attract customers. Emphasize any special points that you feel will attract customers and explain how and why these points are attractive. Try to describe the benef
37、its of your product from your customers . Successful business owners know or at least have an idea of what their customers want or expect from their product. This type of knowledge can be helpful in building and loyalty.WritingWritingCatalogTask 1W-CatalogueWriting W-Task 1Writing Read the descripti
38、on of the mobile phone Nokia N95 (8GB) for a catalog, and complete the following table.Nokia N95 (8GB)Internal MemoryScreenCameraFile SupportPriceNotes: GB = Gigabyte，千兆字节Megapixel: 百万像素MiniWork in groups. Each group should choose one product and demonstrate to the class how to use it. The following
39、 sample is provided for your reference.Mini-project Work in groups; Refer to the sample on P59; Good time management and cooperation; In-class presentation. Language LabLanguage LabTask 1Task 2Task 3Task 4Task 5LL-Task 1Language Lab Match the words or phrases on the left with their meanings on the r
40、ight.LL-Task 2-1Language LabComplete the following sentences with the words or phrases from Task 1. Change the form if necessary.LL-Task 2-2Language LabLL-Task 3-1Language LabRewrite the following sentences after the models. LL-Task 3-2Language LabLL-Task 4-1Language LabChoose the best answers to complete the following passage.LL-Task 4-2Language LabLL-Task 5-1Translate the following into English using the given words or phrases. Language LabLL-Task 5-2Language Lab Thank you!Thank You!
